Behavioural economics Books

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisContemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social mediaâs impact on ethical consumption.Trade ReviewBy following traces, practices and ‘devicification’, the chapters of this edited collection take us through the profound transformations that characterise contemporary digital consumption. Digital consumers are now not more or less than their devices. Consumers, devices, data, infrastructures and algorithms form composites with consequence. Daniel Neyland, Professor of Sociology, Goldsmiths, UK. This is a terrific collection that takes the dynamic, material processes of digitalization, rather than ‘the digital’ as its departure point. As a result, the authors are able to expose the rhythms, traces and consequences of digitalization on consumption, and on social life more broadly. It should be required reading for anyone who wants to move beyond the hype to understand how digitalization is working through infrastructures that artfully combine the enterprises of consumers and professionals to monitor and frame consumption. Liz McFall, Senior Lecturer in Sociology at the Open University, UK. The digitalization of consumption is an important field of research that, so far, has not been adequately explored. This book makes a much need contribution by combining in-depth empirical analysis with new theoretical insights. I think it is a must-read for anyone with an interest in this field. Adam Arvidsson, Associate Professor of Sociology, University of Milan, Italy. Table of ContentsTABLE OF CONTENTS Digitalizing consumption: Introduction. Franck Cochoy, Université Toulouse Jean Jaurès, France, Johan Hagberg, University of Gothenburg, Sweden, Magdalena Petersson McIntyre, University of Gothenburg, Sweden, Niklas Sörum, University of Gothenburg, Sweden. Big Data challenge for social sciences and market research: From society and opinion to replications. Dominique Boullier, Sciences Po, France. Towards a rhythm-sensitive data economy. Mika Pantzar and Minna Lammi, National Consumer Research Centre, Finland. Serendipitous effects in digitalized markets: The case of the DataCrawler recommendation agent. Jean-Sébastien Vayre, Université Toulouse Jean Jaurès, France; Lucie Larnaudie, Centre Universitaire Jean-François Champollion, France and Aude Dufresne, Université de Montréal, Canada. Extending the mind: Digital devices and the transformation of consumer practices. Rebecca Jenkins, Bournemouth University, United Kingdom & Janice Denegri-Knott, Bournemouth University, United Kingdom. Promoting ethical consumption: The construction of smartphone apps as ‘ethical’ choice prescribers. Lena Hansson, University of Gothenburg, Sweden. Tracing the sex of big data (or configuring digital consumers). Magdalena Petersson McIntyre, University of Gothenburg, Sweden. "Write something": The shaping of ethical consumption on Facebook. Niklas Sörum, University of Gothenburg, Sweden and Christian Fuentes, University of Gothenburg, Sweden. Digitalized music: Entangling consumption practices. Johan Hagberg, University of Gothenburg, Sweden and Hans Kjellberg, Stockholm School of Economics, Sweden. Marketing and cyberspace: William Gibson’s vi

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The F word is back on the agenda  made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Conso

