Business strategy Books

Book SynopsisTom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must-follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States.Trade Review"Big, bold ideas that make you think." * Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness' *"Digital Darwinism is a rare call for long-term thinking in a short-term world. Tom Goodwin has a gift for asking questions that don't let you off the hook. With Digital Darwinism, he asks some of the most pertinent, well-researched, brilliantly presented and hard to answer questions all businesses brave enough should be asking themselves." * Sam Conniff, Bestselling Author, 'Be More Pirate', and Director, Uncertainty Experts *"Digital Darwinism can be a threatening concept, but Tom Goodwin's advice is refreshingly optimistic: don't wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether you're building a start-up or transforming an established legacy brand, you'll find value in Goodwin's perspective." * Jeff Dailey, CEO, Farmers Insurance *"The business book leaders need, but don't deserve." * Alex Roy, TV Host, and Director of Special Operations, Argo AI *Table of Contents Chapter - 01: Business in the age of disruption; Chapter - 02: The three phases of change; Chapter - 03: Disruption and the paradigm shift; Chapter - 04: The third era of management; Chapter - 05: Starting your digital transformation; Chapter - 06: How to provoke and inspire change; Chapter - 07: Creating a vision to transform; Chapter - 08: Operations for the digital age; Chapter - 09: A culture for transformation; Chapter - 10: Rethinking your future

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Book SynopsisTom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must-follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States.Trade Review"Big, bold ideas that make you think." * Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness' *"Digital Darwinism is a rare call for long-term thinking in a short-term world. Tom Goodwin has a gift for asking questions that don't let you off the hook. With Digital Darwinism, he asks some of the most pertinent, well-researched, brilliantly presented and hard to answer questions all businesses brave enough should be asking themselves." * Sam Conniff, Bestselling Author, 'Be More Pirate', and Director, Uncertainty Experts *"Digital Darwinism can be a threatening concept, but Tom Goodwin's advice is refreshingly optimistic: don't wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether you're building a start-up or transforming an established legacy brand, you'll find value in Goodwin's perspective." * Jeff Dailey, CEO, Farmers Insurance *"The business book leaders need, but don't deserve." * Alex Roy, TV Host, and Director of Special Operations, Argo AI *Table of Contents Chapter - 01: Business in the age of disruption; Chapter - 02: The three phases of change; Chapter - 03: Disruption and the paradigm shift; Chapter - 04: The third era of management; Chapter - 05: Starting your digital transformation; Chapter - 06: How to provoke and inspire change; Chapter - 07: Creating a vision to transform; Chapter - 08: Operations for the digital age; Chapter - 09: A culture for transformation; Chapter - 10: Rethinking your future

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Book SynopsisPeter Cheese is Chief Executive of the Chartered Institute of Personnel and Development (CIPD), the professional body for HR and people development. He is also Chair of the What Works Centre for Wellbeing. Based in London, UK, he writes and speaks widely on the themes of the future of work, and engages with politicians, policy makers, academics, business leaders and leaders in the people profession. Prior to the CIPD, he was Chair of the Institute of Leadership and Management after a long career at Accenture where he led the global consulting practice in people and organisation.Trade Review"Few people have thought so long and hard about the future of work as Peter Cheese. His book offers a timely and comprehensive guide to the forces that will shape the work of tomorrow and lays down the challenge to all of us to help create a good work future." * Matthew Taylor, CEO, RSA, and author of the Taylor Review of Modern Working Practices *"Peter's considerable experience in the world of HR makes this book on the future of the workplace and workforce a must read." * Lord Mark Price, former MD of Waitrose, Founder of Engaging Business and WorkL, and Chairman of Fair Trade UK, Member of the House of Lords *"Peter Cheese's unique perch offers readers a thoughtful perspective on the changing world of work. His observations are astute; his predictions compelling; and recommendations impactful. With his insights, business and HR leaders will discover opportunity as they harness the uncertainty ahead." * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, Partner, The RBL Group *"As a passionate advocate of equality in the Workplace, it is fantastic to see this book talk about the future of work and the challenges and the opportunities it will present. Everyone in business should read this. It opened my eyes to the future we all face." * Baroness Ruby McGregor-Smith, former CEO of Mitie Group, President of the British Chambers of Commerce, Member of the House of Lords *"Never has the pace of change in the world been so rapid. And while we can't be certain of the future, as Peter Cheese sets out in this book, we can shape it. The New World of Work is a compelling narrative of the factors at play and the principles at stake, and is a "must" read for policy makers, business people, educators, indeed for all of us, as it touches the heart of humanity and the skills we will all need to adapt and prosper in the future." * Sir Peter Estlin Former Lord Mayor of the City of London *"For anyone wanting to better understand and glean valuable insights into the future of work and its drivers, challenges and opportunities, this book hits the target. Importantly, it also offers a set of principles to help guide us to a better future of work." * Professor Chris Warhurst, Director of the Institute for Employment Research, Warwick University *"At a time of huge dislocation in the world of work this books provides context and ideas about how we adapt and adopt a new approach to work, workforce and workplace - a useful blueprint for all those working in an ambiguous time." * Helen Cook, Chief HR Officer, NatWest Group *"When someone with great leadership experience is generous enough to share his wisdom and knowledge with others, it provides a short cut for the rest of us in finding solutions to the complex challenges we face. Peter has been more than generous in this book. However, Peter does more than be generous. Peter shows the reader how to navigate through choppy seas whilst maintaining our integrity, our compassion and our sense of responsibility for leaving the world of work a better place for the next generation. It's a "must read" book for all who are bothered about being trustworthy leaders."" * Professor Veronica Hope Hailey, Director of Policy and Research, The Forward Institute, Professor Emeritus of Management Studies, University of Bath. *"Good work is central to fulfilled personal lives and successful organisations. Peter sets out the rationale for change along with practical insights to secure improved individual and organisational wellbeing." * Anne Sharp CBE, CEO Lincolns Inn and former CEO Acas *"Peter is a leader on Human Resources, CEO of the Chartered Institute of Personnel and Development, and Chair of the What Works Centre: What Works Wellbeing, He knows a great deal about people and work. Human capital and organisation are his passion, and he is a highly respected and recognised consultant, speaker and writer in the field. Writing this book in a Covid-engulfed world, he discusses major shifts in technology, globalisation, geopolitics, education and training, all amid economic uncertainty. The volatility and ambiguity of our current world is made clear. We are at the point of new era and this book helps us to understand what should guide us for the future." * Professor Dame Carol Black, former President of Royal College of Physicians, Principal of Newnham College Cambridge, senior government advisor on health and wellbeing *Table of Contents Chapter - 01: A new era of work; Chapter - 02: Economics and the economy; Chapter - 03: Globalization and geopolitics; Chapter - 04: Social and demographic change; Chapter - 05: Technology: Automation, AI and beyond; Chapter - 06: Education and learning; Chapter - 07: Focusing on the right things; Chapter - 08: Building responsible business; Chapter - 09: Leadership for the future; Chapter - 10: People strategy at the heart of business strategy; Chapter - 11: Good work as a goal; Chapter - 12: The agile learning organization; Chapter - 13: Wellbeing as an outcome; Chapter - 14: #WTF - What’s the future?;

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Book SynopsisPeter Cheese is Chief Executive of the Chartered Institute of Personnel and Development (CIPD), the professional body for HR and people development. He is also Chair of the What Works Centre for Wellbeing. Based in London, UK, he writes and speaks widely on the themes of the future of work, and engages with politicians, policy makers, academics, business leaders and leaders in the people profession. Prior to the CIPD, he was Chair of the Institute of Leadership and Management after a long career at Accenture where he led the global consulting practice in people and organisation.Trade Review"Few people have thought so long and hard about the future of work as Peter Cheese. His book offers a timely and comprehensive guide to the forces that will shape the work of tomorrow and lays down the challenge to all of us to help create a good work future." * Matthew Taylor, CEO, RSA, and author of the Taylor Review of Modern Working Practices *"Peter's considerable experience in the world of HR makes this book on the future of the workplace and workforce a must read." * Lord Mark Price, former MD of Waitrose, Founder of Engaging Business and WorkL, and Chairman of Fair Trade UK, Member of the House of Lords *"Peter Cheese's unique perch offers readers a thoughtful perspective on the changing world of work. His observations are astute; his predictions compelling; and recommendations impactful. With his insights, business and HR leaders will discover opportunity as they harness the uncertainty ahead." * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, Partner, The RBL Group *"As a passionate advocate of equality in the Workplace, it is fantastic to see this book talk about the future of work and the challenges and the opportunities it will present. Everyone in business should read this. It opened my eyes to the future we all face." * Baroness Ruby McGregor-Smith, former CEO of Mitie Group, President of the British Chambers of Commerce, Member of the House of Lords *"Never has the pace of change in the world been so rapid. And while we can't be certain of the future, as Peter Cheese sets out in this book, we can shape it. The New World of Work is a compelling narrative of the factors at play and the principles at stake, and is a "must" read for policy makers, business people, educators, indeed for all of us, as it touches the heart of humanity and the skills we will all need to adapt and prosper in the future." * Sir Peter Estlin Former Lord Mayor of the City of London *"For anyone wanting to better understand and glean valuable insights into the future of work and its drivers, challenges and opportunities, this book hits the target. Importantly, it also offers a set of principles to help guide us to a better future of work." * Professor Chris Warhurst, Director of the Institute for Employment Research, Warwick University *"At a time of huge dislocation in the world of work this books provides context and ideas about how we adapt and adopt a new approach to work, workforce and workplace - a useful blueprint for all those working in an ambiguous time." * Helen Cook, Chief HR Officer, NatWest Group *"When someone with great leadership experience is generous enough to share his wisdom and knowledge with others, it provides a short cut for the rest of us in finding solutions to the complex challenges we face. Peter has been more than generous in this book. However, Peter does more than be generous. Peter shows the reader how to navigate through choppy seas whilst maintaining our integrity, our compassion and our sense of responsibility for leaving the world of work a better place for the next generation. It's a "must read" book for all who are bothered about being trustworthy leaders."" * Professor Veronica Hope Hailey, Director of Policy and Research, The Forward Institute, Professor Emeritus of Management Studies, University of Bath. *"Good work is central to fulfilled personal lives and successful organisations. Peter sets out the rationale for change along with practical insights to secure improved individual and organisational wellbeing." * Anne Sharp CBE, CEO Lincolns Inn and former CEO Acas *"Peter is a leader on Human Resources, CEO of the Chartered Institute of Personnel and Development, and Chair of the What Works Centre: What Works Wellbeing, He knows a great deal about people and work. Human capital and organisation are his passion, and he is a highly respected and recognised consultant, speaker and writer in the field. Writing this book in a Covid-engulfed world, he discusses major shifts in technology, globalisation, geopolitics, education and training, all amid economic uncertainty. The volatility and ambiguity of our current world is made clear. We are at the point of new era and this book helps us to understand what should guide us for the future." * Professor Dame Carol Black, former President of Royal College of Physicians, Principal of Newnham College Cambridge, senior government advisor on health and wellbeing *Table of Contents Chapter - 01: A new era of work; Chapter - 02: Economics and the economy; Chapter - 03: Globalization and geopolitics; Chapter - 04: Social and demographic change; Chapter - 05: Technology: Automation, AI and beyond; Chapter - 06: Education and learning; Chapter - 07: Focusing on the right things; Chapter - 08: Building responsible business; Chapter - 09: Leadership for the future; Chapter - 10: People strategy at the heart of business strategy; Chapter - 11: Good work as a goal; Chapter - 12: The agile learning organization; Chapter - 13: Wellbeing as an outcome; Chapter - 14: #WTF - What’s the future?;

