Behavioural economics Books

Book SynopsisThe text is designed as the main text for an undergraduate course in Behavioral Economics, which is a growing course for students of economics at the undergraduate level. The presentation is grounded in microeconomics and traditional economic models to discuss observed human behavior. The book presents models that show the trade-offs between material benefits and social concerns. The models incorporate social concerns such as altruism, guilt, exploitation, fairness, and cognitive dissonance. Unlike many other books on behavioral economics, the text is not a catalog of human quirks. Although the book highlights all sorts of observed behavior that appears irrational and misguided, it doesn''t stop there. It examines the possible motives for the puzzling behavior. For many misguided and regrettable choices, we highlight actions taken to control the behavior and mitigate the damage. We use the insights of anthropologists and economists to explore the role of natural selection in shaping human thinking and behavior. A decision that appears irrational today may be understandable in the context of millions of years of natural selection. Recent work explores the role of natural selection in (i) loss aversion, (ii) the endowment effect, (iii) time preferences, and (iv) responses to the free-rider problem.Trade Review[This book] has excellent coverage of topics, really great learning design for students, and nice connection with academic studies. * Joe Price, Brigham Young University *Of all the textbooks I've seen this matches the style that I teach the course the best. It covers the main topics of behavioral topics well, strikes the right balance between simplicity and rigor, has nice graphics, and covers interesting side topics. * Benjamin Ho, Vassar College *Table of ContentsPart 1: Introduction Chapter 1. Introduction & Key Concepts of Microeconomics 1. What is Behavioral Economics? 2. Key Concepts: Marginal Reasoning Opportunity Cost The Marginal Principle The Equimarginal Principle 3. Key Concepts: Equilibrium and Efficiency Nash Equilibrium Comparative Statics Pareto Efficiency Chapter 2. Insights from Behavioral Science 1. Social Preferences and Social Norms Adam Smith and the Impartial Spectator Rule Following Task: Avatar Pedestrian Sharing the Rewards of Collaboration The 50-50 Norm Incurring a Cost to Enforce a Social Norm 2. Mental Shortcuts Mental Accounting Default Options 3. Cognitive Bias The Decoy Effect Present Bias 4. Problems with Probabilities Rare Events The Gambler's Fallacy 5. Instinctive Urges and Thoughtful Deliberation Apple versus Cupcake Hunting Practices of the Ju/'hoansi Why Do We Do That? Appendix to Chapter 2 1. Anchors 2. Confirmation Bias 3. Overconfidence Effect 4. Availability Heuristic Part 2: Social Preferences and Pro-Social Behavior Chapter 3. Social Norms: Sharing and Enforcement 1. Utility Maximization with a Social Norm Utility Maximization 2. Sharing Behavior: The Dictator Game Game Structure and Results Variation in Sharing Behavior 3. Costly Norm Enforcement Third-Party Punishment of Norm Violators Structure of the Ultimatum Game A Norm-Sensitive Responder Equilibrium Responder Share A Norm-Sensitive Proposer 4. Results from Ultimatum-Game Experiments Meta-Analysis of Ultimatum Experiments Crosswalk Rules and the Ultimatum Game 5. Market Engagement and Social Norms Chapter 4. Trust 1. The Trust Game: Investment & Production Game Structure Outcome in the Absence of a Sharing Norm 2. A Sharing Norm for the Producer The Producer's Trade-Off: Material Benefit versus Norm-Violation Cost Varying Norm Sensitivity and Return Fractions The Investor Decision 3. A Sharing Norm for the Investor The Investor's Trade-Off: Material Benefit versus Norm-Violation Cost Relative Norm Sensitivity and Equilibrium Social Norms, Efficiency, and Social Capital 4. Experiments and Implications Experimental Results The Trust Game and Social Capital The Trust Game and Oxytocin Chapter 5. Public Goods and Voluntary Contributions 1. Free Riding and Economic Experiments The Free-Rider Problem Results from Voluntary-Contribution Experiments 2. Social Norms and Voluntary Contributions Norm: Efficient Contribution Norm: Equal Contribution Explaining a Path of Decreasing Contributions 3. Punish Free Riders? Punishing Norm Violators Summary of Experimental Results Chapter 6. Identity, Norms, and Reciprocity in the Workplace 1. Worker Reciprocity and Social Capital Perfect or Imperfect Information in the Workplace? Social Norms and Pareto Improvements 2. Worker Identity and Effort Utility-Maximizing Effort Insiders versus Outsiders Norm Sensitivity and Effort Producer Investment in Identity Management 3. Response to a Higher Wage Wages and a Sharing Norm Wages and the Work-Effort Norm Wages and Profit 4. Evidence of Worker Reciprocity Field Experiments A Gift-Exchange Experiment Chapter 7. Voluntary Prices 1. Voluntary Prices: Pay What You Want The Equal-Sharing Price and Norm-Violation Cost Sustainability of PWW Systems Economic Experiment: Pay What You Want versus Pay It Forward 2. Public Broadcasting: Free Riders and Guilt-Tripping Pledge Drives Payoffs to Members and Free Riders Choosing the Length of a Pledge Drive Chapter 8. Imitation and Cultural Learning 1.Imitation and Conformity Over-Imitation by Humans Over-Imitation: Humans versus Chimpanzees Conformity and Matching Pennies 2.Faithful Imitation and Cultural Learning Manioc and Obscure Production Processes Social Learning: Humans versus Chimpanzees Part 3: Time Preferences Chapter 9. Discounting and Present Bias 1. Conventional Discounting and Present Bias The Quasi-Hyperbolic Discount Function Present Bias and Doubling Your Apples Time Inconsistency Time Inconsistency and the Relative Values of Bundles Present Bias and Regret 2. Estimates of Discounting Parameters Estimates of Conventional Discounting and Present Bias Economic Experiment: Patience among Mothers and Children 3. Illustrations: Cupcake, Weed, Bucket List Cupcake versus Apple Homeowner versus Weed The Bucket List Chapter 10. Time Preferences and Saving 1. Discounting and Intertemporal Choice Saving and the Equimarginal Principle Present Bias and Regret 2. Saving Mandates and Nudges Response to Mandate: Active Saver Response to Mandate: Non-Saver Nudges: Defaults, Save More Tomorrow, and Saving Lotteries Clueless versus Savvy Consumers Three-Period Model of Intertemporal Choice Consumption Path of the Clueless (Naif) Regret of the Clueless Consumption Path of a Savvy Consumer Commitment Devices and Saving 4. Present Bias and Pre-Commitment by Pigeons Chapter 11. When to Act 1. Procrastination: Waiting Too Long Present Bias and a Clueless Decision-Maker Conditions for Procrastination 2. Self-Awareness and Procrastination Backward Induction Evidence of Present Bias and Self-Awareness Clueless versus Self-Aware: How to Tell the Difference 3. Preproperation: Acting Too Soon Present Bias and a Clueless Decision-Maker Conditions for Preproperation 4. Self Awareness and Preproperation Backward Induction Is Being Clueless Better? Chapter 12. Application of Present Bias--Sin Taxes and Fertilizer 1. Personally Harmful Products and Sin Taxes A Model of a Personally Harmful Good Present Bias and a Personally Harmful Good Savvy Consumers and Hobbling Support for Sin Taxes 2. Present Bias and Fertilizer Investment Review of Intertemporal Choice Model Present Bias and the Fertilizer Investment Policy Options: Subsidy versus Nudge Part 4: Mental Accounting and the Endowment Effect Chapter 13. Mental Accounting for Consumers 1. Mental Accounting and Fungibility Consumer Budgets and Fungibility Mental Accounting and Coupons 2. Other Implications of Consumer Mental Accounting Mental Accounting and Sunk Cost Decoupling Cost and Benefit: Credit Cards and Ride-Hailing Services Regular versus Premium Gasoline Chapter 14. Loss versus Gain 1. Asymmetric Influences of Loss and Gain The Greater Weight of Loss Measuring the Greater Weight of Loss Reappraisal and the Weight of Loss 2. The Endowment Effect Willingness to Pay versus Willingness to Accept Classic Endowment Experiment Evidence for the Endowment Effect Endowment Effect for Chimpanzees and Capuchin Monkeys The Endowment Effect and Exchange Greater Weight of Loss and Loss Aversion Part 5: Risk Preferences and Decisions in Uncertain Environments Chapter 15. Risk Preferences and Prospect Theory 1. Features of Prospect Theory Utility Function for Prospect Theory Utility Value and Certainty Equivalent 2. Risk Aversion and Risk Neutrality Risk Aversion and the Risk Premium Risk Neutrality: Linear Utility and No Loss Aversion Sources of Risk Aversion 3. The Values of Key Parameters Relative Weight of Loss Decreasing Sensitivity to Gain and Loss Measuring Sensitivity to Stimulus Economic Experiment: Risk Preferences and Cognitive Ability 4. Risk Preferences of Rats Chapter 16. Problems with Probability 1. Probability in Prospect Theory Prelec Probability Weighting Psychological Foundations A Closer Look at Rare Events 2. Learning by Description versus Learning by Experience 3. Solving Puzzles with Probability Weighting The Numbers Game Puzzle The Longshot Puzzle Chapter 17. Prospect Theory & Asset Markets 1.Decreasing Sensitivity and Attitudes toward Risk Decreasing Sensitivity to Gain and Risk Aversion Decreasing Sensitivity to Loss and Risk Seeking Constant Sensitivity and Risk Neutrality 2. The Disposition Puzzle Reservation Price in a Winner Market Reservation Price in a Loser Market Reservation Prices and Time on the Market Evidence for the Disposition Puzzle 3. Disposition Puzzle Disappears? Let Bygones be Bygones Constant Sensitivity to Gain and Loss 4. The Equity Premium Puzzle Greater Weight of Loss and Loss Aversion Loss Aversion Solves the Equity Premium Puzzle Professional Traders: Too Much Information? Chapter 18. Prospect Theory and Insurance 1. Decreasing Sensitivity and the Willingness to Pay for Insurance Decreasing Marginal Disutility of Loss Certainty Equivalent and Willingness to Pay for Insurance Willingness to Pay for Insurance versus Break-Even Price Economic Experiment: Willingness to Pay for Insurance 2. Probability Weighting and Insurance Puzzles Decreasing Sensitivity and Probability Weighting The Hazard-Insurance Puzzle The Insurance-Deductible Puzzle Chapter 19. Reference Points and Goals 1. Goals and the Marginal Principle Goal-Related Marginal Benefit Full Marginal Benefit and Choice Goals on the Golf Course 2. Applications: Rainy Day Taxis and Abstinence Applications: Rainy-Day Taxis and Abstinence Rainy-Day Taxis Inefficiency and a Pareto Improvement Abstinence Part 6: Natural Selection and Culture Chapter 20. Natural Selection and Co-Evolution of Genes and Culture 1. Background Concepts from Evolutionary Biology DNA, Genetic Mutations, and Natural Selection Illustration: A Fire-Building Manual 2. A Closer Look at Fitness and Evolution Fitness, Natural Selection, and Evolution Fitness Contests and Geometric Mean Fitness Economics versus Biology: Spider Somersaults 3. Genes, Environment, Norms, Culture, and Cognition Genes and the Environment Genes and Culture Genes and Social Norms Instinctive Urges versus Thoughtful Deliberation Chapter 21. Cooperation 1. Humans versus Chimpanzees Cooperation: Skills and Motivation Sharing Bearing a Cost to Enforce Norms 2. Consumption and Production Benefits of Cooperation Benefits from Consumption Smoothing Benefits from Economies of Scale 3. Co-Evolution of Genes and Culture Genes and Culture Cultural Learning Chapter 22. Loss Aversion and Time Preferences 1. Natural Selection and Loss Aversion Steady versus Fluctuating Reproduction Gain Equals the Loss Gain Exceeds the Loss Fitness Equivalence Environmental Conditions and Genetic Mixes 2. Natural Selection, Culture, and Time Preferences Trade-Offs from Investment Low Investment Productivity High Investment Productivity Lessons from Historical Data Chapter 23. Natural Selection and Risk Preferences 1. Small Reward and Risk Aversion Geometric Mean Fitness Natural Selection and Risk Aversion 2. Large Reward and Risk Neutrality Greater Fitness for Risk Takers Natural Selection Favors Risk Taking Fitness Equivalence Risk Aversion in Bonobos, Shrews, and Other Creatures 3.Subsistence and Risk Seeking Subsistence and Risk Preferences The Flexible Risk Preferences of Juncos Chapter 24. Bargaining and the Endowment Effect 1. A Hunter-Gatherer Exchange Economy Hunter-Gatherer Fitness Edgeworth Box and Gains from Exchange Bargaining and Equilibrium 2. Natural Selection: Bargaining Outcomes Endowment Effect and Nash Equilibrium Disagreement Value and the Nash Bargaining Solution The Endowment Effect and Group Fitness Egalitarian Economy and the Endowment Effect Glossary References Index