Read more less

Book SynopsisIn this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other consumerised politics and politicised consumption. Ultimately its concern is with the engineering of consent' the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persTrade Review"Nicholas O’Shaughnessy has come up with an incisive and intriguing way of looking at the Third Reich through its fiendishly effective brand marketing. The methods of Joseph Goebbels’ sinister genius at PR is laid bare superbly, and this book is replete with fascinating and important lessons for the present day."Professor Andrew Roberts, Author, The Storm of War""Only first class business and that in a first class way " was a motto of David Ogilvy. But what if the product and clients were loathsome? Like a barrister's advocacy the power of brilliant marketing can serve a false and perverse master. Never has this been truer than in the case of the Third Reich. Nicholas O'Shaughnessy's extraordinary book shows how it set out to be a well-managed brand and previewed many of the techniques of modern marketing communications in a sedulously first class way." Miles Young, Non Executive Chairman, Ogilvy and Mather Worldwide"This is an accomplished, rare, interdisciplinary text. It provides an historical overview of how one of the most heinous regimes in history used prototype marketing and propaganda to gain and retain power. It’s a must-read both for those who would wish to govern us and those who are governed alike." Professor Paul Baines, Cranfield University, UK "Professor O'Shaughnessy has found an innovative new way of examining the Third Reich, by looking closely at how it was sold and marketed."Giles MacDonogh, Writer and Historian"Nicholas O'Shaughnessy's elegant and detailed historical scholarship has previously drawn our attention to unsettling traces of brand marketing strategy behind the calamitous rise of Adolf Hitler and the Nazis. In Marketing the Third Reich he emboldens his thesis to show that the Nazis were ineluctably masters of marketing. He challenges conventional wisdom in both political history and in marketing scholarship by arguing that both are swayed by the nebulous yet compelling techniques of mass persuasion. In our propagandistic era of tumultuous political populism, this penetrating work is alarmingly resonant." Professor Chris Hackley, Royal Holloway University of London, UKTable of ContentsTable of ContentsIntroduction. Part I Advocacy: The Nazi Brand and its Protagonists 1. Was there a Nazi brand? 2. The marketing managers of the Third Reich: A chaos theory of government Part II Operational: Implementing the Nazi Brand 3. Promotion: political marketing communication- The Ministry of Illusion 4. Product: Adolf Hitler, The Ersatz Kaiser 5. Packaging: The politics of consumption and the consumption of politics 6. Place: Political marketing channels, the entrepreneurship of the public space Part III Legacy: The Implications of the Nazi Brand 7. Hitler our contemporary: Brand heritage, the Reich as power brand 8. Was Adolf Hitler ahead of his time? A review of comparative self-presentation Epilogue: The Führer and the Donald: the ghost of a resemblance?

Read more less

Book SynopsisMany nudges aim to make life simpler, safer, or easier for people to navigate, but what do members of the public really think about these policies? Drawing on surveys from numerous nations around the world, Sunstein and Reisch explore whether citizens approve of nudge policies. Their most important finding is simple and striking. In diverse countries, both democratic and nondemocratic, strong majorities approve of nudges designed to promote health, safety, and environmental protectionand their approval cuts across political divisions.In recent years, many governments have implemented behaviorally informed policies, focusing on nudgesunderstood as interventions that preserve freedom of choice, but that also steer people in certain directions. In some circles, nudges have become controversial, with questions raised about whether they amount to forms of manipulation. This fascinating book carefully considers these criticisms and answers important questions. What do citizeTrade Review"This is a fantastic book that will be required reading for the growing number of people around the world who want to nudge for good!", Owain Service, UK Behavioural Insights Team"Nudges can save lives, but only if people let them. Drawing on surveys from around the world, Sunstein and Reisch find surprising regularities in the policies people support, regularities that generalize across nations and nudges. This book is essential reading for prudent policymakers.", Barbara Ann Mellers, I. George Heyman University Professor, Wharton University of Pennsylvania, USA"The results of carefully collected survey data from several countries inform the design of a convincing "bill of rights" for nudges by government, a list of rights that is also consistent with broadly accepted normative principles. The book is thus an important guide for research and practice going forward.", Jonathan Baron, Professor of Psychology, School of Arts and Sciences, University of Pennsylvania, USA"A short, thoughtful, measured and important analysis of what citizens actually think about nudging and why that matters." Julian Baggini, Financial Times"Trusting Nudges is a timely contribution to prudent policymaking...For those who have followed nudge hypothesis, this book is a welcome addition to the growing literature on a subject that captures central concerns in legitimising the role of nudges in civic life." Sudhirendar Sharma, The Hindu Business Line"This is a fantastic book that will be required reading for the growing number of people around the world who want to nudge for good!", Owain Service, UK Behavioural Insights Team"Trusting Nudges is an important contribution to the literature of behaviourally informed policy...The comparison between countries is particularly necessary to establish a common base for nudges. Trusting Nudges has collected a small arsenal of evidence for this purpose that may inspire further research about how and why people will accept behaviourally informed policies.", D.O. Kasdan, Journal of Consumer Policy"Nudges can save lives, but only if people let them. Drawing on surveys from around the world, Sunstein and Reisch find surprising regularities in the policies people support, regularities that generalize across nations and nudges. This book is essential reading for prudent policymakers.", Barbara Ann Mellers, I. George Heyman University Professor, Wharton University of Pennsylvania, USA"The results of carefully collected survey data from several countries inform the design of a convincing "bill of rights" for nudges by government, a list of rights that is also consistent with broadly accepted normative principles. The book is thus an important guide for research and practice going forward.", Jonathan Baron, Professor of Psychology, School of Arts and Sciences, University of Pennsylvania, USATable of ContentsPreface. 1. Why Public Opinion Matters. 2. The United States, 1: Evidence. 3. The United States, 2: Principles. 4. Europe. 5. A Global Consensus? Not Quite. 6. Trusting Nudges. 7. Educative Nudges and Noneducative Nudges. 8. Misconceptions. 9. A Bill of Rights for Nudging. Acknowledgments

