Description
Book SynopsisTrade Review"Packed with tantalizing tales,
Randomistas is essential reading for anyone interested in debunking myths and uncovering hidden truths."—Steven Levitt, coauthor of
Freakonomics"The subject of this book could hardly be more vital: are we humble enough to admit we may be wrong, and do we care enough to learn?
Randomistas is rigorous, impassioned and tremendous fun. Everyone should read it." —Tim Harford, author of
The Undercover Economist and
Fifty Things That Made The Modern Economy"
Randomistas is a tour de force – an engaging, passionate, how-to account of randomised experiments. After reading Leigh’s book, you’ll be baffled at the many businesses and governments yet to catch on. Fortunately, Leigh also offers a simple guide that anyone can follow. If the next generation of policymakers follows his advice – and let’s hope they do - this book will literally change the world." —David Halpern, head of the UK’s Behavioural Insights Team, author of
Inside the Nudge Unit
