Behavioural economics Books

Book SynopsisTrade Review“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife "Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it." — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference “Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast "In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!" — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable “Influence richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) “Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t “Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network “Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.” — Barry Ritholtz, chairman and chief investment of?cer of Ritholtz Wealth Management “Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.” — Daniel H. Pink, author of When, Drive, and To Sell Is Human "Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read." — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University "Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so." — Annie Duke, author of Thinking in Bets and How to Decide

Read more less

Book SynopsisNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly.We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.

Read more less

Book SynopsisWhy do people cooperate with one another when they have no (selfish) motivation to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?In the original 1992 version of The Winner's Curse, Richard Thaler introduced readers to behavioral economics, challenging the notion of traditional economics that people are selfish, rational optimizers and behave accordingly every time. Three decades later, Thaler has teamed up with economist Alex Imas to provide fresh insights in this fully updated edition. They revisit Thaler's original columns on economic anomalies, some written with collaborators like Daniel Kahneman and Amos Tversky, and explore how these anomalies hold up today. Many anomalies remain, whether in households saving for retirement (or not), professional golfers putting for millions of dollars, or shoppers at large retail chains. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that they have gotten funnier. With both readability and rigor, The Winner's Curse is approachable for anyone with even a cursory understanding of economics, without oversimplifying so that experts cannot read it without cringing. In the final chapter, the authors reflect on the field's progress and future. Thaler and Imas offer an updated classic even more relevant today to understand the true nature of decision-making in the current economy.

Read more less

Book SynopsisUnderstand the Keys to Client Acquisition and Lasting Relationships#1 New Release in Marketing and Consumer Behavior, and Customer Relations2024 Harvey Chute Awards Finalist for Business and EnterpriseMaking powerful connections with a prospective client, so they engage and stay with you is increasingly difficult. C. Richard Weylman’s proven path to cultivating client relationships is essential for success.Elevate your client’s experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service or an elevated experience. But none gives the reader the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does. It is the permanent business growth and success handbook for 21st century professionals in sales, marketing, and service.Give your clients the appreciation that they deserve. Working with a company can be stressful for many clients, especially if they feel they are not being heard. 100 Proven Ways to Acquire and Keep Clients for Life reveals effective methods for providing your sincerest attention to your client base. Each chapter examines the best ways to utilize empathy, thoughtfulness, and assurance in delivering an exceptional client experience. That way, both you and your client are advocating for each other’s long-term success.Inside find genuine insight and key tips on creating and managing client relationships such as: What buyers of every product or service actually want and why it matters The critical link between client acquisition and long-term loyalty The proven path to engage with people to become the provider of choice How to create rock-solid relationships that withstand competitive pressure If you liked business books such as Unreasonable Hospitality, The Power of Why, or Change, you’ll love C. Richard Weylman’s 100 Proven Ways to Acquire and Keep Clients for Life.

Read more less

Book SynopsisNow shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.Shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book from neuroscientist and former Wall Street trader John Coates shows us the bankers in their natural environment, revealing how their biochemistry has a lasting and significant impact on our economy.We learn how risk stimulates the most primitive part of the banker's brain and how making the deals our bank balances depend on provokes an overwhelming fight-or-flight response. Constant swinging between aggression and apprehension impairs their judgment, causing economic upheaval in the wider world. The transformation between each split-second decision is what Coates calls the hour between dog and wolf, and understandingTrade Review‘This brilliant book shows how human biology contributes to the alternating cycles of irrational exuberance and pessimism that destabilise banks and the global economy – and how the system could be calmed down by applying biological principles … Should be top of the summer reading list for Jamie Dimon, chief executive of JPMorgan, and anyone else wondering why traders so often get banks into trouble’ Financial Times ‘This stunning book… should be compulsory reading for anyone concerned about the behaviour of those involved in the lying and manipulation of those involved in the lying and manipulation of successive banking scandals’ Mail on Sunday ‘If Coates is right- the evidence he presents is compelling- then the financial; crises that so frequently plague capitalism find their roots in human biology’ New Scientist Magazine ‘The picture of humans as rational economic machines has gone down the tubes. This book looks at the biology of why Homo economicus is a myth, and no one is better positioned to write this than Coates – he is a neuroscientist and an economist and an ex-Wall Street trader and a spectacular writer. A superb book’ Robert Sapolsky, Professor of Neurology, Stanford University, and author of Why Zebras Don't Get Ulcers ‘A terrific read – better than any amount of economic analysis because it explains what lies at the root of economic disaster – those biological drivers that cause sane and clever people to make catastrophic decisions. Every banker should be made to read it!’ Rita Carter, author of Mapping the Mind ‘It makes intuitive sense that biological responses inform the mood of the markets. This book puts flesh on that idea’ Economist

Read more less

Book SynopsisRichard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.Trade ReviewWildly disruptive -- Michael Lewis * Bloomberg *Gripping... a novelised intellectual history, replete with heroes and villains, triumphs and disasters, conflicts and comradeship... Thaler is a brilliant scholar, endlessly curious, empirically inclined and public spirited * Guardian *Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler -- Malcolm GladwellA long, genial, often humorous account of the progress of Behavioural Economics by one of its most gifted practitioners. Kahneman has described Thaler as lazy; he meant it as a compliment because Thaler's laziness means he concentrates only on the really important questions that get him out of bed in the morning... this is important stuff -- Bryan Appleyard * Sunday Times *Robust enough intellectually to be a serious work of social science and a proper record of an important intellectual movement, Misbehaving is also fun for the general reader... a good book about an important topic -- Daniel Finkelstein * The Times *Professor Thaler's entertaining book provides an important reminder of both the challenges and opportunities that come from working across the sometimes artificial boundaries between academic disciplines -- Jonathan A. Knee * New York Times *

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book Synopsis'A remarkable and important book . . . a highly accessible, timely and invaluable guide to anybody working in groups.' Prof Paul Gilbert OBE___________________________________________________How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer?In The Social Brain leading experts from the worlds of evolutionary psychology and business management come together to offer a primer on great team working. They explain what size groups work and how to shape them according to the nature of the task at hand. They offer practical hints on how to diffuse tensions and encourage cooperation. And they demonstrate the vital importance of balancing unity and the need for different views and outlooks. By explaining precisely how the 'social brain' works, they show how human groups function and how to create great, high-performing teams._____________________________________'This wonderful book reminds us that businesses are also biological and social . . . It could not be more timely, wise and useful.' Margaret Heffernan, author of Wilful Blindness'Buy it for yourself and your colleagues. Essential reading.' Mark Earls, author of HERD

Read more less

Book Synopsis''By far the best book I''ve ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.'' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably dTrade ReviewBrilliant, practical, and grounded in the very latest research, this is by far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you. * Angela Duckworth, Founder and CEO of Character Lab and New York Times bestselling author of Grit *How many books are funny and wise, practical and profound? John List is a scientist, but he's also a magician, and he's changing the world. The Voltage Effect shows how. This is one of the best economics books I have ever read - and an instant classic in behavioral economics. * Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling coauthor of Nudge *The Voltage Effect is the toolkit for the ambitious. Packed with proven principles and pro tips made real through inside stories ranging from Silicon Valley to African NGOs to university fund-raising, List fills the gap between startup books and management books to show how any idea can achieve its full potential. * Scott Cook, co-founder of Intuit *Ideas from the ivory tower or Davos fail often and fail badly because they do not recognize the deeply political and historical nature of the problems they are trying to deal with and the social realities in which these problems are embedded. This thought-provoking and engaging book proposes an original framework for thinking about how good policy proposals can be applied at a scale large enough to do social good, and for avoiding predictable mistakes that prevent such scaling. A must-read. * Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor *

