Advertising and society Books

Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index

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Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index

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Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index

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Book SynopsisHow can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

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Book SynopsisIn Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

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Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift

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Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift

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Book SynopsisVisual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.Authors Edward McQuarrie and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand advertising first took modern form in the United States. Using copious real-life examples to illustrate how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological perspectives on branding and explains how historical and rhetorical analyses can contribute new insights.This exploration of rhetoric as an alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology.Trade Review'This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What ''social'' psychologist see as information to be processed . . . sigh . . . McQuarrie and Phillips see as situated and contextualized visual rhetoric, visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand. This is a book that anyone who really wants to understand advertising should buy, read and keep handy.' --Thomas C. O'Guinn, University of Wisconsin-MadisonTable of ContentsContents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index

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Book SynopsisFountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for ‘beauty on duty’. At the same time, men’s tailoring evolved to suit new conditions. Aquascutum advertised ‘Officers’ Waterproof Trench Coats’ and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War.

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Book SynopsisAdvertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements – which have survived by chance and are now divorced from their original purpose – provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settingsTrade ReviewWith an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. * George Marcus, Director, Center for Ethnography, University of California, Irvine *This volume presents an insider's perspective of complementary professions that is sure to provoke a swift reaction from agencies and the academy. Advertising is a way of construing the world, and anthropology can inform and unpack that construal. Apprentices, read this book as you plan a career. Journeymen, study this book as you rethink your career. Mentors, teach this book as you guide the careers of others. * John F. Sherry, Herrick Professor & Department Chair of Marketing, University of Notre Dame *A candid portrayal of life in the advertising world... this is a unique and courageous contribution to business anthropology by two of its most experienced practitioners. * Marietta Baba, Dean and Professor at the College of Social Science, Michigan State University *Ethnography is Anthropology's biggest export. Malefyt and Morais take the practice of ethnography to the world of advertising, and do an ethnography of that world. The results are profoundly illuminating, and make this book essential reading for advertisers and anthropologists alike. * David Howes, Professor of Anthropology, Concordia University, Montreal *Malefyt and Morais' book, Advertising and Anthropology, is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise to learn something about anthropology. * Dawn Lerman, Director, Centre for Positive Marketing, Fordham University, USA *Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks conventional disciplinary tools and concepts. * Anthropology Review Database *Malefyt and Morais have made a significant contribution to applied anthropology with this work. It joins works of others, like Jordan's Business Anthropology, in building the methods and reputation for anthropology in the non-academic arena. * Anthropological Notebooks *Table of ContentsPreface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex

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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: An emphasis throughout on digital and global media planning New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia Discussion questions to foster engag

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Book SynopsisAdvertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: An emphasis throughout on digital and global media planning New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia Discussion questions to foster engagTable of Contents1. The Changing Role of Brand Communication Support, 2. Role of Data in Planning, 3. Establishing a Media Framework, 4. Dynamics of Paid Media, 5. Dynamics of Owned Media, 6. Dynamics of Earned Media, 7. Components of a Strategic Communication Plan, 8. How Brand Objectives Affect Communication Planning, 9. The Role of Communication Plays in Brand Support, 10. Working with a Situation Analysis, 11. Defining the Target Audience, 12. Geography’s Role in Planning, 13.Seasonality and Timing, 14. Competitive Analysis, 15. Working with Creative, 16. Working with a Budget, 17.Setting Communication Objectives, 18. Communication Idea and Briefi ng, 19. Strategy and Tactics, 20. Learning a New Language, 21. Learning about Costs, 22. Video Media, 23. Audio Media, 24. Print Media, 25. Out-of-Home Media, 26. Search Engine Marketing, 27. Online Display Advertising, 28. Mobile, 29. Paid Social Media, 30. Role of Social Influencers, 31. In store Media, 32. Direct Response, 33. Gaming, 34. Global Media, 35. B2B, 36. Sales Promotion, 37. Global Campaign Planning, 38. Preparing the Plan, 39. Media and Campaign Measurement, 40. Presenting the Plan: Developing the Narrative, 41. Testing, 42. Evaluating an Advertising Media Plan, Index.

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Book SynopsisOne of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience

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Book SynopsisAn alternative history of software that places the liberal arts at the very center of software's evolution.In The Software Arts, Warren Sack offers an alternative history of computing that places the arts at the very center of software's evolution. Tracing the origins of software to eighteenth-century French encyclopedists' step-by-step descriptions of how things were made in the workshops of artists and artisans, Sack shows that programming languages are the offspring of an effort to describe the mechanical arts in the language of the liberal arts. Sack offers a reading of the texts of computing—code, algorithms, and technical papers—that emphasizes continuity between prose and programs. He translates concepts and categories from the liberal and mechanical arts—including logic, rhetoric, grammar, learning, algorithm, language, and simulation—into terms of computer science and then considers their further translation into popular culture,

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Book SynopsisAn authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans.Today's computers are composing music that sounds “more Bach than Bach,” turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative—or are they merely tools to be used by musicians, artists, and writers? In this book, Arthur I. Miller takes us on a tour of creativity in the age of machines. Miller, an authority on creativity, identifies the key factors essential to the creative process, from “the need for introspection” to “the ability to discover the key problem.” He talks to people on the cutting edge of artificial intelligence, encountering computers that mimic the brain and machines that have defeated champions in chess, Jeopardy!, and Go. In the central part of the book, M

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Book SynopsisThis work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight.Table of ContentsIntroduction; Part I: Selling the War on the Home Front; 1 Advertising Basics during World War II; 2 "Reading" the Popular Magazine Ads; Part II: Weapons of War in the Magazine Pages; 3 Tanks and Other Armored Vehicles; 4 Naval Vessels Big and Small; 5 Army Air Force Fighters and Bombers; 6 Navy Fighters, Bombers, and other Aircraft; 7 Military Utility Vehicles; 8 Guns and Other Ordnance; Source Bibliography.

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Book SynopsisPolitics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.Trade ReviewA compelling and very readable polemic. * Financial Times *French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form. -- Steven Poole * Guardian *Fascinating ... intellectually satisfying ... Salmon's insights are thought-provoking and have ramifications beyond the world of advertising. * Washington Post *Salmon draws together his arguments into a coherent and chilling whole. * Independent *Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West. * Publishers Weekly *This book, which is both concise and clearly written . guides us through these texts which are largely unknown and now very influential. * Le Monde *There are certain books that make you feel less stupid after reading them than before . It is a fascinating and never jargon-heavy book. * Le Progrès *

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