Description

Book Synopsis

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

'The most sought-after wizard in the advertising business.' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Ogilvy on Advertising

    Product form

    A Paperback / softback by David Ogilvy

    £10.44

    Includes FREE delivery

    RRP £10.99 – you save £0.55 (5%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Headline Publishing Group
      Published 2 February 2023
      ISBN-13 9781802794960
      978-1802794960
      ISBN-10 1802794964
      Also in:
      Non Fiction Business, Finance & Law Advertising Politics, Philosophy & Society Advertising and society Internet, digital media and society

      Description

      Book Synopsis

      David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

      'The most sought-after wizard in the advertising business.' Times Magazine

      From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

      Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

      From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

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