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Book SynopsisNathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts The Hive Podcast and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, as well as TV and radio. She is based in Barcelona, Spain.Trade Review"As we face increasingly complex challenges, this book offers a vital road map for how we might transcend old ways of doing business and charter a more resilient, purposeful and values-driven path forward. Essential reading for business leaders and educators alike." * Scott Barry Kaufman, Humanistic Psychologist, author and podcaster *"Change happens to us or because of us. It's a choice, really. As Nathalie Nahai teaches us, life and work, and possibility, are all a process of becoming. It's what we do along the way that shapes our next adventure. Be the change." * Brian Solis, Anthropologist, Futurist and Bestselling authors of 'Lifescale' *"Through Nathalie Nahai's thoughtful application of behavioural science and the humanity of her stories, Business Unusual lights the way for the future of intelligent branding in a turbulent world. A highly engaging and informative read for anyone wondering how marketing can meet the moment in an authentic way." * Caroline Webb, Bestselling author of 'How To Have A Good Day' and Senior Adviser at McKinsey & Company *"Once again Nathalie Nahai has translated the latest findings from psychological science into an immense store of practical wisdom." * Rory Sutherland, Vice Chairman, Oglivy Group *"In a world where there is no longer any such thing as 'business as usual', Nathalie Nahai's Business Unusual is the timely guide to the future you need. This thoughtful and deeply researched study of a wide-ranging spectrum of business challenges - from the trap of 'wokewashing' to the issues of 'Zoom culture' - arms the reader with perspectives and insights that will enable anyone to future-proof their business with confidence." * Cindy Gallop, Founder and CEO, MakeLoveNotPorn *"Business Unusual is a powerful clarion call for business leaders to see themselves and their stakeholders differently. Nathalie Nahai explains these new rules of engagement with empathy and conviction. These are new rules that we can all embrace." * Sharath Jeevan, Author of 'Intrinsic' *"Very few thinkers, and even fewer writers, can articulate the complex nuances underlining today's biggest business challenges with the elegance, depth and eloquence of Nathalie Nahai. A rare polymath with deep expertise in tech, marketing and psychology, she has written one of the defining business books of our times. Every leader should study this book in detail - we will all be better off if they do." * Tomas Chamorro-Premuzic, Author and Professor of Business Psychology at University College London and Columbia University *"Nathalie Nahai richly illustrates the cultivation of bravely responsible, authentic and empathic values - those that build true resilience in this bewilderingly disruptive age." * Nell Watson, Tech Ethicist, Machine Intelligence Researcher and AI Faculty Member at Singularity University *"In Business Unusual, Nathalie Nahai successfully captures changing times as reflected in changing generations. She makes clear the old ways of doing things will no longer suffice in the third decade of the 21st century, when shifting preferences and proclivities dominate business as they do politics." * Barbara Kellerman, Author and James Macgregor Burns Lecturer in Public Leadership at Harvard Kennedy School *"A lively, practical guidebook for any business leader navigating the perils of pandemics, tech disruption and radically more judgmental expectations of customers and talent. Because the rules are changing in real time." * David Rowan, Founding Editor, Wired UK *Table of Contents Chapter - 00: Introduction; Chapter - 01: Times they are a-changin'; Chapter - 02: We demand more; Chapter - 03: Living the good life; Chapter - 04: Up close and personal - Deepening the people–business relationship; Chapter - 05: The lure of woke-washing - Values and virtue signalling; Chapter - 06: Emotionally intelligent communication - What not to do; Chapter - 07: How to recover when it hits the fan; Chapter - 08: Adapting to virtual-first relationships without losing touch; Chapter - 09: Business, unusual

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Book SynopsisNathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts The Hive Podcast and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, as well as TV and radio. She is based in Barcelona, Spain.Trade Review"As we face increasingly complex challenges, this book offers a vital road map for how we might transcend old ways of doing business and charter a more resilient, purposeful and values-driven path forward. Essential reading for business leaders and educators alike." * Scott Barry Kaufman, Humanistic Psychologist, author and podcaster *"Change happens to us or because of us. It's a choice, really. As Nathalie Nahai teaches us, life and work, and possibility, are all a process of becoming. It's what we do along the way that shapes our next adventure. Be the change." * Brian Solis, Anthropologist, Futurist and Bestselling authors of 'Lifescale' *"Through Nathalie Nahai's thoughtful application of behavioural science and the humanity of her stories, Business Unusual lights the way for the future of intelligent branding in a turbulent world. A highly engaging and informative read for anyone wondering how marketing can meet the moment in an authentic way." * Caroline Webb, Bestselling author of 'How To Have A Good Day' and Senior Adviser at McKinsey & Company *"Once again Nathalie Nahai has translated the latest findings from psychological science into an immense store of practical wisdom." * Rory Sutherland, Vice Chairman, Oglivy Group *"In a world where there is no longer any such thing as 'business as usual', Nathalie Nahai's Business Unusual is the timely guide to the future you need. This thoughtful and deeply researched study of a wide-ranging spectrum of business challenges - from the trap of 'wokewashing' to the issues of 'Zoom culture' - arms the reader with perspectives and insights that will enable anyone to future-proof their business with confidence." * Cindy Gallop, Founder and CEO, MakeLoveNotPorn *"Business Unusual is a powerful clarion call for business leaders to see themselves and their stakeholders differently. Nathalie Nahai explains these new rules of engagement with empathy and conviction. These are new rules that we can all embrace." * Sharath Jeevan, Author of 'Intrinsic' *"Very few thinkers, and even fewer writers, can articulate the complex nuances underlining today's biggest business challenges with the elegance, depth and eloquence of Nathalie Nahai. A rare polymath with deep expertise in tech, marketing and psychology, she has written one of the defining business books of our times. Every leader should study this book in detail - we will all be better off if they do." * Tomas Chamorro-Premuzic, Author and Professor of Business Psychology at University College London and Columbia University *"Nathalie Nahai richly illustrates the cultivation of bravely responsible, authentic and empathic values - those that build true resilience in this bewilderingly disruptive age." * Nell Watson, Tech Ethicist, Machine Intelligence Researcher and AI Faculty Member at Singularity University *"In Business Unusual, Nathalie Nahai successfully captures changing times as reflected in changing generations. She makes clear the old ways of doing things will no longer suffice in the third decade of the 21st century, when shifting preferences and proclivities dominate business as they do politics." * Barbara Kellerman, Author and James Macgregor Burns Lecturer in Public Leadership at Harvard Kennedy School *"A lively, practical guidebook for any business leader navigating the perils of pandemics, tech disruption and radically more judgmental expectations of customers and talent. Because the rules are changing in real time." * David Rowan, Founding Editor, Wired UK *Table of Contents Chapter - 00: Introduction; Chapter - 01: Times they are a-changin'; Chapter - 02: We demand more; Chapter - 03: Living the good life; Chapter - 04: Up close and personal - Deepening the people–business relationship; Chapter - 05: The lure of woke-washing - Values and virtue signalling; Chapter - 06: Emotionally intelligent communication - What not to do; Chapter - 07: How to recover when it hits the fan; Chapter - 08: Adapting to virtual-first relationships without losing touch; Chapter - 09: Business, unusual

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Book SynopsisDr Tero Ojanperä is a world-renowned technology business leader. The co-founder of Silo AI, one of Europe's largest private AI labs, he is an investor and venture capitalist. Fast Company crowned him the seventh most creative person in business and he is a Young Global Leader with the World Economic Forum. He lives in Helsinki, Finland. Prof Timo O. Vuori is a strategy consultant and professor at Aalto University, a Financial Times top 40 business school. Timo helps companies formulate and execute strategies, helping them transform into intelligent platforms. He lives in Helsinki, Finland.Trade Review"Ojanperä and Vuori's Platform Strategy is a unique book. It combines Ojanperä's hands-on experience of a senior executive grappling with the opportunities and threats of platform dynamics and Vuori's path-breaking work on the impact of affect and emotions on senior team action. As a result, Platform Strategy is an amazingly helpful book linking platforms and AI to an incumbent firm's shift in strategy and, in turn, organizational transformation. The uniqueness of this book is that it provides research-based and experience-based insights to help senior executives both think and feel their way through platform strategies. This book belongs on leaders' desks as well as academics' desks." * Michael Tushman, Professor, Harvard Business School and author of Lead And Disrupt, Winning Through Innovation And Navigating Change: How CEOs, Top Teams, And Boards Steer Transformation *"Creating a platform business and adopting AI are fundamental challenges for many organizations today. Ojanperä and Vuori build on their senior executive experience and top-tier research to provide a step-by-step guide for transforming your business. You learn how to manage both the hard business challenges and the softer human forces that determine whether you will succeed or fail." * Laura Huang, Professor, Harvard Business School and author of Edge: Turning Adversity Into Advantage *"This book provides a comprehensive and cutting edge set of insights on how to succeed in deploying value-creating platforms, relying on state-of-the-art technologies such as AI and machine learning. It provides many practical step-by-step frameworks for executives to plan their implementation of platform-based offerings. One of the book's more distinctive values is that it combines both hard and soft considerations. The authors provide many useful insights related to hard aspects such as strategies, organizational structures and systems, and software technologies such as application programming interfaces (APIs). And they deftly combine these hard aspects with soft behavioural factors such as emotional energy, human creative thinking and responsible control over AI." * Quy Huy, Professor of Strategy, INSEAD *"Platform business models together with AI create a new competitive advantage and superior value for customers. A clear and practical guide on how to build an Intelligent Platform with your team and external stakeholders." * Henrik Ehrnrooth, CEO, KONE *"This book provides hands-on guidance on how platform strategies, combined with the forces of data and AI, will create a competitive edge for companies regardless of industry. The authors' combination of research and in-depth experience provides leaders with the sense of urgency needed to be a winner in the future. Regardless of sector, companies will need the confidence to cooperate in smart and open eco-systems and thereby create greater outcomes together with partners. I especially appreciated the human-centric view on leadership and organizational impact to simplify governance and speed up the transformation for the benefits of customers, employees and society at large. Read it!" * Lundstedt Martin, CEO, Volvo Group *"AI and platforms are common denominators for winning strategies in the future. Ojanperä and Vuori show how you can transform your business with lessons learned from the best companies in the world." * John Lindfors, Managing Partner, DST Global *"As C-Level executives or non-executive directors of technology companies, we all strive to stay current with the technologies that underpin the power and appeal of platforms and AI. The bigger challenge however is to distill this down to a set of practical priorities that are executable and scalable across distributed workforces. The authors explain in a practical way how to get started with building an intelligent platform to transform your business. But even more importantly, you will learn what you can do as a leader to drive change and help your team, colleagues, and external stakeholders succeed in an ever-increasing competitive world." * Rick Simonson, Managing Partner, Specie Mesa LLC and Former CFO, Sabre Corporation and Nokia *"This book brilliantly ties together the essential components needed for transforming your business using AI, platform thinking, and human creativity." * Mårten Mickos, CEO, Hacker One, Former CEO, MYSQL and Senior Vice President, HR and Sun Microsystem *"To build a successful platform and business takes actions in the right sequence to truly benefit and delight your customers and business partners. The seven steps Ojanperä and Vuori outline provide a travel guide for this journey. Starting with energy, create value with focus, and ultimately multiply the benefits by creating the unexpected." * Christian Von Reventlow, CTO or Myrepublic and Former Chief Product Officer, Telstra and Detsche Telekom *"AI and platforms drive digital transformation touching every industry segment. Opportunities to disrupt or be disrupted abound. In between the two extremes, components for sustainable competitive advantages are available for the fastest movers. Platform Strategy provides a straightforward seven-step program on how executives build and execute a strategy for the AI and platform era. Its unique approach builds on extensive research, numerous case studies, and practical guidance - a must-read book for leaders." * Risto Siilasmaa, Chairman, F-Secure Corporation and Former Chairman, Nokia *Table of Contents Chapter - 00: Introduction - Intelligent platforms are winning; Chapter - 01: Turn fear into energy; Chapter - 02: Remove friction; Chapter - 03: Focus your actions to create fans; Chapter - 04: Create a learning loop; Chapter - 05: Open up with an algorithmic handshake; Chapter - 06: Create the unexpected; Chapter - 07: Organize around AI; Chapter - 08: References

