Description
Book Synopsis#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from
Permission Marketing to
Purple Cow to
Tribes to
The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.
This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don''t use consumers to solve their company''s problem; they use marketing to solve other people''s problems. Their tactics
