Advertising and society Books

Book SynopsisWhy are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It''s available to everyone.Whether you''re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don''t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.

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Book SynopsisNo Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it.This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.Trade Review‘The Das Kapital of the growing anti-corporate movement’ Guardian ‘A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, “No Logo” is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.’ Sam Leith, Observer ‘A fascinating ride through the history of marketing…Klein brilliantly humanises “No Logo” with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.’ Alex O’Connell, The Times ‘Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.’ Madeleine Bunting, Guardian ‘A sharp and very timely book … A couple of chapters in, your mind is already reeling … convincing and necessary, clear and fresh, calm but unsparing’ Guardian ‘A manifesto and a call to arms that sometimes reads like an Orwellian nightmare’ Financial Times

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Book SynopsisDavid Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.Table of Contents0

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Book SynopsisTrade ReviewSeth Godin may be the ultimate entrepreneur for the information age * BusinessWeek *It's easy to see why people pay to hear what he has to say * Time *Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off * Forbes *If Seth Godin didn't exist we'd need to invent him * Alan Webber, founder, Fast Company *If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin * Micah Sifry, cofounder, Personal Democracy Forum *Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun * BusinessWeek *This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found * Rosanne Cash, Grammy-winning singer-songwriter *The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream * Steven Pressfield, author of The War of Art *Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are * Brian Koppelman, co-producer and co-creator of Billions *With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it * Tobi Lutke, CEO, Shopify *The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens * Peter Gabriel, Musician *

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Book SynopsisDavid Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

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Book SynopsisHow did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.Table of ContentsContentsIntroductionA to ZThe John Johnson Collection of Printed EphemeraFurther ReadingPicture creditsIndex

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Book SynopsisTracing commercial imagery across different products and media, this title shows how and why the 'African native' had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee.Trade ReviewAn original, finely crafted, accessible, and superbly researched work. A welcome combination of visual cultural analysis of modern advertising and German colonial history, Ciarlo's book is an important contribution. -- Janet Ward, University of Nevada Las VegasA stunning, breakthrough book; easily the most important new work on the colonial and racial imagination in pre-World War I Germany in nearly a decade. In startling detail, Ciarlo shows us a new landscape of consumer advertising that shaped German attitudes towards imperialism, the colonies, and racial hierarchies. He also convincingly demonstrates Germany's prewar drift into a deeper, troubling, racial modernity. Brilliant, eye-opening scholarship. -- Helmut Walser Smith, Vanderbilt UniversityA daring and imaginative book. Ciarlo sketches out a vision of German modernity in which domestic politics, colonial competition, and the transnational trade in products and prejudice combined with new methods of mass advertising to populate daily life with nightmarish images of racial antagonism. Ciarlo's startling work is sure to change how we view Imperial Germany and what was to follow. -- Jonathan Zatlin, Boston UniversityCiarlo's book shows, in original and compelling detail, just how richly historians will benefit from taking the study of the visual seriously. Whether in its analysis of advertising per se, or in its careful reading of the interrelations linking imperialist expansion, commodification, racial difference, and mass mediation, Advertising Empire joins a widening circle of exciting new scholarship on the contest of early twentieth-century German modernities. -- Geoff Eley, University of MichiganThis outstanding book has original arguments to make about the connection between the rise of modern advertising culture and the subjugation of colonial peoples. Ciarlo explains why racial images came to be so widely used in advertisements, and he analyses with great skill how those images worked. Boldly framed and sharply written, his thoughtful and important work shows just what historians can achieve through the careful, imaginative analysis of visual images. I recommend Advertising Empire with enthusiasm. -- David Blackbourn, Harvard UniversityCiarlo has written an extremely smart, provocative book linking the rise of German modern advertising and aesthetics with imperialism and racism at the fin-de-siècle...Throughout a profusely and richly illustrated text, Ciarlo concentrates on one aspect of German advertising, namely, the culture of race, through a discussion of images that were reproduced in a myriad of venues from newspapers, magazines, posters, store windows, matchbooks, and the sides of trams and buses, to tins and boxes. One forgets that the massive duplication of images is only about 100 years old; the Germans excelled at both the industrial and artistic techniques that produced new forms of advertising. -- M. Deshmukh * Choice *

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Book SynopsisMarcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.