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Book SynopsisMichael Haupt is a Partner in Deloitte Consulting, based in London. He is a senior leader of Deloitte's Finance, Performance Management and Technology practice in Europe and works very closely with many senior finance, business and technology executives of leading global companies. He is a widely recognized thought leader who has contributed to several publications on finance and performance management. He has written The Contemporary CFO to help current and future finance leaders navigate the demands of an increasingly fast-changing, complex and interconnected world.Trade Review"Brilliant! An insightful and highly relevant view into the ongoing evolution of the CFO role and the transformation of the Finance function and companies more generally." * Tony Latham, Chief Financial Officer, Bacardi *"Business are changing, evolving and adapting at a pace never seen before. CFOs are expected to play multi-dimensional roles, drive the transformation, foster capabilities and deliver performance. By framing the role through the lenses of a digital engineer, entrepreneur and economist, Michael has brought to life the impact a strong CFO can create, both for winning today and tomorrow. This book is a treatise on many highly relevant topics with key insights and practical implementation actions. A must read for all professionals." * Srinivas Phatak, Executive Vice President Finance, Unilever *"A must read for CFOs - and an asset for the wider executive team. By dividing the content into three parts, the book explores the central role of the CFO but also addresses her/his relationships to peers on the board, the need for contemporary finance leaders to integrate across functions, as well as the necessary tools for modern corporate governance in changing times." * Dr Christian Langer, Chief Digital Officer HHLA Hamburger Hafen und Logistic AG, and former Chief Digital Officer, Lufthansa AG *"Spot-on! Michael superbly describes how technology is as essential to finance today as double entry accounting has been for centuries. He provides very concrete clues to help a CFO navigate through a digital finance transformation keeping in mind that data is its Alpha and Omega." * Christophe Lambinet, Global Head of Finance, Legal & Compliance Technology, Nestle *"This book is a super interesting read and details how CFOs should be a driver of change rather than be driven by it. Creating an inspiring work environment and developing psychological safety within the team is, I believe, key to successful transformation. Along with choosing the right people for the team with the right mindset and allowing them the space to come up with bold new ideas, work on projects, develop an intrapreneurial spirit and establish a culture that embraces mistakes as learning opportunities." * Sonja Simon, Chief Financial Officer, SAP Latin America *"An excellent, actionable guide for current and future finance leaders seeking to drive sustainable growth and value creation in an increasingly complex and interconnected business environment." * Mark Shadrack, Chief Operating Officer, Hope and Homes for Children, and former Vice President Finance, Unilever *"A powerful insight into the changing landscape and role of CFOs in this dynamic environment - reminding me of many inspiring conversations with Michael and our Finance Leader Round Table." * Anoop Agarwal, Chief Financial Officer, Mars Pet Nutrition, and former Vice President Finance, Digital & Staff Officer, Mars Incorporated *"Talking about the future is always hypothetical and speculative. The Contemporary CFO brings it to the point: Future is happening now. This makes the book unique: a clear blueprint and call for action for finance executives - supported by extensive original research at academic standards, combined with exclusive insights from in-depth interviews with top management and hands-on experiences from delivering transformational change in leading global organisations." * Dr Ulrich Kloubert, board member, TechFunder, and former academic director, GEM Global E-Management, University of Cologne *"The Contemporary CFO is a must-read for leaders keen to understand and apply the principles underpinning successful digital transformation. Packed with timely, yet timeless insights about business performance and growth in a connected world, this is an essential guide for finance, business and technology executives." * Mark Waller, Chief Digital Strategist, TechShifts Media *"Michael has written a must-read for CFOs and their teams who really want to make the Digital Finance leap. This book helps finance leaders to avoid going after all the bells and whistles and instead focus on what really matters to drive transformational change." * Mohamed Bouker, Partner at Deloitte, and author of The CFO in Pole Position *"This book is absolutely inspiring for me. It reflects very well the situation that most of our CFO community is in - between leaving old business models and creating a new world. Transformation is becoming the main goal of every CFO. This book will help readers to be the leader in a digital transformation and shows the new role of the CFO in the 21st century. Thank you for this inspiring insight!" * Thomas Behrens, Chief Financial Officer, SAP EMEA North *Table of Contents Chapter - 00: Introduction; Section - ONE: The engineer perspective (and the art of design thinking); Chapter - 01: Introduction; Chapter - 02: Beyond process automation; Chapter - 03: Data, data, data; Chapter - 04: It’s all about people; Chapter - 05: The engineer perspective - Summary; Section - TWO: The entrepreneur perspective (and the art of systems thinking); Chapter - 06: Introduction; Chapter - 07: The strategic performance dialogue; Chapter - 08: The operational performance dialogue; Chapter - 09: Performance culture; Chapter - 10: The entrepreneur perspective - Summary; Section - THREE: The economist perspective (and the art of network thinking); Chapter - 11: Introduction; Chapter - 12: Digital business platform; Chapter - 13: Digital business ecosystems; Chapter - 14: Multi-stakeholder value; Chapter - 15: The economist perspective - Summary; Chapter - 16: Bibliography

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Book SynopsisGlenn Templeman has breadth and depth of HR and business partnering experience gained over a twenty-year career thinking about or being an HR business partner across the public, private and not-for-profit sectors. Based in London, UK, he is currently an HR consultant within the management consulting industry working with government and public sector clients.Trade Review"Developing a strategic mindset is an essential skill for all HR professionals. It is never too early to develop such a mindset and this book neatly shows you how." * Dr Dina Gray, Strategy Academic and Consultant *"A step-by-step roadmap on how to be a simply brilliant and fulfilled HR Business Partner. Eloquent, funny and thought-provoking by turn, in an age of machine learning and HR bots, it is heartening to focus on the 'human' nature of this role and how a really effective HR partner to a business area can make a transformative difference. Sage advice for all in HR, regardless of which stage of their career." * Sarah Stacey, Director HR Business Partnering, NATS *"A compelling read for both aspiring and practicing HR Business Partners, written in a style that is informative and relatable and equipping those navigating the perennial challenges of this keystone HR role." * Nick Sloan FCIPD, HR Transformation Specialist, Management Consulting Industry *"A great insight into strategic thinking with practical applications and a wealth of real experiences. A valuable read for all those in HR who want to make a difference." * Nigel Daly, Fellow CIPD, HR L&D specialist *"The HR Business Partner Handbook is one that the profession has been waiting for. It is a complete guide to understanding the depth and breadth of the role of a HR Business Partner and the value it can bring any organization. Coupled with expert insights from Glenn, it will help you to achieve day-to-day excellence through its informative and empowering approach as it sets out expectations to help anyone be an awesome HRBP. Whether you're new to HR or looking to transition from a HR generalist or specialist role, this incredibly practical guide is a must-read on your journey." * Andrew Mina, People and Customer Experience Manager, HR SaaS company *"This is an incredibly helpful, easy-to-read book with a witty slant. It provides wise advice and is an essential read for HR professionals and people leaders alike." * Rachel Gardner-Poole, Chief Operating Officer, innovation & technology sector *"This is an excellent read. It provides valuable insights, guidance and advice to someone starting out on the course of becoming an HR Business Partner - the sorts of insights which you don't normally get from a textbook. It gives the reader a glimpse into the author's own personal story and his views on what makes a strategic HR business partner stand out. It is thought provoking and offers a really interesting perspective." * Elaine McIlroy Employment and Immigration Law Firm Partner *Table of Contents Chapter - 00: Introduction - A well-trodden path should be easy to follow; Section - ONE: The foundational structure; Chapter - 01: Knowing HR; Chapter - 02: Knowing the business; Chapter - 03: Adding value; Section - TWO: The people fundamentals; Chapter - 04: Always listen to people; Chapter - 05: The power of empathy; Chapter - 06: The protection of perception; Chapter - 07: The moral and ethical compass; Chapter - 08: Style, service and subservience; Chapter - 09: Humble headlines; Section - THREE: The road to strategic; Chapter - 10: The active application of procrastination; Chapter - 11: Say no to strangers; Chapter - 12: Ever the pragmatist; Section - FOUR: The clever stuff; Chapter - 13: Strategic is a mindset; Chapter - 14: Don’t treat the symptoms; Chapter - 15: Tell me a story; Section - FIVE: The warning signs; Chapter - 16: Don’t throw nuts; Chapter - 17: Progression over promotion; Chapter - 18: Epilogue

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Book SynopsisDr Antonio Weiss, based in London, UK, is a Senior Partner at The PSC, an award-winning public service consultancy specialising in user-centred design, digital, strategy and delivery. He has advised the Office for Artificial Intelligence, the UK Space Agency and NHSx as well as numerous other pioneering digital organizations and frequently trains leaders to become digital transformation experts. He is also an Affiliated Researcher at the University of Cambridge's Digital State programme and the co-founder of Thomas Clipper, an e-commerce lifestyle brand for men featured in GQ, The Guardian and The Telegraph.Trade Review"Refreshingly free of waffle and ego, this is an incredibly valuable guide - in fact almost a recipe - for launching and landing meaningful digital and business transformation. Every page shares precision insights and immediately actionable suggestions with a simplicity and clarity that only comes from many years of walking the walk. As useful for someone starting their digital transformation journey as one despairing about their progress to date!" * Pete Herlihy, Lead Product Manager, UK Government Digital Service *"This is a great book that will be of huge help to those involved in digitally enabled transformation. It is intensely practical, with many good case studies, but also very readable. The book is aimed squarely at those responsible for initiating and leading the change rather than technical experts. From me it comes strongly recommended. I wish it had been written a long time ago." * Lord Bob Kerslake, former Head of the UK Civil Service *"Digitalisation will have a major impact on the way services are provided and how business is conducted. Digital Transformation can seem like a daunting challenge to any business leader and it is essential that we all build our understanding and knowledge as these major changes take place. This excellent practical guide, written by Antonio Weiss will help you achieve this and de-risk your transformation programme. The guide gives you the tools and advice that you will need to succeed as well as being a valuable resource for those leading any digital change process." * Sir Ian Carruthers, Chancellor of the University of the West of England and former NHS Chief Executive *"Organizations globally are spending billions on digital transformation right now; for many, it is one of their very largest investment areas. But it is easy to waste money on technology, consulting and internal costs because organisations and leaders don't know what they are really trying to do, or how to achieve their goals. The Practical Guide to Digital Transformation is truly practical, with great examples, case studies and tips that will be of value to anyone tasked with delivery. I particularly liked the "what you might say in your next meeting" list at the end of each chapter, and this book is destined to become a well-used friend to many senior managers, consultants and business students." * Peter Smith, Procurement expert and author of Bad Buying *"Organisations are more aware than ever of the need to transform themselves for the digital age. But many, perhaps most, still struggle. The Practical Guide to Digital Transformation is the ideal companion for any company serious about adaptation. Written by a leading digital transformation expert, it provides the ideas and vocabulary to bring about change, illuminated by incisive case studies. It is written in user-friendly language, guiding the reader through the "whys" and "hows" of making change happen. This outstanding guide is essential reading for decision-makers, digital leaders, and practitioners seeking to ensure that their organisations thrive now and in the future." * Dr Tanya Filer, Digital State Project Lead, Bennett Institute for Public Policy, University of Cambridge and founder of StateUp *"The Practical Guide to Digital Transformation is a really excellent, step by step primer to help your organisation get the very best from digital technology. It is clear but not dumbed-down. It will expand the thinking of new and experienced digital leaders alike, and gives concrete, actionable ways of bringing your organisation with you." * Phil Buckley, Prix Jeunesse and BIMA award-winning Digital Product Manager *"This book provides a unique, pragmatic, real-world guide to digital transformation. Each chapter unlocks different aspects, viewpoints and the considerations needed to embed change in a multitude of environments. The book is pitched to all audiences, providing the tools needed for anyone interested or actively involved in digital transformation. Antonio has managed to pack the learning from his many years as a consultant into this wonderful book." * Gary McAllister, Chief Technology Officer for NHS London and author of An Introduction to Digital Healthcare in the NHS *"For anyone trying to implement transformative change in their organisation - this is a complete must have. It's a remarkably waffle-free book that shows how to put theory into practice in the most practical of ways - with real world examples of where it's worked and where it hasn't. It's genuinely a breath of fresh air and an invaluable read for anyone interested in using digital principles and tools to transform their organisation." * Tom Lillywhite, Director of Digital Transformation, UK Labour Party *Table of Contents Chapter - 00: Introduction; Section - ONE: Getting the strategy and the roadmap right; Chapter - 01: What is a digital strategy?; Chapter - 02: Choosing your strategic delivery vehicle; Chapter - 03: How to do a digital roadmap; Section - TWO: Making change happen; Chapter - 04: Ways of working; Chapter - 05: Senior and organisational buy-in; Chapter - 06: Funding digital; Section - THREE: Doing digital; Chapter - 07: Understanding your users; Chapter - 08: Doing the bare minimum; Chapter - 09: Building new services; Chapter - 10: Buying technology; Chapter - 11: The cloud, APIs and open-source; Chapter - 12: Using data science to inform decision-making; Chapter - 13: Stimulating innovation; Section - FOUR: Future-proofing; Chapter - 14: Protecting and defending your organisation; Chapter - 15: The ethical digital organisation; Chapter - 16: Upskilling and bringing in new talent; Chapter - 17: Defining the next horizon

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Book SynopsisAndrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he also teaches a course on Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies.Trade Review"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" * Jay Baer - founder of Convince & Convert and host of the Social Pros podcast *"Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now." * Lisa Shepherd, President , Mezzanine Growth *"Use of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach." * Tim Hughes, co-founder and CEO, DLA Ignite *"Social media is a beast, and this book shows you how to tame it. From governance to ROI, Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing." * Jeremy Miller, Founder of Sticky Branding and bestselling author of Sticky Branding and Brand New Name *"A lot of organizations don't place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales." * Roger Pierce, Small Business Expert, co-author of the book Thriving Solo *"Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge." * Mark Bowden, Co-Founder, TRUTHPLANE® *Table of Contents Chapter - 00: Introduction; Chapter - 01: You’re in charge of social media, now what?; Chapter - 02: The who/what/where of your social media and content audit; Chapter - 03: Social media governance and policy development; Chapter - 04: Content! Content! Content!; Chapter - 05: Training; Chapter - 06: Analytics and ROI; Chapter - 07: Employee advocacy and personal branding; Chapter - 08: In-house or outsource; Chapter - 09: Beware bright shiny syndrome; Chapter - 10: Your social media operating model; Chapter - 11: Giving up control; Chapter - 12: Paid social media; Chapter - 13: Hashtags; Chapter - 14: Humanity; Chapter - 15: Bringing it all together;