Read more less

Book SynopsisIn nearly every realm of daily life there is an invisible velvet rope that divides how we live. On one side, appointments are secured, queues are skipped and doors are opened. On the other, people fight for an empty seat on the plane, a place in line at a theme park or even a medical exam. Schwartz shows how business innovators have stepped in to exploit the gap between the rich and everyone else, shifting services away from the masses and finding new ways to profit by serving the privileged. The frictionless world of VIP experiences seems like good business, but as this model expands, the costs are mounting. Schwartz's gripping account takes us on a glittering, behind-the-scenes tour of this new reality - and shows the toll the velvet rope divide is taking on society.Trade ReviewIf you've wondered how today's rich live ... you need to read The Velvet Rope Economy. You'll never look at boarding a plane-or privilege and polarization-the same way. -- Charles Duhigg, bestselling author * The Power of Habit *Nelson Schwartz's book uses vivid and detailed reporting to advance an important, novel, and ultimately scary argument about the ways that inequality is changing our economy. Anyone interested in the topic of inequality should read this book. -- Jason Furman, former Chairman of the White House Council of Economic AdvisersTimely and essential . . . Through careful reporting and entertaining storytelling, Schwartz unpacks the degree to which wealth insulates the privileged, as well as the dangers of our free-falling transformation into a caste-based society. * Esquire *Sharp and illuminating, [...] entertaining and infuriating, this carefully balanced inquiry strikes the right chord. * Publishers Weekly *A masterpiece of beautifully written, carefully reported social commentary. Schwartz is able to take everyday things we already know-like the fact that the rich get to live a life entirely distinct from the rest of us-and shows, through colorful tales and great storytelling, that this is no curiosity. It is an indictment, a warning, a prediction, and a nuanced vision of our society. This book will become essential reading to understand this moment. But don't let the grandness of his work scare you: it's a fun, surprising read filled with unexpected peeks into the perquisites of superwealth. -- Adam Davidson, co-founder of Planet Money and author of The Passion EconomyThrough vivid illustrations and systematic analysis, this brilliantly argued book demonstrates the corrosive impact of growing inequality on society....A must read. -- Emmanuel Saez, Professor of Economics, University of California, BerkeleyAn intriguing examination of income inequality * Kirkus Reviews *Schwartz decided not just to document all the ways our business culture has learned to cater to the rich at the expense of the rest of us, but to explain why it matters. It's an eye-opening exploration of a trend with many consequences, none of them good. -- Joe Nocera, author of A Piece of the Action: How the Middle Class Joined the Money ClassSchwartz vividly portrays the way inequality plays out in the thick of daily life. The visceral divides between us are brilliantly - and painfully - brought to life. -- Richard V. Reeves, Senior Fellow, Brookings Institution and author * Dream Hoarders *Explains how everything Americans purchase - travel, leisure, education, and health care - suddenly got really good for the wealthy and a lot worse for the rest of us ... This is a book that will likely make you very, very mad. It will also, however, provide some context on why you feel so mad, and perhaps give a sense of clarity about what it all means and how to fix it. * Vox.com *Everyone has heard that America is suffering through a second Gilded Age of economic extremes and new levels of privilege and inequality. But very few people are aware of the detailed architecture that builds inequality into daily life. That is what makes Nelson Schwartz's account of the hidden history of privilege so revealing and fascinating - and so important. -- —James Fallows, winner of the National Book Award and author of 'Our Towns'Terrific * CNN *

Read more less

Book SynopsisSince 2008, financial firms have paid, in aggregate, in excess of $320 billion in fines related to misconduct. Nearly ten years later, while many large financial firms have increased their attention to bad behavior and cultural drivers, the degree of commitment and progress in these efforts has not been even across the industry. Serious or persistent misconduct continues in some firms. Many organizations have attempted to curb bad behavior through intrusive monitoring and enforcement actions which reflect a lack of trust in their employees. A different approach is needed, one that gets at the root causes of misconduct and attempts to rebuild culture from the bottom up, with the employee at the center. This is where tools from behavioral science can help senior risk officers, compliance and business heads better understand the mind-set of their employees and internal communities and create an environment where the link between ethical behavior and strong business results is promoted. If firms continue to fail in establishing stronger internal cultures, regulators may feel compelled to step in and dictate what they should do. This book emphasizes the need for a change in approach, looking at the increased incidence of misconduct and culture breakdown since the 2008 crisis, how regulators have responded, and includes a series of proposals to restore that trust and reform culture.Table of Contents1. 1. Introduction 2. 2. The Financial Crisis: The Culture Problem Emerges 3. 3. Culture and Organizational Size 4. 4. Global Regulators: Limits on What They Can Do 5. 5. Enforcing Culture: Criminally-based Compliance 6. 6. Behavioral Science: From Theory to Practice 7. 7. U.S. Regulators: Requiring Behavioral Risk Teams 8. 8. What is Finance For?

Read more less

Book SynopsisFame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfrey—all of them were struck. Why? What if they hadn''t been?Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking, 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four''s songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles inevitable due to their amazing, matchless talent?Maybe. It''s hard to imagine our world without its stars, icons, and celebrities. They are part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far

Read more less

Book SynopsisNancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy which specializes in applying human behavior techniques in marketing and whose clients include H&R Block, AARP and Transamerica. Based in Boston, Massachusetts, she previously held senior creative management positions with agencies within the IPG and Publicis networks, where she worked with clients including Dell, Bank of America and AT&T. A regular international conference keynoter, she has been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.Trade Review"Marketing professionals can benefit greatly from this book. Its engaging style and numerous research-based takeaways make it a standout in the field." * Robert Cialdini, Author of Influence and Pre-Suasion *"Nancy's book is like a Brain Tell-All: Revealing all the secrets, biases, and weird brain science fueling human decisions." * Ann Handley, WSJ bestselling author of Everybody Writes, and Chief Content Officer, MarketingProfs *"A tour de force. The most intelligent marketing book I have read in years." * Mark Schaefer, author of Marketing Rebellion *"Using the latest behavioral science research, Nancy Harhut has created a clear and actionable guide to how customers' brains really work. Every marketer who wants to attract and retain more customers needs this book." * Roger Dooley, Author of Brainfluence and Friction *"An actionable and comprehensive guide to neuromarketing from an industry veteran - get it before your competitors do!" * Tim Ash, Author of Unleash Your Primal Brain, keynote speaker, executive marketing advisor *"You'll use these tactics in your next marketing campaign, but you'll also use them in your next marketing meeting. Yes, this book will help you win support for your ideas in the conference room. I apply what I've learned from Nancy in marketing, in sales and even in management." * Andy Crestodina, Co-Founder/Chief Marketing Officer, Orbit Media Studios, Author of Content Chemistry *"Tried and tested principles are at the heart of Nancy's book. Bringing in behavioural techniques such as temporal landmarks, instant gratification and bridging the gap between our present and future selves, this is the type of practical book needed now as we take behavioural science out of the lab and into our working business practices." * Louise Ward, 42 Courses & Co-Host of Behavioural Science Club *"Nancy has one of the most brilliant marketing minds I have ever come to know. If you follow even one of the principles outlined in this book it will change the course of your business forever!" * Paul Chambers, CEO and Co-Founder, Subscription Trade Association (SUBTA) *"Nancy has created a straight-forward, well researched, easy to use guide for how behavioral insights can improve your marketing strategy and results. It is a gift." * Jeff Kreisler, Co-author of Dollars and Sense, Founding Editor of PeopleScience.com, Head of Behavioral Science, JP Morgan Chase *"This is the most important book on marketing in many years. Every page includes valuable and often counter-intuitive information you can put to use right away. If you like Dan Ariely, Robert Cialdini and other behavioral scientists, you're going to love Nancy Harhut." * Alan Rosenspan, President, Alan Rosenspan & Associates, Author of Confessions of a Control Freak *"Is it too late to steal this manuscript and tell everyone I wrote it? The world is frustrated with what marketing can't accomplish for their businesses. What Nancy Harhut has here is the fix. Don't read this book. Implement it." * Chris Brogan, author and keynote speaker *"A valuable playbook for using mental shortcuts to speed up the decision-making process. One of the most worthwhile marketing books you'll ever read!" * Kerry O'Shea Gorgone, Senior Editor and Writer at Appfire, Consigliere and Showrunner at Chris Brogan Media, LLC *"Marketers have a must read with Using Behavioral Science in Marketing. Nancy provides both thoughtful research and insight into how to better connect with the behaviors of consumers." * Kenneth "Shark" Kinney, Professional Speaker, Marketing Strategist, Host of "A Shark's Perspective" Podcast *"Through continuous testing, direct marketers have long understood that they could motivate a response from prospects using various methods like urgency and social proof. But they never understood exactly why people respond the way they do. At last, Nancy Harhut has harnessed modern neuroscience to explain the reasons behind human response, and help us apply the science to our campaigns. A must for every marketer's bookshelf." * Ruth P. Stevens, B2B marketing consultant and educator, Author of B2B Data-Driven Marketing, Adjunct professor at NYU Stern *"Clear, concise, and most importantly, interesting. If you can't see her on stage, you're holding the next best thing." * Damian Francis, Managing Partner, Unmade and former Head of Content at Mumbrella *"Nancy has an incredible ability to help marketers uncover why people respond and how to capture that interest. This is a must read for anyone who wants to drive engagement, sales, and growth." * Jay Schwedelson, Founder, SubjectLine.com, and President and CEO, Worldata Group *"Using Behavioral Science in Marketing does a fantastic job of taking a weighty and complex topic like behavioral science and making it practical and easy for anyone to apply. On top of that, it is a fun and engaging read! The book moves along at a pleasing pace, with short chapters that give you a mix of great stories balanced with science and Nancy's proven tips. A must read for every marketer who wants to be competitive in the age of behavioral science (which has already begun)." * Melina Palmer, author of What Your Customer Wants and Can't Tell You and host of The Brainy Business podcast *"Have you ever wished someone would read all the books you've been meaning to read, highlight the best parts, and then figure out the best ways to put those parts into practice with the specific work you do? That's what Nancy Harhut does with this absolute gift of a book. With Using Behavioral Science in Marketing, Nancy Harhut has created a must-have manual for marketers who want to make sure their work actually works." * Tamsen Webster, author of Find Your Red Thread *"Mind. Blown. Nancy has reverse-engineered buyer behavior to help you know EXACTLY how to connect and engage with your audience based on behavioral science." * Tom Shapiro, CEO Stratabeat, author of Rethink Lead Generation and Rethink Your Marketing *"Nancy Harhut is unquestionably one of the sharpest, most knowledgeable and experienced authorities on consumer psychology in the marketing world. Both hyper-effective and supported by data science, the strategies she outlines in her book, Using Behavioral Science in Marketing, will have an immediate impact on your marketing campaigns and a massive impact on your bottom line." * Jeffry Pilcher, CEO/President, The Financial Brand *"In an era of media abundance and attention scarcity, we as marketers have to make the most of every moment we happen to get with a prospective consumer. Nancy's practical application of such a wide variety of behavioral science principles will help any brand ensure these valuable moments aren't wasted. An amazing collection of case studies with proven outcomes that will inspire smarter, more effective work and offer readers a distinct competitive edge." * Josh Blacksmith, Senior Director - Global Consumer Relationships and Engagement, Kimberly-Clark *"A great read for today's results-now marketers. Practical and specific, this is how to actually increase response." * Brian Whipple, CEO Accenture Interactive, 2010-2021 *Table of Contents Chapter - 01: Emotional and rational elements in decision making; Chapter - 02: Conveying customer benefits through loss aversion and the endowment effect; Chapter - 03: Achieving urgency and exclusivity through the scarcity principle; Chapter - 04: The reciprocity principle and the marketing value of give to get; Chapter - 05: Social proof - Harnessing the power of people like us, and the people we like; Chapter - 06: Storytelling - Increasing consumer involvement and engagement; Chapter - 07: Autonomy bias - Harnessing the human need for control; Chapter - 08: Encouraging sales and loyalty through the consistency principle and the Zeigarnik effect; Chapter - 09: Information gap theory - Prompting consumers to take action through curiosity and the need to know; Chapter - 10: Tapping into the authority principle to stand out and prompt responses; Chapter - 11: Choice architecture and status quo bias - How to use inertia to get things moving; Chapter - 12: Labeling and framing - Making people see things your way; Chapter - 13: Increasing action through automatic compliance triggers and reasons; Chapter - 14: Maximizing the impact of your marketing copy and language; Chapter - 15: Increasing desirability though triggering availability bias; Chapter - 16: Creating stand out marketing communications through context, rewards and unpredictability; Chapter - 17: Temporal discounting and temporal landmarks - The effects of time on behavior

