Advertising and society Books

Book SynopsisThe Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.Trade ReviewThe Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious. -- Matt Eastwood, Worldwide Chief Creative Officer, J. Walter ThompsonA great journalist is unbiased, and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President Marketing Communications, Apple Inc.Work that points the way to the advertising of tomorrow. -- Olivier Altmann, Co-Founder, Altmann + Pacreau, ParisThe Epica Book helps us remember what was great and why it was great. -- Miguel Sokoloff, President of Mullen Lowe Global Creative CouncilThe Epica Awards have shown that advertising and art can actually belong together. -- EuronewsTable of ContentsIntroduction Foreword 2019 Winners The Jury Awards Ceremony Annual Report Food and Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated

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Book SynopsisThis book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issuesdata collection, privacy, consumerism, technology, and othersregarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertisi

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Book SynopsisAnnamari Vänskä is Professor of Fashion Research at the Aalto University, Finland, and Visiting Professor at Shanghai College of Fashion, Donghua University, China. In 2013, she was awarded the prize for Adjunct Professor of the Year by the University of Helsinki, Finland.Translated by Eva Malkki, professional translator and managing director of the sole-proprietor translation company Evaberry Ltd, Finland.Trade ReviewVanska offers new perspectives on the common media refrains surrounding children’s appearance, sexuality, and “lost” innocence. This welcome contribution to the literature on children, fashion, and advertising provides important historical and theoretical context for a frank analysis of contemporary controversies, sexuality, portrayals of children, and child models. -- Jennifer Farley Gordon, Iowa State University.Little has been written about the impact of fashion imagery and the representation of children’s identities until now. Original, highly informed and well researched, this book is an important contribution to the field of fashion scholarship. -- Vicki Karaminas, Massey University, Wellington, New Zealand.Reader Alert: This book turns heads. Fashionable Childhood provides a unique insight into the mutually constitutive spheres of consumer culture, childhood and the visual representation of children. What follows is a compelling and insightful analysis of the significance of fashion and the contested terrain of childhood innocence. Anyone who thought fashion was marginal or trivial will think again. This book makes a valuable and timely contribution to the field, with a strikingly thought-provoking approach to making sense of modern childhood in contemporary times. -- Mary Jane Kehily, Professor of Gender and Education, The Open University, UKTable of ContentsIntroduction: Childhood as Media Spectacle 1 Historically Constructed Childhood 2 Fashionable Childhood 3 Innocent Children 4 Eroticized Innocence 5 Fashion as the Sexualizer of Children? 6 Heterosexual Innocence 7 Queer Children in Fashion Advertising 8 Sexualization is the Name of the Game Epilogue: The Right to One’s Own Style Bibliography Index

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Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index

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Book SynopsisWords Have a Past traces settler colonial narratives represented in newspapers produced in late nineteenth-century Indian boarding schools.Trade Review"Griffith has produced a nuanced exploration of the tensions and contradictions that not only marked the past in the form of the Residential School system, but has always existed and continues to exist in a web of related assumptions." -- Anne Lindsay * Prairie History *"[Words Have a Past] is a marvelous exploration of the language of colonialism, how the English language was cast as an innocent neutral force, and how this continues to be reflected in contemporary Canada. The book is easily accessible for all readers, well researched, and documented. It is simply a must-read that will aid in developing a deeper understanding of language, and colonialism roots and their ongoing impact in the present." -- Karl Hele, Mount Allison University * Anishinabek News *"Words Have a Past is an important contribution to the ongoing conversation on the assimilation policies of the Indigenous boarding school systems in North America, and importantly, Griffith’s message of settler responsibility and restitution for Indigenous linguicide and land loss is essential for all settlers to hear." -- Carling Beninger, University of Alberta * Canadian Journal of History *"Words Have a Past marks an important step in the study of residential school history by drawing our attention to newspapers as important historical sources, and the printing trade as an influential part of some students’ experiences. Further, in anchoring the book within critical Indigenous and Settler Colonial studies, Griffith provides a direction for scholarship on residential schooling that challenges approaches that situate the system wholly in the past; as a result of her conclusions, Griffith explicitly calls for justice and restitution—especially as it relates to language reclamation—for survivors and their communities. This is an essential read for those studying the residential school system, settler colonialism, history of media, and Canadian history." -- Natalie Cross and Thomas Peace, Huron University College * Journal of British Studies *"In this well researched and highly readable book, Jane Griffith analyzes six newspapers published in the late nineteenth and early twentieth century by five Indian boarding schools." -- Shurli Makmillen, Claflin University * Discourse and Writing *Table of Contents1. Bury the Lede: Introduction 2. Printer’s Devil: The Trade of Newspapers 3. Indigenous Languages Did Not Disappear: English Language Instruction 4. "Getting Indian Words": Representations of Indigenous Languages 5. Ahead by a Century: Time on Paper 6. Anachronism: Reading the Nineteenth Century Today 7. Layout: Space, Place, and Land 8. Concluding Thoughts