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Book SynopsisAndrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he also teaches a course on Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies.Trade Review"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" * Jay Baer - founder of Convince & Convert and host of the Social Pros podcast *"Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now." * Lisa Shepherd, President , Mezzanine Growth *"Use of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach." * Tim Hughes, co-founder and CEO, DLA Ignite *"Social media is a beast, and this book shows you how to tame it. From governance to ROI, Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing." * Jeremy Miller, Founder of Sticky Branding and bestselling author of Sticky Branding and Brand New Name *"A lot of organizations don't place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales." * Roger Pierce, Small Business Expert, co-author of the book Thriving Solo *"Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge." * Mark Bowden, Co-Founder, TRUTHPLANE® *Table of Contents Chapter - 00: Introduction; Chapter - 01: You’re in charge of social media, now what?; Chapter - 02: The who/what/where of your social media and content audit; Chapter - 03: Social media governance and policy development; Chapter - 04: Content! Content! Content!; Chapter - 05: Training; Chapter - 06: Analytics and ROI; Chapter - 07: Employee advocacy and personal branding; Chapter - 08: In-house or outsource; Chapter - 09: Beware bright shiny syndrome; Chapter - 10: Your social media operating model; Chapter - 11: Giving up control; Chapter - 12: Paid social media; Chapter - 13: Hashtags; Chapter - 14: Humanity; Chapter - 15: Bringing it all together;

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Book SynopsisBen Eubanks is an HR industry analyst and influencer. He is the Principal Analyst at Lighthouse Research & Advisory where he oversees the development of research, assets and insights to support HR, learning and talent executives. Based in Huntsville, Alabama, he is also the founder of HR community upstartHR, the co-founder of the HRevolution movement and host of the We're Human podcast.Trade Review"I found Ben's book to be a very useful distillation of a complex and increasingly important area of HR capability and investment. My students, future HR leaders, gained tremendous insight into AI for HR and the facilitating role it will soon play in the best organizations for people. Artificial Intelligence for HR demystifies a complex topic and contextualizes what some regard as just the latest HR fad. It is a well-organized and well-written book worth reading by HR leaders, educators and students. Despite the title, it's really all about people!" * John Haggerty, Ph.D. Senior Lecturer, HR Studies at Cornell University *"The HR landscape has changed dramatically over the last three years. As the "War for Talent" continues to escalate, the value of the business minded, technologically aware HR professional has increased. What's needed are HR professionals who view AI and other technology as an augmentation to HR, giving them the ability to be business consultants versus the more common, reactive HR. Ben's book explores how HR professionals are using new technology to transform their businesses and the industry as a whole. If you are in search of a data-packed, transformational book, I'd encourage you to take the time to dive deep, take notes, and transform your own business with what you learn." * Trent Cotton, VP Talent Acquisition and Retention at Bureau Veritas and Author of Sprint Recruiting *"Ben Eubanks' Artificial Intelligence for HR is a must-read for those involved with human resources. Ben's dedication and passion for HR promotes instrumental success for organizations and leaders alike. This book offers insights into the ever-changing HR environment and navigation through new AI technology while still promoting the evolutionary development of human resource professionals." * Jamie McCall, Director, Talent Acquisition at The Henry M. Jackson Foundation for the Advancement of Military Medicine *"Ben does an excellent job helping HR leaders who have historically been trained with deep departmental expertise apply new AI technologies to their domains. More importantly, he helps them transition to strategically addressing the workforce with consumer experiences which earn their loyalty, net promotion, retention, and engagement the same as we experience in our personal lives." * Randy Womack, CEO, Socrates.ai *"Today's HR leaders must understand technology to thrive in the modern business environment and AI is one of the most transformational technologies of our age. This is often an intimidating reality for HR professionals since many signed up not realizing digital acumen was a top skill for career success. Fortunately, Ben has translated his wealth of experience and expertise into an easy-to-follow handbook. He simplifies the complexity of AI and highlights pragmatic opportunities for every HR function. It's a must-read for any HR professional looking to thrive in today's disruptive environment." * Christopher Lind, Chief Learning Officer at ChenMed and Founder, Learning Sharks *Table of Contents Chapter - 01: A snapshot of HR today; Chapter - 02: The basics of artificial intelligence; Chapter - 03: General AI Applications with HCM; Chapter - 04: Core HR and workforce management; Chapter - 05: Talent acquisition; Chapter - 06: Learning and development; Chapter - 07: Talent management; Chapter - 08: Challenges of adopting AI technology; Chapter - 09: HR skills of the future

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Book SynopsisAnna Tavis is Clinical Professor and Academic Director of the Human Capital Management Department at NYU School of Professional Studies, Senior Fellow with the Conference Board and the Academic in Residence with Executive Networks. She is based in Brooklyn, New York.Stela Lupushor is the founder of Reframe.Work Inc. She is also Program Director for the Strategic Workforce Planning and Talent Management Councils, as well as the Human Capital Analytics Institute Senior Fellow shaping the research agenda of the Conference Board. She is based in Summit, New Jersey.Trade Review"Despite everything we know about humans at work, the undeniable fact is that work is simply not working for many people. This timely book, by two of the leading experts in the field, shows us why there has never been a better time to apply the key lessons from the science of human resources management and organizational psychology, as well as the field of people analytics, to help every human thrive at work. A book that every organization needs to study in detail." * Dr. Tomas Chamorro-Premuzic, Chief Innovation Officer at ManpowerGroup and Professor of Business Psychology, Columbia University and UCL *"At this time of intense change, the voices of deep thinkers like Anna Tavis and Stela Lupushor are crucial. Humans at Work adds significant insight about empathy and technology into the evolving debate about the future of work." * Dr. Lynda Gratton, Professor at London Business School and author of Redesigning Work *"If the 'great reassessment' taught us anything, it is the willingness to listen and to meet people where they are. At Mastercard this is central to our DQ (or Decency Quotient). Anna Tavis and Stela Lupushor show how empathy can be a force multiplier in our organizations that when done in an authentic way can build a winning culture that our people and stakeholders will trust and value." * Michael Fraccaro, Chief People Officer, Mastercard *"Humans at Work is the book, roadmap and manifesto we have been waiting for. After years of handwringing on the 'future of work' and the 'middle skills gap,' Humans at Work takes us back to the necessary fundamentals and shows us that the largest and truest successes-for businesses, workers and in our personal lives-happen when we take a radically honest approach to what we do and why we do it. Thank you for this wonderful work that finally makes sense and brings order to the crashing levels of noise and dissonance on the 'work, workforce, workplace and worth' conversation." * Angie Kamath, Dean, NYU School of Professional Studies *"Humans at Work is a must-read for anyone who is struggling with the effects of the Covid-19 pandemic and the myriad of other forces changing in fundamental ways how people work and how organizations organize and manage to deliver value-added products and services. Anna Tavis and Stela Lupushor have synthesized this complex and ever-changing environment into a cogent guidebook and playbook from which each reader will gain significant insights and benefits." * Mike Dulworth, CEO, Executive Networks *"Humans at Work meets today's moment. Too often, organizations adopt mechanistic approaches to living, dynamic, human organizations. Anna Tavis and Stela Lupushor inject the human element into an intuitive yet clear and systematic framework for any organization seeking alignment with the people that are its business." * Dr. Michael N Bazigos, Global Managing Director (Partner) for People and Organizational Analytics, Accenture *"Many leaders recognize we are lacking the skills needed for the future of our workforce. Anna Tavis and Stela Lupushor have outlined a practical user guide and model through which to consider the relevant aspects of the new world of work, and how to optimize the relationships and outcomes for both companies and the workforce. I look forward to further exploring and engaging in this journey." * Zane Zumbahlen, Chief Human Resources and Talent Officer, Cancer Treatment Centers of America *"In this thought-provoking book, Anna Tavis and Stela Lupushor challenge our thinking about how to design work and the workplace to create value for humanity at large. Well researched and evidence-based yet filled with practical frameworks and advice-a must-read for future-minded business and HR leaders. The authors compel us to choose empathy, trust and impact on others to design workplaces that benefit all stakeholders." * Michaela Schoberova, Worldwide Director of People, Organization and Leadership Development, Colgate-Palmolive *"Anna Tavis and Stela Lupushor continue to be at the forefront of the future of work. The social contract and world of work is shifting at earthquake levels of magnitude and intensity. Their research and new ways of thinking help us accelerate our understanding of these shifts and solutions that can help our organizations survive this phenomenon and become more fit for human beings and performance." * Wendy Branche, Vice President and Global Head of Talent Management, Visa *"Humans at Work explains how to both consider and, crucially, apply technology and analytics in the workplace with the human purpose in mind. In the book, Anna Tavis and Stela Lupushor provide a timely reminder that our tools, frameworks and technologies should have the ultimate purpose of restoring the workplace to its human-centric design. The four parts of Humans at Work explore the origins and the evolution of the 4Ws of 'work'-work, workforce, workplace and worth. The book's extensive appendix helps translate these concepts into practical tools that can be applied in the day-to-day work of human resources teams. Humans at Work is an indispensable guide for any HR leader or professional looking to ensure that their work has a positive impact on their firm and, more importantly, the people who work for it." * David Green, co-author of 'Excellence in People Analytics', Managing Partner of Insight222 and host of the 'Digital HR Leaders' podcast *"Workplaces are now subject to a new 'social contract,' where the needs of 'humans' are transcending the safety of pay and benefits to experiences of purpose for themselves and their communities. A must-read for anyone involved with defining 'work,' this book showcases the expertise of two convincing analysts." * Rajamma Krishnamurthy, Senior Director HR Technology, Microsoft *Table of Contents Chapter - 00: Foreword by Peter Cappelli Chapter - 00: Introduction; Section - PART ONE: Work; Chapter - 01: What Is Work?; Chapter - 02: Jobs vs Work; Chapter - 03: How Work Is Measured - Productivity vs Impact; Section - PART TWO: Workforce; Chapter - 04: Human-Centered Work Design - Humans vs Workforce; Chapter - 05: Designing for Inclusion - Empathy as a Superpower; Chapter - 06: From Customers to Employees - Employees Are the New Customers; Section - PART THREE: Workplace; Chapter - 07: Where Work Happens; Chapter - 08: Work at Scale - Organizations as Platforms; Section - PART FOUR: Worth; Chapter - 09: Why Work? The Rise of Employee Experience; Chapter - 10: Work Reputation as Experience; Chapter - 11: Conclusion;