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Book SynopsisFor nearly 100 years, Indian boarding schools in Canada and the US produced newspapers read by white settlers, government officials, and Indigenous parents. These newspapers were used as a settler colonial tool, yet within these tightly controlled narratives there also existed sites of resistance. This book traces colonial narratives of language, time, and place from the nineteenth-century to the present day, post-Truth and Reconciliation Commission. Trade Review"Griffith has produced a nuanced exploration of the tensions and contradictions that not only marked the past in the form of the Residential School system, but has always existed and continues to exist in a web of related assumptions." -- Anne Lindsay * Prairie History *"[Words Have a Past] is a marvelous exploration of the language of colonialism, how the English language was cast as an innocent neutral force, and how this continues to be reflected in contemporary Canada. The book is easily accessible for all readers, well researched, and documented. It is simply a must-read that will aid in developing a deeper understanding of language, and colonialism roots and their ongoing impact in the present." -- Karl Hele, Mount Allison University * Anishinabek News *"Words Have a Past is an important contribution to the ongoing conversation on the assimilation policies of the Indigenous boarding school systems in North America, and importantly, Griffith’s message of settler responsibility and restitution for Indigenous linguicide and land loss is essential for all settlers to hear." -- Carling Beninger, University of Alberta * Canadian Journal of History *"Words Have a Past marks an important step in the study of residential school history by drawing our attention to newspapers as important historical sources, and the printing trade as an influential part of some students’ experiences. Further, in anchoring the book within critical Indigenous and Settler Colonial studies, Griffith provides a direction for scholarship on residential schooling that challenges approaches that situate the system wholly in the past; as a result of her conclusions, Griffith explicitly calls for justice and restitution—especially as it relates to language reclamation—for survivors and their communities. This is an essential read for those studying the residential school system, settler colonialism, history of media, and Canadian history." -- Natalie Cross and Thomas Peace, Huron University College * Journal of British Studies *"In this well researched and highly readable book, Jane Griffith analyzes six newspapers published in the late nineteenth and early twentieth century by five Indian boarding schools." -- Shurli Makmillen, Claflin University * Discourse and Writing *Table of Contents1. Bury the Lede: Introduction 2. Printer’s Devil: The Trade of Newspapers 3. Indigenous Languages Did Not Disappear: English Language Instruction 4. "Getting Indian Words": Representations of Indigenous Languages 5. Ahead by a Century: Time on Paper 6. Anachronism: Reading the Nineteenth Century Today 7. Layout: Space, Place, and Land 8. Concluding Thoughts

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Book SynopsisThis is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund''s bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn''t.Zucked is McNamee''s intimate reckoning with the catastrophic failure of the head of one of the world''s most powerful companies to face up to the damage he is doing. It''s a story that begins with a series of rude awakenings. First there is the author''s dawning realization that the plaTrade Review‘Very readable and hugely damaging … This is a dangerous book for Facebook because it will be widely read — apart from Jaron Lanier’s work, it is the best anti-Big Tech book I’ve come across. Its real strength is that McNamee knows how these attention- and information-stealing systems work.’ The Sunday Times ‘A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism.’ –The New York Times Book Review ‘[An] excellent new book . . . [McNamee] is one of the social network’s biggest critics. He’s a canny and persuasive one too. In “Zucked,” McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions . . . What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway . . . McNamee doesn’t just scream fire, though. He also provides a reasonable framework for solving some of the issues . . . For anyone looking for a primer on what’s wrong with social media and what to do about it, the book is well worth the read.’ – Reuters ‘A timely reckoning with Facebook’s growth and data-obsessed culture. . . [Zucked] is the first narrative tale of Facebook’s unravelling over the past two years . . . McNamee excels at grounding Facebook in the historical context of the technology industry.’ – Financial Times ‘Regardless of where you stand on the issue, you'll want to see why one of Facebook's biggest champions became one of its fiercest critics.’ – Business Insider ‘A comprehensible primer on the political pitfalls of big tech.’ – Publishers Weekly

