Description

Book Synopsis
Typical home buyers often don't understand the language building professionals use to market green homes. We can meet this challenge by rethinking how we talk to our customers. This book discusses the latest data on the green and performance-related messages consumers respond to and what they are willing to pay for.

What Green Means to Home Buyers Perceptions

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    £111.75

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    RRP £149.00 – you save £37.25 (25%)

    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Paperback / softback by National Association of Home Builders

    10 in stock

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      View other formats and editions of What Green Means to Home Buyers Perceptions by National Association of Home Builders

      Publisher: BuilderBooks
      Publication Date: 30/01/2015
      ISBN13: 9780867187397, 978-0867187397
      ISBN10: 0867187395

      Description

      Book Synopsis
      Typical home buyers often don't understand the language building professionals use to market green homes. We can meet this challenge by rethinking how we talk to our customers. This book discusses the latest data on the green and performance-related messages consumers respond to and what they are willing to pay for.

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