Description

What home and community features influence consumers when they are considering buying a home? Energy efficient or high efficiency: Which description resonates more with home buyers? Typical home buyers often don't understand the language building professionals use to market green homes. We can meet this challenge by rethinking how we talk to our customers. In the Spring of 2015, the NAHB Sustainability Green Building and the Economics Housing Policy Groups partnered to conduct a study of consumer preferences focusing exclusively on green/high-performance features in the home and the community. What Green Means to Home Buyers: Perceptions and Preferences discusses the latest data on the green and performance-related messages consumers respond to and what they are willing to pay for.

What Green Means to Home Buyers: Perceptions & Preferences

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£134.10

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RRP: £149.00 You save £14.90 (10%)
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Paperback / softback by National Association of Home Builders

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Short Description:

What home and community features influence consumers when they are considering buying a home? Energy efficient or high efficiency: Which... Read more

    Publisher: BuilderBooks
    Publication Date: 30/01/2015
    ISBN13: 9780867187397, 978-0867187397
    ISBN10: 0867187395

    Number of Pages: 101

    Non Fiction , Business, Finance & Law

    • Tell a unique detail about this product12

    Description

    What home and community features influence consumers when they are considering buying a home? Energy efficient or high efficiency: Which description resonates more with home buyers? Typical home buyers often don't understand the language building professionals use to market green homes. We can meet this challenge by rethinking how we talk to our customers. In the Spring of 2015, the NAHB Sustainability Green Building and the Economics Housing Policy Groups partnered to conduct a study of consumer preferences focusing exclusively on green/high-performance features in the home and the community. What Green Means to Home Buyers: Perceptions and Preferences discusses the latest data on the green and performance-related messages consumers respond to and what they are willing to pay for.

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