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Book SynopsisEveryday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to ''brand equity'', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm''s financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that conTrade ReviewThe world of marketing and consumerism has undergone a radical change in the last few decades-the brands that are put out there are perceived to be much more than products. They have morphed into signs, veritable symbols of who we are, what we aspire to be, and how we intend to attain our life goals. This is a radical change, since these signifying processes were in the domain of social institutions and ideologies. Advertising and marketing have become the new beacons in how we search for meaning. Oswald's book is a brilliant examination of how brands have evolved into meaning making structures. She deconstructs the process insightfully offering us a comprehensive purview of what a branded society is all about. This is required reading for everyone, from students in marketing and culture studies to the general public. It offers a cogent perspective on how brands and social processes are now intrinsically intertwined. * Marcel Danesi, Professor of Anthropology, University of Toronto *In books on the application of semiotics to marketing, there is probably a 'binary distinction' between those that are written for academics, emphasizing literature and theory, and those written for practitioners, stressing examples and cases. Laura Oswald's text carves out a new portion of this space, drawing rigorously on well-accepted principles and frameworks, and then showing their value in understanding and resolving real-world branding and advertising challenges. Anchoring strongly on her deep knowledge of the literature on meaning production and symbolic consumption, Oswald applies this to several real branding case studies from a variety of industries and cultures. I intend to use many of these principles and case studies in my branding classes: there is clearly much that marketing professionals can learn from them. * Rajeev Batra, S.S. Kresge Professor of Marketing, Ross School of Business, University of Michigan *Oswald has crafted a theoretically cogent and empirically rich account of the making of meaning in the marketplace that is accessible to academics and practitioners alike. Anyone concerned with the cultural construction of value will benefit from her many and varied analyses of the contemporary brandscape. She delivers a sensitive interpretation of the mythologies that underlie contemporary commerce. The book will prove as useful in the boardroom as in the classroom. * John F. Sherry, Jr., Herrick Professor and Department Chair, Mendoza College, University of Notre Dame. *A breath of fresh air to the confining functional benefit brand view. Its in-depth discussion of how brands provide meaning to customer lives expands our understanding of brands and their roles. * David Aaker, Vice-Chairman, Prophet, and author of Brand Relevance. *Table of ContentsIntroduction ; 1. Semiotics in the World of Goods ; 2. Marketing Semiotics ; 3. Mining the Consumer Brandscape ; 4. Brand Discourse ; 5. Mining the Multicultural Brandscape ; 6. The Semiotics of Consumer Space

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Book Synopsis''It''s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment'' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be. Now they''ve discovered feminism and are hell bent on selling ''fempowerment'' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________Trade ReviewA brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining -- Avivah Wittenberg-Cox, CEO of 20-firstAn outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit -- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it -- Dr Aarathi Prasad, author of Like A Virgin: how science is redesigning the rules of sexFilled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality -- Professor Gina Rippon, author of The Gendered BrainWhat an important piece of research, and what an interesting read! This book has the power to change the way that people see everything -- Sophie Devonshire, CEO of The Marketing SocietyOn our way to dethroning patriarchy's hold on capitalism, books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - and Brandsplaining is here to help us do just that -- Amanda Montell, author of WordslutWith the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end -- Paul Kemp-Robertson, co-founder, Contagious

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Book SynopsisRoddey Reid is Professor of French Studies and Cultural Studies at the University of California, San Diego. He is author of Families in Jeopardy: Regulating the Social Body in France, 17501910 and co-editor of Doing Science + Culture.

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Book SynopsisRaminder Kaur is Senior Lecturer in the Department of Anthropology at the University of Sussex. Her books include Performative Politics and the Cultures of Hinduism and Bollyworld: Indian Cinema through a Transnational Lens.William Mazzarella is Associate Professor of Anthropology at the University of Chicago and author of Shoveling Smoke: Advertising and Globalization in Contemporary India.

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Book SynopsisOne of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience

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Book SynopsisIf machine learning transforms the nature of knowledge, does it also transform the practice of critical thought?Machine learning—programming computers to learn from data—has spread across scientific disciplines, media, entertainment, and government. Medical research, autonomous vehicles, credit transaction processing, computer gaming, recommendation systems, finance, surveillance, and robotics use machine learning. Machine learning devices (sometimes understood as scientific models, sometimes as operational algorithms) anchor the field of data science. They have also become mundane mechanisms deeply embedded in a variety of systems and gadgets. In contexts from the everyday to the esoteric, machine learning is said to transform the nature of knowledge. In this book, Adrian Mackenzie investigates whether machine learning also transforms the practice of critical thinking.Mackenzie focuses on machine learners—either humans and machines or human-machine r

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Book SynopsisScholars from across law and internet and media studies examine the human rights implications of today's platform society.Today such companies as Apple, Facebook, Google, Microsoft, and Twitter play an increasingly important role in how users form and express opinions, encounter information, debate, disagree, mobilize, and maintain their privacy. What are the human rights implications of an online domain managed by privately owned platforms? According to the Guiding Principles on Business and Human Rights, adopted by the UN Human Right Council in 2011, businesses have a responsibility to respect human rights and to carry out human rights due diligence. But this goal is dependent on the willingness of states to encode such norms into business regulations and of companies to comply. In this volume, contributors from across law and internet and media studies examine the state of human rights in today's platform society.The contributors consider the “dataficationR

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Book SynopsisEssays on computer art and its relation to more traditional art, by a pioneering practitioner and a philosopher of artificial intelligence.In From Fingers to Digits, a practicing artist and a philosopher examine computer art and how it has been both accepted and rejected by the mainstream art world. In a series of essays, Margaret Boden, a philosopher and expert in artificial intelligence, and Ernest Edmonds, a pioneering and internationally recognized computer artist, grapple with key questions about the aesthetics of computer art. Other modern technologies—photography and film—have been accepted by critics as ways of doing art. Does the use of computers compromise computer art's aesthetic credentials in ways that the use of cameras does not? Is writing a computer program equivalent to painting with a brush?Essays by Boden identify types of computer art, describe the study of creativity in AI, and explore links between computer art and traditio