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Book SynopsisPublished with the IZA, this volume presents Richard Easterlin''s outstanding research on the analysis of subjective well-being, and on the relationship between demographic developments and economic outcomes. In both fields, his work has laid the foundations for enlarging the scope of traditional economic analysis and has increased our understanding of behaviour in several important domains, such as fertility choices, labour market behaviour, and the determinants of individual well-being. In various seminal contributions, Easterlin has demonstrated the importance of material aspirations and relative economic status for human behaviour. This book is a collection of 11 of his key papers, revised and edited to make a cohesive book. New material includes an Introduction from the editors, two section Introductions from Easterlin, and an Epilogue from Easterlin.Table of ContentsI. INTRODUCTION BY THE EDITORS: SHAPING THE ECONOMICS OF HAPPINESS- THE FUNDAMENTAL CONTRIBUTIONS OF RICHARD EASTERLIN; II. GROWTH AND HAPPINESS; III. LIFE CYCLE HAPPINESS; IV. EPILOGUE

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Book SynopsisSpeculative Communities investigates the financial world’s influence on the social imagination, unraveling its radical effects on our personal and political lives.Trade Review"Speculative Communities is a masterful critique of the financialisastion of everyday life, which provides an innovative account of the role of speculation and uncertainty in shaping the way we understand, and act within, the world. Komporozos-Athanasiou masterfully blends economic theory with political and sociological analysis to deliver a fascinating reading of how finance has colonised our imaginations, and the challenges this process poses to movements seeking to construct a collective sense of what life beyond capitalism might look like. Speculative Communities is both a novel and exciting academic contribution, and a critical reference point for those seeking to organise in a world defined by the logic of speculation."--Grace Blakeley, author of Stolen: How to Save the World From FinancialisationTable of ContentsKey Terms Introduction Part 1: Speculation: Finance and Capitalism 1. The Rise of Speculative Communities 2. A Genealogy of Speculative Imagination: Old Spirits of Capitalism Part 2: Spectacle: Finance and Society 3. Speculative Technologies and the New Homo speculans 4. Speculative Intimacies Part 3: Specter: Finance and Polity 5. Financialized Populism and New Nationalisms 6. Counter-speculations Conclusions Acknowledgments Notes References Index

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Book SynopsisSpeculative Communities investigates the financial world’s influence on the social imagination, unraveling its radical effects on our personal and political lives.Trade Review"Speculative Communities is a masterful critique of the financialisastion of everyday life, which provides an innovative account of the role of speculation and uncertainty in shaping the way we understand, and act within, the world. Komporozos-Athanasiou masterfully blends economic theory with political and sociological analysis to deliver a fascinating reading of how finance has colonised our imaginations, and the challenges this process poses to movements seeking to construct a collective sense of what life beyond capitalism might look like. Speculative Communities is both a novel and exciting academic contribution, and a critical reference point for those seeking to organise in a world defined by the logic of speculation."--Grace Blakeley, author of Stolen: How to Save the World From FinancialisationTable of ContentsKey Terms Introduction Part 1: Speculation: Finance and Capitalism 1. The Rise of Speculative Communities 2. A Genealogy of Speculative Imagination: Old Spirits of Capitalism Part 2: Spectacle: Finance and Society 3. Speculative Technologies and the New Homo speculans 4. Speculative Intimacies Part 3: Specter: Finance and Polity 5. Financialized Populism and New Nationalisms 6. Counter-speculations Conclusions Acknowledgments Notes References Index

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Book SynopsisCapitalism XXL calls for changing the rules of capitalism in order to tame giant corporations and restore the individual to the world economy. Noels proposes an approach that considers human dimensions and describes a sustainable future economy that will not burden subsequent generations with debt, social inequality, and environmental damage.Trade Review“In an era when tech giants shake the earth like dinosaurs, how should we respond? Amazon merely mentions interest in a sector, and all of the companies there lose 20 percent of their value. Facebook monetizes its users’ data like it’s a division of the National Security Agency. Geert Noels explains the cure for corporate gigantism.” Barry Ritholtz, author of Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy“The ‘winner takes all’ effect is a hot topic today. However, where most economists are focusing on the impact on margins and profits or productivity, Geert Noels takes a wider look at the impact of large systems on mental well-being, communities, and our climate problems.” Pattie Maes, founder of MIT Media Lab’s Fluid Interfaces Group“In an age when bigger is assumed to be better, Geert Noels warns of the perils of size – and makes a convincing case for the benefits of going small. Not only is small beautiful; it is also more economically viable in the long run. Do yourself a big favour and read Capitalism XXL.” Eric Weiner, author of The Geography of Genius: Lessons from the World’s Most Creative Places

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Book SynopsisThis text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.Table of ContentsPreface Brand Choice in Behavioral Perspective The Substitutability of Brands Behavior Analysis of Consumer Brand Choice: A preliminary analysis The Behavioral Ecology of Consumer Choice: How and what do consumers maximize The Behavioral Economics of Consumer Brand Choice: Establishing a methodology The Behavioral Economics of Consumer Brand Choice: Patterns of reinforcement and utility maximization Patterns of Consumer Response to Retail Price Differentials Dynamics of Repeat Purchasing for Packaged Consumer Products Consumer Brand Choice: Individual and group analyses of demand elasticity Deviations from Matching Law in Consumer Choice