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisThis compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.Trade Review'Lamberton, Rucker and Spiller have assembled a masterwork on consumer psychology. This book brings together some of the most highly regarded thought leaders across a variety of interesting research areas to provide a comprehensive overview that is both topical and timeless. It challenges the reader with intriguing research possibilities likely to inspire decades of research to come.' Kelly Goldsmith, Vanderbilt University, USA'An impressive collection of insights from leading experts on consumer psychology. This is the state of the science – a comprehensive guide to the fundamentals of decision-making, motivation, and persuasion, the roles of religion, politics, and status, and the impact of new methods and technologies.' Adam Grant, Wharton psychologist and no.1 New York Times bestselling author of Think Again'A best-in-class handbook should capture the most incisive insights and forward-looking ideas of the leading thinkers in the field, and the Cambridge Handbook of Consumer Psychology does exactly this. With scholars expert in the most central issues to marketing today – from artificial intelligence to the broader role of marketing in society – this volume offers a comprehensive view of the field as it stands today, and how it is likely to change in the years to come.' Michael I. Norton, Harvard Business School, USATable of ContentsIntroduction; 1. Attitudinal advocacy: contemporary insights and new questions Mohamed A. Hussein and Zakary L. Tormala; 2. Storytelling and narrative persuasion Rebecca Krause-Galoni and Philip Mazzaocco; 3. Consumer goals and motivation Jessica Gamlin and Maferima Touré-Tillery; 4. Consumer financial decision making Abigail B. Sussman, Yusu Wang and Anastasiya Apalkova; 5. Marketplace morality Saerom Lee and Karen Page Winterich; 6. A triadic framework of luxury consumption David Dubois and SungJin Jang; 7. Consumer identity: a comprehensive review and integration of contemporary research Julian K. Saint Clair; 8. Compensatory consumption Naomi Mandel, Monika Lisjack and Qin Wang; 9. Artificial intelligence and consumer psychology TaeWoo Kim and Adam Duhachek; 10. Interpersonal influences in consumer psychology Rosellina Ferraro and Brent McFerran; 11. The psychology of consumer social hierarchy and rank signaling Derek D. Rucker and Adam D. Galinsky; 12. Political ideology and consumer psychology Nailya Ordabayeva, Aylin Cakalar and Daniel Fernandes; 13. Religion and consumer psychology Eugenia Wu and Keisha Cutright; 14. The psychology of consumer dignity Tom Wein, Sakshi Ghai, Cait Lamberton, and Neela A. Saldanha; 15. The psychology of shared consumption Peggy J. Liu and Theresa A. Kwon; 16. The psychology of access-based consumption Varala Maraj and Fleura Bardhi; 17. Word-of-mouth and consumer psychology Sarah Moore and Katie Lafreniere; 18. Consumer culture Ela Veresiu; 19. Field studies in consumer psychology Minah Jung; 20. MTurk and online panel research Joseph K. Goodman and Scott A. Wright; 21. Meta-analysis: assessing heterogeneity using traditional and contemporary approaches Blakeley B. McShane and Ulf Böckenholt; 22. Netnography for consumer psychologists Robert V. Kozinets; 23. A recipe for honest consumer research Stijn M. J. van Osselaer and Chris Janiszewski.