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Book SynopsisUsing firsthand interviews, archival documents, and visual analysis, Superfluous Women explores the intersections between art, protest, and feminism in today's Ukraine.Trade Review"Superfluous Women is clearly a labor of empathy and solidarity with Ukrainians, and the inter-revolutionary generation in particular. As a path-blazing study on the topic, it should be valued as the result of a decade’s worth of intellectual production, which included numerous research trips and prolonged periods of work in the region, amassing an archive, as well as the work of cultural diplomacy, translating and representing Ukrainian artists and activists in the West." -- Sasha Razor * H-SHERA *"[Zychowicz] introduces several important art projects and movements that are indicative of a unique time in Ukraine’s post-independence history. The author’s connection with the artists through interviews enhances the images and descriptions of works of art, manifestos, and political responses—including repressions of artists—that make up much of the book’s content." -- Emily Channell-Justive, Harvard Ukrainian Research Institute * H-Ukraine, H-Net Reviews *"Jessica Zychowicz’s Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine is a groundbreaking study of feminist protest and how it is mediated in contemporary Ukraine. Examining the decade between 2004’s Orange Revolution and the Revolution of Dignity (2013–14), Zychowicz traverses a dazzling array of media, objects, and methods to reveal the vibrant histories of feminist collectives in Ukraine—from the infamous Femen and its media strategies to Ofenzywa’s engagement with photography to the work of the curatorial collectives HudRada and REP. Zychowicz herself is present throughout, as an interlocutor, archivist, and guide whose bracing prose will make this study an invaluable resource for readers in Slavic studies, feminist studies, and visual and media studies alike." -- MLA Aldo and Jeanne Scaglione Prize for Studies in Slavic Languages and Literatures Committee"[Zychowicz] seeks to examine the way feminism, as a concept and a set of practices, has shaped and continues to shape the political and cultural landscape of Ukraine … it will reach a welcome audience among scholars of feminism, art activism, contemporary art, cultural studies, and Slavic studies." -- Mayhill C. Fowler * The Russian Review *"Drawing attention to the protest spirit evident in Ukrainian society since the early 2000s as the consequence of the rejection of its bigger neighbor’s imperial ideology and aggression, the book reveals the artistic antecedents of Ukraine’s resistance against the Russian invasion in 2022." -- Halyna Kohut * Zeitschrift für Kunstgeschichte *"This book introduces many important urban struggles going on in Ukrainian art and activism to an anglophone audience." -- Vira Sachenko, Justus-Liebig-University Giessen * KULT_online *"Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine is a significant study of the direct links between political context, protest actions, and art practices in this century … Zychowicz does not hesitate to introduce the reader to the complexities and ambiguities of the struggles for rights." -- Irina Genova * Aspasia *"Superfluous Women offers a valuable new contribution to the scarce English-language bibliography on contemporary Ukrainian art activism. With the Russian invasion of Ukraine, which has sparked worldwide interest in Ukrainian history and culture, Zychowicz’s book gains an even more important role." -- Halyna Kohut, Ivan Franko National University * Zeitschrift für Kunstgeschichte *"Superfluous Women is remarkable for its blend of erudite theory, close analysis of visual culture, and personal experience. The author’s first-hand engagement with the people and events she discusses facilitates a unique and well-balanced insight that any scholar of contemporary Slavonic studies should welcome." -- Kathleen Mitchell-Fox, Princeton University * Slavonic and East European Review *Table of ContentsList of Figures Acknowledgments Note on Translation and Transliteration of Terms Introduction 1. Performing Protest: Sexual Dissent Reinvented 2. An Anatomy of Activism: Virtual Body Rhetoric in Digital Protest Texts 3. The Image Is the Frame: Photography and the Feminist Collective Ofenzywa 4. Museum of Congresses: Biopolitics and the Self in Kyiv’s HudRada and R.E.P. Visual Art Collectives 5. Bad Myth: Picturing Intergenerational Experiences of Revolution and War Conclusion Bibliography