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Book SynopsisPeter G. Moffatt is Professor of Econometrics at the University of East Anglia, UK.Trade Review'This is an invaluable text produced by an expert in the field. It provides guidance and reference for the increasingly large number of experimental economists who want to do some serious econometric analysis of their experimental data. It is breath-taking in its coverage and its precision, yet at the same time it is eminently readable. One can only admire the author for the clarity of the exposition of material which is inherently complicated. Not only does it explain the concepts cleanly and precisely, it also provides numerous examples of applications. It will become compulsory reading for all experimental economists.' John Hey, University of York, UK 'Every experimentalist should read this book, to understand when she generates challenging data, and to find out how to parry the challenge if it cannot be preempted by design.' Christoph Engel, Max Planck Institute, Germany "A long-awaited, systematic treatise of the econometric modelling of experimental data brilliantly accomplished. A work of art!" Anna Conte, University of Westminster, UK 'Rarely do we find a book on econometrics as absorbingly readable as this one. Each chapter begins with a clear explanation of the relevant economic model, introduces data from illustrative experiments from the literature, then walks the reader through the choice of econometric techniques best suited to analysing the data. He begins with the simplest methods, raising the sophistication as more and more features of the dataset are taken into consideration. Crucially, he includes annotated printouts of his many STATA programs so the reader may modify them for their own experiments. In short, I believe Experimetrics should become an indispensable part of every experimentalist's toolkit.' David Butler, Murdoch University, Australia 'Experimetrics is a very well-written book, providing an outstanding in-depth analysis of the econometric methodology into economics experiments. It is structured in a balanced way covering the most topical issues in the experimental literature. Superb writing style and coverage!' Michalis Drouvelis, University of Birmingham, UK 'Experimetrics provides an excellent overview of the issues concerning the econometric analysis of experimental data. Numerous STATA codes enrich the book and make the methods very accessible.' Charles Bellemare, Universite Laval, CanadaTable of Contents1. Introduction and Overview 2. Statistical Aspects of Experimental Design in Experimental Econometrics 3. Treatment Testing 4. Theory Testing, Regression and Dependence 5. Modelling of Decision Times using Regression Analysis 6. Dealing with Discreteness in Experimental Data 7. Ordinal Data in Experimetrics 8. Dealing with Heterogeneity: Finite Mixture Models 9. Simulating Experimental Data, and the Monte-Carlo Method 10. Introduction to the Method of Maximum Simulated Likelihood 11. Dealing with Zeros: Hurdle Models 12. Choice under Risk: Theoretical Issues 13. Choice under Risk: Econometric Modelling 14. Optimal Design in Binary Choice Experiments 15. Social Preference Models 16. Repeated Games and Quantal Response Models 17. Depth of Reasoning Models 18. Learning Models 19. Summary and Conclusion Appendix A: List of Data Files and Other Files Appendix B: List of STATA Commands Appendix C: Choice Problems used in Chapters 5 and 13 References.

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Book SynopsisPeter G. Moffatt is Professor of Econometrics at the University of East Anglia, UK.Trade Review'This is an invaluable text produced by an expert in the field. It provides guidance and reference for the increasingly large number of experimental economists who want to do some serious econometric analysis of their experimental data. It is breath-taking in its coverage and its precision, yet at the same time it is eminently readable. One can only admire the author for the clarity of the exposition of material which is inherently complicated. Not only does it explain the concepts cleanly and precisely, it also provides numerous examples of applications. It will become compulsory reading for all experimental economists.' John Hey, University of York, UK 'Every experimentalist should read this book, to understand when she generates challenging data, and to find out how to parry the challenge if it cannot be preempted by design.' Christoph Engel, Max Planck Institute, Germany "A long-awaited, systematic treatise of the econometric modelling of experimental data brilliantly accomplished. A work of art!" Anna Conte, University of Westminster, UK 'Rarely do we find a book on econometrics as absorbingly readable as this one. Each chapter begins with a clear explanation of the relevant economic model, introduces data from illustrative experiments from the literature, then walks the reader through the choice of econometric techniques best suited to analysing the data. He begins with the simplest methods, raising the sophistication as more and more features of the dataset are taken into consideration. Crucially, he includes annotated printouts of his many STATA programs so the reader may modify them for their own experiments. In short, I believe Experimetrics should become an indispensable part of every experimentalist's toolkit.' David Butler, Murdoch University, Australia 'Experimetrics is a very well-written book, providing an outstanding in-depth analysis of the econometric methodology into economics experiments. It is structured in a balanced way covering the most topical issues in the experimental literature. Superb writing style and coverage!' Michalis Drouvelis, University of Birmingham, UK 'Experimetrics provides an excellent overview of the issues concerning the econometric analysis of experimental data. Numerous STATA codes enrich the book and make the methods very accessible.' Charles Bellemare, Universite Laval, CanadaTable of Contents1. Introduction and Overview 2. Statistical Aspects of Experimental Design in Experimental Econometrics 3. Treatment Testing 4. Theory Testing, Regression and Dependence 5. Modelling of Decision Times using Regression Analysis 6. Dealing with Discreteness in Experimental Data 7. Ordinal Data in Experimetrics 8. Dealing with Heterogeneity: Finite Mixture Models 9. Simulating Experimental Data, and the Monte-Carlo Method 10. Introduction to the Method of Maximum Simulated Likelihood 11. Dealing with Zeros: Hurdle Models 12. Choice under Risk: Theoretical Issues 13. Choice under Risk: Econometric Modelling 14. Optimal Design in Binary Choice Experiments 15. Social Preference Models 16. Repeated Games and Quantal Response Models 17. Depth of Reasoning Models 18. Learning Models 19. Summary and Conclusion Appendix A: List of Data Files and Other Files Appendix B: List of STATA Commands Appendix C: Choice Problems used in Chapters 5 and 13 References.

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Book SynopsisA follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more.Trade ReviewSuburban living rooms, 1950s tail fins, and Hollywood celebrities: in such examples of popular and material culture, McCracken (cultural anthropologist, author of Culture and Consumption, CH, Jul'88) finds provocative evidence for what North Americans value. This highly readable volume pairs informal essays with scholarly articles, all providing rich anthropological perspectives on the material elements of everyday life and how people build their identities, experiences, and relationships through them. People turn houses into homes by sheltering themselves with concentric rings of intimacy made of meaningful objects. They select and reject from marketplace offerings according to their notions of self and family. McCracken's meaning management concept usefully explores how advertisers, marketers, and celebrity endorsers compete as meaning makers who capture cultural meanings and attach them to products. His heated attacks on elitist critiques of consumer culture are lively but dated; half the chapters are reprinted, three from the 1980s. Few scholars still disdain popular and material culture as McCracken's targets once did. However, many do challenge assertions like his that the world of goods has become successfully democratized. Nonetheless, this collection of insights and arguments will serve general audiences, marketers, and students looking for fruitful ways of assessing consumer culture. Summing Up: Recommended. General readers; students, lower—division undergraduate and up; and professionals. -- P. W. Laird * Choice *This highly readable volume pairs informal essays with scholarly articles, all providing rich anthropological perspectives on the material elements of everyday life and how people build their identities, experiences, and relationships through them. . . . this collection of insights and arguments will serve general audiences, marketers, and students looking for fruitful ways of assessing consumer culture. Summing Up: Recommended. General readers; students, lower-division undergraduate and up; and professionals.February 2006 * Choice *Freakonomics, meet brandthropology. In this concise volume (a companion to his watershed 1998 effort) of articulate introspection and insightful ethnographic essays, the author exhorts anthropologists to take back their culture. . . . Culture and Consumption II is well suited for adoption as a supplementary text at any level in courses dealing with material culture or museology. * Museum Anthropology Review *. . . [McCracken's] freshness is as inspired and uplifting as it is novel. Culture and Consumption II is a wonderful read. * Journal of Advertising Research *Table of ContentsContentsAcknowledgmentsI. Introduction1. Living in the Material World2. On OprahII. Homes3. The Drew Bledsoe Paradox: The Mysterious Home Economics of Homo economicus4. Homeyness: A Cultural Account of One Constellation of Consumer Goods and MeaningsIII. Automobiles5. Calling Grease6. When Cars Could Fly: Raymond Loewy, John Kenneth Galbraith, and the 1954 BuickIV. Celebrities7. Marilyn Monroe, Inventor of Blondness8. Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement ProcessV. Museums9. The Strange Power of Uncle Meyer's Wallet10. Culture and Culture at the Royal Ontario Museum: An Anthropological Approach to a Marketing ProblemVI. Advertising11. Taking Madison Avenue by Storm12. Advertising: Meaning versus InformationVII. Marketing13. Sarah Zupko, Meet Mrs. Woolworth14. Meaning-Management: An Anthropological Approach to the Creation of ValueBibliographyIndex

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Book SynopsisWhat can today's behavioural economists learn from the classical liberals of the past? Here, Erik Matson offers critical reflections on what he calls 'the new paternalism' - a modern-day approach to policy-making that aims to make individuals better off, when judged by their own standards.

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Book SynopsisWhy economic theory with no track-record of predictive success is still an indispensable tool for protecting civilized life.