Read more less

Book SynopsisHow can individuals best be encouraged to take more responsibility for their well-being and their environment or to behave more ethically in their business transactions? Across the world, governments are showing a growing interest in using behavioural economic research to inform the design of nudges which, some suggest, might encourage citizens to adopt beneficial patterns of behaviour. In this fascinating collection, leading academic economists, psychologists and philosophers reflect on how behavioural economic findings can be used to help inform the design of policy initiatives in the areas of health, education, the environment, personal finances and worker remuneration. Each chapter is accompanied by a shorter 'response' that provides critical commentary and an alternative perspective. This accessible book will interest academic researchers, graduate students and policy-makers across a range of disciplinary perspectives.Trade Review'In this exciting new book some of the world's leading economists greatly expand the new field of the behavioural economics of public policy. From their insights we will have better governance on issues ranging from health care to disclosure practice to the environment.' George A. Akerlof, University of California, Berkeley, and Nobel Laureate in Economics, 2001'This subject is at the heart of the reform of public services in the twenty-first century. The need to provide better public services with fewer resources, combined with recent advances in behavioural sciences, is creating a quiet revolution in the way public policy is analysed and services are delivered. This book is essential reading for all interested in improving public policy and services.' Lord Gus O'Donnell, Former Cabinet Secretary and Head of the Civil Service'The field of behavioral economics has evolved rapidly over the past thirty years, and this exciting volume shows how these developments can be applied to important policy questions. This book is a valuable source of insight for practitioners, students, and researchers.' Ernst Fehr, University of Zurich'The rapid growth of applications to policy is surely the most important development in behavioural economics in recent years. This volume reports some of these advances, but it also includes a welcome discussion of the moral underpinnings of behavioural interventions in policy.' Daniel Kahneman, Princeton University, and Nobel Laureate in Economics, 2002'This volume eloquently reveals the extraordinary power of behavioral economics as a tool for predicting and influencing human behavior, and simultaneously raises profound questions about the ethical foundations of the brave new world of paternalistic policies that is rapidly emerging.' David Laibson, Harvard University'The idea of using behavioral economics to design public policy has captured the popular imagination. This book provides scientific meat behind this idea. It brings together a wonderful collection of thoughtful scholarly articles by some of the biggest names in the area.' Sendhil Mullainathan, Harvard University'An exceptionally important set of contributions to current discussions of behavioral economics and public policy. Written by some of the best researchers in the world, the various chapters break new ground. They should be read carefully by policymakers and academics alike.' Cass R. Sunstein, Harvard University, and Former Administrator, White House Office of Information and Regulatory AffairsTable of ContentsIntroduction Adam Oliver; 1. Ambiguity aversion and the UK government's response to swine flu Adam Oliver; 1.1 A response to Oliver Christopher Exeter; 2. Models of governance of public services: empirical and behavioural analysis of 'Econs' and 'Humans' Gwyn Bevan and Barbara Fasolo; 2.1 A response to Bevan and Fasolo Charitini Stavropoulou; 3. From irresponsible knaves to responsible knights for just 5p: behavioural public policy and the environment Kate Disney, Julian Le Grand and Giles Atkinson; 3.1 A response to Disney, Le Grand and Atkinson Richard Cookson; 4. The more who die, the less we care: psychic numbing and genocide Paul Slovic and Daniel Västfjäll; 4.1 A response to Slovic and Västfjäll Jonathan Wolff; 5. Healthy habits: some thoughts on the role of public policy in healthful eating and exercise under limited rationality Matthew Rabin; 5.1 A response to Rabin Alex Voorhoeve; 6. Confessing one's sins but still committing them: transparency and the failure of disclosure Sunita Sah, Daylian M. Cain and George Loewenstein; 6.1 A response to Sah, Cain and Loewenstein Robert Sugden; 7. How should people be rewarded for their work? Bruno Frey; 7.1 A response to Frey Matteo M. Galizzi; 8. Influencing the financial behaviour of individuals: the mindspace way Paul Dolan; 8.1 A response to Dolan Sander van der Linden; 9. Decision analysis from a neo-Calvinist point of view Drazen Prelec; 9.1 A response to Prelec Luc Bovens; Index.

