Description
Book SynopsisTrade ReviewAesthetic Intelligence emphasizes how important it is for people to develop a strong voice—a voice that expresses who they are, that is inspired by their personal stories and desire to help others, and that helps them build a business that captivates others. — Donna Karan, fashion designer, entrepreneur, and philanthropist Successful leaders and innovators are skilled at looking outside their own fields for inspiration and knowledge. In Aesthetic Intelligence, Pauline Brown shows how you can apply critical lessons from fields like fashion and beauty to transform all types of businesses. — Walter Isaacson, author of Benjamin Franklin: An American Life Aesthetic intelligence is not just important for those who are leading luxury brands; it’s also important for businesspeople in all sectors. In her groundbreaking book, Pauline Brown shows how aesthetics have the power to transform all types of businesses, and how individuals can develop and use their own AI to engage, inspire, and delight their customers. — Mindy Grossman, CEO of WW International (formerly Weight Watchers) Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences, and tastes to their companies, and, in so doing, create long-term sustainable advantage. — John Mackey, CEO of Whole Foods Market It’s fascinating to realize how much of our economy is premised on consumers making aesthetic choices. Yet this aspect of what drives behavior has been largely ignored by thoughtful analysts until now. Pauline Brown opens up a new area of inquiry as she highlights the power of aesthetic intelligence as a success factor for business leaders today. — Dan Nordstrom, consumer brand investor and former retail leader
