Description
Book SynopsisThis book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.
Table of ContentsAydemir Okay: Trust and Theory of Trust – Nahit Erdem Köker/Mine Yeniçeri Alemdar: Trust in Communication and Public Relations Research: Literature Review – İdil Karademirlidağ Suher/Çisil Sohodol Bir/Esin Yalçıner: Ethos: Communicating Corporate Ethos on the Websites of PR Industry Members in Turkey – Emre Ş. Aslan/Hasan Güllüpunar: The Effect of Brand Trust on Consumers’ Buying Behavior: A Study on Forum Trabzon Shopping Center Consumers – Gonca Yıldırım: Reliability in Communication Management: Analysis of Reliability Phenomenon that Comparative Advertisements Create on Consumers – Çiğdem Karakaya Şatır/Zuhal Gök Demir: The Role of Corporate Reputation on Trust and Behavioural Intentions: A Study on a Private Health Institution in Turkey – Banu Kumbasar: Evaluation of Interpersonal and Institutional Trust in Health Care – Hasan Güllüpunar/Emre Ş. Aslan: The Effect of the Political Leader’s Level of “Trust” on the “Credibility” Perception of the Political Messages: Case of the Turkish General Parliamentary Election on November 1, 2015 – Burcu Zeybek: An Empirical Study on Trust in Political Leaders – Oğuz Göksu/Fatih Özkoyuncu: Reading Public Opinion Polls in the Process of Trust-Focused Political Communication – Mine Yeniçeri Alemdar/Nahit Erdem Köker: Brand Trust in Social Media: Constituents, Premises and Trust Building Mechanisms – Fulya Erendağ Sümer: Social Media and Trust: Understanding Generation Y, Generation X & Baby Boomers’ Use of Social Media and Their Trust Level – Gül Şener/Eda Öztürk/Hasan Kemal Suher: Instaplacement and Its Effect on the Perceived Source Credibility of Instabloggers: A Study on University Students – Ahmet Tarhan: The Reliability Perception of the Corporate News in Social Media.