Read more less

Book SynopsisThe essays in this book discuss human behavior and the institutions of capitalism. The essays are non-technical and are written so as to be accessible to students of all disciplines and to all other persons interested in capitalism and in economic behavior.Trade ReviewReview of the hardback: 'This lovely set of essays provides a small intellectual feast. The readings are a delight for the thoughtful economist and should be an excellent supplement for any number of undergraduate or graduate economic courses or law school offerings. Demsetz's economics is the lively engagement with fundamental questions such as the root of property rights, the delayed emergence of capitalism, and declining family size. He demonstrates the power of simple straightforward economic instincts and principles when wielded by a sharp mind aided by a fluid pen to enlighten important social questions.' Lloyd Cohen, George Mason UniversityReview of the hardback: 'Harold Demsetz's contributions to economics are well known for their simple originality and have laid important foundations in many areas of economics. With this book, Harold Demsetz continues to spoil his audience with a wide-ranging array of novel and thought-provoking essays.' Francesco Parisi, University of Minnesota and University of BolognaReview of the hardback: '… From Economic Man to Economic System is an excellent piece of research, which focuses on various economic discussions of individual behavior and the behaviour of economic institutions. Tackling the important issues of self-interest and capitalism and its institutions, it is worthwhile reading for everyone who is interested in economic decisions and economic institutions.' Friedrich Schneider, Johannes Kepler University of LinzReview of the hardback: 'From Economic Man to Economic System brings Harold Demsetz's deep learning and analytical insights to bear on ongoing intellectual debates addressing the efficiency (and efficacy) of unfettered market capitalism, the regulation of environmental quality and the modern business corporation, and the causes of the wealth of nations. The … essays collected here are uniformly well crafted and thought-provoking. The product of a lifetime of reflection by one of the economics profession's most penetrating thinkers, From Economic Man to Economic System will be of interest to economists, legal scholars and many others.' William F. Shughart, II, F. A. P. Barnard Distinguished Professor of Economics, University of MississippiTable of Contents1. Where economic man dwells; 2. Economic man's escape from Mathus's population trap; 3. Protecting you from yourself; 4. Rescuing economic man from the selfish gene; 5. Crossing disciplinary boundaries; 6. The late arrival of capitalism; 7. Ownership and exchange; 8. Reinterpreting the externality problem; 9. Firms and households as substitutes; 10. The contrast between firms and political parties; 11. The public corporation: its ownership and control; 12. Public policy's indirect effects on the control, organization, and importance of firms.

Read more less

Book SynopsisThis book is an introduction to how behavioural economics is used to inform policy developments. Academics, policy makers and practitioners with a diverse disciplinary backgrounds, including political science, sociology and anthropology, will benefit from this book, as will general readers with an interest in behavioural public policy.Trade Review'An accessible, up-to-date, and concise introduction to the history, intellectual background and current state of behavioural public policy. An ideal entry point to the field for academics, policy makers and the informed general reader.' Nick Chater, University of Warwick'Taking off from the theoretical bases of behavioural economics, Adam Oliver illustrates its application to public policy with fascinating examples, largely regarding health care. The Origins of Behavioural Public Policy is for everyone: from novices in the field to experts who previously thought they knew everything about it.' George Akerlof, Winner of the 2001 Nobel Prize for Economic Sciences'Adam Oliver's The Origins of Behavioural Public Policy is an impressive and rigorous introduction to an increasingly influential approach to policy design. The book is ideally suited to informed readers who wish to gain a more scholarly understanding of BPP, beyond the level of popular science. It will prove especially valuable to both undergraduate and graduate students aiming to gain knowledge of the central theoretical and empirical building blocks of BPP. It will also be of benefit to policymakers who are interested in a concise but detailed overview of the emergence of the approach, as well as an insightful resource on the potential future development of BPP as a productive form of policy intervention.' Ross James Gildea, Journal of Politics and Life SciencesTable of ContentsPreface; 1. Assuming rationality; 2. Challenging rationality; 3. Describing risky behaviours; 4. About time; 5. Experiencing and remembering; 6. Motivational crowding; 7. Nudges; 8. Shoves and budges; 9. Give and take; 10. Summing up; Note on references; Bibliography.