Read more less

Book SynopsisKevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy consultancy which puts emotional insight at the center of how brands spark desire. Based near New York City, NY he works with business and brand leaders to create stronger connections between their brand and the people they want to reach. Previously, he was Senior Director of Brand Strategy at Interbrand. For over a decade has been a writer and speaker on the intersection of brand strategy, emotion and customer engagement, including as a podcast host and contributing writer for Brandingmag.

Read more less

Book Synopsis

Read more less

Book SynopsisHow can co-operation emerge in a world of self-seeking egoists - whether superpowers, businesses, or individuals - when there is no central authority to police their actions? The author explores this central question, and its implications in this age of nuclear weapons and arms talks.

Read more less

Book SynopsisMR Leiser, formerly of Vrije Universiteit-Amsterdam and Leiden University, the Netherlands, is an expert specialising in digital, legal, and platform regulation.

Read more less

Book Synopsis

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisInternationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life’s problems – from how to deal with a Christmas card list that’s fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers “Ask Ariely” for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour. With a helping hand from legendary New Yorker cartoonist William Haefeli, Ariely’s new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all. Trade Review'With Ariely's level of expertise there's always the risk of sounding condescending and dry, but his humble, playful delivery feels like sage advice from a friend from start to finish'. * BBC Focus *'Amidst the humour, Ariely provides practical advice to problems and manages to turn seemingly impossibly illogical situations into curiously logical solutions'. * CapX Reviews *"There is nobody better placed to solve your problems than Dan Ariely. A funny, addictive, life-changing book." -- Tim Harford – The Financial Times' Undercover Economist and presenter of BBC Radio 4's More or Less"In this thoroughly entertaining book Dan provides insightful advice to a vast range of human problems. I loved it." -- Terry Jones, Monty Python member, director, actor and writer"From advice on relationships to insight on superstitions, Irrationally Yours is as informative as it is witty. I really enjoyed reading it." -- Dr. Ruth K. Westheimer, Sex Therapist"The human brain is one of the largest mysteries in the world. Trying to understand its complexities and improve our behaviour is one of the main challenges society deals with. In Irrationally Yours, Dan shares with us some of these mysteries and the tools for accomplishing this task." -- Anthony Robbins, author of Unlimited Power, Unleash the Power and “Dan is the most provocative, interesting, and to-the-point advice columnist you are likely to read, whether on your job, your love life, your kids or your disrespectful neighbors.” -- Tyler Cowen, author of Average is Over"Ariely is a master observer of human foibles. His advice is funny, thoughtful, and well-founded. Sometimes all three together. My advice: read it, enjoy it, think about it." -- Al Roth, Craig and Susan McCaw Professor of Economics at Stanford University, Nobel laureate in Economics

Read more less

Book SynopsisIs an investors’ “perfect storm” brewing? If you’re not careful, it could sweep your wealth away. Long-dormant inflation looks to be catching fire. A stock market in overdrive may crash and burn for years. And taxes to fund deficits and social programs look to be rising to punishing levels not seen in a generation. This triple threat could mean a financial apocalypse from which many investors won’t ever recover. Getting straight talk on smart wealth management has never been more critical. With Social Security and Medicare tracking to go belly-up in a few short years, there will be dire consequences for millions. Already-retired boomers, living far longer than ever expected, will strain government resources and risk running out of money. Who will pay for it all? Without smart planning, your taxes may rise to confiscatory levels, sapping net worth and lifestyle quality. Your retirement lifestyle and legacy for your kids could get crushed. Some may never be able to retire.Investors and savers of every age and stripe will want to pay careful attention to the concentrated wisdom in this book and take proactive steps to protect themselves while there’s still time.Table of ContentsChapter 1: The coming storm and why you are at risk.- Chapter 2: The Social Security and Medicare Crisis.- Chapter 3: The Government Debt Crisis.- Chapter 4: The Coming Tax Storm.- Chapter 5: The Changing World Crisis.- Chapter 6: The Bernie Madoff - Bad Advisor Risk.- Chapter 7: The AI Displacement Risk.- Chapter 8: The Hyperinflation Risk The Inflationary Storm Crisis.- Chapter 9: The COVID Stock Bubble.- Chapter 10: Putting All Together.- Chapter 11: Charting Your Path to Financial Salvation.- Chapter 12: Estate Planning for Protection.- Chapter 13: Advanced Asset Protection.- Chapter 14: Converting Avoidable Taxes.- Chapter 15: Converting Income Tax to Family Wealth.- Chapter 16: Converting Estate Tax.- Chapter 17: Controlling Other Expensive Taxes.- Chapter 18: Investment Strategies to Prosper. - Chapter 19: Retirement income planning.- Chapter 20: Screening for Smart Advisors.- Chapter 21: Its Your Ship - Concluding Chapter.