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Book SynopsisPontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.Trade Review"Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström's excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity, and offers a scintillating take on making strategy a living, breathing thing, without turning it into something convoluted and verbose. It outlines the future of behaviour-sensitive strategizing for an ever more complicated world, and will be a powerful tool for any executive trying to develop smart, straightforward strategies." * Dr. Alf Rehn, Professor and Head of the Department of Technology and Innovation, University of Southern Denmark *"This book has been a great source of inspiration for our company's strategy work and was read by our entire management team. It has helped us de-dramatize and concretize the concept of 'strategy' and clearly demonstrates how long-term goals are achieved by prioritizing shorter-term goals, and by continuously driving and developing behaviour linked to such priorities. Pontus' book can be highly recommended." * Lars Bergh, Vice President and CFO, Elgiganten Logistik *"In this book Wadström presents a truly crucial link between strategy and behavioural science as well as sharp and concrete advice to everyone who wants to make strategies come alive in business. This book is an 'Aha!' experience that inspires one to action!" * Elisabeth Wahlström, Business Development Manager, Manpower Group Sweden *"Pontus describes, in a truly accessible way, how organizations can work to realize strategies in practice. This book is, in my opinion, one of the few management books that can really make a difference in your organization." * Peter Hjelmze, Head of Project Management, AFRY *"Pontus Wadström presents an intelligent combination of the usually separated domains of strategy and behavioural psychology. It is a tangible and hands-on guide to how to actually realize your strategy, which is achieved only by fully understanding and affecting the behaviour of the organization." * Daniel Resh, Business Development Manager, Volvo Cars *"I hope that many will read this book, it makes such an important point! Truly great strategies can be perfectly formulated and yet be a total waste of time since it is not clear how they should be realized by the individuals of the organization. Pontus Wadström has clearly and credibly captured the essentials of psychology and management to present how strategy must be linked to behaviours if we are to improve our organizations. This book is therefore as relevant to the CEO, the board and the management team as it is to the psychologist in occupational healthcare or anyone trying to develop an organization and its members. Pontus' background in both academia and practice shines through as he presents in a simple, understandable and theoretically substantiated way both organizations' strategy realization challenges and pitfalls, and how to manage them in real life. This captured me as a reader." * Carin Dannert, Founding Partner, Heartpace Söderberg & Partners *"In today's turbulent time, finding the 'right' strategy is not enough: excellence in realization has become an utterly critical imperative. By introducing the behavioural dimension of strategy work, this book presents a powerful complement to existing management books. Wadström's own practical experience from leading change processes in major firms, in combination with deep insights into relevant research, makes this text a must read for people interested in strategizing processes in organizations." * Dr. Matti Kaulio, Professor and former Head of the Department of Industrial Economics and Management, KTH Royal Insitiute of Technology *"This truly usable book is a must read for all organizations trying to create competitive edge and value for their customers. Its methods built on science and proven experience will help you thrive in today's changing, challenging and fluctuating markets. Clearly presented and to the point in each chapter, Pontus Wadström forms a system and recipe for company success at all levels. Your clients, staff and colleagues will thank you, and your competitors will gasp and wonder what happened." * Mattias Magnell, Leadership Development Manager, Skanska and Chairman of the board of Swedish Chartered Institute for Standards' (SIS) Human Resource Management committee *"An inspiring and accessible one-stop-shop for change makers in search of understanding and accessing the sweet spot where successful strategy execution moves beyond just plans and metrics into a place of people-centric continuous evolution of learning, changing and adaptation." * Åsa Åberg, Head of Executive and Member Office, Plan International *"Wadstrom strives to create a common leadership language of behavioural psychology that would make an organization continuously eager and self-sufficient, with empowered people moving in the right direction; a behavioural strategy to engage within. This is a book worth reading, to understand and to utilize in any organization today. It is well and clearly written but tough to implement." * Dr. Jan-Erik Nordström Business Development Manager Innovation, Neste *Table of Contents Section - ONE: A theory of everything; Chapter - 01: Introduction to strategy and behaviour; Chapter - 02: Strategy, change and behavioural psychology; Chapter - 03: A common language; Chapter - 04: Behaviour – The least common denominator; Section - TWO: Arbitrariness is over; Chapter - 05: Old management principles are no longer good enough; Chapter - 06: The organization, its development and lack of development; Chapter - 07: Evidence and measurement; Section - THREE: Unexpected simplicity; Chapter - 08: Behaviour – The foundation of everything; Chapter - 09: Activators – The igniting spark; Chapter - 10: Consequences – No feedback is also feedback; Section - FOUR: Strategy is behavioural change; Chapter - 11: A behavioural view of strategy; Chapter - 12: To realise strategy is to change; Chapter - 13: Exploiting competitive advantages – Big, best, fast and beautiful; Section - FIVE: Smart as a competitive advantage; Chapter - 14: From individual insight to competitive edge; Chapter - 15: Smart and behavioural strategising; Chapter - 16: The future of competitive advantage

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Book SynopsisPontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.Trade Review"Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström's excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity, and offers a scintillating take on making strategy a living, breathing thing, without turning it into something convoluted and verbose. It outlines the future of behaviour-sensitive strategizing for an ever more complicated world, and will be a powerful tool for any executive trying to develop smart, straightforward strategies." * Dr. Alf Rehn, Professor and Head of the Department of Technology and Innovation, University of Southern Denmark *"This book has been a great source of inspiration for our company's strategy work and was read by our entire management team. It has helped us de-dramatize and concretize the concept of 'strategy' and clearly demonstrates how long-term goals are achieved by prioritizing shorter-term goals, and by continuously driving and developing behaviour linked to such priorities. Pontus' book can be highly recommended." * Lars Bergh, Vice President and CFO, Elgiganten Logistik *"In this book Wadström presents a truly crucial link between strategy and behavioural science as well as sharp and concrete advice to everyone who wants to make strategies come alive in business. This book is an 'Aha!' experience that inspires one to action!" * Elisabeth Wahlström, Business Development Manager, Manpower Group Sweden *"Pontus describes, in a truly accessible way, how organizations can work to realize strategies in practice. This book is, in my opinion, one of the few management books that can really make a difference in your organization." * Peter Hjelmze, Head of Project Management, AFRY *"Pontus Wadström presents an intelligent combination of the usually separated domains of strategy and behavioural psychology. It is a tangible and hands-on guide to how to actually realize your strategy, which is achieved only by fully understanding and affecting the behaviour of the organization." * Daniel Resh, Business Development Manager, Volvo Cars *"I hope that many will read this book, it makes such an important point! Truly great strategies can be perfectly formulated and yet be a total waste of time since it is not clear how they should be realized by the individuals of the organization. Pontus Wadström has clearly and credibly captured the essentials of psychology and management to present how strategy must be linked to behaviours if we are to improve our organizations. This book is therefore as relevant to the CEO, the board and the management team as it is to the psychologist in occupational healthcare or anyone trying to develop an organization and its members. Pontus' background in both academia and practice shines through as he presents in a simple, understandable and theoretically substantiated way both organizations' strategy realization challenges and pitfalls, and how to manage them in real life. This captured me as a reader." * Carin Dannert, Founding Partner, Heartpace Söderberg & Partners *"In today's turbulent time, finding the 'right' strategy is not enough: excellence in realization has become an utterly critical imperative. By introducing the behavioural dimension of strategy work, this book presents a powerful complement to existing management books. Wadström's own practical experience from leading change processes in major firms, in combination with deep insights into relevant research, makes this text a must read for people interested in strategizing processes in organizations." * Dr. Matti Kaulio, Professor and former Head of the Department of Industrial Economics and Management, KTH Royal Insitiute of Technology *"This truly usable book is a must read for all organizations trying to create competitive edge and value for their customers. Its methods built on science and proven experience will help you thrive in today's changing, challenging and fluctuating markets. Clearly presented and to the point in each chapter, Pontus Wadström forms a system and recipe for company success at all levels. Your clients, staff and colleagues will thank you, and your competitors will gasp and wonder what happened." * Mattias Magnell, Leadership Development Manager, Skanska and Chairman of the board of Swedish Chartered Institute for Standards' (SIS) Human Resource Management committee *"An inspiring and accessible one-stop-shop for change makers in search of understanding and accessing the sweet spot where successful strategy execution moves beyond just plans and metrics into a place of people-centric continuous evolution of learning, changing and adaptation." * Åsa Åberg, Head of Executive and Member Office, Plan International *"Wadstrom strives to create a common leadership language of behavioural psychology that would make an organization continuously eager and self-sufficient, with empowered people moving in the right direction; a behavioural strategy to engage within. This is a book worth reading, to understand and to utilize in any organization today. It is well and clearly written but tough to implement." * Dr. Jan-Erik Nordström Business Development Manager Innovation, Neste *Table of Contents Section - ONE: A theory of everything; Chapter - 01: Introduction to strategy and behaviour; Chapter - 02: Strategy, change and behavioural psychology; Chapter - 03: A common language; Chapter - 04: Behaviour – The least common denominator; Section - TWO: Arbitrariness is over; Chapter - 05: Old management principles are no longer good enough; Chapter - 06: The organization, its development and lack of development; Chapter - 07: Evidence and measurement; Section - THREE: Unexpected simplicity; Chapter - 08: Behaviour – The foundation of everything; Chapter - 09: Activators – The igniting spark; Chapter - 10: Consequences – No feedback is also feedback; Section - FOUR: Strategy is behavioural change; Chapter - 11: A behavioural view of strategy; Chapter - 12: To realise strategy is to change; Chapter - 13: Exploiting competitive advantages – Big, best, fast and beautiful; Section - FIVE: Smart as a competitive advantage; Chapter - 14: From individual insight to competitive edge; Chapter - 15: Smart and behavioural strategising; Chapter - 16: The future of competitive advantage

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership events for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"There is ongoing debate about whether the principles of marketing itself have changed. But what should be clear to all is that *how* marketing is executed has changed and agile is key to that. Somewhat surprisingly, though, marketers have been slow to really understand what agile means for marketing. This book should be required reading for any marketer wanting to learn how marketing needs now to operate." * Ashley Friedlein, CEO, Guild and Founder, Econsultancy *"This book is packed full of amazing insights and pragmatic advice for marketers who are looking to transform the way that their team works. Essential reading." * Fiona Spooner, Managing Director, Consumer Revenue, Financial Times *"The greatest opportunity in modern marketing is the need to embrace agile methodology to fuel growth and accelerate scale. Neil Perkin has forensically written the blueprint for every marketer to follow with rigour, candour and thankfully the odd bit of humour too." * Richard Robinson, Managing Director, Oystercatchers *"Neil is able to articulate the essential elements of agile ways of working in a truly engaging way using easy to understand models, great storytelling and relevant examples." * Christel Kinning, Chief Transformation and People Officer, Oatly *"Prepare to be challenged! Neil Perkin cracks the code for successfully applying an agile mindset and methods, at scale to marketing." * Paul Duxbury, Global Repeatable Growth Model Programme Lead, GSK Consumer Healthcare *"Superbly researched and articulated throughout this book is full of inspiring stories and practical frameworks. Neil has written the definitive guide on how to apply agile principles at scale in marketing." * Iain Noakes, Head of Marketing Strategy and Planning & Effectiveness, Samsung Electronics *"In the modern flux of culture, marketing can be confusing, for brands, agencies and customers. Neil has written the essential playbook for shaping your marketing organization to be as agile as culture requires." * Faris Yakob, co-founder of Genius Steals LLC, author of Paid Attention *Table of Contents Section - ONE: The agile marketing opportunity; Chapter - 01: Marketing in the digital age; Chapter - 02: Defining agile marketing - what it is, and what it’s not; Chapter - 03: Agile process and principles; Section - TWO: Agile marketing strategy; Chapter - 04: Understanding context and situational awareness; Chapter - 05: Adaptive strategy; Section - THREE: Agile marketing execution; Chapter - 06: Using sprints; Chapter - 07: Applying methodology to marketing execution; Section - FOUR: Scaling agile marketing; Chapter - 08: Agile marketing structures; Chapter - 09: Agile marketing at scale; Chapter - 10: Agile resourcing; Section - FIVE: Agility from data; Chapter - 11: Why data is the foundation of agile; Chapter - 12: Learning well with data; Section - SIX: Agile marketing culture and leadership; Chapter - 13: What is agile culture in marketing?; Chapter - 14: A culture of exploration; Chapter - 15: Empowering high-performing marketing teams; Section - SEVEN: The agile marketing transformation; Chapter - 16: Conclusion

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership events for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"There is ongoing debate about whether the principles of marketing itself have changed. But what should be clear to all is that *how* marketing is executed has changed and agile is key to that. Somewhat surprisingly, though, marketers have been slow to really understand what agile means for marketing. This book should be required reading for any marketer wanting to learn how marketing needs now to operate." * Ashley Friedlein, CEO, Guild and Founder, Econsultancy *"This book is packed full of amazing insights and pragmatic advice for marketers who are looking to transform the way that their team works. Essential reading." * Fiona Spooner, Managing Director, Consumer Revenue, Financial Times *"The greatest opportunity in modern marketing is the need to embrace agile methodology to fuel growth and accelerate scale. Neil Perkin has forensically written the blueprint for every marketer to follow with rigour, candour and thankfully the odd bit of humour too." * Richard Robinson, Managing Director, Oystercatchers *"Neil is able to articulate the essential elements of agile ways of working in a truly engaging way using easy to understand models, great storytelling and relevant examples." * Christel Kinning, Chief Transformation and People Officer, Oatly *"Prepare to be challenged! Neil Perkin cracks the code for successfully applying an agile mindset and methods, at scale to marketing." * Paul Duxbury, Global Repeatable Growth Model Programme Lead, GSK Consumer Healthcare *"Superbly researched and articulated throughout this book is full of inspiring stories and practical frameworks. Neil has written the definitive guide on how to apply agile principles at scale in marketing." * Iain Noakes, Head of Marketing Strategy and Planning & Effectiveness, Samsung Electronics *"In the modern flux of culture, marketing can be confusing, for brands, agencies and customers. Neil has written the essential playbook for shaping your marketing organization to be as agile as culture requires." * Faris Yakob, co-founder of Genius Steals LLC, author of Paid Attention *Table of Contents Section - ONE: The agile marketing opportunity; Chapter - 01: Marketing in the digital age; Chapter - 02: Defining agile marketing - what it is, and what it’s not; Chapter - 03: Agile process and principles; Section - TWO: Agile marketing strategy; Chapter - 04: Understanding context and situational awareness; Chapter - 05: Adaptive strategy; Section - THREE: Agile marketing execution; Chapter - 06: Using sprints; Chapter - 07: Applying methodology to marketing execution; Section - FOUR: Scaling agile marketing; Chapter - 08: Agile marketing structures; Chapter - 09: Agile marketing at scale; Chapter - 10: Agile resourcing; Section - FIVE: Agility from data; Chapter - 11: Why data is the foundation of agile; Chapter - 12: Learning well with data; Section - SIX: Agile marketing culture and leadership; Chapter - 13: What is agile culture in marketing?; Chapter - 14: A culture of exploration; Chapter - 15: Empowering high-performing marketing teams; Section - SEVEN: The agile marketing transformation; Chapter - 16: Conclusion