Read more less

Book SynopsisNew York Times Bestseller“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely offers a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.How can large bonuses sometimes make CEOs less productive?Why is revenge so important to us?How can confusing directions actually help us?

Read more less

Book Synopsis“Empire of Things isn''t just an insightful and surprisingly entertaining read, but a crucial one.”—NPR What we consume has become a central—perhaps the central—feature of modern life. Our economies live or die by spending, we increasingly define ourselves by our possessions, and this ever-richer lifestyle has had an extraordinary impact on our planet. How have we come to live with so much stuff, and how has this changed the course of history?In Empire of Things, Frank Trentmann unfolds the extraordinary story of our modern material world, from Renaissance Italy and late Ming China to today’s global economy. While consumption is often portrayed as a recent American export, this monumental and richly detailed account shows that it is in fact a truly international phenomenon with a much longer and more diverse history. Trentmann traces the influence of t

Read more less

Book SynopsisWhy do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.   With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why b

Read more less

Book SynopsisShortlisted for the Financial Times & McKinsey Business Book of the Year Award. Get ready to change the way you think about economics.Trade Review"A sly and somewhat subversive history of [the economics] profession…engrossing and highly relevant." -- Jonathan A. Knee - The New York Times"Highly enjoyable…dense with fascinating examples…. It is long past time to replace Econs with Humans, both in theory and in the practice of prediction." -- Carol Tavris - Wall Street Journal"In Misbehaving, [Thaler] offers a dryly humorous history of the revolution he helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts." -- Julia M. Klein - Chicago Tribune"[A] masterful, readable account of behavioral economics. Very well done." -- David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke’s War on the Great Panic"[Misbehaving] is bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause…[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking." -- Cass Sunstein - New Rambler"Entertaining…. An excellent read on the shortcomings of classical economic and finance theory." -- Ronald L. Moy, CFA Institute"The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book." -- Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow"Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I’d pick Richard Thaler." -- Malcolm Gladwell"Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics." -- Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society