Read more less

Book SynopsisTrade ReviewAesthetic Intelligence emphasizes how important it is for people to develop a strong voice—a voice that expresses who they are, that is inspired by their personal stories and desire to help others, and that helps them build a business that captivates others. — Donna Karan, fashion designer, entrepreneur, and philanthropist Successful leaders and innovators are skilled at looking outside their own fields for inspiration and knowledge. In Aesthetic Intelligence, Pauline Brown shows how you can apply critical lessons from fields like fashion and beauty to transform all types of businesses. — Walter Isaacson, author of Benjamin Franklin: An American Life Aesthetic intelligence is not just important for those who are leading luxury brands; it’s also important for businesspeople in all sectors. In her groundbreaking book, Pauline Brown shows how aesthetics have the power to transform all types of businesses, and how individuals can develop and use their own AI to engage, inspire, and delight their customers. — Mindy Grossman, CEO of WW International (formerly Weight Watchers) Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences, and tastes to their companies, and, in so doing, create long-term sustainable advantage. — John Mackey, CEO of Whole Foods Market It’s fascinating to realize how much of our economy is premised on consumers making aesthetic choices. Yet this aspect of what drives behavior has been largely ignored by thoughtful analysts until now. Pauline Brown opens up a new area of inquiry as she highlights the power of aesthetic intelligence as a success factor for business leaders today. — Dan Nordstrom, consumer brand investor and former retail leader

Read more less

Book SynopsisNOW WITH NEW PROLOGUE ABOUT DEMYSTIFYING CORONAVIRUS NUMBERS, DONALD TRUMP AND WHY STATISTICS MATTER MORE THAN EVER'The Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray - if we let them.' TIM HARFORDEven if you don't consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words.It is not an overstatement to say that numbers dictate the way we live our lives. They tell us how we're doing at school, how much we weigh, who might win an election and whether the economy is booming. But numbers aren't as objective as they may seem; behind every number is a story. Yet politicians, businesses and the media often forget this - or use it for their own gain. Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance, from Florence Nightingale using statistics to petition for better conditions during the Crimean War to the manipulation of numbers by the American tobacco industry and the ambiguous figures peddled during the EU referendum. Taking us from the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence, The Number Bias counsels us to think more wisely.'A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed.' ANGELA SAINI, author of SuperiorTrade ReviewThe Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray - if we let them. * Tim Harford *Statistics and data can tell the truth, but they can also lie, as this valuable book explains . . . you can never read the points Blauw makes too often. -- Daniel Finkelstein * The Times *If you don't consider yourself a numbers person, then this is the book for you. It is an intriguing and accessible exploration of how digits can shape our lives, be it measuring academic progress, election results or economic growth. Sanne Blauw, the numeracy correspondent for Dutch news outlet De Correspondent, provides startling insight about how manipulated figures can lead us astray, laying bare the perils of blindly buying into the hyperbole of peddled statistics * Herald *A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed. THE NUMBER BIAS will give even the most maths-averse reader the tools they need to navigate our data-rich world. * Angela Saini, author of SUPERIOR *From Covid-19 to the tobacco industry to the climate crisis . . . a punchy, amusing history of the deliberate misuse of statistics . . . The digestibility of Blauw's offering is also a public virtue in itself, if it encourages more people to read it and immunise themselves against the virality of numerical disinformation. -- Stephen Poole * Guardian *Aware that many readers are likely to be daunted by a book about numbers, Blauw soothes such anxieties through her accessible style, brevity (the book runs to 170 pages) and, particularly, by focussing on stories rather than statistics . . . Using a calm, unshowy approach, Blauw convincingly argues that numbers should inform our choices, but they cannot make decisions for us. * Sunday Business Post *provocative . . . playful . . . necessary work, delivered with a light touch * Irish Times *

Read more less

Book SynopsisKate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

Read more less

Book SynopsisA BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider''s knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how the financial system really operates. SuperHubs reveals what happens at the exclusive, invitation-only platforms - The World Economic Forum in Davos, the meetings of the International Monetary Fund, think-tank gatherings, power lunches, charity events, and private parties. This is the most vivid portrait to date of the global elite: the bank CEOs, fund managers, billionaire financiers and politicians who, through their interlocking relationships and collective influence are transforming the future of ouTrade ReviewIn SuperHubs, Ms. Navidi skillfully applies network science to the global financial system and the human networks that underpin it. SuperHubs is a topical and relevant book that should be read by anyone seeking a fresh perspective on the human endeavor that is our financial system. -- PROFESSOR LAWRENCE H. SUMMERS, Harvard; former US Secretary of the Treasury, former Director of the US National Economic CouncilExceedingly illuminating professional and personal insights into the global financial system. Highly recommendable reading. -- PROFESSOR JÜRGEN STARK, former Chief Economist of the European Central BankSuperHubs-what a clever concept! Sandra Navidi impresses with a masterful piece of both reporting and analysis. -- PROFESSOR KLAUS SCHWAB, Founder and Chairman of the World Economic ForumSandra Navidi provides an entertaining and absorbing portrayal of the networks used by many of the top executives in finance. She draws many useful conclusions and provides terrific portraits of some of the major players in finance today. -- STEPHEN A. SCHWARZMAN, Chairman, CEO & Co-Founder, Blackstone, and Chairman of U.S. President Donald J. Trump’s Strategic and Policy ForumAn intimate glimpse into the obscure world of high finance ... [that] should be voraciously consumed by anyone in business. -- PROFESSOR NOURIEL ROUBINI, Professor of Economics and International Business, Stern School of Business; CEO, Roubini Macro Associates, and Bestselling AuthorHow are we governed? By whom and how? These are the classical questions which globalization and financial markets have given a new urgency. This book provides a front row seat in the theatre of fundamental change. -- OLAFUR RAGNAR GRIMSSON, President of Iceland 1996-2016SuperHubs is an analytical, engaging and insightful guide. It is a must read for all who are striving for growth and excellence! -- HIS EXCELLENCY, MR. SHAUKAT AZIZ, former Prime Minister and Finance Minister of Pakistan, former CEO of Citibank Global Wealth ManagementSandra Navidi's book SuperHubs is beautifully and effectively done. Not only is it a fascinating description of the power wielded by elite networks over the financial sector, it is also a meditation on the consequences of this system for the economy and the society. In recent times, we have seen extraordinary ruptures - notably Britain's vote to break away from the European Union and the intensified sense of exclusion felt by much of America's working class. The last chapter of SuperHubs proposes that this ruling system's "monoculture," its isolation from the rest of society, and its seeming unawareness of the fragility of what it has built are largely responsible for these ruptures, and that the system may lead to a major crisis in the future. -- PROFESSOR EDMUND S. PHELPS, Columbia University, 2006 Nobel Prize in EconomicsSuperHubs offers new insight into those with the power to change the world. -- PROFESSOR IAN BREMMER, Founder and President of Eurasia GroupNavidi shows how networks ... are crucial. Her writing blends personal anecdote and wry observation with a sound grasp of the science of complex self-organizing systems, making SuperHubs a uniquely intelligent and engaging insight into financial power. -- PROFESSOR STEVE KEEN, Head, School of Economics, Politics & History, Kingston University LondonA colorful picture of our financial world and the tremendously powerful titans who are in charge of it. A fun and very useful book! -- ANTHONY SCARAMUCCI, American entrepreneur; Former Assistant to President Donald J. Trump and Director of the White House Office of Public Liaison and Intergovernmental AffairsSuperHubs offers a balanced analysis of the system's driving forces and raises controversial issues regarding the far-reaching impact of a few all-powerful individuals, addressing the fundamental aspects of the complex human dynamics ruling finance and the world. A spirited and riveting book that makes for an intriguing read. -- BORIS COLLARDI, CEO of Bank Julius BärThis book is unique in describing and analyzing the human behavior in the upper circles of the global financial system. I agree with the author that unethical behavior has aggravated the increasing wealth gap and social stratification, and thus has fundamentally shaken society's trust in our financial system. The need for political action to save banks in the crisis of 2008, made clear that the financial system is a not just a private sector but also a common good. It is this orientation on the common good and the wellbeing of ordinary people that has to be included in capitalism at large and the financial sector in particular. This book will empower readers to advocate for change. -- AART DE GEUS, Chairman and CEO, Bertelsmann StiftungAn expert tour guide, Ms. Navidi helps us understand the mechanisms that drive our global financial system by ultimately telling a human story of how a select few wield incredible financial and political power. SuperHubs is a substantive book with just the right balance of research and stories to make it an entertaining and satisfying read. -- THE HONORABLE GEORGETTE MOSBACHER, EntrepreneurSuperHubs is dedicated to a vitally important topic: the state of our financial system and its implications for society. If you want to understand how our world works this book is for you. -- PROFESSOR DIMITAR D. SASSELOV, Phillips Professor of Astronomy, Harvard University, Director, Harvard Origins of Life InitiativeNavidi will be remembered as the woman who revealed how the 1% maintain their plutocracy. -- PROFESSOR DOUGLAS RUSHKOFF, Professor of Media Theory and Digital Economics at City University of New YorkReaders will recognize how the relations of those who pull the levers of global power are the bonds of influence that shape the world. -- PARAG KHANNA, Senior Research Fellow Lee Kuan Yew School of Public PolicySuperHubs deftly takes the reader through the global and societal consequences of those people's relationships, power and money. -- BILL BROWDER, Co-founder and CEO Hermitage Capital Management and human rights activistSuperHubs is indispensable for readers who want to understand the financial world's dynamics. Her fascinating insider's perspective reveals complex linkages among the financial elite and the resulting far-reaching consequences. SuperHubs is a blockbuster! -- HANS DEMMEL, CEO n-tv (RTL Group)We will see how financial oligarchs have instrumentalized most governments to realize their interests. We are very far away from reform. SuperHubs demonstrates, how far off. -- PROFESSOR MAX OTTE, University of Applied Sciences Worms, head of the Cologne-based IFVE Institut für Vermögensentwicklung GmbHSuperHubs vividly describes how homogeneous alpha males maximize their opportunities. Readers will wish that this type of financial elite will disappear, or at the very least, include more women. -- PROFESSOR THOMAS MAYER, former Chief Economist of Deutsche Bank Group; Head of Deutsche Bank ResearchAn absorbing portrayal of the financial elite's self-perpetuating power structures. SuperHubs is a definite "buy"! -- DIRK MÜLLER, Financial Markets ExpertNavidi has thoughtfully determined that a few powerful people rule the world with their extensive networks. May SuperHubs inspire them to make it a more humane and peaceful place. -- ROBERT SALZL, Member of the Foundation Board and Senior Adviser, Schörghuber Stiftung & Co. Holding KGNavidi describes vividly and without taboos how the financial elite have created their own cosmos and why it is about time to scrutinize the rules upon which this system is based. -- ANNETTE HEUSER, CEO, Professor Otto Beisheim Foundation

