Description

Book Synopsis
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:

• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?

Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Buyology

    Product form

    A Paperback / softback by Martin Lindstrom, Paco Underhill

    £14.62

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    RRP £19.50 – you save £4.88 (25%)

    Order before 4pm tomorrow for delivery by Mon 21 Sep 2026.

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      Book details

      Publisher Bantam Doubleday Dell
      Published 2 February 2010
      ISBN-13 9780385523899
      978-0385523899
      ISBN-10 0385523890
      Also in:
      Advertising Behavioural economics

      Description

      Book Synopsis
      NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

      How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:

      • Does sex actually sell?
      • Does subliminal advertising still surround us?
      • Can “cool” brands trigger our mating instincts?
      • Can our other senses—smell, touch, and sound—be aroused when we see a product?

      Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

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