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Book SynopsisAn alternative history of software that places the liberal arts at the very center of software's evolution.In The Software Arts, Warren Sack offers an alternative history of computing that places the arts at the very center of software's evolution. Tracing the origins of software to eighteenth-century French encyclopedists' step-by-step descriptions of how things were made in the workshops of artists and artisans, Sack shows that programming languages are the offspring of an effort to describe the mechanical arts in the language of the liberal arts. Sack offers a reading of the texts of computing—code, algorithms, and technical papers—that emphasizes continuity between prose and programs. He translates concepts and categories from the liberal and mechanical arts—including logic, rhetoric, grammar, learning, algorithm, language, and simulation—into terms of computer science and then considers their further translation into popular culture,

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Book SynopsisAn investigation of independent video games—creative, personal, strange, and experimental—and their claims to handcrafted authenticity in a purely digital medium.Video games are often dismissed as mere entertainment products created by faceless corporations. The last twenty years, however, have seen the rise of independent, or “indie,” video games: a wave of small, cheaply developed, experimental, and personal video games that react against mainstream video game development and culture. In Handmade Pixels, Jesper Juul examine the paradoxical claims of developers, players, and festivals that portray independent games as unique and hand-crafted objects in a globally distributed digital medium.Juul explains that independent video games are presented not as mass market products, but as cultural works created by people, and are promoted as authentic alternatives to mainstream games. Writing as a game player, scholar, developer, and educa

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Book SynopsisAn authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans.Today's computers are composing music that sounds “more Bach than Bach,” turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative—or are they merely tools to be used by musicians, artists, and writers? In this book, Arthur I. Miller takes us on a tour of creativity in the age of machines. Miller, an authority on creativity, identifies the key factors essential to the creative process, from “the need for introspection” to “the ability to discover the key problem.” He talks to people on the cutting edge of artificial intelligence, encountering computers that mimic the brain and machines that have defeated champions in chess, Jeopardy!, and Go. In the central part of the book, M

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Book SynopsisThis “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.)   The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counterna

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Book SynopsisTools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world.Design Unbound presents a new tool set for having agency in the twenty-first century, in what the authors characterize as a white water world—rapidly changing, hyperconnected, and radically contingent. These are the tools of a new kind of practice that is the offspring of complexity science, which gives us a new lens through which to view the world as entangled and emerging, and architecture, which is about designing contexts. In such a practice, design, unbound from its material thingness, is set free to design contexts as complex systems.In a world where causality is systemic, entangled, in flux, and often elusive, we cannot design for absolute outcomes. Instead, we need to design for emergence. Design Unbound not only makes this case through theory but also presents a set of tools to do so. With case studies that range from a new kind of uni

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Book SynopsisA fascinating examination of technological utopianism and its complicated consequences.In The Charisma Machine, Morgan Ames chronicles the life and legacy of the One Laptop per Child project and explains why—despite its failures—the same utopian visions that inspired OLPC still motivate other projects trying to use technology to “disrupt” education and development. Announced in 2005 by MIT Media Lab cofounder Nicholas Negroponte, One Laptop per Child promised to transform the lives of children across the Global South with a small, sturdy, and cheap laptop computer, powered by a hand crank. In reality, the project fell short in many ways—starting with the hand crank, which never materialized. Yet the project remained charismatic to many who were captivated by its claims of access to educational opportunities previously out of reach. Behind its promises, OLPC, like many technology projects that make similarly grand claims, had a funda

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Book SynopsisThe hidden material histories of music.Music is seen as the most immaterial of the arts, and recorded music as a progress of dematerialization—an evolution from physical discs to invisible digits. In Decomposed, Kyle Devine offers another perspective. He shows that recorded music has always been a significant exploiter of both natural and human resources, and that its reliance on these resources is more problematic today than ever before. Devine uncovers the hidden history of recorded music—what recordings are made of and what happens to them when they are disposed of. Devine's story focuses on three forms of materiality. Before 1950, 78 rpm records were made of shellac, a bug-based resin. Between 1950 and 2000, formats such as LPs, cassettes, and CDs were all made of petroleum-based plastic. Today, recordings exist as data-based audio files. Devine describes the people who harvest and process these materials, from women and children in the Glob

