Description

Book Synopsis
How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

Table of Contents
Contents

Introduction
A to Z
The John Johnson Collection of Printed Ephemera
Further Reading
Picture credits
Index

Vintage Advertising: An A to Z

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    A Paperback / softback by Julie Anne Lambert

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      Publisher: Bodleian Library
      Publication Date: Publication Date: 03/04/2020
      ISBN13: 9781851245406, 978-1851245406
      ISBN10: 1851245405
      Also in:
      Home & Garden Books, manuscripts, ephemera and printed matter Advertising and society

      Description

      Book Synopsis
      How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

      Table of Contents
      Contents

      Introduction
      A to Z
      The John Johnson Collection of Printed Ephemera
      Further Reading
      Picture credits
      Index

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