Description
Book SynopsisAdvertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.
Table of ContentsArticulating Diversity, Decoding Polarization: Online Responses to Coca Cola’s Memleket Advertisement (Alparslan Nas) – University Students’ Motivations for Watching Social Media Advertisements: A Study in the Context of Uses and Gratifications Theory (Ersin Diker /Zekiye Tamer Gencer) – Public Response to ‘Coup Attempt’ through Media: An Analysis of the July 15 Advertisements in Hürriyet Newspaper (Dilara Nergishan Koçer) –The Transformation of the Perception of Hegemonic Masculinity in Cinema through Television Advertisements (Ömer Aydınlıoğlu /Gökhan Gültekin) – The Use of Sexuality in Advertisements of New Media in the Context of Reversing Social Norms (Sefer Kalaman) – Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation (Naim Çetintürk / Emel Poyraz) – A General Overview on Turkish Comedy Movies in the Context of Advertising Discourses (Birgül Alıcı) – Philanthropic Advertising: Creative Ways to Raise Awareness of Humanitarian Issues (Gonca Uncu) – Ruling Consumers’ Subconscious through Subliminal Symbols in Advertisements (Gül Dilek Türk) – Analysing Political Advertising in the Context of New Media Literacy (Hacer Dolanbay) – The Commercial Film for the 15th Istanbul Biennial as an Example for an Interactive Art: #Biennialinthecity (Rabia Demir / Gönül Cengiz) – Commodity Fetishism and Advertising (İbrahim Kiçir / Celil Ünal)