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Book SynopsisNew perspectives on the misinformation ecosystem that is the production and circulation of fake news.What is fake news? Is it an item on Breitbart, an article in The Onion, an outright falsehood disseminated via Russian bot, or a catchphrase used by a politician to discredit a story he doesn't like? This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news. Rather than viewing fake news through a single lens, the book maps the various kinds of misinformation through several different disciplinary perspectives, taking into account the overlapping contexts of politics, technology, and journalism.The contributors consider topics including fake news as “disorganized” propaganda; folkloric falsehood in the “Pizzagate” conspiracy; native advertising as counterfeit news; the limitations of regulatory refo

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Book SynopsisWho benefits from smart technology? Whose interests are served when we trade our personal data for convenience and connectivity?Smart technology is everywhere: smart umbrellas that light up when rain is in the forecast; smart cars that relieve drivers of the drudgery of driving; smart toothbrushes that send your dental hygiene details to the cloud. Nothing is safe from smartification. In Too Smart, Jathan Sadowski looks at the proliferation of smart stuff in our lives and asks whether the tradeoff—exchanging our personal data for convenience and connectivity—is worth it. Who benefits from smart technology?Sadowski explains how data, once the purview of researchers and policy wonks, has become a form of capital. Smart technology, he argues, is driven by the dual imperatives of digital capitalism: extracting data from, and expanding control over, everything and everybody. He looks at three domains colonized by smart technologies' collection and control

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Book SynopsisUncovers the devastating psychological, social and environmental costs of advertisingTrade Review'Examines the environmental, mental and social costs of advertising' -- 'Independent'‘A wonderfully witty, biting and really useful exploration of all the wrong that ads do’ -- 'Irish Independent''Brilliant work ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried. I couldn't believe just how effective and how underhand some of the tactics being used in advertising are Badvertising shows how we are all prisoners, but it also passes us the keys to our cells. This book was a watershed moment for me. Since it can't have an advertising campaign, we all need to tell our friends about it.' -- Jeremy Vine, broadcaster, journalist, host of BBC Radio 2's Jeremy Vine show'A hugely timely and important book that grapples with advertising's role in enabling climate crimes - and sets out why and how we need to stop the industry's complicity in its tracks, for the sake of a liveable future.' -- Caroline Lucas MP'A much-needed book whose time has come. The continued advertising of high-carbon products at a time of climate crisis is a form of insanity. The authors are absolutely right to call for a ban, and it can't happen too soon.' -- Bill McGuire, Professor Emeritus of Geophysical & Climate Hazards, UCL'Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute more. It's extraordinary the simple case for tobacco-style bans hasn't been made so clearly before. With Badvertising, Simms and Murray have done the world an urgent favour. Funny and readable, [it] will make us all see the world and the advertising we are immersed in 24/7 in a very different way.' -- Dr Chris Van Tulleken, infectious diseases doctor, broadcaster and author of 'Ultra-Processed People''Simms and Murray are right to lay so much blame at the door of the advertising industry ... [they] are clear-headed guides through the fog. Learn the history, be enraged at the tactics, and join the struggle for a less polluted public sphere.' -- Sam Knights, writer, actor, activistTable of ContentsList of Figures Preface Introduction: Advertising and the Insidious Rise of Brain Pollution 1. Badvertising, Priming, Propaganda and Surveillance Advertising 2. How Advertising Increases Consumption 3. How We Banned Tobacco Advertising 4. Sports Advertising and Sponsorship: The Great Pollution Own Goal 5. How Big Car Persuaded Us to Buy Big Cars 6. How Airlines Took Us For a Ride 7. Why Self-Regulation Isn’t Working 8. A World Without Advertising Acknowledgements Notes Index

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Book SynopsisThis book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.Trade Review"Advertising and Consumer Culture in China delivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations." Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World "A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia." Katherine Frith, Southern Illinois UniversityTable of ContentsMap Chronology Acknowledgements Introduction Chapter One: Modernity, Cultural Globalization, and Chinese Advertising Chapter Two: The Development of Advertising in China Chapter Three: Chinese Advertising Agencies: Dancing with Chains? Chapter Four: Branding Chinese Products: Between Nationalism and Cosmopolitanism Chapter Five: Chinese Sportswear Brand Li-Ning: Selling a Cosmo-Patriotic Image Chapter Six: Controversial Advertising in China Chapter Seven: From Mass Marketing to Participatory Advertising in the Digital Age Conclusion and Reflection Notes References Index

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Book SynopsisThis book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.Trade Review"Advertising and Consumer Culture in China delivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations." Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World "A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia." Katherine Frith, Southern Illinois UniversityTable of ContentsMap Chronology Acknowledgements Introduction Chapter One: Modernity, Cultural Globalization, and Chinese Advertising Chapter Two: The Development of Advertising in China Chapter Three: Chinese Advertising Agencies: Dancing with Chains? Chapter Four: Branding Chinese Products: Between Nationalism and Cosmopolitanism Chapter Five: Chinese Sportswear Brand Li-Ning: Selling a Cosmo-Patriotic Image Chapter Six: Controversial Advertising in China Chapter Seven: From Mass Marketing to Participatory Advertising in the Digital Age Conclusion and Reflection Notes References Index