Read more less

Book Synopsis'Thoughtful, moving and well-written' - Yuval Noah Harari'An urgent examination of the human attraction to misinformation' - Daniel H. PinkMisinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth.In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely's personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust.Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.Trade Review'In this thoughtful, moving and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.' -- Yuval Noah Harari, Bestselling author of Sapiens'Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society.' -- Daniel H. Pink, NYT-bestselling author of The Power of Regret'Once again Dan Ariely writes in a way that gets us to think and reflect about our human nature. In Misbelief, Ariely helps us understand the nature of our opinions, how they're formed, and how the forces of misinformation can distort them. This is an important book for those who want to understand themselves and the increasingly complex world around us.' -- Arianna Huffington, Founder & CEO, Thrive Global'For most of us it is tempting to think that people misbelieve things because they are uneducated, unintelligent, or misinformed. But as one of the world's leading scientists studying beliefs, Dan Ariely, convincingly demonstrates in this important book (and as he discovered first hand in being wrongly accused of leading a nefarious conspiracy!), Misbelief is a process to which any of us can fall prey. More importantly, he offers science-based suggestions on what we can do about the polarization and breakdown in trust that comes with Misbelief.' -- Michael Shermer, Publisher of Skeptic magazine and author of Conspiracy'A fascinating tour of the (frighteningly) many ways in which our minds can lead us to misbelieve.' -- Michael Norton, co-author, Happy Money'Dan Ariely does to false beliefs what he did to rationality - breaks it down, explains it, and builds it back up in a way that suddenly makes sense.' -- Moran Cerf, Professor, Columbia Business School'The global economy is experiencing multiple types of fundamental challenges and threats. From trade wars to cold and hot wars to inflation to climate change and productivity slowdown. In Misbelief Dan Ariely identifies another important challenge, which is the increased intensity in false beliefs across the globe, the decrease in trust, and, consequently, the difficulties of societies to work together toward a common goal. Although complex and somewhat depressing, the perspective Ariely shares sheds an important light on this crucial challenge for modern society. A must read for anybody trying to understand the world we live in.' -- Nouriel Roubini, Professor Emeritus, Stern School of Business, NYU'In an era marked by misinformation this illuminating book, Misbelief, is a must-read for both sides of our divided world. Ariely explores the profound impact of misguided beliefs with compelling research, personal anecdotes, and amusing stories. He convincingly shows how Misbelief shapes decisions, distorts perceptions, and alters interactions, prompting readers to confront their own biases and reflect on the dangers of unquestioned assumptions.' -- Ellen Langer, Professor, Harvard University

Read more less

Book SynopsisThe convergence of Algorithms, Blockchain and Cryptocurrency has the potential to fundamentally disrupt the current world of work. This book investigates the effects of this on the worker, the organisation and the economy, by considering a future where the traditional power relationships between workers and firms no longer apply. Using the term “Bitwork” to define this future world of work, the book proposes the idea of the Bitworker who is highly flexible, holds multiple roles, and has multiple incomes. Chapters consider the potential winners and losers of this technological pivot by exploring implications such as: the expanding array of currencies; training and education; retirement and loyalty; profit and power within organizations; economic policy. The book’s comprehensive recommendations on how workers, organisations and nation states will need to adapt to prosper in this new world, provide a useful survival guide for researchers, practitioners and policy makers working on behavioural economics, economic policy and the future of work.Table of ContentsChapter 1. Now I Know My ABC (Algorithms, Blockchain and Cryptocurrency)Chapter 2. Internet Killed the Video Store: Lessons from History Repeated in the Blockchain World? Chapter 3. Job 1 / Job 2 / Job 3 ... Job n Chapter 4. The Future of Work: The Emergence of The Bitworker Chapter 5. Profit and Power in the Bitworker World Chapter 6. Managing the Bitworker Economy Chapter 7. Conclusion, Recommendations and Survival Guide

Read more less

Book Synopsis

Read more less

Book SynopsisZontee Hou is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.

Read more less

Book Synopsis

Read more less

Book SynopsisWhether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discriminationTable of ContentsList of figures List of tables List of boxes Preface 1. Influence: definition, history and a model 2. Attitudes and behaviour 3. Persuasion through argumentation 4. Cognitive heuristics 5. Social heuristics 6. Emotions and influence 7. Punishment and reward 8. Automatic influences on attitudes and behaviour 9. Social norms and social comparison 10. Modification of complex behaviour: from intentions to action 11. Back to the future Glossary Index

Read more less

Book Synopsis'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we want, and even make the world a better place' Hannah FryWhy do our friends have more friends than we do? How do you book the best available seats on a plane? And if jogging for ten minutes adds eight minutes to our life expectancy, should we still go jogging?The ability to reason is one of our most undervalued skills. In everyday life, the key is to put yourself in the shoes of a clever competitor and think about how they might respond. Whether you are dealing with events on the scale of the Cuban missile crisis or letting go of anger, leading economist Professor Kaushik Basu shows how game theory - the logic of social situations - can help us achieve better outcomes and lasting happiness.Full of fascinating thought experiments and puzzles, Reason to Be Happy is a paean to the power of rationality. If you want to have a good life and even make the world a better place, you can start by thinking clearly.Trade ReviewReason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we want, and even make the world a better place. -- Professor Hannah Fry, author of Hello WorldCompelling... Eminently readable... The economist makes brilliant points and readers will learn a lot. -- Chris Stokel-Walker * New Scientist *