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Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index

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Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index

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Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index

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Book SynopsisHow can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

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Book SynopsisIn Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

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Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift

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Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift

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Book SynopsisThis work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight.Table of ContentsIntroduction; Part I: Selling the War on the Home Front; 1 Advertising Basics during World War II; 2 "Reading" the Popular Magazine Ads; Part II: Weapons of War in the Magazine Pages; 3 Tanks and Other Armored Vehicles; 4 Naval Vessels Big and Small; 5 Army Air Force Fighters and Bombers; 6 Navy Fighters, Bombers, and other Aircraft; 7 Military Utility Vehicles; 8 Guns and Other Ordnance; Source Bibliography.

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Book SynopsisPolitics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.Trade ReviewA compelling and very readable polemic. * Financial Times *French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form. -- Steven Poole * Guardian *Fascinating ... intellectually satisfying ... Salmon's insights are thought-provoking and have ramifications beyond the world of advertising. * Washington Post *Salmon draws together his arguments into a coherent and chilling whole. * Independent *Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West. * Publishers Weekly *This book, which is both concise and clearly written . guides us through these texts which are largely unknown and now very influential. * Le Monde *There are certain books that make you feel less stupid after reading them than before . It is a fascinating and never jargon-heavy book. * Le Progrès *

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Book SynopsisVisual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.Authors Edward McQuarrie and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand advertising first took modern form in the United States. Using copious real-life examples to illustrate how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological perspectives on branding and explains how historical and rhetorical analyses can contribute new insights.This exploration of rhetoric as an alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology.Trade Review'This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What ''social'' psychologist see as information to be processed . . . sigh . . . McQuarrie and Phillips see as situated and contextualized visual rhetoric, visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand. This is a book that anyone who really wants to understand advertising should buy, read and keep handy.' --Thomas C. O'Guinn, University of Wisconsin-MadisonTable of ContentsContents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index