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Book SynopsisTrade Review"Packed with tantalizing tales, Randomistas is essential reading for anyone interested in debunking myths and uncovering hidden truths."—Steven Levitt, coauthor of Freakonomics"The subject of this book could hardly be more vital: are we humble enough to admit we may be wrong, and do we care enough to learn? Randomistas is rigorous, impassioned and tremendous fun. Everyone should read it." —Tim Harford, author of The Undercover Economist and Fifty Things That Made The Modern Economy"Randomistas is a tour de force – an engaging, passionate, how-to account of randomised experiments. After reading Leigh’s book, you’ll be baffled at the many businesses and governments yet to catch on. Fortunately, Leigh also offers a simple guide that anyone can follow. If the next generation of policymakers follows his advice – and let’s hope they do - this book will literally change the world." —David Halpern, head of the UK’s Behavioural Insights Team, author of Inside the Nudge Unit

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Book SynopsisWhy do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.   With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why b

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Book SynopsisAn 'exciting and engaging' investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? In The Things We Love, Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology. Some of our passions are sudden, obsessive, and fleeting; others are devoted and lifelong affairs. Some turn dark: we become hoarders, or would prefer to destroy certain objects rather than let anyone else own them. And as technology improves, becoming increasingly addictive, one wonders: might our lives become so dominated by our emotional ties to things that we lose interest in other people? Packed with fascinating case studies, scientific analysis, and takeaways for living in a modern and ever-so-material world, The Things We Love offers a truly original and insightful look into our love for inanimate objects — and how better understanding these relationships can enrich and improve our lives.

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Book SynopsisThe social sciences often fail to examine in any systematic way the nature of their subject matter. Demonstrating that this is a central explanation of the widely acknowledged failings of the social sciences, not least of modern economics, this book sets about rectifying matters. Providing an account of the nature of social material in general, as well as of the specific natures of central components of the modern world, such as money and the corporation, Lawson also considers the implications of this theory regarding possibilities for social change. Readers will gain an understanding of how social phenomena, from tables and chairs, to money and firms, and nurses and Presidents are constituted. Fundamental to Lawsonâs conception is a theory of community-based social positioning, whereby people and things within a community become constituted as components of emergent totalities, with actions governed by the rights and obligations of relevant members of the community. This theory isolates a set of basic principles that will offer the reader an understanding of the natures of all social phenomena. The Nature of Social Reality is for all those, academics and non-academics alike, who wish to gain a grasp on the nature of social phenomena that goes beyond the superficial.Trade Review"If modern economics and philosophy are largely neglectful of ontology, they are especially so of social ontology. Tony Lawson’s impressive body of work is an exception to this, as is this strongly recommended book." John B. Davis, Professor Emeritus of Economics, Marquette University and University of Amsterdam"Society needs innovative, critical thinking which enlightens on the complex and evolving nature of social reality, not least its economic aspects. Tony Lawson's latest contribution on this is a must-read." Sheila Dow, Emeritus Professor of Economics, University of Stirling"As is universally, and rightly, recognised Tony Lawson is the leading scholar questioning the (social) ontology of economics. In this compelling volume, he takes a number of important steps forward, drawing on the more constructive aspects of his work in theorising such topics as money, the modern corporation, and alternative futures." Ben Fine, Professor of Economics, School of Oriental and African Studies, University of London"The Nature of Social Reality is the book that we have all been waiting for: a rigorous philosophical account of social reality, written by a scholar with impeccable credentials as an economist and social theorist. In an intellectual environment in which philosophers are becoming increasingly interested in the nature of social phenomena (and contemporary social scientists have growing cause to examine their implicit philosophical commitments), Tony Lawson has delivered an invaluable resource at the perfect moment." Ruth Groff, Political Science, Saint Louis University "When one thinks of Cambridge social ontology, one thinks of Tony Lawson, long the leader of that important current. It is very welcome therefore to have this collection of essays. Those unfamiliar with Lawson’s work will encounter one of the most forceful and influential statements on the nature of social reality to emanate from modern economics. Those already familiar will find their understanding deepened." Doug Porpora, Professor of Sociology, Drexel University"In this splendid book, the philosopher-economist Professor Tony Lawson makes a powerful case for placing economics, and indeed all social theorising, on proper ontological foundations. An essential read for all social scientists." Lord Robert Skidelsky, Emeritus Professor of Political Economy, Warwick University*Winner of the 2020 Cheryl Frank Memorial Prize*"If modern economics and philosophy are largely neglectful of ontology, they are especially so of social ontology. Tony Lawson’s impressive body of work is an exception to this, as is this strongly recommended book." John B. Davis, Professor Emeritus of Economics, Marquette University and University of Amsterdam"Society needs innovative, critical thinking which enlightens on the complex and evolving nature of social reality, not least its economic aspects. Tony Lawson's latest contribution on this is a must-read." Sheila Dow, Emeritus Professor of Economics, University of Stirling"As is universally, and rightly, recognised Tony Lawson is the leading scholar questioning the (social) ontology of economics. In this compelling volume, he takes a number of important steps forward, drawing on the more constructive aspects of his work in theorising such topics as money, the modern corporation, and alternative futures." Ben Fine, Professor of Economics, School of Oriental and African Studies, University of London"The Nature of Social Reality is the book that we have all been waiting for: a rigorous philosophical account of social reality, written by a scholar with impeccable credentials as an economist and social theorist. In an intellectual environment in which philosophers are becoming increasingly interested in the nature of social phenomena (and contemporary social scientists have growing cause to examine their implicit philosophical commitments), Tony Lawson has delivered an invaluable resource at the perfect moment." Ruth Groff, Political Science, Saint Louis University "When one thinks of Cambridge social ontology, one thinks of Tony Lawson, long the leader of that important current. It is very welcome therefore to have this collection of essays. Those unfamiliar with Lawson’s work will encounter one of the most forceful and influential statements on the nature of social reality to emanate from modern economics. Those already familiar will find their understanding deepened." Doug Porpora, Professor of Sociology, Drexel University"In this splendid book, the philosopher-economist Professor Tony Lawson makes a powerful case for placing economics, and indeed all social theorising, on proper ontological foundations. An essential read for all social scientists." Lord Robert Skidelsky, Emeritus Professor of Political Economy, Warwick UniversityTable of ContentsPreface and acknowledgements. Part 1: Setting the context. 1. Why social ontology?. Part 2: A general conception. 2. Ontology and the study of social reality: emergence, organisation, community, power, social relations, corporations, artefacts and money. Part 3: Topics in scientific ontology. 3. The nature of the firm and peculiarities of the corporation. 4. The modern corporation: the site of a mechanism (of global social change) that is out-of-control?. 5. A theory of money. 6. The positioning and credit theories of money compared. Part 4: The nature and dynamics of processes of emergence, reproduction and transformation. 7. Emergence, morphogenesis, causal reduction and downward causation. 8. Collective practices and norms. Part 5: Consequences for projects of human emancipation. 9. Possibilities for emancipatory social change. Index

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Book SynopsisContemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social mediaâs impact on ethical consumption.Trade ReviewBy following traces, practices and ‘devicification’, the chapters of this edited collection take us through the profound transformations that characterise contemporary digital consumption. Digital consumers are now not more or less than their devices. Consumers, devices, data, infrastructures and algorithms form composites with consequence. Daniel Neyland, Professor of Sociology, Goldsmiths, UK. This is a terrific collection that takes the dynamic, material processes of digitalization, rather than ‘the digital’ as its departure point. As a result, the authors are able to expose the rhythms, traces and consequences of digitalization on consumption, and on social life more broadly. It should be required reading for anyone who wants to move beyond the hype to understand how digitalization is working through infrastructures that artfully combine the enterprises of consumers and professionals to monitor and frame consumption. Liz McFall, Senior Lecturer in Sociology at the Open University, UK. The digitalization of consumption is an important field of research that, so far, has not been adequately explored. This book makes a much need contribution by combining in-depth empirical analysis with new theoretical insights. I think it is a must-read for anyone with an interest in this field. Adam Arvidsson, Associate Professor of Sociology, University of Milan, Italy. Table of ContentsTABLE OF CONTENTS Digitalizing consumption: Introduction. Franck Cochoy, Université Toulouse Jean Jaurès, France, Johan Hagberg, University of Gothenburg, Sweden, Magdalena Petersson McIntyre, University of Gothenburg, Sweden, Niklas Sörum, University of Gothenburg, Sweden. Big Data challenge for social sciences and market research: From society and opinion to replications. Dominique Boullier, Sciences Po, France. Towards a rhythm-sensitive data economy. Mika Pantzar and Minna Lammi, National Consumer Research Centre, Finland. Serendipitous effects in digitalized markets: The case of the DataCrawler recommendation agent. Jean-Sébastien Vayre, Université Toulouse Jean Jaurès, France; Lucie Larnaudie, Centre Universitaire Jean-François Champollion, France and Aude Dufresne, Université de Montréal, Canada. Extending the mind: Digital devices and the transformation of consumer practices. Rebecca Jenkins, Bournemouth University, United Kingdom & Janice Denegri-Knott, Bournemouth University, United Kingdom. Promoting ethical consumption: The construction of smartphone apps as ‘ethical’ choice prescribers. Lena Hansson, University of Gothenburg, Sweden. Tracing the sex of big data (or configuring digital consumers). Magdalena Petersson McIntyre, University of Gothenburg, Sweden. "Write something": The shaping of ethical consumption on Facebook. Niklas Sörum, University of Gothenburg, Sweden and Christian Fuentes, University of Gothenburg, Sweden. Digitalized music: Entangling consumption practices. Johan Hagberg, University of Gothenburg, Sweden and Hans Kjellberg, Stockholm School of Economics, Sweden. Marketing and cyberspace: William Gibson’s vi