Read more less

Book SynopsisOver 100 years ago, Einstein changed the way we understood time from being a fixed measurement to a relative one which, rather than being 'correct' as it had been before, was now 'proper' to the body concerned. While physics, especially at the quantum level, has moved on, economics still labours under the old Newtonian idea of time as some sort of fixed, intergalactic tape measure. Jam Tomorrow? uses Einstein's conception of time to recalibrate economics in a way which puts time itself at the very heart of the economic calculus where previous ideas like supply and demand or utility held sway. Rather than just sitting on the x-axis of every graph, time becomes the key variable underpinning the economic cycle; our collective time horizon extends in a boom and contracts in a recession. Each economic agent, whether an individual, household, corporation or government, has their own time horizon which reflects their specific needs and desires, and it's the interaction of these factors which is the proper topic for economic analysis. At the most fundamental level, every economic decision is one about time because the basic economic choice is one between consuming in the present or delaying that consumption to the future through saving. Because humans are unique in their degree of self-awareness and therefore awareness of their existence in time, they alone in the animal kingdom consciously decide to delay consumption since they know that action in the present can affect the future. Economics is therefore the realm of the animal that chooses to save, and that realm is a temporal one. Jam Tomorrow? builds a new theory of value based on our economic perception of time. It redefines the relationship between the idea of value and price which incorporates a new, temporal theory of money and credit, which in turn creates new possibilities in terms of our understanding of economic and market history as well as anticipating how we might react to the economic and environmental challenges of the future.Trade ReviewJam Tomorrow? is an important exposition for why economists ought to think deeper about how we value the past, present and future. -- Tej Parikh, economics leader writer at the Financial Times

Read more less

Book SynopsisTrading, forecasting, aggregating, and innovating (the Four) are key social interactions in human life at both the individual and aggregate levels. They are part of the human fabric because they stem from mankind’s peculiarities—heterogeneity, inclination to forecast, sociality, and inventiveness. But humans have multifaceted behavior, too. They are capable of having contradictory impulses towards one another, integrating and disintegrating as well as cooperating and dominating, and behaving prosocially and anti-socially. Hence, humans need to organize themselves in order to maintain, improve, and extend their social interactions as well as a safe and ordered life. Crucial intersections emerge naturally—the efficiency of humans’ way of tackling the Four is a joint product of economic systems, institutions, and behaviors. All told, the main idea of this book is to include in a single tour a collection of insights on why and how humans implement the Four. The narrative highlights several connections as well as how key these businesses are as the traveler is escorted through some Four-related behavioral problems and institutional solutions that humans have been, respectively, facing and elaborating over time. Economics students may exploit this book by both inserting what they are learning from textbooks into a wider framework and enjoying some of the hints revealed by the grand social theorizing of giants such as A. Smith and J. Schumpeter. But the proposed tour may also attract outsiders to economics who are curious about disparate economic themes linked to the Four but who wish to gain an overview without engaging in longer readings.Table of ContentsChapter 1. Prologue.- Chapter 2. Trading: Humans Are Heterogeneous Animals.- Chapter 3. Forecasting: Humans Are Prone-To-Predicting Animals.- Chapter 4. Aggregating: Humans Are Social Animals.- Chapter 5. Innovating: Humans Are Ingenious Animals.- Chapter 6. Epilogue.

Read more less

Book Synopsis1. There is chemistry and then there is Chemistry 2. Brains, Bodies and Businesses: a systems approach 3. The New Model Leader 4. Testosterone, Risk and Entrepreneurship 5. Why is the Soft Stuff so Hard? 6. The Challenge of Decisions 7. Changing Yourself Changing Others 8. Elite Performance, Brain Agility and Engagement 9. Stress, Resilience and Confidence 10. Creating the Spark, Lighting the Fire 11. Difference, Diversity and Gender 12. Whole Person, Vibrant OrganizationTrade ReviewWinner of the CMI Management Book of the Year for Practical Managers 2016 “This book comes from three authors who combine knowledge and experience in applied neuroscience, psychiatry, organizational psychology, learning and leadership coaching at a world class level.” (CMI Management Book of the Year, yearbook.managers.org.uk, February, 2016)Table of Contents1. There is chemistry and then there is Chemistry 2. Brains, Bodies and Businesses: a systems approach 3. The New Model Leader 4. Testosterone, Risk and Entrepreneurship 5. Why is the Soft Stuff so Hard? 6. The Challenge of Decisions 7. Changing Yourself – Changing Others 8. Elite Performance, Brain Agility and Engagement 9. Stress, Resilience and Confidence 10. Creating the Spark, Lighting the Fire 11. Difference, Diversity and Gender 12. Whole Person, Vibrant Organization

Read more less

Book Synopsis

Read more less

Book SynopsisWhy do some countries succeed while others struggle? Why are some firms profitable while rivals fail? Why do some marriages thrive and others end in divorce? These questions seem unrelated, but societies, companies, and marriages have one important thing in common: they involve more than one individual. They thus face the same fundamental challenges. How can people be made to help rather than hurt each other? How can they use sacrifice, cooperation, and coercion to promote the common good? In this introductory text, Tore Ellingsen equips readers to answer essential questions around the success and failure of humans in groups, drawing on behavioral game theory, psychology, and sociology. He emphasizes how other-regarding preferences such as altruism and dutifulness matter for societies’ prosperity, and analyzes the role of culture in the form of shared values and understandings. One lesson is that cooperation is facilitated when people anticipate that they will hold common memories of past behavior, especially if agreements take precedence over leaders’ authority. A groundbreaking text, Institutional and Organizational Economics is essential reading for students and scholars of economics, political science, sociology, and public administration.Trade Review“Institutional and Organizational Economics not only provides a superb development of the ideas of organizational economics, using the tools of basic game theory, but also offers fascinating connections to history, sociology, and literature. A tour de force.”Oliver D. Hart, Harvard University“This slim volume offers an amazing wealth of ideas about institutions and organizations. The exposition nicely combines historical and experimental evidence with clear and simple behavioral game theoretic explanations. A book to instruct and delight students and scholars alike.”Avinash Dixit, Princeton UniversityTable of ContentsPreface1 The Organizational Challenge2 Sacrifice3 Selfishness, Rationality, and Utility4 Situations, Games, and Cooperation5 Shared Understandings and Values6 Predicting Behavior in Games7 A Model of Anarchy8 Changing the Game9 Coordination10 Authority’s Limitations11 Relationships12 Third-party Punishment13 Coercion: Costs and Benefits14 Contracts and Governance15 Limited Liability and Corporate Finance16 Asymmetric Information17 Application: The Oil-Pool Problem18 Conclusion19 More Food for Thought20 Further ReadingPostfaceAnswers to ExercisesNotesReferencesIndex

Read more less

Book SynopsisTrade Review[A] compulsively readable book about bad habits becoming big business…In crisp and playful prose and with plenty of needed humor, Courtwright has written a fascinating history of what we like and why we like it, from the first taste of beer in the ancient Middle East to opioids in West Virginia. -- Micah Meadowcroft * American Conservative *A fascinating history of corporate America’s efforts to shape our habits and desires. -- Sean Illing * Vox *One admires the eclectic sweep of Courtwright’s catalogue of addictions, his sheer wealth of knowledge…As with all addictions, the book offers many pleasures and rewards. -- Lennard Davis * Times Higher Education *A sweeping, ambitious account of the evolution of addiction…This bold, thought-provoking synthesis will appeal to fans of ‘big history’ in the tradition of Guns, Germs, and Steel. * Publishers Weekly *An important addition to Courtwright’s groundbreaking work on the history of substance use disorders, this study of the accelerating ‘weaponization’ of pleasure—and the biological, social, and economic incentives that fuel excess—is compulsory reading for anyone wondering how addiction became the foremost public health problem worldwide. Deeply researched, intensely readable, and a sobering reminder of our vulnerability to bondage marketed as liberation. -- Deborah Rudacille, author of The Riddle of GenderThe delight I took in reading this book can perhaps best be expressed by saying that I read it end-to-end in two sittings and might have done it in one if life hadn’t intruded. Courtwright’s erudition is astonishing, and his wit makes the book fun to read as well as informative. -- Keith Humphreys, author of Circles of RecoveryIs limbic capitalism the tail that wags the dog? Is it a vital cog in a larger and more complex machine? Courtwright offers a powerful and compelling history of the changing forms of pleasure and addiction over the long span of human history. A bold and fascinating book, sure to generate much discussion. -- Daniel Lord Smail, author of On Deep History and the BrainA mind-blowing tour de force that unwraps the myriad objects of addiction that surround us daily. From alcohol to internet gaming, food to gambling, drugs to sex, Courtwright covers the globe over thousands of years. This intelligent, incisive, and sometimes grimly entertaining book will become the standard work on the subject. -- Rod Phillips, author of Alcohol: A HistoryThis rich and rewarding book explores the long history of the global pleasure revolution. Alcohol, tobacco, drugs, commercialized food, gambling, and even the internet lean toward addiction, rooted in pleasure centers in the brain. Courtwright shows how today’s capitalism supplies those desires at an often frightful price. -- William Rorabaugh, author of Prohibition: A Concise HistoryCompelling and ingenious, this book deals the reader into a reality game where the crafty biology of pleasure meets what David Courtwright calls limbic capitalism. No one’s leveling up in the high-stakes game that is The Age of Addiction. The question is how you play, whether or not you can stop, and what happens when you do. -- Nancy D. Campbell, author of Discovering AddictionOffers dire warnings about our society…Courtwright has long been America’s leading voice on the history of drugs, and now he has shown how, in the world of limbic capitalism, addiction is promoted as a marketing tool for a wide variety of products, ones that guarantee customers, often for life. -- Emily Dufton * EH.net *