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Book SynopsisThis collection considers the city of the future and its relationship to its citizens. It responds to the foregrounding of digital technologies in the management of urban spaces, and addresses some of the ways in which technologies are changing the places in which we live and the way we live in them. A broad range of interdisciplinary contributors reflect on the global agenda of smart cities, the ruptures in smart discourse and the spaces where we might envisage a more user-friendly and bottom-up version of the smart future. The authors adopt an equality studies lens to assess how we might conceive of a future smart city and what fissures need to be addressed to ensure the smart future is equitable. In the project of envisaging this, they consider various approaches and arguments for equality in the imagined future city, putting people at the forefront of our discussions, rather than technologies. In the smart discourse, hard data, technological solutions, global and national policy and macro issues tend to dominate. Here, the authors include ethnographic evidence, rather than rely on the perspective of the smart technologies’ experts, so that the arena for meaningful social development of the smart future can develop. The international contributors respond purposefully to the smart imperative, to the disruptive potential of smart technologies in our cities: issues of change, design, austerity, ownership, citizenship and equality. The collection examines the pull between equality and engagement in smart futures. To date, the topic of smart cities has been approached from the perspective of digital media, human geography and information communications technology. This collection, however, presents a different angle. It seeks to open new discussions about what a smart future could do to bridge divides, to look at governmentality in the context of (in)equality in the city. The collection is an approachable discussion of the issues that surround smart digital futures and the imagined digital cities of the future. It is aspirational in that it seeks to imagine a truly egalitarian city of the future and to ponder how that might come about. Primary readership will be academics and students in social science, architecture, urban planning, government employees, and those working or studying in social justice and equality studiesTrade Review'One of the strengths of this book is that its authors bridge familiar planning and broader urban studies theory with the contemporary challenges of new technology deployment. This bridging helps ground our engagement with the complexity of new technologies in our long-standing obligation to equitably evaluate how new changes in communities will affect all of our residents. Planners reading this book will gain insight into how we might engage our residents in civic conversations about new technology adoption. [...] Individually and collectively, these chapters will help planners think more critically about the challenges and opportunities new technologies bring before we implement them. Equality in the City has many chapters that could be used in planning theory classes, allowing learners to see how the planning and urbanism theories that have long informed our practice also shed important light on new trends.' -- Pamela Robinson, Journal of the American Planning AssociationTable of ContentsIntroduction Susan Flynn Section 1: Urban Crisis 1. Locked down in the neoliberal Smart City: A-systemic technologies in crisis. Eleanor Dare, Reader in Digital Media, Royal College of Art 2. If (equality). Delfina Fantini von Ditmar, Lecturer in Digital Research, Royal College of Art 3. Reading Lefebvre’s right to the city in the age of the internet. Alan Reeve. Reader in Urban Design, Oxford Brookes University 4. Universities, Equality and the Neoliberal City. Richard Hayes. Vice-President, Waterford Institute of Technology Section 2: City Design 5. Universal Smart City Design. Eoghan Conor O’Shea, Lecturer in Universal Design and Architecture. Institute of Technology, Carlow, Ireland 6. The Design and Public Imaginaries of Smart Street Furniture. Justine Humphry, University of Sydney; Sophia Maalsen, University of Sydney; Justine Gangneux, University of Glasgow; Chris Chesher, University of Sydney; Matt Hanchard, University of Glasgow; Simon Joss, University of Glasgow; Peter Merrington, University of Glasgow; Bridgette Wessels, University of Glasgow 7. Co-creating Place and Creativity Through Media Architecture: The Instabooth. Glenda Caldwell, Associate Professor of Architecture, Queensland University of Technology 8. Narratives, inequalities and civic participation: A case for 'more-than-technological' approaches to smart city development. Carla Maria Kayanan, Post-Doctoral Fellow, University College Dublin; Niamh Moore-Cherry, Associate Professor of Urban Governance and Development in the School of Geography, University College Dublin and Alma Clavin, Post-Doctoral Fellow, University College Dublin Section3: Spatial Humanism 9. Building Participatory City 2.0; Folksonomy, Taxonomy, Hyperhumanism. Carl Smith, Director of the Learning Technology Research Centre (LTRC) and Principal Research Fellow Ravensbourne University London; Fred Garnett, London Knowledge Lab and Manuel Laranja, Senior Associate Professor of Innovation and Entrepreneurship, University of Lisbon 10. Psychogeography: reimagining and re-enchanting the smart city. Adrian Sledmere, Lecturer in Cultural Studies, University of the Arts, London 11. Afterword Rob Kitchin, Professor of Human Geography, National University of Ireland, Maynooth

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Book SynopsisMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.Trade ReviewBe prepared to have your cherished beliefs overturned. * Spectator Business *Read this book and take back control of your rational mind. * New Scientist *His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave * Velocity *

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Book SynopsisFountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for ‘beauty on duty’. At the same time, men’s tailoring evolved to suit new conditions. Aquascutum advertised ‘Officers’ Waterproof Trench Coats’ and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War.

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Book SynopsisAdvertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements – which have survived by chance and are now divorced from their original purpose – provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