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Book SynopsisNEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

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Book SynopsisShortlisted for the Financial Times & McKinsey Business Book of the Year Award. Get ready to change the way you think about economics.Trade Review"A sly and somewhat subversive history of [the economics] profession…engrossing and highly relevant." -- Jonathan A. Knee - The New York Times"Highly enjoyable…dense with fascinating examples…. It is long past time to replace Econs with Humans, both in theory and in the practice of prediction." -- Carol Tavris - Wall Street Journal"In Misbehaving, [Thaler] offers a dryly humorous history of the revolution he helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts." -- Julia M. Klein - Chicago Tribune"[A] masterful, readable account of behavioral economics. Very well done." -- David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke’s War on the Great Panic"[Misbehaving] is bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause…[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking." -- Cass Sunstein - New Rambler"Entertaining…. An excellent read on the shortcomings of classical economic and finance theory." -- Ronald L. Moy, CFA Institute"The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book." -- Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow"Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I’d pick Richard Thaler." -- Malcolm Gladwell"Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics." -- Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society

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Book Synopsis* Focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. * Covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices.Table of ContentsPreface xv 1 Rationality, Irrationality, and Rationalization 1 Part 1 Consumer Purchasing Decisions 2 Transaction Utility and Consumer Pricing 17 3 Mental Accounting 41 4 Status Quo Bias and Default Options 70 5 The Winner’s Curse and Auction Behavior 93 Part 2 Information and Uncertainty 6 Bracketing Decisions 125 7 Representativeness and Availability 156 8 Confirmation and Overconfidence 187 9 Decision under Risk and Uncertainty 214 10 Prospect Theory and Decision under Risk or Uncertainty 250 Part 3 Time Discounting and the Long and Short Run 11 Disagreeing with Ourselves: Projection and Hindsight Biases 281 12 Naïve Procrastination 309 13 Committing and Uncommitting 347 Part 4 Social Preferences 14 Selfishness and Altruism 389 15 Fairness and Psychological Games 417 16 Trust and Reciprocity 450 Glossary 473 Index 495

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Book SynopsisNamed a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian''s Ten Best Science Books of 2020?A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.? ?Vanity FairA preventative medicine physician and staff writer for The Atlanticexplains thesurprising and unintended effects of our hygiene practicesin this informative andentertaining introduction to the new science of skin microbes and probiotics. Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works.Confusing messages from health authoritiesand ineffectivetreatments haveleft many people desperate for reliable solutions. An enormous alternative industry is filling the void, selling products that are often of questionable safety and totally unknown effectiveness. InClean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today. He talks to dermatologists, microbiologists, allergists, immunologists, aestheticians, bar-soap enthusiasts, venture capitalists, Amish people, theologians, and straight-up scam artists, trying to figure out what it really means to be clean. He even experiments with giving up showers entirely, and discovers that he is not alone. Along the way, he realizes that most of our standards of cleanliness are less related to health than most people think.Amajor part of the picture has been missing: a little-known ecosystem known as the skin microbiome?the trillions of microbes that live on our skin and in our pores. These microbes are not dangerous; they?re more like an outer layer of skin that no one knew we had, and theyinfluence everything from acne, eczema, and dry skin, to how we smell. The new goal of skin care will be to cultivate a healthy biome?and to embrace the meaning of ?clean? in the natural sense. This can mean doing much less, saving time, money, energy, water, and plastic bottles in the process.Lucid, accessible, and deeply researched,Cleanexplores the ongoing, radical change in the way we think about our skin, introducing readers to the emerging science that will be at the forefront of health and wellness conversations in coming years.

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Book SynopsisFrom Daniel H. Pink, the #1 New York Times-bestselling author of When and Drive, a new book about the transforming power of our most misunderstood yet potentially most valuable emotion: regret.Everybody has regrets, Daniel H. Pink explains in The Power of Regret. They’re a universal and healthy part of being human. And understanding how regret works can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives. Drawing on research in social psychology, neuroscience, and biology, Pink debunks the myth of the “no regrets” philosophy of life. And using the largest sampling of American attitudes about regret ever conducted as well as his own World Regret Survey—which has collected regrets from more than 15,000 people in 105 countries—he lays out the four core regrets that each of us has. These deep regrets offer compelling insights into how we live

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Book SynopsisHarry Mount is the author of Amo, Amas, Amat and All That, his best-selling book on Latin, and A Lust for Window Sills - A Guide to British Buildings. A journalist for many newspapers and magazines, he has been a New York correspondent and a leader writer for the Daily Telegraph. He studied classics and history at Oxford, and architectural history at the Courtauld Institute. He lives in north London.Trade ReviewA lovely book, very engaging and easy to read. There are chapters on weather and soil and stone, on the history of hedges or the making of suburbia, all of them infectious did-you-knows. Mount is a natural and enthusiastic sharer of knowledge * Evening Standard *Charming and nerdily fact-stuffed * Guardian *Lively, a delight. Mount's paragraphs explode with information . . . I love all this, want more, and am given it. The sort of book, in its temperament and in its detail, that has helped to make England English * Spectator *Mount is as perceptive as he is obsessive, and time and again he skewers with unfailing accuracy some aspect of our national character * Mail on Sunday *'Fascinating. Mount's an intelligent, funny and always interesting companion * Daily Mail *

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Book SynopsisPopular culture assumes that women are born to shop and that cities invite their trade. But downtowns were not always welcoming to women. Emily Remus turns to Chicago at the turn of the last century to chronicle an unheralded revolution in women’s rights that took place not at the ballot box but in the streets and stores of the business district.Trade ReviewAs suburban shopping malls and more recently e-commerce eclipse commercial downtowns, the department stores and theaters that once anchored them are disappearing. Remus’s wonderful book has much to teach us about the past, present, and future of downtown. Not only did rising consumption reshape the built environment of central cities in the late nineteenth century, but so too did battles over who belonged—or did not—in this new public space. As the metropolitan landscape shifts again today, Remus’s fascinating insights into the past remind us that much more is at stake than simply where we shop. -- Lizabeth Cohen, author of A Consumers’ Republic: The Politics of Mass Consumption in Postwar AmericaA Shoppers’ Paradise creatively reframes our understanding of consumer culture. Through a series of brilliantly executed case studies of women in commercial public spaces in Chicago, Emily Remus highlights the interaction of pleasure, power, and danger. Drawing on forgotten conflicts over hats, hoop skirts, drinking, and other subjects, Remus highlights the political nature of debates about the right to consume. With special attention to legal cases, this book brings to life a rich and original archive. There is no book on consumer culture quite like this delightful and erudite study. -- Lawrence B. Glickman, author of Buying Power: A History of Consumer Activism in AmericaA Shoppers’ Paradise is an original and convincing contribution to our understanding of gender and public space in American cities. Remus argues that elite and middle-class women’s use of the public downtown landscape of theaters, cafes, shops, and the street as sites of consumption and pleasure over time transformed common awareness about the purpose of the downtown and women’s rights to the city as citizens. -- Jessica Ellen Sewell, author of Women and the Everyday City: Public Space in San Francisco, 1890–1915Helps to demonstrate how women participated in the transformation of Chicago’s culture simply by establishing their presence in public spaces. -- Linda Levitt * PopMatters *An engrossing and interdisciplinary study…Remus makes a compelling argument about affluent women’s impact on public space and vividly describes how they were central to the development of a thriving culture of consumption. With perceptive attention to the physical world(s) of moneyed women, the book adds to the literature not only on Chicago and urban history, but gender, the built environment, and material culture. -- Kathleen Daly * New England Journal of History *