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Book SynopsisKevin W. Grossman is the President of Talent Board, a research organization which provides industry benchmarks to show the business impact of effective candidate experience. Based in Santa Cruz, California, he has more than 22 years' experience in human capital and talent acquisition strategy and is responsible for the Candidate Experience Awards worldwide. Adela Schoolderman was the Director of Learning Programs and Advisory Services at Talent Board. Based in Seattle, Washington, she has 14 years' experience in talent acquisition, specializing in management consulting and technology recruiting within the financial services, life sciences, healthcare, retail and hospitality industries.Trade Review"This book is rooted in hands-on, practical knowledge that TA leaders can put to use day one to take their Candidate Experience to world-class levels. Kevin and Adela have literally given you the cheat code for success!" * Tim Sackett, President, HRU Technical Resources, Author of The Talent Fix: A Leader's Guide to Recruiting Great Talent *"What Kevin Grossman and Adela Schoolderman don't know about candidate experience isn't worth knowing! In Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance you will gain everything you need to deliver the best experience possible for the humans in the recruitment process. Why? Because people make businesses succeed and if you are giving the people you'd like to hire a poor experience, you are damaging the future of your company in more ways than you'd think. Based on 10+ years of research, and full of case studies and easy to implement steps, this is the book you need to ensure your company delivers an exceptional candidate experience." * Katrina Collier, Author of 'The Robot-Proof Recruiter', Facilitator & Speaker *"In today's talent short labour market, providing superior candidate experience might be the advantage which makes the biggest difference to companies competing to hire. Few people know more about the topic than Kevin Grossman and Adela Schoolderman. They prove it with this definitive guide which operates as a how-to on each aspect of Candidate Experience. It's a must-read folks!" * Hung Lee, Curator of the weekly newsletter 'Recruiting Brainfood' *"At last, the definitive book on the Candidate Experience! Built on the back of years of research and some compelling case studies, the book analyses the constituent parts of the candidate experience. It offers evidence-based, actionable insights to improve this vital element of effective talent acquisition. An absolute must-read for anyone looking to improve the way their company recruits." * Matt Alder, Producer and Host of 'The Recruiting Future Podcast' *"Kevin Grossman and Adela Schoolderman have created a book that should become a foundational tool for all Talent Acquisition professional training. This book embarks on the candidate journey relationship with a company and delves into a decade of data and case studies to define who is a candidate and simply what is the best candidate experience they should have from world-class employers who seek to maximize their brand's long term success in retaining talent. I can't wait to share this book with C-suite executives to show how a "customer" is treated after not being selected can be just as powerful as the ones that you select to operate the company." * Cathy Henesey, SPHR, CHHR, SHRM-SCP, Vice President, Talent Acquisition, HR Shared Services, AdventHealth *"Kevin Grossman and Adela Schoolderman provide the reader with a methodical approach in understanding the candidate experience through a comprehensive question and answer framework. The authors focus on critical competencies of candidate experience including employer branding and recruitment marketing which are essential to building a successful talent acquisition organization." * Jennifer O’Brien, Global Talent Acquisition Leader of Candidate Attraction & Experience, Booz, Allen, Hamilton *"In their first book together, titled Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance, co-authors, Kevin Grossman and Adela Schoolderman, have created a treasure trove of valuable content and information centered around the candidate experience. Accessing over a decade of data from The Talent Board, the research is validated throughout the book. This book is a leadership book for anyone in Talent Acquisition faced with improving their business and especially their focus on candidate experience." * Elaine Orler, Managing Director, Consulting, Cielo – Global RPO Partner *"Anyone who questions how a poor candidate experience can negatively impact a business should read this book. The authors have spent years tackling this research and it pays off here. Very clear and practical ways to improve candidate attraction, screening, interviewing, and hiring for any company trying to figure out how to yield better results. Not only can this lead to a great hire, but an energized and motivated one too!" * David Crawford, Vice President, Talent Acquisition, New York-Presbyterian Hospital *"This book is a must read for anyone wanting to positively impact candidate experience within your business or organization! The authors offer their subject matter expertise by sharing the inside scoop of why candidate and customer experience matters, and what you can do about it. We've been working with Talent Board since early 2017, and have leveraged their expertise, counsel, and research, to advance our talent experience strategy at Comcast." * Lisa Bianchini, Director - Talent Strategy & Experience, Comcast *"This book is a must have resource as you develop and implement your on-going talent strategy." * Steve Browne, SHRM-SCP, Chief People Officer, LaRosa’s, Inc., Author of 'HR on Purpose !!' and 'HR Rising !!' *Table of Contents Chapter - 00: Preface - About Talent Board and the Candidate Experience Awards; Chapter - 01: What Is Candidate Experience?; Chapter - 02: Why Is the Candidate Experience Journey So Important?; Chapter - 03: The Business Impact of Candidate Experience; Chapter - 04: Improving the Attraction Phase; Chapter - 05: Improving The Application Phase; Chapter - 06: Improving Screening and Interviewing; Chapter - 07: How to Reject Candidates with Empathy; Chapter - 08: Get Hiring Manager Support; Chapter - 09: Improving the Hire Phase; Chapter - 10: Overcoming Resistance to Improving Candidate Experience; Chapter - 11: Getting Leadership Buy-in to Improve Candidate Experience; Chapter - 12: Diversity, Equity and Inclusion Candidate Experience Considerations; Chapter - 13: Recruiting Technology Candidate Experience Considerations; Chapter - 14: Working with Recruiting Agencies and Improving Candidate Experience; Chapter - 15: The Future of Candidate Experience

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Book SynopsisInternet Security Alliance provides thought leadership in cybersecurity and works with the US government to advocate for public policy that will advance the interests of cybersecurity.Larry Clinton is President of the Internet Security Alliance. He advises industry and government on cyber policy and regularly appears in the media to provide an expert opinion. He has briefed NATO, the Organization of American States (OAS), G-20 and the US Congress. He has twice been named to the NACD 'Directorship 100' list of the most influential individuals in corporate governance.Trade Review"Cybersecurity is national security. The only way to effectively protect ourselves is through a collective defense model. Cybersecurity for Business describes the roles and responsibilities individuals across an organization must take in this new age to work together to protect their enterprise and, in so doing, contribute to our nation's defense." * GEN (Ret) Keith Alexander, Former head of US Cyber Command Co-CEO, IronNet Cybersecurity, Inc. *"Cybersecurity for Business is a bonfire of wisdom for leaders who desire to be part of the executive decision-making team in their organization. Co-authored by an extraordinary group of global leaders and luminaries with topics as diverse as 'managing' your board of directors, developing key inter-organizational relationships and aligning business goals to cybersecurity, among others, this book will find a home on the desk of leaders and managers across the cybersecurity community." * Mark Weatherford, former Deputy Undersecretary for Cybersecurity at the US Department of Homeland Security. Chief Security Officer at AlertEnterprise *"Cybersecurity for Business takes the complicated and ever-changing world of data security and technology and offers a remarkably cogent collection of guidance from industry experts. The result is a practical and wide-ranging text and a powerful tool for keeping businesses safe." * Preet Bharara, former U.S. Attorney, Distinguished Scholar in Residence at NYU School of Law; CNN Senior Legal Analyst; author of NYT bestselling 'Doing Justice' and host of 'Stay Tuned with Preet' *"Cybersecurity for Business is one of the few books that recognizes that cybersecurity is not just a technology issue - it's a strategy issue and a leadership issue. Here you'll find excellent and timely guidance that will help leaders around the company and the world do their part to succeed in an environment of cyber risk." * Daniel Dobrygowski, Head of Governance and Trust, World Economic Forum *"This ISA book on cybersecurity risk management hits the mark on enabling organizations to contextualize cyber risk to financial, operational and business outcomes. These core principles align to the heightened expectations across the regulatory (SEC), investor, risk management and boardroom communities." * Chris Hetner, Former Senior Cybersecurity Advisor to the SEC Chair and Special Advisor for Cyber Risk to the NACD *"Leadership and management of cyber risk continues to evolve. Beyond just C-Suites and IT departments, this book brings the role of the whole organization - HR, PR, finance, legal compliance, marketing, etc. - into sharp focus. Cybersecurity is a team sport that must address leadership, management and the culture of security throughout the entire business enterprise. Cybersecurity for Business sets the principles and de-facto standard for modern cyber risk management." * Harry D. Raduege, Jr. Lieutenant General, USAF (Ret) Chief Executive Officer, National Cybersecurity Center *"Cybersecurity for Business tracks the principles we recommend our college and universities follow to enhance their own cyber risk resilience. As such, it's an excellent book for graduate and undergraduate courses in cyber, and its use will help create a more coherent, secure and sustainable digital environment." * Henry Stoever, President and CEO, Association of Governing Boards of Universities and Colleges (AGB) *"The aspect of Cybersecurity for Business that compelled me to adopt it as my textbook for Columbia's Enterprise Cyber Threats and Defenses course is the holistic approach taken to the defense of complex networks. As demonstrated by the impact of Hurricane Katrina on New Orleans, dis-aligned localized defenses cannot withstand systematic attacks on complex multi-part networks. Even a single point of failure in an otherwise robust entity 'perimeter' renders the entire entity vulnerable. Because there is no security through obscurity, the only sustainable cyber defense is one architected top-down." * Dr. Corey Hirsch, CISO, Teledyne *"Cybersecurity for Business outlines a model any business should consider to align its technical systems with proper management to strengthen its cyber resilience. Besides serving as a guide to better manage cyber attacks, this book provides confirmation of our security program and the approach we've taken. Additionally, it reinforces concepts we routinely share with partners, customers, and other stakeholders across our ecosystems. What I like most is that it offers practical advice with a robust list of references for readers to dive even deeper into the various topics." * Jon Brickey, Senior Vice President Cybersecurity Evangelist, Mastercard *"Despite the deluge of cyber-attack headlines, too often boards of directors remain focused on how they should be preparing for the next inevitable breach, rather than thinking proactively about their cybersecurity oversight responsibilities. Cybersecurity for Business is an invaluable guide for directors and executives at organizations of all sizes to better understand the business, legal and technical dimensions of cybersecurity risk management, and how to optimize corporate governance to meet the challenges posed by multifaceted cyber threats. I consider it required reading for everyone interested in safeguarding their critical systems, supply chains, employees and customers." * Professor Scott J. Shackelford, JD, PhD, Chair, Indiana University Cybersecurity Risk Management Program *"The ISA's Cybersecurity for Business is the first comprehensive, practical, strategic and tactical guide to this rapidly evolving and constantly challenging subject that is both practical and academic. Indeed, it is exactly what I have been looking for as someone who both advises boards and management on strategic cyber risk management and governance and as a cyber-professor teaching a course on 'Cyber Leadership, Risk Oversight and Resilience' at NYU, where it will become my core textbook for future semesters. This is an outstanding contribution because it is written by people with direct experience on the front lines - indeed on the bleeding edge - of this ever-evolving threat and opportunity matrix and incorporates some of the groundbreaking risk governance work that Larry and the Internet Security Alliance have been doing for years with the NACD, the World Economic Forum and a number of leading industry associations around the world. And, finally, it goes beyond other publications by looking at the bigger systemic cyber-picture including the role of culture, economics, governance and how all the strategic and tactical dots interconnect. Kudos to Larry and his team - they really made it happen!" * Andrea Bonime-Blanc, Founder & CEO, GEC Risk Advisory *"Regardless of industry - whether it is agriculture, aviation or health care - organizations are all increasingly susceptible to cyberattacks, and businesses need to adapt accordingly. Cybersecurity for Business provides the tools for business and IT leaders alike to successfully navigate this new reality." * Richard Rocca, CISO, Bunge *"It is rare for a new volume to provide such excellent guidance on cyber for the working manager and practitioner. I hope board members and executives everywhere invest the time to absorb this book's fine contents." * Ed Amoroso, Former CISO, AT&T *"As an early advocate of enterprise risk management, I have seen the significant business value from better quantifying and integrating strategic, operational and financial risks. Cybersecurity cannot be managed effectively as a silo given its critical business and risk interdependencies. This practical book will help any organization break down that silo and address cybersecurity as a strategic, enterprise risk issue." * James C. Lam, President, James Lam & Associates; Chair of the Board, Recology; Chair of the Audit Committee, RiskLens; Author, 'Implementing Enterprise Risk Management' *"All businesses, large and small, will eventually find themselves the target of sophisticated cyber-attacks. Companies need to account for and adapt to this reality, especially as we all rely more on technology and data to drive our businesses. Cybersecurity for Business provides specific guidance for directors down to the front lines of IT, that, if followed, can place a company in a far better position to be armed and prepared for the inevitable cyber-attack." * Kevin Mandia, CEO, Mandiant *"Cybersecurity for Business is one of those rare practical books for businesses that can help large, medium and small companies manage the ongoing and unavoidable cyber risks now facing all industries. The threats facing manufacturers and all firms compound by the day, so learning these lessons now is crucial." * Jay Timmons, President and CEO, National Association of Manufacturers *"Utilities have been hit hard by hackers during the past few years, creating a need to balance risk with the demands of the new economics of the digital world. I cannot recommend Cybersecurity for Business enough. It helps organizations evaluate security for an enterprise-wide perspective consistent with the economics required to maintain effective service." * Ryan Boulais, Chief Information Security Officer, The AES Corporation *Table of Contents Section - ONE: Why we need to take an enterprise-wide approach to cyber risk; Chapter - 01: The growing cyber threat – Not just an "IT" issue; Chapter - 02: View from the top – How boards are addressing cyber risk; Chapter - 03: Structuring the organization for the digital age; Chapter - 04: A modern approach to assessing cyber risk; Section - TWO: How to manage cyber risk from an enterprise-wide perspective; Chapter - 05: The roles and responsibilities of human resource management in cybersecurity; Chapter - 06: The roles and responsibilities of legal and general counsel; Chapter - 07: The roles and responsibilities of audit and compliance; Chapter - 08: Cybersecure supply chain and third-party management; Chapter - 09: The roles and responsibilities of technical operations; Chapter - 10: The roles and responsibilities of external communications and crisis management; Chapter - 11: The roles and responsibilities in mergers and acquisitions; Chapter - 12: The roles and responsivities of cyber operations in developing a culture of security