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Book SynopsisOffline Matters is a handbook for anybody experiencing digital overload in their lives and creative work."For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into the commercial sphere without selling out or compromising your craft. This is a book about how to break free from the data-driven expectations of your client's spreadsheet, and retrieve the true novelty that makes you valuable in the first place." - Douglas Rushkoff, author of Team Human"Offline Matters is a much needed take-down of the whole 'cult of creativity' from the inside. This rattle gun attack on the perniciousness of the creative digital work will leave you aghast and amused in equal measure." - Oli Mould, author of Against CreativityWhen did creative work become so boring?How did 'digital-first' come to dominate everything?...and why is nobody talking about it?Part insider exposé, part worker-manual, this book is for any creative seeking help on: Navigating the possibility of offline alternatives Countering overwork culture, exploitation, and dulled-down ideas Recovering what you loved about your creative calling ...away from the confines of our screens. We are dreaming of offline. Not as a romanticised past, a punishment, a quick detox, or a WiFi-free café. Offline is not a lifestyle. It's a space of opportunity.By the end of Offline Matters, you'll have a new perspective on the dry digitality that defines creative work today - and a set of strategies for going beyond it.Trade Review"Offline Matters is a much needed take-down of the whole 'cult of creativity' from the inside. This rattle gun attack on the perniciousness of the creative digital work will leave you aghast and amused in equal measure." - Oli Mould, author of Against Creativity"For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into the commercial sphere without selling out or compromising your craft. This is a book about how to break free from the data-driven expectations of your client's spreadsheet, and retrieve the true novelty that makes you valuable in the first place." - Douglas Rushkoff, author of Team Human"This book is extremely timely. The pandemic has obliged everybody to stay online almost all the time. Offline Matters reminds us that life is (also) elsewhere. The neologism 'offline', which did not exist twenty years ago, has philosophical relevance. This book is hoping we can discover it." - Franco 'Bifo' Berardi, philosopher, theorist and activist"Today we are all called upon to be the content providers of our own lives. This can be exhausting and estranging. Fortunately Jess Henderson has arrived to help us get offline, not into the pasts but into the presence of our lives. With compassion and humour Henderson brings us back to ourselves and it turns out we are not predestined to be profiled and branded. Offline Matters is the mutual help book we need right now!" - Stefano Harney, co-author of The Undercommons: Fugitive Planning and Black Study"Jess has written a kind of outsider/artist/creative/inventor SURVIVAL MANUAL for our over-amped, information-overloaded, hypercommunicative age. Anyone seeking encouragement, inspiration, moral support, and IDEAS would do well to study these pages, preferably in a solitary room with no music playing and no laptop showing 'news' (or a cellphone constantly pinging). Electronics in another room, please!" - V. Vale, founder of RE/Search and Search & Destroy"Offline Matters couldn't come at a more important and critical juncture in our human existence...The insights within this book highlight the current creative plight we've gotten ourselves into and the cracks within many cultural and societal pillars.This book is a great step in helping us reclaim and reconsider our roles within the current structures we've all been players within. Many of us can read along nodding in agreement and the examples surely represent thoughts we've embraced at some point. But this book isn't about reprimanding us so much as help us understand how we can move forward. We've become so subservient to other factors out in the world and this is a stern reminder to take back control of something that can provide an immense amount of personal and community value." - Eugene Kan, co-founder of MAEKAN and Hypebeast"Consider this book a rehabilitation program for a creative thinking populace unknowingly addicted to vain online activity. Through these influential pages, Henderson bestows upon their readers the tools necessary to free one's mind from the constraints of the virtual realm so they may focus instead on something much more important...reality." - James T. Padlow, THE PEN NAME"I have followed Jess' writing since she created Outsider; an anarchic newsletter/witty commentary against the establishment, and its pervasive contentment with the same old marketing bullshit. I waited in anticipation, sometimes for months, to receive news from the trenches...Just like the white space between the lines in a book, it was like reading every unspoken truth, every unheard sigh, every roll of the eyes in our industry. Someone had to say it and thank god it was Jess. We need this book." - Alvaro Sotomayor, Creative Director at WEIDEN+KENNEDY

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Book SynopsisDo you dare to step away from the social media mandate? Are you ready to challenge yourself beyond the automatic solutions of creative work today? Can we break from business-as-usual and find alternative ways of approach? Following the publication of Offline Matters: The Less-Digital Guide to Creative Work come the first two decks of the Offline Matters Cards series: Truth or Dare?. Like the much-loved classic game of Truth or Dare?, these tools are designed to challenge creative minds into unfamiliar places of thinking. Whether starting with a problem that needs solving or a blank state waiting action, the decks bring a fresh take to the task at hand. Draw a prompt card from each or either pack, then apply the perspective or action for counter-cultural results. The goal is to (re)introduce elements of experimentation and play that press against the dry digitality typical of creative work today.

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Book Synopsis

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Book Synopsis

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