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Book SynopsisExplores theoretical and empirical tools that economists use to investigate social interactions, and shows how a familiarity with these tools is essential for interpreting findings. This title examines how researchers address the challenge of separating personal, social, and cultural forces from economic ones.Trade Review"[T]his is a very nice book on a very complex and wide topic. To analyze urban economics, network economics, labor economics and growth together, both from a theoretical and empirical perspective, is really remarkable."--Yves Zenou, Journal of Economic Geography "Ioannides should be praised to have written a stimulating book that tries to interrelate social and spatial levels of complex economic phenomena. It is worth noting that this is something that should have more followers also in econometrics."--Andreas Koch, JASSSTable of ContentsPreface xi Chapter 1 Introduction 1 *1.1 From Urban Externalities to Urban Interactions 2 *1.2 Economies of Cities and New Economic Geography 6 *1.3 Urban Structure and Growth 8 *1.4 Urban Interactions, Politics, andUrban Design 9 *1.5 Moving Forward 9 Chapter 2 Social Interactions: Theory and Empirics 11 *2.1 Introduction 11 *2.2 A Simple Linear Model 14 *2.3 Endogenous Social Structure 22 *2.4 Nonlinear Models 30 *2.5 Why Experimental Data Can Help 38 *2.6 Endogenous Social Structure Revisited: Dynamics 44 *2.7 Econometrics of Social Interactions in Social Networks 53 *2.8 Spatial Econometrics Models as Social Interactions Models 61 *2.9 Social Learning in Urban Settings 64 *2.10 Conclusions 66 *2.11 Highlights of the Literature and Further Study 67 *2.12 Appendix: Basic Facts of Graph and Network Theory for Social Network Modeling 68 *2.13 Appendix: Survey of Micro Data Sources with Rich Contextual Information 71 Chapter 3 Location Decisions of Individuals and Social Interactions 79 *3.1 Introduction 79 *3.2 Aspatial Models of Location with Social Interactions 82 *3.3 An Exact Solution for Hedonic Prices in a Model of Sorting 88 *3.4 A Discrete Location Problem with Endogenous and Contextual Effects 95 *3.5 Endogenous Neighborhood Choice and Contextual Effects in Housing Decisions 97 *3.6 Spatial Clustering and Demographic Characteristics: Schelling's Models 115 *3.7 Hierarchical Models of Community Choice with Social Interactions 126 *3.8 Conclusion 134 *3.9 Appendices 135 Chapter 4 Location Decisions of Firms and Social Interactions 148 *4.1 Introduction 148 *4.2 Models of Location of Firms 150 *4.3 Location of Firms under Uncertainty 153 *4.4 Testing for Agglomeration 158 *4.5 Other Approaches to Studying Agglomeration Economies 169 *4.6 Empirical Evidence on Urbanization (Jacobs) Externalities: A Look from the Total Factor Productivity of Firms 180 *4.7 The Role of Inputs and Geography in Location Decisions of Firms 183 *4.8 Economic Geography Models for Firms' Location Decisions 188 *4.9 Risk Pooling by Firms in the Urban Economy 192 *4.10 Conclusion 198 Chapter 5 Social Interactions and Urban Spatial Equilibrium 200 *5.1 Introduction 200 *5.2 Urban Spatial Equilibrium with Social Interactions 206 *5.3 Location Decisions of Firms in Urban Space 212 *5.4 Monocentric versus Polycentric Models of the Urban Economy 217 *5.5 The Lucas-Rossi-Hansberg Models ofUrban Spatial Structure with Productive Externalities 219 *5.6 Neighborhood Effects and theGeometry of the Canonical Urban Model 226 *5.7 Transmission of Job-Related Information and Urban Equilibrium 234 *5.8 Choice of Job Matching and Spatial Structure 240 *5.9 Conclusions 246 Chapter 6 Social Interactions and Human Capital Spillovers 248 *6.1 Introduction 248 *6.2 Spatial Equilibrium 251 *6.3 Spatial Interactions and Spatial Economic Activity 253 *6.4 The Urban Wage Premium and Spatial Equilibrium 259 *6.5 Social Interactions and Human Capital Accumulation 268 *6.6 Social Interactions in Synthetic Neighborhoods 284 *6.7 Conclusions 286 *6.8 Guide to the Literature: Chapters 3-6 287 Chapter 7 Specialization, Intercity Trade, and Urban Structure 292 *7.1 Introduction 292 *7.2 Empirical Evidence on Urban Specialization and Diversification 294 *7.3 Simple Economics of Urban Specialization 297 *7.4 Specialization, Diversification, and Intercity Trade 306 *7.5 Equilibrium Urban Structure with Intercity Trade 318 *7.6 Richer Urban Structures 323 *7.7 The Role of Geography 326 *7.8 Labor Market Frictions in a System of Cities 330 *7.9 Modeling Lessons from the Empirics of Urban Specialization and Diversification 344 *7.10 Summary and Conclusions 346 Chapter 8 Empirics of the Urban Structure and Its Evolution 349 *8.1 Introduction 349 *8.2 Zipf's Law for Cities 350 *8.3 The Duranton Model of Endogenous City Formation 364 *8.4 The Hierarchy Principle 368 *8.5 Cities versus Metropolitan Areas versus Urban Places versus Densities versus Clusters 371 *8.6 Evolving Urban Structures with General Intradistribution Dependence 379 *8.7 Geography and Spatial Clustering 390 *8.8 Studies of Urban Structure Based on "Quasi-Natural Experiments" 393 *8.9 Global Aspects of City Size Distribution and Its Evolution 395 *8.10 Conclusion 396 Chapter 9 Intercity Trade and Long-Run Urban Growth 398 *9.1 Introduction 398 *9.2 Growth of Isolated Cities 401 *9.3 A Ventura-Type Model of Intercity Trade and Economic Growth 409 *9.4 Growth in an Economy of AutarkicCities 412 *9.5 Economic Integration, Urban Specialization, and Growth 420 *9.6 The Rossi-Hansberg-Wright Model of Urban Structure and Its Evolution 429 *9.7 Empirical Aspects of Urban Structure and Long-Run Urban Growth 434 *9.8 Sequential Urban Growth and Decay 440 *9.9 "Space: The Final Frontier?" 444 *9.10 Why Does a City Grow? 447 *9.11 Guide to the Literature for Chapters 7-9 448 Chapter 10 Urban Magic: Concluding Remarks 451 *10.1 Networks, Urban Infrastructure, and Social Interactions 452 *10.2 Graphs and the City 454 Notes 457 Bibliography 483 Index 517

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Book SynopsisDealing with economic sociology, this title introduces the theory and practical tools needed to analyze markets for singularities. It shows that because of the uncertainty and the subjective valuation of singularities, the markets related to movies, music, and fine wine are equipped with the 'judgment devices' such as brands, critics and rankings.Trade Review"[T]his is an admirable book. It is theoretically rich, illustrated with many, many fascinating examples of real markets, and a wonderful read for all interested in how markets really work."--John L. Campbell, Administrative Science Quarterly "Given the relative scarcity of theoretical models in economic anthropology in the last decade, anthropologists should not simply discard this very ambitious, empirically grounded model of markets of singular products. Taking into account the abundant anthropological literature on the production, circulation and consumption of singularities, it is puzzling and a bit troubling for economic anthropologists that the first theoretical synthesis on the topic comes from a sociologist. But working toward such synthesis is in itself already a great achievement of the book, one anthropologists would do well to emulate."--Marian Viorel Anastasoaie, Social Anthropology "The reader will read this book for its precise and descriptive analysis of markets for which quality is multidimensional, incommensurable, and uncertain."--John Baffes, European Review of Agricultural Economics "In demonstrating the role devices play in cases where markets are constructed against the odds--the book is an important contribution to economic sociology. In the best traditions of defamiliarisation, the book is also a beautiful book."--Monika Krause, European Economic Sociology NewsletterTable of ContentsList of Illustrations and Tables ix Preface xi Part One: An Overlooked Reality Chapter One: The Problem 3 Chapter Two: Singularities 10 What Are Singularities? 10 A Preliminary Journey 13 The Market of Psychoanalysis 15 Two Models of Singularity 16 Chapter Three: Do We Need Another Market Theory? 21 What Mainstream Economics Could Only Ignore 21 What the "New Economics" Chose to Ignore 23 Part Two: Tools for Analysis Chapter Four: Judgment 35 Can Economic Analysis Ignore Information? 35 Decision and Judgment 36 What Is Judgment? 39 Chapter Five: Judgment Devices 44 Devices Are Representatives 46 Devices Are Cognitive Supports 49 Devices Are Active Forces 51 Chapter Six: Trust Devices 55 Formal Analysis 57 Substantive Analysis 58 Chapter Seven: Homo singularis 67 Value and Instrumentality 68 Shopping 73 The Red Michelin Guide: A Paper Engine 77 How Many Ninth Symphonies Did Beethoven Compose? 80 Chapter Eight: The Metamorphosis of Singularities 87 The Weight of Words 88 Can Sameness Engender Incommensurability? 89 Chapter Nine: The Regimes of Economic Coordination 96 A Classification of the Economic Coordination Regimes 97 Consumer Commitments and Coordination Regimes 103 Interlude 106 Part Three: Economic Coordination RegimesImpersonal Devices Regimes 131 Chapter Ten: The Authenticity Regime 133 The Market of Fine Wines 135 The Hachette and the Parker Guides to Wine 138 The Intelligentsia, Connoisseurs, and the Layman 141 Vulnerability of the French Fine- Wines Market? 144 Chapter Eleven: The Mega Regime 148 Megafilms 148 The Luxury Megafirm 157 The Megabrand 163 Chapter Twelve: The Expert- Opinion Regime 167 Literary Prizes 167 Trendsetters and Gatekeepers 170 Public Quality- Rating Devices 171 Chapter Thirteen: The Common- Opinion Regime 174 Songs 175 Adjustment by the Charts 177 Personal Devices Regimes 181 Chapter Fourteen: The Network- Market 183 The Personal Network 183 The Trade Network 185 The Practitioner Network 186 Chapter Fifteen: The Reticular Coordination Regime 188 Coordination by Shared Convictions 188 Coordination by Belief in Miracle Workers 191 Chapter Sixteen: The Professional Coordination Regime 195 Professional Regime Variants 196 Legal- Services Coordination Regime Variants 203 Chapter Seventeen: Prices 209 Concordance 211 Disproportion 219 Part Four: Finale Chapter Eighteen: The Historicity of Singularities 229 The Rule of Product Renewal 232 Desingularization of Personalized Services 236 Desingularization of Pop Music 242 Chapter Nineteen: Conclusion: Economics of Singularities and Individualism 255 On Individualism 256 Singularities and Individualism 261 Index 265

