Description

Book Synopsis
* Focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. * Covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices.

Table of Contents

Preface xv

1 Rationality, Irrationality, and Rationalization 1

Part 1 Consumer Purchasing Decisions

2 Transaction Utility and Consumer Pricing 17

3 Mental Accounting 41

4 Status Quo Bias and Default Options 70

5 The Winner’s Curse and Auction Behavior 93

Part 2 Information and Uncertainty

6 Bracketing Decisions 125

7 Representativeness and Availability 156

8 Confirmation and Overconfidence 187

9 Decision under Risk and Uncertainty 214

10 Prospect Theory and Decision under Risk or Uncertainty 250

Part 3 Time Discounting and the Long and Short Run

11 Disagreeing with Ourselves: Projection and Hindsight Biases 281

12 Naïve Procrastination 309

13 Committing and Uncommitting 347

Part 4 Social Preferences

14 Selfishness and Altruism 389

15 Fairness and Psychological Games 417

16 Trust and Reciprocity 450

Glossary 473

Index 495

Introduction to Behavioral Economics

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    A Paperback / softback by David R. Just

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      Book details

      Publisher John Wiley & Sons Inc
      Published 28 February 2014
      ISBN-13 9780470596227
      978-0470596227
      ISBN-10 0470596228
      Also in:
      Behavioural economics

      Description

      Book Synopsis
      * Focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. * Covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices.

      Table of Contents

      Preface xv

      1 Rationality, Irrationality, and Rationalization 1

      Part 1 Consumer Purchasing Decisions

      2 Transaction Utility and Consumer Pricing 17

      3 Mental Accounting 41

      4 Status Quo Bias and Default Options 70

      5 The Winner’s Curse and Auction Behavior 93

      Part 2 Information and Uncertainty

      6 Bracketing Decisions 125

      7 Representativeness and Availability 156

      8 Confirmation and Overconfidence 187

      9 Decision under Risk and Uncertainty 214

      10 Prospect Theory and Decision under Risk or Uncertainty 250

      Part 3 Time Discounting and the Long and Short Run

      11 Disagreeing with Ourselves: Projection and Hindsight Biases 281

      12 Naïve Procrastination 309

      13 Committing and Uncommitting 347

      Part 4 Social Preferences

      14 Selfishness and Altruism 389

      15 Fairness and Psychological Games 417

      16 Trust and Reciprocity 450

      Glossary 473

      Index 495

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