Read more less

Book SynopsisDeftly combining intellectual, cultural, and political history, Freedom from Want sheds new light on the ways in which Americans reconceptualized the place of the consumer in society and the implications of these shifting attitudes for the philosophy ofliberalism and the role of government in safeguarding the material welfare of the people.Trade ReviewAt the core of this volume 'is the story of how freedom from want, an economic freedom defined by classical liberalism, became one of the essential human freedoms of modern American liberalism'... Edward Bellamy, Thorstein Veblen, and Adam Smith are a few of the many thinkers whose work Donohue reviews... This scholarly volume deserves a wide audience. Choice 2004 A well-crafted example of traditional intellectual history. Donohue's close reading of the works of a variety of economic and political theorists not only provides interesting new insights into the thought of the individuals she examines, but also allows her to construct a compelling narrative of the dramatic change that occurred over a span of half a century in liberal thinking about the role of consumption and consumers in the political economy. -- Larry G. Gerber EH.Net 2004 This is an intelligent, well-researched, carefully nuanced book about the gradual displacement in U.S. liberalism of a producerist outlook by a consumerist perspective... Donohue gives us a rich intellectual history of the bases for the government-managed, full-growth, high-employment, demand-driven economy that flourished as an ideal, and to a considerable extent in practice, between the 1940s and the 1970s. -- Mary O. Furner Business History Review 2004 Donohue offers a powerful case intertwining economic, intellectual, and political history... A most valuable contribution to the history of American economic thought. -- Amy S. Bix Enterprise and Society 2005 A provocative update on the effort that has gone on at least since Alexis de Tocqueville's time to sort out the relationship between material desires and democracy. -- Alan Lawson Journal of American History 2005 An authoritative and well-researched account of the emergence of consumption and the consumer within American political economic thought. -- Matthew Hilton Business History 2005 Furthers understanding of the political history of mass consumption in the United States. -- Steven T. Sheehan Register of the Kentucky Historical Society 2005 The book offers a well-researched and thoughtful history of ideas, and it should be of interest to economists as well as intellectual and economic historians. -- Susan J. Matt American Historical Review 2007Table of ContentsAcknowledgmentsIntroduction1. The Producerist Worldview, 1870–19002. Legitimizing the Consumer, 1880–19003. At the Crossroads, 1899–19124. Politicizing the Consumer, 1909–19235. "What's an Economic System For?" 1917–19336. The Demise of Economic Planning, 1933–19407. The Common Ground of Abundance, 1933–1940ConclusionNotesEssay on SourcesIndex

Read more less

Book SynopsisTypical home buyers often don't understand the language building professionals use to market green homes. We can meet this challenge by rethinking how we talk to our customers. This book discusses the latest data on the green and performance-related messages consumers respond to and what they are willing to pay for.

Read more less

Book Synopsis

Read more less

Book SynopsisUser Unfriendly will be valuable to historians of technology, students of American culture, and anyone interested in our modern dependence on machines and gadgets.Trade Review"A thoughtful, even profound meditation on the relationship of technology and culture." (Robert C. Post, National Museum of American History)"Table of ContentsIntroduction: Our Marvelous and Maddening Machines1. The Advent of Technology Consumption2. Buying an Automobile3. Running a Car4. Tools, Tinkering, and Trouble5. Reading the Owner's Manual6. Computers and the Tyranny of Technology ConsumptionEpilogue: The Technology TreadmillAcknowledgmentsNotesIndex