Read more less

Book SynopsisThis introduction to one of the key areas of behavioural economics – social preferences – explains in clear, nontechnical language how particular groups of experiments have been used by behavioural economists to shed light on the processes of economic decision making. These include bargaining games, trust games and public good games. The significance of determinants such as punishment, sanctioning, emotion, cooperation, reciprocity, leadership, framing and cross-cultural differences are demonstrated and explained, and students are provided with the understanding and resources needed to replicate the experiments themselves.Trade ReviewTimely, engaging, and accessible... An ideal resource for students (undergraduate to PhD), and an informed audience, who want to learn more about the experimental evidence around social preferences, as well as to gain an appreciation of how to conduct their own experiments in this area. A very welcome addition to the economics library. -- Journal of Behavioural and Experimental EconomicsA very accessible and valuable introduction into behavioural and experimental economic research with a focus on social preferences; nicely written, the book is ideally suited to form the basis for a course. -- Michael Kosfeld, Director, Frankfurt Laboratory for Experimental Economic Research, Goethe University FrankfurtIf you are looking for an easily accessible and clearly written introduction into the experimental economics literature on social preferences, you will enjoy reading this book. The well-picked selection of seminal contributions in this multifaceted field provides an ideal starting point for anyone interested in embarking on research on social preferences and is a valuable source also for experts in the field. The combination of an insightful overview with the detailed exposition of selected research and with methodological and practical guidance makes this book novel and precious. -- Bettina Rockenbach, Professor of Economics, University of CologneA very exciting book on the mysteries of social preferences and human sociality. The book allows students to view the inside of what makes economic experiments on social interactions so inspiring and thought-provoking. -- Marie Claire Villeval, Research Professor in Economics, Centre national de la recherche scientifique, ParisResearch on social preferences has been a flourishing area of investigation and a major contributor to the success of behavioural economics. Michalis Drouvelis’ marvellous book provides the reader with a fantastic and eminently readable introduction into this fascinating research to which he has also made many important contributions himself. Highly recommended for anyone interested in human social behaviour. -- Simon Gächter, Professor of Psychology of Economic Decision Making, University of NottinghamA true tour de force treatment of lab experiments that measure social preferences. This convivial tome is a must for any student, researcher, and policy-maker interested in other regarding preferences. -- John List, Kenneth C. Griffin Distinguished Service Professor of Economics, University of ChicagoAs economists, we have a hard time understanding and modeling social behavior. In this book, Drouvelis does an outstanding job at presenting the empirical evidence in a clear and comprehensive way. I enjoyed reading his take on the literature, and believe this will be an important book for everyone who wants to understand the way economists think about social preferences. -- Uri Gneezy, Epstein/Atkinson Endowed Chair in Behavioral Economics, University of California San DiegoIf you are interested in social preferences and how to study them with the tools from experimental economics, this is a must read! Covering the main economic games on this, Michalis Drouvelis has written a very inspiring and informative textbook that will help not only economists but all researchers interested in these questions. -- Anna Dreber, Professor of Economics, Stockholm School of EconomicsHighly recommendable... it is exactly the textbook that has been missing... Very accessible - the presentation is non-technical and non-experts will be interested to dig into the topic. -- Theory and DecisionTable of Contents1. Introduction1.1 Homo economicus1.2 Behavioural and experimental economics1.3 Deception and monetary incentives 2. Bargaining games2.1 Introduction2.2 Dictator games2.3 Competition from proposers’ and responders’ side2.4 Psychological factors2.5 Financial factors 3. Trust and gift exchange games3.1 Introduction3.2 Disentangling motives in the trust game3.3 Behavioural determinants of trust3.4 Gift exchange games 4. Public Good Games I4.1 Introduction4.2 Do people cooperate?4.3 Why do people cooperate?4.4 Conditional cooperation 5. Public Good Games II5.1 Introduction5.2 Can pre-play communication promote pro-social outcomes?5.3 Income inequality and pubic good provision5.4 Social identity and discrimination in public good experiments 6. Leadership6.1 Introduction6.2 Sequential vs simultaneous public good games6.3 Leader appointment6.4 Who leads more effectively? 7. Public good games with sanctioning I7.1 Introduction7.2 The role of emotions7.3 Sanctioning mechanisms7.4 Does the presence of monetary sanctions always promote cooperation? 8. Public good games with sanctioning II8.1 Introduction8.2 Voting on public good institutions with punishment and rewards8.3 Voting on formal sanctions8.4 Third-party punishment games8.5 Factors determining the assignment of third-party sanctions 9. Cross-cultural experiments9.1 Introduction9.2 Fairness and bargaining behaviour9.3 Trust games9.4 Cooperative behaviour9.5 Negative reciprocity Appendix A Experimental instructionsAppendix B Glossary

Read more less

Book SynopsisTraditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we''re doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don''t always know what''s best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioural economics holds for us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Trade ReviewBehavioural Economics is a valuable addition to Oxford University Press's Very Short Introduction series, being well-suited to an intelligent and curious reader with limited background in the area. Baddeley offers a broad range of concepts, thinkers, experiments and implications. The book made me curious: I found myself looking up more detailed explanations of key experiments as I moved across concepts and chapters. This is perhaps the biggest compliment of all. * Barton Edgerton, LSE Review of Books *Table of ContentsREFERENCES; FURTHER READING; INDEX

Read more less

Book SynopsisCombining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.Trade ReviewAn insightful and engaging integration of behavioral theory and pricing practice. -- Thomas Nagle, founder of the Strategic Pricing Group and coauthor of The Strategy and Tactics of Pricing: A Guide to Growing More ProfitablyWith Getting Price Right, Gerald Smith provides an accessible and perceptive look at the behavioral elements of pricing strategy. -- Hermann Simon, founder and honorary chairman, Simon-Kucher & PartnersThis is the most important pricing book to come out in the past twenty years. It provides the most thorough collection of alternatives for setting up the “just-right” department, complete with strategic objectives and tactical detail. For any executive who wants to build or evaluate an existing pricing department and for students of pricing, Smith’s book is truly a master class. -- Reed K. Holden, founder, Holden AdvisorsPricing continues to be one of the most powerful yet underused strategic levers to drive sustainable earnings growth. Gerald Smith offers great insights into what gets in the way and provides actionable guidance on how to understand, reframe, and refine everyday pricing processes to drive superior financial outcomes and customer satisfaction. A must read for anyone looking to unleash the power of strategic pricing! -- Gagan Chawla, principal, large consulting organizationFor any business owner or manager, Getting Price Right is a must-read. Gerald Smith is one of the preeminent voices in the field of pricing, and this book delivers, demonstrating why understanding, reframing, and refining pricing strategy in a rapidly evolving marketplace results in better profitability and customer and consumer satisfaction. -- Eric Nyman, chief consumer officer, HasbroSmith shines light on the psychological biases that have long made pricing as much art as science. Drawing the link between behavioral economics and pricing theory, he explains how to take advantage of the quirks that motivate consumers to, for example, pony up for a subscription to shave “butter” instead of buying cheaper shaving cream at the drugstore. At the same time, Smith uncovers the competing magnetic forces that explain why finance, marketing, and accounting managers each seem to approach pricing problems from a different planet and how to optimize among their competing influences in the organization. Getting Price Right steers new managers through the foundations of profitable pricing while offering new tricks for experts in readable prose with intuitive examples. -- Samuel Engel, senior vice president, ICFThere are introductory books available for people new to pricing and higher-level books for people who want to get into the theory of pricing and analytics. What has been missing is an advanced pricing strategy book that connects practical everyday pricing approaches with academic scholarship. Gerald Smith has done just that. This is an excellent read for all pricing stakeholders looking to better understand how pricing fundamentals like customer value and willingness-to-pay intersect with the evolving science of behavioral economics. -- Kirk Jackisch, president, Iris Pricing SolutionsThis book makes a strong contribution to pricing knowledge by bridging the bodies of pricing and behavioral science with a unique focus on pricing orientation. It proposes a comprehensive and structured review of critical concepts with practical recommendations and examples on how to use them in real business life. This is a must-have book for any pricing practitioner’s library. -- Stephan M. Liozu, founder of Value Innoruption AdvisorsTable of ContentsPrefacePart I. Behavioral Economics of Everyday Pricing Decisions1. Pricing Orientation | Pricing Strategy2. Framing and Strategic Frames of Reference3. Psychological Pricing Orientation: Psychological Price-Setting Bias and Skills4. Social Pricing Orientation: Cultural Price-Setting Bias and SkillsPart II. Behavioral Economics of Cardinal Pricing Orientations5. Cost-Driven Pricing Orientation Biases and Skills6. Customer Value–Driven Pricing Orientation Biases and Skills7. Customer Willingness-to-Pay–Driven Pricing Orientation Biases and Skills8. Competition-Driven Pricing Orientation Biases and Skills9. Balanced Pricing Orientations, Profitable Pricing StrategyNotesIndex