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Book SynopsisGives insight into the methods of behavioral research, and highlight how this knowledge might influence the implementation of public policy for the improvement of society. This title illuminates the relationship between behavioral findings and economic analyses. It examines policy relevance of behavioral science to our social and political lives.Trade Review"[Behavioral Foundations of Public Policy] is a master compendium of what we know."--David Brooks, New York Times "I would recommend this book to anyone looking for a comprehensive perspective on the potential and limitations of the behavioural insights popularized by Nudge and similar works... Those in government, non-profits, and the private sector interested in empirically supported ways to motivate people to act in their own best interest will find a rich source of examples and exposure to underlying theory in The Behavioral Foundations of Public Policy."--Jennifer Miller, LSE Review of Books "[This] is a commanding summary of scholarly work testing some of the most influential theories of how and why people behave as they do, and will be a valuable resource for students, researchers and policy makers looking for a balanced and comprehensive discussion of what can work and what is not known."--Manu Savani, Political Studies ReviewTable of ContentsForeword vii Daniel Kahneman List of Contributors xi Acknowledgments xvii Introduction 1 Eldar Shafir Part 1. Prejudice and Discrimination * Chapter 1. The Nature of Implicit Prejudice: Implications for Personal and Public Policy 13 * Curtis D. Hardin, Mahzarin R. Banaji* Chapter 2. Biases in Interracial Interactions: Implications for Social Policy 32 * J. Nicole Shelton, Jennifer A. Richeson, John F. Dovidio* Chapter 3. Policy Implications of Unexamined Discrimination: Gender Bias in Employment as a Case Study 52 * Susan T. Fiske, Linda H. Krieger Part 2. Social Interactions * Chapter 4. The Psychology of Cooperation: Implications for Public Policy 77 * Tom Tyler* Chapter 5. Rethinking Why People Vote: Voting as Dynamic Social Expression 91 * Todd Rogers, Craig R. Fox, Alan S. Gerber* Chapter 6. Perspectives on Disagreement and Dispute Resolution: Lessons from the Lab and the Real World 108 * Lee Ross* Chapter 7. Psychic Numbing and Mass Atrocity 126 * Paul Slovic, David Zionts, Andrew K. Woods, Ryan Goodman, Derek Jinks Part 3. The Justice System * Chapter 8. Eyewitness Identification and the Legal System 145 * Nancy K. Steblay, Elizabeth F. Loftus* Chapter 9. False Convictions 163 * Phoebe Ellsworth, Sam Gross* Chapter 10. Behavioral Issues of Punishment, Retribution, and Deterrence 181 * John M. Darley, Adam L. Alter Part 4. Bias and Competence * Chapter 11. Claims and Denials of Bias and Their Implications for Policy 195 * Emily Pronin, Kathleen Schmidt* Chapter 12. Questions of Competence: The Duty to Inform and the Limits to Choice 217 * Baruch Fischhoff, Sara L. Eggers* Chapter 13. If Misfearing Is the Problem, Is Cost-Benefit Analysis the Solution? 231 * Cass R. Sunstein Part 5. Behavioral Economics and Finance * Chapter 14. Choice Architecture and Retirement Saving Plans 245 * Shlomo Benartzi, Ehud Peleg, Richard H. Thaler* Chapter 15. Behavioral Economics Analysis of Employment Law 264 * Christine Jolls* Chapter 16. Decision Making and Policy in Contexts of Poverty 281 * Sendhil Mullainathan, Eldar Shafir Part 6. Behavior Change * Chapter 17. Psychological Levers of Behavior Change 301 * Dale T. Miller, Deborah A. Prentice* Chapter 18. Turning Mindless Eating into Healthy Eating 310 * Brian Wansink* Chapter 19. A Social Psychological Approach to Educational Intervention 329 * Julio Garcia, Geoffrey L. Cohen Part 7. Improving Decisions * Chapter 20. Beyond Comprehension: Figuring Out Whether Decision Aids Improve People's Decisions 351 * Peter Ubel* Chapter 21. Using Decision Errors to Help People Help Themselves 361 * George Loewenstein, Leslie John, Kevin G. Volpp* Chapter 22. Doing the Right Thing Willingly: Using the Insights of Behavioral Decision Research for Better Environmental Decisions 380 * Elke U. Weber* Chapter 23. Overcoming Decision Biases to Reduce Losses from Natural Catastrophes 398 * Howard Kunreuther, Robert Meyer, Erwann Michel-Kerjan Part 8. Decision Contexts * Chapter 24. Decisions by Default 417 * Eric J. Johnson, Daniel G. Goldstein* Chapter 25. Choice Architecture 428 * Richard H. Thaler, Cass R. Sunstein, John P. Balz* Chapter 26. Behaviorally Informed Regulation 440 * Michael S. Barr, Sendhil Mullainathan, Eldar Shafir Part 9. Commentaries * Chapter 27. Psychology and Economic Policy 465 * William J. Congdon* Chapter 28. Behavioral Decision Science Applied to Health-Care Policy 475 * Donald A. Redelmeier* Chapter 29. Quis custodiet ipsos custodes? Debiasing the Policy Makers Themselves 481 * Paul Brest* Chapter 30. Paternalism, Manipulation, Freedom, and the Good 494 * Judith Lichtenberg Index 499

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Book SynopsisTrade Review"This is a fascinating look at the way other people unconsciously determine our everyday behaviour and is a useful addition to the many works on how human psychology affects economic decision making." * Money Week *"Frank's points . . . raise some big questions. Which reminds us that economics cannot be a merely technocratic discipline."---Chris Dillow, Stumbling & Mumbling"This broadly themed book addresses the complexities of our social environments — for example, how group behavior gives rise to bullying — but a lot of what it discusses applies to worldwide environmental issues, too. The result is a combination of psychology and economics that illustrates how the human ‘herd instinct’ can be put to good use to solve the climate crisis and other problems."---John R. Platt, The Revelator"An invaluable new book. . . . If policy-makers have any sense, this book will be as important a manual in the 2020s as Nudge was in the 2010s."---Felix Martin, New Statesman"This erudite, provocative book is apt for reading now."---Julia Hobsbawm, Evening Standard"Extraordinarily timely: It’s an effort to show that the economics of social contagion could reshape the world, solving our hardest problems — from climate change to income inequality — and offering new ways to think about the power we have as individuals. Absent the pandemic, its argument might’ve seemed abstract, optimistic. But now we’ve seen it happen. We are watching a version of Frank’s thesis play out right now, in real time. In the wake of coronavirus, social pressure has driven perhaps the single fastest behavioral transformation in human history. It is the example and pressure we face from each other that has made social distancing so effective, so fast. And if social pressure can do that — what else can it do?"---Ezra Klein, Vox"Throughout his career, in influential books . . . Frank has examined the importance of status-seeking and social interactions in society and the economy. Continuing with that theme, Under the Influence argues that social context shapes choices far more than many people realize. . . . As usual, Frank’s book is full of information and insights that will interest even those who do not agree with his policy agenda."---R. M. Whaples, Choice

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Book SynopsisTrade Review"Winner of the American Political Science Association Best Book Award"

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Book SynopsisTrade Review"Winner of the American Political Science Association Best Book Award""[A] unique and timely addition to the field. This work compels us to consider how climate change matters for religious development and, consequently, for international peace and security. It is a worthy read for those working to build a safer and more sustainable world."---Anum Farham, International Affairs ​​​​​​​

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Book SynopsisTrade Review"A Behavioral Scientist's Notable Book""A sweeping study of the rise of rigid certainty in politics, economics and literature, and the threat it presents to democracy, which requires open-mindedness and compromise."---Bill Clinton, The Guardian"“Morson and Schapiro are surely right to point out that in recent years we have… seen new fundamentalisms generate solidarity through distrust, disinformation and angry resentment. Their book reminds us that we need to aspire to create communities open to learning, to conversation and to recognizing one's own errors. That's what we want, after all, from our campuses and from our democracy.” --Michael Roth, Wall Street Journal""Their argument on the whole is compelling, and one can only hope society listens to it."---Nat Brown, National Review"Gary Saul Morson and Morton Schapiro are professors at Northwestern University in such disparate fields as Slavic languages and literatures and Economics. The book is a seamless fusion of their learning, observation, analysis, and wisdom. They are experienced collaborators and we are their beneficiaries. ... Defending politics and democracy is difficult although preferable to the alternatives. The same applies to other fields vulnerable to fundamentalism. Moderation is not easy, and thinking is strenuous. However, minds wide shut hurt more. ... Minds Wide Shut ... is solemnly and enthusiastically recommended."---Linda Quest, International Social Science Review"Minds Wide Shut issues a devastating indictment of the ideological extremism so characteristic of fundamentalism." * Chronicles *"Elegantly written, thought-provoking, and timely work, enhanced by dazzling references to literature, philosophy, theology and intellectual history. [The book] is to be recommended to all scholars, senior students and even seasoned general readers concerned by the regressive forces active across the political spectrum, forces that are antithetical to a healthy democratic society."---Karl W. Schweizer, The European Legacy