Read more less

Book SynopsisZamzow, Richard J. ZeckhauserTrade ReviewThis volume is a "must have" for collections in behavioral economics, economic policy, and healthcare economics and policy. The editors have put together a collection of papers by some of the best writers in the field and have structured the book in seven parts that address everything from the ethics of nudges in healthcare to issues in costs and policy design. This reviewer highly recommends the book for the included papers, for the exceptional organization, and for the foreword written by Cass R. Sunstein. Essential. ChoiceTable of ContentsAcknowledgmentsIntroductionChristopher T. Robertson, I. Glenn Cohen, and Holly Fernandez Lynch1. Behaviorally Informed Health Policy? Patient Autonomy, Active Choosing, and PaternalismCass R. Sunstein2. Three Choice Architecture Paradigms for Healthcare Policy Russell Korobkin3. Can Behavioral Economics Save Healthcare Reform? Alan M. Garber4. Seven Ways of Applying Behavioral Science to Health Policy Michael HallsworthPart I. The Ethics of Nudges in HealthcareIntroductionI. Glenn Cohen5. What Can PPACA Teach Us About Behavioral Law & Economics?David A. Hymen and Thomas S. Ulen6. Bad Medicine: Does the Unique Nature of Healthcare Decisions Justify Nudges? Mark D. White7. Nudging and Benign Manipulation for HealthNir Eyal8. The Political Morality of Nudges in HealthcareJonathan GingerichPart II. Nudging and Public Health PolicyIntroductionHolly Fernandez Lynch9. An Ethical Framework for Public Health Nudges: A Case Study of Incentives as Nudges for Vaccination in Rural IndiaJennifer Blumenthal-Barby, Zainab Shipchandler, and Julika Kaplan10. Behavioral Economics and Food Policy: The Limits of Nudging Andrea Freeman Part III: Behavioral Economics and Healthcare CostsIntroduction Matthew J.B. Lawrence11. Cost-Sharing as Choice ArchitectureChristopher T. Robertson12. Using Behavioral Economics to Promote Physicians' Prescribing of Generic Drugs and Follow-On Biologics: What Are the Issues? Ameet Sarpatwari, Niteesh K. Choudhry, Jerry Avorn, and Aaron S. Kesselheim 13. Towards Behaviorally Informed Policies for Consumer Credit Decisions in Self-Pay Medical Markets Jim Hawkins Part IV. Crowding-OutIntroductionNeel Shah14. Extrinsic Incentives, Intrinsic Motivation, and Motivational Crowding-Out in Health Law and PolicyKristin Underhill15. Do Financial Incentives Reduce Intrinsic Motivation for Weight Loss?: Evidence from Two Tests of Crowding-Out Aditi P. Sen, David Huffman, George Loewenstein, David A. Asch, Jeffrey T. Kullgren, and Kevin G. Volpp Part V. Behavioral Economics and the Doctor-Patient RelationshipIntroduction Aaron S. Kesselheim16. Affective Forecasting in Medical Decision-Making: What Do Physicians Owe Their Patients?Jennifer L. Zamzow17. Behavioral Economics in the Physician-Patient Relationship: A Possible Role for Mobile Devices and Small Data Alexander M. Capron and Donna Spruijt-Metz18. The Perilous Promise of Privacy: Ironic Influences on Disclosure of Health Information Ester Moher and Khaled El Emam Part VI. Deciding for Patients and Letting Patients Decide for ThemselvesIntroductionChristopher T. Robertson19. Procedural Justice by Default: Addressing Medicare's Backlog CrisisMatthew J.B. Lawrence20. Measuring the Welfare Effects of a Nudge: A Different Approach to Evaluating the Individual Mandate Manisha Padi and Abigail R. Moncrieff21. Better Off Dead-Paternalism and Persistent Unconsciousness Sarah Conly22. Improving Healthcare Decisions Through a Shared Preferences and Values Approach to Surrogate Selection Nina A. Kohn23. Consumer Protection in Genome Sequencing Barbara J. EvansPart VII. Defaults in HealthcareIntroductionGregory Curfman24. Forced to Choose Again: The Effects of Defaults on Individuals in Terminated Health Plans Anna D. Sinaiko and Richard J. Zeckhauser25. Presumed Consent to Organ Donation David OrentlicherList of ContributorsIndex

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisTHE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.No matter how experienced you are, you will learn something important from this book!SPRINT Chief Digital Officer, Rob RoyCustomers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don''t are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include: Organizational resistance, Outdated technology, Inadequate funding, The wrong talent, and Lack of alignment on what the vision for the future should be.All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG.As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will: Maximize their competitiveness in the market, Identify the quick wins that will help them out of the gate, and Ultimately drive the transformation needed to bring their company into alignment with today''s digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.In the book''s Foreword, written by Michelle McKenna, former Disney Executive, the technology leader behind The Wizarding World of Harry Potter, and the current CIO of the National Football League, McKenna says this about Tiersky and his approach:Howard Tiersky has been my secret weapon every place I''ve been because he is, I think, one of the brightest, most collaborative and best creative thinkers I''ve ever worked with. I''m happy that he''s now writing it all down and that others can now know what up until now has been known only to his clients. This book provides a very readable, but detailed, pragmatic guide to how to drive digital transformation in the real world,'' including both specific steps to follow and many anecdotes to put them in context. You will find methodologies, techniques and formerly top-secret tricks that can make a huge difference for you. Even if you''ve already hired the best agency or consultancy in the field, reading this book and applying its principles will help you understand and manage your transformation in a way that you get real sustainable change that can survive and thrive long after the last consultant leaves the building.

Read more less

Book Synopsis

Read more less