Read more less

Book SynopsisTrade Review"A sweeping study of the rise of rigid certainty in politics, economics and literature, and the threat it presents to democracy, which requires open-mindedness and compromise."---Bill Clinton, The Guardian"“Morson and Schapiro are surely right to point out that in recent years we have… seen new fundamentalisms generate solidarity through distrust, disinformation and angry resentment. Their book reminds us that we need to aspire to create communities open to learning, to conversation and to recognizing one's own errors. That's what we want, after all, from our campuses and from our democracy.” --Michael Roth, Wall Street Journal""Their argument on the whole is compelling, and one can only hope society listens to it."---Nat Brown, National Review"Gary Saul Morson and Morton Schapiro are professors at Northwestern University in such disparate fields as Slavic languages and literatures and Economics. The book is a seamless fusion of their learning, observation, analysis, and wisdom. They are experienced collaborators and we are their beneficiaries. ... Defending politics and democracy is difficult although preferable to the alternatives. The same applies to other fields vulnerable to fundamentalism. Moderation is not easy, and thinking is strenuous. However, minds wide shut hurt more. ... Minds Wide Shut ... is solemnly and enthusiastically recommended."---Linda Quest, International Social Science Review"Minds Wide Shut issues a devastating indictment of the ideological extremism so characteristic of fundamentalism." * Chronicles *"Elegantly written, thought-provoking, and timely work, enhanced by dazzling references to literature, philosophy, theology and intellectual history. [The book] is to be recommended to all scholars, senior students and even seasoned general readers concerned by the regressive forces active across the political spectrum, forces that are antithetical to a healthy democratic society."---Karl W. Schweizer, The European Legacy

Read more less

Book SynopsisThe Proven Trading Techniques Used by ProfessionalsâNow Simplified for Every Level of Trader Based on the principles of visionary analyst Ralph Nelson Elliott, the time-tested techniques youâll find in this book have helped successful traders navigate the waves of the financial market since the 1930s. Now you can apply these classic but complicated methods using a modern, simplified approach that will help you identify cycles, anticipate trends, and cash in on your trades. Developed and written by financial market expert Bennett A. McDowellâfounTable of ContentsAcknowledgmentsDisclaimer Foreword by Stanley Dash Introduction CHAPTER 1 Who Is Ralph Nelson Elliott? CHAPTER 2 Manias, Panics, Bubbles, and Crashes CHAPTER 3 Classic Elliott Wave CHAPTER 4 Classic Fibonacci Sequence CHAPTER 5 Modern Elliott Wave CHAPTER 6 Combining Classic and Modern Techniques for a Better Result CHAPTER 7 Using the McDowell Probability Matrix to Trust and Verify Signals CHAPTER 8 Real- Life Case Studies CHAPTER 9 A Student’s Perspective by Dean Jenkins APPENDIX A Resources APPENDIX B Suggested Reading and Education Glossary Notes Index

Read more less

Book SynopsisWhat can today's behavioural economists learn from the classical liberals of the past? Here, Erik Matson offers critical reflections on what he calls 'the new paternalism' - a modern-day approach to policy-making that aims to make individuals better off, when judged by their own standards.

Read more less

Book SynopsisDealing with economic sociology, this title introduces the theory and practical tools needed to analyze markets for singularities. It shows that because of the uncertainty and the subjective valuation of singularities, the markets related to movies, music, and fine wine are equipped with the 'judgment devices' such as brands, critics and rankings.Trade Review"[T]his is an admirable book. It is theoretically rich, illustrated with many, many fascinating examples of real markets, and a wonderful read for all interested in how markets really work."--John L. Campbell, Administrative Science Quarterly "Given the relative scarcity of theoretical models in economic anthropology in the last decade, anthropologists should not simply discard this very ambitious, empirically grounded model of markets of singular products. Taking into account the abundant anthropological literature on the production, circulation and consumption of singularities, it is puzzling and a bit troubling for economic anthropologists that the first theoretical synthesis on the topic comes from a sociologist. But working toward such synthesis is in itself already a great achievement of the book, one anthropologists would do well to emulate."--Marian Viorel Anastasoaie, Social Anthropology "The reader will read this book for its precise and descriptive analysis of markets for which quality is multidimensional, incommensurable, and uncertain."--John Baffes, European Review of Agricultural Economics "In demonstrating the role devices play in cases where markets are constructed against the odds--the book is an important contribution to economic sociology. In the best traditions of defamiliarisation, the book is also a beautiful book."--Monika Krause, European Economic Sociology NewsletterTable of ContentsList of Illustrations and Tables ix Preface xi Part One: An Overlooked Reality Chapter One: The Problem 3 Chapter Two: Singularities 10 What Are Singularities? 10 A Preliminary Journey 13 The Market of Psychoanalysis 15 Two Models of Singularity 16 Chapter Three: Do We Need Another Market Theory? 21 What Mainstream Economics Could Only Ignore 21 What the "New Economics" Chose to Ignore 23 Part Two: Tools for Analysis Chapter Four: Judgment 35 Can Economic Analysis Ignore Information? 35 Decision and Judgment 36 What Is Judgment? 39 Chapter Five: Judgment Devices 44 Devices Are Representatives 46 Devices Are Cognitive Supports 49 Devices Are Active Forces 51 Chapter Six: Trust Devices 55 Formal Analysis 57 Substantive Analysis 58 Chapter Seven: Homo singularis 67 Value and Instrumentality 68 Shopping 73 The Red Michelin Guide: A Paper Engine 77 How Many Ninth Symphonies Did Beethoven Compose? 80 Chapter Eight: The Metamorphosis of Singularities 87 The Weight of Words 88 Can Sameness Engender Incommensurability? 89 Chapter Nine: The Regimes of Economic Coordination 96 A Classification of the Economic Coordination Regimes 97 Consumer Commitments and Coordination Regimes 103 Interlude 106 Part Three: Economic Coordination RegimesImpersonal Devices Regimes 131 Chapter Ten: The Authenticity Regime 133 The Market of Fine Wines 135 The Hachette and the Parker Guides to Wine 138 The Intelligentsia, Connoisseurs, and the Layman 141 Vulnerability of the French Fine- Wines Market? 144 Chapter Eleven: The Mega Regime 148 Megafilms 148 The Luxury Megafirm 157 The Megabrand 163 Chapter Twelve: The Expert- Opinion Regime 167 Literary Prizes 167 Trendsetters and Gatekeepers 170 Public Quality- Rating Devices 171 Chapter Thirteen: The Common- Opinion Regime 174 Songs 175 Adjustment by the Charts 177 Personal Devices Regimes 181 Chapter Fourteen: The Network- Market 183 The Personal Network 183 The Trade Network 185 The Practitioner Network 186 Chapter Fifteen: The Reticular Coordination Regime 188 Coordination by Shared Convictions 188 Coordination by Belief in Miracle Workers 191 Chapter Sixteen: The Professional Coordination Regime 195 Professional Regime Variants 196 Legal- Services Coordination Regime Variants 203 Chapter Seventeen: Prices 209 Concordance 211 Disproportion 219 Part Four: Finale Chapter Eighteen: The Historicity of Singularities 229 The Rule of Product Renewal 232 Desingularization of Personalized Services 236 Desingularization of Pop Music 242 Chapter Nineteen: Conclusion: Economics of Singularities and Individualism 255 On Individualism 256 Singularities and Individualism 261 Index 265

Read more less