Description

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

'The most sought-after wizard in the advertising business.' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Ogilvy on Advertising

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£11.55

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Paperback / softback by David Ogilvy

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Short Description:

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how... Read more

    Publisher: Headline Publishing Group
    Publication Date: 02/02/2023
    ISBN13: 9781802794960, 978-1802794960
    ISBN10: 1802794964

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

    'The most sought-after wizard in the advertising business.' Times Magazine

    From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

    Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

    From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

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