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Book SynopsisAfter the Islamic revolution in Iran, revolutionary leaders had to compromise their ideology. The Iranian ship of state continues to drift in search of an equilibrium between revolutionary convictions and the demands of governance, between religion and state, and Islam and the West.Table of ContentsMiddle East Quarterly"Not only does Menashri have complete command over the source material, but he also presents a well-organised story-and his writing is as interesting as it is clear."Middle East Quarterly"Not only does Menashri have complete command over the source material, but he also presents a well-organised story-and his writing is as interesting as clear"Middle East"a readable, well written and well-researched book that is useful for specialists and generalists alike"Journal of Islamic Studies"an excellent contribution to the study of its subject: clear, thoughtful and balanced, replete with insight into all the complexities of Iranian politics, particularly its basis in negociation and the continuing sense of the possible,as well as of the ideal

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Book SynopsisMarkus Stahlberg (editor) is the CEO of Phenomena Group Ltd. Ville Maila (editor) is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe. It is the global leader in package promotions with more than 40 offices in as many countries.Trade Review"A fantastic read - no matter who you are in the organization" * Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company *Table of Contents Chapter - 22: Marketing as a crucial part of retailer partnership – Antti Syväniemi; Chapter - 23: Touching the elephant – Chris Hoyt; Chapter - 24: Future shock – Ken Barnett; Chapter - 25: Shopper marketing’s true potential – Dan Flint; Chapter - 26: Putting the shopper in your shopper marketing strategy – Matt Nitzberg; Section - THREE: What is shopper marketing in action?; Chapter - 27: Improving shopper marketing profitability with innovative promotions – Markus Ståhlberg; Chapter - 28: The circle of shopper marketing mechanization – Dick Blatt; Chapter - 29: Nestlé Rossiya, Russia – Lubov Kelbakh; Chapter - 30: Connected shoppers are here, now – but how do you connect with them? – Jason Rogers; Chapter - 31: Tesco Fresh & Easy, USA – Simon Uwins; Chapter - 32: Shopper-oriented pricing strategies – Jon Hauptman; Chapter - 33: Packaging can be your best investment – Russ Napolitano; Chapter - 34: The real power of brands in the digital world: what marketers must know about the online shopping decision process – Juliano Marcilio; Chapter - 35: ‘Too many choices’ – and their implications for package design – Scott Young; Chapter - 36: Maximizing ROI of package promotions – Ville Maila Chapter - 21: Shopper promotions: what can marketers learn from price discounts – Markus Ståhlberg; Chapter - 20: Capitalize on unrealized demand among shoppers – Al Wittemen; Chapter - 19: The missing link: turning shopper insight into practice – Toon van Galen; Chapter - 18: Bridging gaps: retail in the emerging Indian market – Dheeraj Sinha; Chapter - 17: Ensuring your brand gets on the shopping list – Robert Levy; Chapter - 16: Internationalization of shopper marketing – Ville Maila; Chapter - 15: The conversion model for shopper research – Clemens Steckner; Chapter - 14: Integrated communications planning for shopper marketing – David Sommer; Chapter - 13: Retail media: a catalyst for shopper marketing – Gwen Morrison; Chapter - 12: Tailing your shoppers: retailing for the future – AnnaMaria M Turano; Chapter - 11: Connecting, engaging and exciting shoppers – Michael Morrison and Meg Mundell; Section - TWO: Strategy: how to approach shopper marketing; Chapter - 10: The shopping motives of Chinese shoppers – Kevin Mu; Chapter - 09: The three shopping currencies – Herb Sorensen; Chapter - 08: For shoppers there’s no place like home – Harvey Hartman; Chapter - 07: Illogic inside the mind of the shopper – Michael Sansolo; Chapter - 06: Science of shopping – Gopi Krishnaswamy; Chapter - 05: Bringing shopper into category management – Brian Harris; Chapter - 04: Seven steps towards effective shopper marketing – Luc Desmedt; Chapter - 03: Shopper marketing: the discipline, the approach – Jim Lucas; Chapter - 02: Point of view on shopper marketing – Gordon Pincott; Chapter - 01: Science of shopping – Paco Underhill; Section - ONE: Definition: what is shopper marketing?; Chapter - 00: Introduction;

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Book SynopsisDr Barry Leventhal is a leading UK authority on geodemographics and a marketing analytics expert. He is Emeritus Chair of the Census and Geodemographics Group (CGG), which is an advisory board of The Market Research Society (MRS) and a leading voice in the UK information industry. He was recently awarded the MRS Gold Medal Award - the association's rarest accolade, presented for the first time since 2008 - in recognition of his lifetime of exceptional achievement and contribution to the research profession.Trade Review"This book is an invaluable aid in the journey from big data to smart data usage, which is where competitive advantage rests. Leventhal delivers lashings of common sense based on erudition and experience, making this a very pragmatic and useful work." * Jane Frost CBE, Chief Executive Office, Market Research Society *"A comprehensive, engaging and accessible introduction to the increasingly important field of predictive analytics and marketing from one of the leading practitioners. Leventhal takes each of the main application areas in turn and focuses on how to generate value from data for your organization." * Tom Smith, Managing Director, Office for National Statistics (ONS) Data Science Campus. *"Leventhal masterfully presents a complex subject in a highly accessible way, liberally illustrating the material with real-life examples from his own experience." * Professor David J. Hand, Emeritus Professor of Mathematics, Imperial College London and Chief Scientific Advisor, Winton Group *"Leventhal has distilled his wealth of rich practical experience into a clear and comprehensive text, sharing best practice in methods for collecting data, building models, and operationalizing and leveraging the power of data to maximize economic value. A mandatory book for anyone working with customer data or predictive analytics." * Paul Cushion, Customer and Digital Associate, KPMG Management Consultancy *"I highly recommend this book both to those starting out in a career in marketing and to those seasoned marketers in need of some new tricks if they are to stay relevant." * Giles Pavey, Head of Data Strategy at the Department for Work & Employment and Former Chief Data Scientist at dunnhumby Ltd *"In a world teeming with data, competitive advantage now firmly lies in how effectively data is analysed. This book provides a comprehensive guide on how to approach, execute, evaluate and get the most out of predictive analytics. It is very easy to read - even for the non-statistically minded." * Lynne Robinson, Research Director, Institute of Practitioners in Advertising (IPA) *"If you think predictive analytics is not for you, think again. It is vital for anyone in any management capacity. Leventhal's Predictive Analytics for Marketers is required reading for anyone who needs to understand the latest practical methods to segment and analyse data, whether for the public or the private sector, or to predict future success or understand reasons for failure." * Roger Holland, Executive Chairman, JICPOPS (the Joint Industry Committee for Population Standards) *"Throughout, this is a very practical guide, with a number of marketing-focused case studies bringing the power of the analytical techniques discussed to life. A book that's very definitely not just for the shelf!" * Paul Cresswell, Head of Data Governance, Experian Marketing Services - Targeting *"Predictive Analytics for Marketers clearly explains the analytics process and its commercial context in language understandable to managers, marketers, IT specialists and analysts. It addresses the essential areas of communication between these specialisms, giving lucid accounts of the process of planning an analytics project, the importance of framing the business problem, and the need for its alignment with appropriate methods. Leventhal's book is a welcome addition, covering current topics in analytics clearly and insightfully." * David Harris, Product Development Partner, CACI Ltd. *"This is much more than a lucid and comprehensive textbook on predictive analytics. Leventhal's profound expertise shines through as he shares his thoughts from a practical as well as technical point of view. For businesses who wish to be data driven, this unambiguous and wise advice will provide an accelerated path to success." * Gordon Farquharson, Director of Analytics, more2 ltd *"Leventhal helpfully clarifies key concepts and gives sound and practical advice, drawing on his extensive experience in marketing. No matter how much you think you know about analytics, I suggest you read this book, apply it, and benefit from it!" * Paul Allin, Visiting Professor in Statistics, Imperial College London *Table of Contents Section - 00: Introduction to predictive analytics; Section - 01: How can predictive analytics help your business?; Section - 02: Using data mining to build predictive models; Section - 03: Managing the data for predictive analytics; Section - 04: The analytical modelling toolkit; Section - 05: Software solutions for predictive analytics; Section - 06: Predicting customer behaviour using analytical models; Section - 07: Predicting lifetimes – from customers to machines; Section - 08: How to build a customer segmentation; Section - 09: Accounts, baskets, citizens or businesses – applying predictive analytics in various sectors; Section - 10: From people to products – using predictive analytics in retail; Section - 11: How to benefit from social network analysis; Section - 12: Testing the benefits of predictive models and other marketing effects; Section - 13: Top tips for gaining business value from predictive analytics;

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