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Book SynopsisMark Tungate is the author of the best-selling Fashion Brands, Adland and Branded Male, all published by Kogan Page. Based in Paris, he is a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine Stratégies and the trends intelligence service WGSN. His work has also appeared in The Times, The Independent and The Telegraph, as well as the magazine CNN Traveller. He is a copywriter for several brands and advertising agencies and he regularly speaks at conferences around the world.Trade Review"He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)." * Natalina Zlatevska, Assistant Professor, Bond University Australia *"A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style." * Tom Ford *Table of Contents Chapter - 00: Introduction: The evolution of luxury; Chapter - 01: The dream weavers; Chapter - 02: The last artisans; Chapter - 03: Romancing the stones; Chapter - 04: Watching the watchmakers; Chapter - 05: Auto attraction; Chapter - 06: Fractional high-flyers; Chapter - 07: Super yachts; Chapter - 08: Haute property; Chapter - 09: Deluxe nomads; Chapter - 10: Art brands; Chapter - 11: Upscale retail; Chapter - 12: Digital luxury; Chapter - 13: By royal appointment; Chapter - 14: In champagne country; Chapter - 15: The wines of paradise; Chapter - 16: The chef; Chapter - 17: Well-being; Chapter - 18: The knowledge economy; Chapter - 19: The gift of time; Chapter - 20: Sustainable luxury

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Book SynopsisTrade Review"Greer's book tells the story of black civil-rights-era entrepreneurs who cajoled American corporations into catering to black people-for better or for worse. Her scholarship helps readers reframe the protest-centric narrative of the civil rights movement by teasing out how black capitalists' products and public relations campaigns leveraged major corporations like Standard Oil and Coca-Cola to support racial justice. However, far beyond the purview of voting rights and desegregation, this history also illuminates the origins of the racialized marketing that companies have employed to profiteer off black communities for generations." * The Nation *"Represented not only provides an important intervention in Black entrepreneurial history but also offers insights into how Black entrepreneurship and image creation aided in the reimagining of African American citizenship during the postwar struggle for civil rights . . . Greer uses an array of sources, but none more effectively than the advertising and marketing images displayed throughout the book. She uses these visual representations of Blackness to show how African Americans employed these images in their quest to market themselves as American citizens. At the core of the story of the African American struggle for freedom has been the quest for citizenship . . . A part of what Greer does masterfully in Represented is to challenge scholars to reconsider the fronts on which those battles have been fought." * The Journal of African American History *"Brenna Wynn Greer reveals how corporations and professional image-makers gave us some of our earliest photographic visions of freedom, showing how they captured, in the process, our most iconic snapshots of the black freedom struggle. Black capitalism and black activism have long been part of a single history. Represented now gifts us that history-timely and transformative-in a single, important book." * N. D. B. Connolly, author of A World More Concrete: Real Estate and the Remaking of Jim Crow South Florida *"Represented presents a powerful, critical, and wholly original analysis of the relationships between race, capital, and citizenship. Through a sophisticated and subtle reading of history, and a close examination of prominent black media makers, Brenna Wynn Greer offers an interpretation that rightly positions black people as shapers of American economy and postwar public culture. The book is a sorely needed contribution to the literature on black capitalism, media culture, and civil rights activism." * Marc Lamont Hill, author of Nobody: Casualties of America's War on the Vulnerable, from Ferguson to Flint and Beyond *"Beautifully written and meticulously researched, Represented is a groundbreaking, exemplary book that makes a field-defining intervention into the relationship between visual culture, capitalism, and citizenship." * Elspeth Brown, University of Toronto *"A wonderful and pioneering book that raises fresh questions about business, civil rights, and African American history. Complicating what it means to be a black capitalist, Brenna Wynn Greer charts a new path with her innovative framing of 'Civil Rights work.'" * Quincy Mills, Vassar College *

