Description

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.

In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The F word is back on the agenda  made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation.

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The Routledge Companion to Marketing and Feminism

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    A Paperback by Pauline Maclaran, Lorna Stevens, Olga Kravets

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      Publisher: Taylor & Francis Ltd
      Publication Date: Publication Date: 9/25/2023 12:00:00 AM
      ISBN13: 9781032187563, 978-1032187563
      ISBN10: 1032187565
      Also in:
      Behavioural economics International business

      Description

      This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.

      In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The F word is back on the agenda  made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation.

      Conso

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