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Book SynopsisJohn Adair is acknowledged internationally as an authority on leadership, based in Guildford, UK. The world's first Professor of Leadership Studies, he advises organizations and has received the Lifetime Achievement in Leadership Award. He is the author of the bestselling classics Not Bosses But Leaders, The John Adair Lexicon of Leadership and The Inspirational Leader, all published by Kogan Page.Table of Contents Chapter - 00: Introduction; Chapter - 01: Your mind at work; Chapter - 02: The art of effective decision making; Chapter - 03: Sharing decisions with others; Chapter - 04: Key problem-solving strategies; Chapter - 05: How to generate ideas; Chapter - 06: Thinking outside the box; Chapter - 07: Developing your thinking skills; Chapter - 08: Appendix; Chapter - 09: References and Further reading

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Book SynopsisInternet Security Alliance provides thought leadership in cybersecurity and works with the US government to advocate for public policy that will advance the interests of cybersecurity.Larry Clinton is President of the Internet Security Alliance. He advises industry and government on cyber policy and regularly appears in the media to provide an expert opinion. He has briefed NATO, the Organization of American States (OAS), G-20 and the US Congress. He has twice been named to the NACD 'Directorship 100' list of the most influential individuals in corporate governance.Trade Review"Cybersecurity is national security. The only way to effectively protect ourselves is through a collective defense model. Cybersecurity for Business describes the roles and responsibilities individuals across an organization must take in this new age to work together to protect their enterprise and, in so doing, contribute to our nation's defense." * GEN (Ret) Keith Alexander, Former head of US Cyber Command Co-CEO, IronNet Cybersecurity, Inc. *"Cybersecurity for Business is a bonfire of wisdom for leaders who desire to be part of the executive decision-making team in their organization. Co-authored by an extraordinary group of global leaders and luminaries with topics as diverse as 'managing' your board of directors, developing key inter-organizational relationships and aligning business goals to cybersecurity, among others, this book will find a home on the desk of leaders and managers across the cybersecurity community." * Mark Weatherford, former Deputy Undersecretary for Cybersecurity at the US Department of Homeland Security. Chief Security Officer at AlertEnterprise *"Cybersecurity for Business takes the complicated and ever-changing world of data security and technology and offers a remarkably cogent collection of guidance from industry experts. The result is a practical and wide-ranging text and a powerful tool for keeping businesses safe." * Preet Bharara, former U.S. Attorney, Distinguished Scholar in Residence at NYU School of Law; CNN Senior Legal Analyst; author of NYT bestselling 'Doing Justice' and host of 'Stay Tuned with Preet' *"Cybersecurity for Business is one of the few books that recognizes that cybersecurity is not just a technology issue - it's a strategy issue and a leadership issue. Here you'll find excellent and timely guidance that will help leaders around the company and the world do their part to succeed in an environment of cyber risk." * Daniel Dobrygowski, Head of Governance and Trust, World Economic Forum *"This ISA book on cybersecurity risk management hits the mark on enabling organizations to contextualize cyber risk to financial, operational and business outcomes. These core principles align to the heightened expectations across the regulatory (SEC), investor, risk management and boardroom communities." * Chris Hetner, Former Senior Cybersecurity Advisor to the SEC Chair and Special Advisor for Cyber Risk to the NACD *"Leadership and management of cyber risk continues to evolve. Beyond just C-Suites and IT departments, this book brings the role of the whole organization - HR, PR, finance, legal compliance, marketing, etc. - into sharp focus. Cybersecurity is a team sport that must address leadership, management and the culture of security throughout the entire business enterprise. Cybersecurity for Business sets the principles and de-facto standard for modern cyber risk management." * Harry D. Raduege, Jr. Lieutenant General, USAF (Ret) Chief Executive Officer, National Cybersecurity Center *"Cybersecurity for Business tracks the principles we recommend our college and universities follow to enhance their own cyber risk resilience. As such, it's an excellent book for graduate and undergraduate courses in cyber, and its use will help create a more coherent, secure and sustainable digital environment." * Henry Stoever, President and CEO, Association of Governing Boards of Universities and Colleges (AGB) *"The aspect of Cybersecurity for Business that compelled me to adopt it as my textbook for Columbia's Enterprise Cyber Threats and Defenses course is the holistic approach taken to the defense of complex networks. As demonstrated by the impact of Hurricane Katrina on New Orleans, dis-aligned localized defenses cannot withstand systematic attacks on complex multi-part networks. Even a single point of failure in an otherwise robust entity 'perimeter' renders the entire entity vulnerable. Because there is no security through obscurity, the only sustainable cyber defense is one architected top-down." * Dr. Corey Hirsch, CISO, Teledyne *"Cybersecurity for Business outlines a model any business should consider to align its technical systems with proper management to strengthen its cyber resilience. Besides serving as a guide to better manage cyber attacks, this book provides confirmation of our security program and the approach we've taken. Additionally, it reinforces concepts we routinely share with partners, customers, and other stakeholders across our ecosystems. What I like most is that it offers practical advice with a robust list of references for readers to dive even deeper into the various topics." * Jon Brickey, Senior Vice President Cybersecurity Evangelist, Mastercard *"Despite the deluge of cyber-attack headlines, too often boards of directors remain focused on how they should be preparing for the next inevitable breach, rather than thinking proactively about their cybersecurity oversight responsibilities. Cybersecurity for Business is an invaluable guide for directors and executives at organizations of all sizes to better understand the business, legal and technical dimensions of cybersecurity risk management, and how to optimize corporate governance to meet the challenges posed by multifaceted cyber threats. I consider it required reading for everyone interested in safeguarding their critical systems, supply chains, employees and customers." * Professor Scott J. Shackelford, JD, PhD, Chair, Indiana University Cybersecurity Risk Management Program *"The ISA's Cybersecurity for Business is the first comprehensive, practical, strategic and tactical guide to this rapidly evolving and constantly challenging subject that is both practical and academic. Indeed, it is exactly what I have been looking for as someone who both advises boards and management on strategic cyber risk management and governance and as a cyber-professor teaching a course on 'Cyber Leadership, Risk Oversight and Resilience' at NYU, where it will become my core textbook for future semesters. This is an outstanding contribution because it is written by people with direct experience on the front lines - indeed on the bleeding edge - of this ever-evolving threat and opportunity matrix and incorporates some of the groundbreaking risk governance work that Larry and the Internet Security Alliance have been doing for years with the NACD, the World Economic Forum and a number of leading industry associations around the world. And, finally, it goes beyond other publications by looking at the bigger systemic cyber-picture including the role of culture, economics, governance and how all the strategic and tactical dots interconnect. Kudos to Larry and his team - they really made it happen!" * Andrea Bonime-Blanc, Founder & CEO, GEC Risk Advisory *"Regardless of industry - whether it is agriculture, aviation or health care - organizations are all increasingly susceptible to cyberattacks, and businesses need to adapt accordingly. Cybersecurity for Business provides the tools for business and IT leaders alike to successfully navigate this new reality." * Richard Rocca, CISO, Bunge *"It is rare for a new volume to provide such excellent guidance on cyber for the working manager and practitioner. I hope board members and executives everywhere invest the time to absorb this book's fine contents." * Ed Amoroso, Former CISO, AT&T *"As an early advocate of enterprise risk management, I have seen the significant business value from better quantifying and integrating strategic, operational and financial risks. Cybersecurity cannot be managed effectively as a silo given its critical business and risk interdependencies. This practical book will help any organization break down that silo and address cybersecurity as a strategic, enterprise risk issue." * James C. Lam, President, James Lam & Associates; Chair of the Board, Recology; Chair of the Audit Committee, RiskLens; Author, 'Implementing Enterprise Risk Management' *"All businesses, large and small, will eventually find themselves the target of sophisticated cyber-attacks. Companies need to account for and adapt to this reality, especially as we all rely more on technology and data to drive our businesses. Cybersecurity for Business provides specific guidance for directors down to the front lines of IT, that, if followed, can place a company in a far better position to be armed and prepared for the inevitable cyber-attack." * Kevin Mandia, CEO, Mandiant *"Cybersecurity for Business is one of those rare practical books for businesses that can help large, medium and small companies manage the ongoing and unavoidable cyber risks now facing all industries. The threats facing manufacturers and all firms compound by the day, so learning these lessons now is crucial." * Jay Timmons, President and CEO, National Association of Manufacturers *"Utilities have been hit hard by hackers during the past few years, creating a need to balance risk with the demands of the new economics of the digital world. I cannot recommend Cybersecurity for Business enough. It helps organizations evaluate security for an enterprise-wide perspective consistent with the economics required to maintain effective service." * Ryan Boulais, Chief Information Security Officer, The AES Corporation *Table of Contents Section - ONE: Why we need to take an enterprise-wide approach to cyber risk; Chapter - 01: The growing cyber threat – Not just an "IT" issue; Chapter - 02: View from the top – How boards are addressing cyber risk; Chapter - 03: Structuring the organization for the digital age; Chapter - 04: A modern approach to assessing cyber risk; Section - TWO: How to manage cyber risk from an enterprise-wide perspective; Chapter - 05: The roles and responsibilities of human resource management in cybersecurity; Chapter - 06: The roles and responsibilities of legal and general counsel; Chapter - 07: The roles and responsibilities of audit and compliance; Chapter - 08: Cybersecure supply chain and third-party management; Chapter - 09: The roles and responsibilities of technical operations; Chapter - 10: The roles and responsibilities of external communications and crisis management; Chapter - 11: The roles and responsibilities in mergers and acquisitions; Chapter - 12: The roles and responsivities of cyber operations in developing a culture of security