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Book SynopsisIn 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business.In <Trade Review"Greer's book tells the story of black civil-rights-era entrepreneurs who cajoled American corporations into catering to black people-for better or for worse. Her scholarship helps readers reframe the protest-centric narrative of the civil rights movement by teasing out how black capitalists' products and public relations campaigns leveraged major corporations like Standard Oil and Coca-Cola to support racial justice. However, far beyond the purview of voting rights and desegregation, this history also illuminates the origins of the racialized marketing that companies have employed to profiteer off black communities for generations." * The Nation *"Represented not only provides an important intervention in Black entrepreneurial history but also offers insights into how Black entrepreneurship and image creation aided in the reimagining of African American citizenship during the postwar struggle for civil rights . . . Greer uses an array of sources, but none more effectively than the advertising and marketing images displayed throughout the book. She uses these visual representations of Blackness to show how African Americans employed these images in their quest to market themselves as American citizens. At the core of the story of the African American struggle for freedom has been the quest for citizenship . . . A part of what Greer does masterfully in Represented is to challenge scholars to reconsider the fronts on which those battles have been fought." * The Journal of African American History *"Brenna Wynn Greer reveals how corporations and professional image-makers gave us some of our earliest photographic visions of freedom, showing how they captured, in the process, our most iconic snapshots of the black freedom struggle. Black capitalism and black activism have long been part of a single history. Represented now gifts us that history-timely and transformative-in a single, important book." * N. D. B. Connolly, author of A World More Concrete: Real Estate and the Remaking of Jim Crow South Florida *"Represented presents a powerful, critical, and wholly original analysis of the relationships between race, capital, and citizenship. Through a sophisticated and subtle reading of history, and a close examination of prominent black media makers, Brenna Wynn Greer offers an interpretation that rightly positions black people as shapers of American economy and postwar public culture. The book is a sorely needed contribution to the literature on black capitalism, media culture, and civil rights activism." * Marc Lamont Hill, author of Nobody: Casualties of America's War on the Vulnerable, from Ferguson to Flint and Beyond *"Beautifully written and meticulously researched, Represented is a groundbreaking, exemplary book that makes a field-defining intervention into the relationship between visual culture, capitalism, and citizenship." * Elspeth Brown, University of Toronto *"A wonderful and pioneering book that raises fresh questions about business, civil rights, and African American history. Complicating what it means to be a black capitalist, Brenna Wynn Greer charts a new path with her innovative framing of 'Civil Rights work.'" * Quincy Mills, Vassar College *

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Book SynopsisExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settingsTrade ReviewWith an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. * George Marcus, Director, Center for Ethnography, University of California, Irvine *This volume presents an insider's perspective of complementary professions that is sure to provoke a swift reaction from agencies and the academy. Advertising is a way of construing the world, and anthropology can inform and unpack that construal. Apprentices, read this book as you plan a career. Journeymen, study this book as you rethink your career. Mentors, teach this book as you guide the careers of others. * John F. Sherry, Herrick Professor & Department Chair of Marketing, University of Notre Dame *A candid portrayal of life in the advertising world... this is a unique and courageous contribution to business anthropology by two of its most experienced practitioners. * Marietta Baba, Dean and Professor at the College of Social Science, Michigan State University *Ethnography is Anthropology's biggest export. Malefyt and Morais take the practice of ethnography to the world of advertising, and do an ethnography of that world. The results are profoundly illuminating, and make this book essential reading for advertisers and anthropologists alike. * David Howes, Professor of Anthropology, Concordia University, Montreal *Malefyt and Morais' book, Advertising and Anthropology, is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise to learn something about anthropology. * Dawn Lerman, Director, Centre for Positive Marketing, Fordham University, USA *Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks conventional disciplinary tools and concepts. * Anthropology Review Database *Malefyt and Morais have made a significant contribution to applied anthropology with this work. It joins works of others, like Jordan's Business Anthropology, in building the methods and reputation for anthropology in the non-academic arena. * Anthropological Notebooks *Table of ContentsPreface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex

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Book SynopsisTrade ReviewWest's discussion of the role that advertising played in the development of consumption-oriented individualism contributes to the very scant knowledge available on change at the level of personal identity in late imperial Russia. -- Louise McReynolds, University of North Carolina at Chapel Hill"This fascinating and beautifully-written manuscript offers readers a sophisticated account of the paradoxes of Russian consumer culture in the late Imperial period. It complicates older historiography on economic developments during this time-which has focused overwhelmingly on agrarian policies and state-sponsored industrialization. It contributes to a growing literature on modern consumerism in Imperial Russia. And it provides a nuanced reading of the intersection of gender, class, and national identity with the burgeoning commercial sphere. The text's gender analysis moves beyond a focus on ideas about femininity and female gender norms to incorporate constructs of masculinity and male gender norms. This is a significant and welcome intervention."—Amy Randall, Santa Clara UniversityThis richly researched and beautifully illustrated monograph deserves a readership beyond its appeal to historians of consumer culture. The analysis of advertising in the late imperial Russian context is sustained and convincing. It draws upon a long- and well-established scholarly tradition, most notably from Walter Benjamin. -- Ian D. Thatcher * European History Quarterly *

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Book SynopsisOur politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face a crisis of effectiveness. And our politics are to blame. We are now so culturally left-leaning, we''re no longer willing to stoke capitalism''s engine of growth. Instead, we have a new raison d''etre: we''re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we''re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that''s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: An emphasis throughout on digital and global media planning New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia Discussion questions to foster engag

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Book SynopsisAdvertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: An emphasis throughout on digital and global media planning New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia Discussion questions to foster engagTable of Contents1. The Changing Role of Brand Communication Support, 2. Role of Data in Planning, 3. Establishing a Media Framework, 4. Dynamics of Paid Media, 5. Dynamics of Owned Media, 6. Dynamics of Earned Media, 7. Components of a Strategic Communication Plan, 8. How Brand Objectives Affect Communication Planning, 9. The Role of Communication Plays in Brand Support, 10. Working with a Situation Analysis, 11. Defining the Target Audience, 12. Geography’s Role in Planning, 13.Seasonality and Timing, 14. Competitive Analysis, 15. Working with Creative, 16. Working with a Budget, 17.Setting Communication Objectives, 18. Communication Idea and Briefi ng, 19. Strategy and Tactics, 20. Learning a New Language, 21. Learning about Costs, 22. Video Media, 23. Audio Media, 24. Print Media, 25. Out-of-Home Media, 26. Search Engine Marketing, 27. Online Display Advertising, 28. Mobile, 29. Paid Social Media, 30. Role of Social Influencers, 31. In store Media, 32. Direct Response, 33. Gaming, 34. Global Media, 35. B2B, 36. Sales Promotion, 37. Global Campaign Planning, 38. Preparing the Plan, 39. Media and Campaign Measurement, 40. Presenting the Plan: Developing the Narrative, 41. Testing, 42. Evaluating an Advertising Media Plan, Index.

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Book SynopsisPrivacy is gravely endangered in the digital age, and we, the digital citizens, are its principal threat, willingly surrendering it to avail ourselves of new technology, and granting the government and corporations immense power over us. In this highly original work, Firmin DeBrabander begins with this premise and asks how we can ensure and protect our freedom in the absence of privacy. Canand shouldwe rally anew to support this institution? Is privacy so important to political liberty after all? DeBrabander makes the case that privacy is a poor foundation for democracy, that it is a relatively new value that has been rarely enjoyed throughout historybut constantly persecutedand politically and philosophically suspect. The vitality of the public realm, he argues, is far more significant to the health of our democracy, but is equally endangeredand often overlookedin the digital age.Trade Review'… Life After Privacy: Reclaiming Democracy in a Surveillance Society is an eloquent, compelling call for us to rethink our commitment to privacy by understanding its history and uses. Rather than attempting to double down on a possibly doomed principle, DeBrabander argues that what is really needed is more democracy, and specifically a newly energized commitment to a public sphere that requires open, transparent, and meaningful debate. An indispensable book for our times that does what great political philosophy needs to do - make us question what we mean by our most basic concepts.' William Egginton, author of The Splintering of the American Mind'In 2020, more so than in 1984, the Big Brother is watching you. But does this really matter? - asks Firmin DeBrabander's pungent new book. Ranging from intellectual history to contemporary economics, from Big Data to Big Politics, from confession to contestation, Life After Privacy argues that we should finally begin caring for the public realm, rather than obsessing about intrusions into the private domain, which is something of a political fiction. If there is a work with the potential to reframe the very terms of the current debate on privacy, it is the one you are now holding in your hands!' Michael Marder, author of Political Categories: Thinking Beyond Concepts'This book makes accessible a counter-intuitive (perhaps even seemingly-contrarian) argument about privacy that deserves a hearing. Not all readers will agree with DeBrabander's conclusion that privacy is pretty much dead. But this is a view murmured often enough in Silicon Valley to warrant serious attention. DeBrabander understands our skepticisms but skillfully argues that we are inexorably drawn to this conclusion nonetheless. Those who care deeply about privacy, as well as those who look forward to the transparent society, will learn much from this book's subtle arguments. And remember: the best philosophy books are the ones that strike you as implausible by their title but leave you convinced after you've read them.' Colin Koopman, author of How We Became Our Data'Life After Privacy does a good job of setting our angst in a historical or philosophical setting.' Richard Waters, Financial Times'This is public philosophy at its best.' Paul Showler, LSE Review of BooksTable of ContentsPreface; 1. Confessional Culture; 2. Defenses of Privacy; 3. Big Plans for Big Data; 4. The Surveillance Economy; 5. Privacy Past and Present; 6. The Borderless, Vanishing Self; 7. Autonomy and Political Freedom; 8. Powerful Publics; Conclusion.

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