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Book SynopsisEleonora Cattaneo (ed.) is Professor of Luxury Management and Director of the MSc and Executive Masters in Luxury Brand Management at Glion Institute of Higher Education in Switzerland. Previously, she was Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. She has extensive consulting experience and has advised global brands and leading luxury hospitality groups. The author of several publications and papers, her research interests focus on rebranding, heritage branding and sustainable luxury buying behaviour. She is based in Ticino, Switzerland.Trade Review"A powerful guide to understanding cultural trends and global patterns that will impact fashion and luxury businesses" * Stephen Morgan, Managing Director, Vogue Business *"For those who want to understand the current and emerging state of the luxury industry, this brilliantly researched work, written by true scholars and practitioners, is a must read." * Milton Pedraza, CEO, Luxury Institute *"Provides insights into the emerging topics that the industry faces today, backed up by well-researched business cases." * Charlotte Keesing, Director Corporate Partnerships and International, Walpole *"One of the most comprehensive takes on what makes the world of luxury tick." * Mickey Alam Khan, Founder, Luxury Daily *"Offers an insightful perspective into the key challenges and opportunities for a sector that has specific peculiarities and has proven to be in continuous evolution." * Filippo Cavalli, Partner and Director, Style Capital SGR Spa *"A must-read for anyone working in, or looking to enter, luxury brand management." * Tennille Kopiasz, Global Chief Marketing Officer, fresh/LVMH *Table of Contents Chapter - 01: Definitions of luxury and key facets of luxury branding; Section - ONE: Luxury - a changing paradigm?; Chapter - 02: The evolving meaning of luxury brands and a framework for creating modern prestige; Chapter - 03: Luxury trends accelerated by the Covid-19 pandemic; Chapter - 04: The environmental and social impact of luxury - consumer concerns and practices; Section - TWO: Managing luxury brands today; Chapter - 05: Sustainable luxury and circular economy; Chapter - 06: Advances in digital - new opportunities for luxury retail; Chapter - 07: Developing profitable customer relationships through AI; Section - THREE: New directions in luxury branding; Chapter - 08: Luxury in the Metaverse - The five forces of value creation for luxury brands in the Metaverse; Chapter - 09: The ‘brand origin’ dilemma; Chapter - 10: The niche world of ultra-luxury brands - A unique set of customers and how to act differently to serve them; Chapter - 11: The old is the new ‘new’ - Emerging business models in the luxury field - renting and resale; Chapter - 12: Future industry developments - Experiential luxury, extreme personalization and bringing back the human factor in luxury branding;

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Book SynopsisDarrell Alfonso is an award-winning Martech leader with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. He was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.Trade Review"In an era of increasingly complex go-to-market strategies, Darrell Alfonso has helped capture some fundamentals that every Marketing Operations and Martech professional needs. What's more, it's an incredible resource for leaders to wrap their minds around the complex (and ever changing) landscape of Marketing Technology." * Mike Rizzo, CEO, MarketingOps.com *"Digital marketing has forever changed how businesses operate. Having personally experienced much of this transformation as it was happening, I can tell you the Martech Stack will continue to expand and evolve as technology, channels and strategies change. This book is masterfully written and a great blend of current practices, and what's next for Marketing teams." * Nick Bonfiglio, CEO and Founder of Syncari *"Darrell's deep knowledge in how Martech really works in an organisation, paired with a thoughtfully researched historical context and visionary foresight into where it's heading makes this essential reading for the seasoned or beginner marketing technologist alike." * Juan Mendoza, Founder and Editor, The Martech Weekly *"To be successful in marketing requires an understanding of how marketing technology is used to create the customer experience and to acquire, engage and retain customers. With this book Darrell Alfonso has made the complex world that is the marketing technology industry accessible and delivers a comprehensive guide to help companies deploy and manage an effective technology strategy. This is a must read for anyone in marketing or the C-Suite." * Anita Brearton, Founder and CEO, CabinetM *"Bible to all marketers. Martech is an integral part and lies at the center of any Marketing organization and all Marketing leaders must have a basic grasp and understanding of Martech. This book is the bible to understanding bringing the right Martech and the right people to orchestrate the strategy and the tools together." * Jessica Kao, Director, F5 Networks *"The explosion of martech in the last decade is a phenomenon that is defining the potential and future of marketing as a profession and a discipline. If you're in any way interested in martech, and what it means for your career in marketing, this book is a must-read." * Joel Harrison, Co-founder & Editor-in-Chief, B2B Marketing & Propolis *"Today, every business is a digital business where consumers are in control of the buying experience. Yet, while marketing technology is foundational to building your brand and growing your business digitally, most senior leaders don't understand "martech." Which is why this book is essential, as it enlightens us on how we leverage the power of marketing technology now and in the future." * Cassidy Shield, Chief Growth Officer, Refine Labs *"The Martech Handbook is a must for every modern marketer. With the acceleration of digital transformation in the world there has never been a more important time for marketers to build their knowledge and capabilities in martech. This book provides a deep dive on the core principles of marketing technology success including stack design, gaining stakeholder martech buy-in to developing robust marketing operations governance." * Carlos Doughty, Founder and CEO, Learning Experience Alliance *"Marketing is now thoroughly a technology-powered discipline. To thrive in today's environment, marketing organizations need to develop strong, mature marketing operations and martech capabilities. You couldn't ask for a better guide to achieving than Darrell Alfonso, a pioneering martech industry leader and marketing ops pro. The Martech Handbook is a treasure map to world-class marketing in an age of digital transformation and beyond." * Scott Brinker, Editor, chiefmartec.com *"This is chalked full of real-world advice to unlock the value of martech. A must read for any marketer thinking about or in the throes of using tech and tools to run Marketing like a business." * Scott Vaughan, Go-to-Market and MarTech Strategist *Table of Contents Chapter - 01: Introduction – The rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement

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Book SynopsisDarrell Alfonso is an award-winning Martech leader with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. He was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.Trade Review"In an era of increasingly complex go-to-market strategies, Darrell Alfonso has helped capture some fundamentals that every Marketing Operations and Martech professional needs. What's more, it's an incredible resource for leaders to wrap their minds around the complex (and ever changing) landscape of Marketing Technology." * Mike Rizzo, CEO, MarketingOps.com *"Digital marketing has forever changed how businesses operate. Having personally experienced much of this transformation as it was happening, I can tell you the Martech Stack will continue to expand and evolve as technology, channels and strategies change. This book is masterfully written and a great blend of current practices, and what's next for Marketing teams." * Nick Bonfiglio, CEO and Founder of Syncari *"Darrell's deep knowledge in how Martech really works in an organisation, paired with a thoughtfully researched historical context and visionary foresight into where it's heading makes this essential reading for the seasoned or beginner marketing technologist alike." * Juan Mendoza, Founder and Editor, The Martech Weekly *"To be successful in marketing requires an understanding of how marketing technology is used to create the customer experience and to acquire, engage and retain customers. With this book Darrell Alfonso has made the complex world that is the marketing technology industry accessible and delivers a comprehensive guide to help companies deploy and manage an effective technology strategy. This is a must read for anyone in marketing or the C-Suite." * Anita Brearton, Founder and CEO, CabinetM *"Bible to all marketers. Martech is an integral part and lies at the center of any Marketing organization and all Marketing leaders must have a basic grasp and understanding of Martech. This book is the bible to understanding bringing the right Martech and the right people to orchestrate the strategy and the tools together." * Jessica Kao, Director, F5 Networks *"The explosion of martech in the last decade is a phenomenon that is defining the potential and future of marketing as a profession and a discipline. If you're in any way interested in martech, and what it means for your career in marketing, this book is a must-read." * Joel Harrison, Co-founder & Editor-in-Chief, B2B Marketing & Propolis *"Today, every business is a digital business where consumers are in control of the buying experience. Yet, while marketing technology is foundational to building your brand and growing your business digitally, most senior leaders don't understand "martech." Which is why this book is essential, as it enlightens us on how we leverage the power of marketing technology now and in the future." * Cassidy Shield, Chief Growth Officer, Refine Labs *"The Martech Handbook is a must for every modern marketer. With the acceleration of digital transformation in the world there has never been a more important time for marketers to build their knowledge and capabilities in martech. This book provides a deep dive on the core principles of marketing technology success including stack design, gaining stakeholder martech buy-in to developing robust marketing operations governance." * Carlos Doughty, Founder and CEO, Learning Experience Alliance *"Marketing is now thoroughly a technology-powered discipline. To thrive in today's environment, marketing organizations need to develop strong, mature marketing operations and martech capabilities. You couldn't ask for a better guide to achieving than Darrell Alfonso, a pioneering martech industry leader and marketing ops pro. The Martech Handbook is a treasure map to world-class marketing in an age of digital transformation and beyond." * Scott Brinker, Editor, chiefmartec.com *"This is chalked full of real-world advice to unlock the value of martech. A must read for any marketer thinking about or in the throes of using tech and tools to run Marketing like a business." * Scott Vaughan, Go-to-Market and MarTech Strategist *Table of Contents Chapter - 01: Introduction – The rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement

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Book SynopsisChristina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.Trade Review"Christina J Inge dives deep into building a data-driven culture to catalyze business growth. She goes beyond best practices and details techniques that any business can deploy to make better decisions based on data." * Dale Bertrand, Founder, Fire & Spark marketing agency *"This is a book for anyone who is interested in learning about the numbers and data behind successful marketing campaigns. From direct mail to email, social to mobile, whatever channel is being used to market products and services, you'll learn what it takes to set goals with confidence, gather the data and analyze the results.It's a book for anybody who wants to ace the subject of Marketing Analytics." * Bob Cargill, Past President, New England Direct Marketing Association and Past President, American Marketing Association, Boston *"Whether you're justifying your marketing spend or trying to predict future market conditions, measurement skills are key to a successful marketing career. This book insightfully weaves practical measurement tips and techniques into a series of strategic frameworks that will help marketers make the right choices no matter what the challenge may be." * Todd van Hoosear, Senior Lecturer, Mass Communication, Advertising & Public Relations, College of Communication, Boston University *"For years I've turned to my friend and colleague Christina Inge for any and all questions related to marketing metrics. Not only does she know the subject inside and out, she explains it in simple and clear ways for those of us who are novices. Now that I have my copy of Marketing Metrics, I may not need to bug Christina quite so much!" * Ed Powers, Faculty Lead, M.S. in Corporate and Organizational Communication, Northeastern University *Table of Contents Chapter - 01: Data-driven strategy; Chapter - 02: Customer data - The core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms

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Book SynopsisChristina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.Trade Review"Christina J Inge dives deep into building a data-driven culture to catalyze business growth. She goes beyond best practices and details techniques that any business can deploy to make better decisions based on data." * Dale Bertrand, Founder, Fire & Spark marketing agency *"This is a book for anyone who is interested in learning about the numbers and data behind successful marketing campaigns. From direct mail to email, social to mobile, whatever channel is being used to market products and services, you'll learn what it takes to set goals with confidence, gather the data and analyze the results.It's a book for anybody who wants to ace the subject of Marketing Analytics." * Bob Cargill, Past President, New England Direct Marketing Association and Past President, American Marketing Association, Boston *"Whether you're justifying your marketing spend or trying to predict future market conditions, measurement skills are key to a successful marketing career. This book insightfully weaves practical measurement tips and techniques into a series of strategic frameworks that will help marketers make the right choices no matter what the challenge may be." * Todd van Hoosear, Senior Lecturer, Mass Communication, Advertising & Public Relations, College of Communication, Boston University *"For years I've turned to my friend and colleague Christina Inge for any and all questions related to marketing metrics. Not only does she know the subject inside and out, she explains it in simple and clear ways for those of us who are novices. Now that I have my copy of Marketing Metrics, I may not need to bug Christina quite so much!" * Ed Powers, Faculty Lead, M.S. in Corporate and Organizational Communication, Northeastern University *Table of Contents Chapter - 01: Data-driven strategy; Chapter - 02: Customer data - The core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms

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Book SynopsisEleonora Cattaneo (ed.) is Professor of Luxury Management and Director of the MSc and Executive Masters in Luxury Brand Management at Glion Institute of Higher Education in Switzerland. Previously, she was Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. She has extensive consulting experience and has advised global brands and leading luxury hospitality groups. The author of several publications and papers, her research interests focus on rebranding, heritage branding and sustainable luxury buying behaviour. She is based in Ticino, Switzerland.Trade Review"A powerful guide to understanding cultural trends and global patterns that will impact fashion and luxury businesses" * Stephen Morgan, Managing Director, Vogue Business *"For those who want to understand the current and emerging state of the luxury industry, this brilliantly researched work, written by true scholars and practitioners, is a must read." * Milton Pedraza, CEO, Luxury Institute *"Provides insights into the emerging topics that the industry faces today, backed up by well-researched business cases." * Charlotte Keesing, Director Corporate Partnerships and International, Walpole *"One of the most comprehensive takes on what makes the world of luxury tick." * Mickey Alam Khan, Founder, Luxury Daily *"Offers an insightful perspective into the key challenges and opportunities for a sector that has specific peculiarities and has proven to be in continuous evolution." * Filippo Cavalli, Partner and Director, Style Capital SGR Spa *"A must-read for anyone working in, or looking to enter, luxury brand management." * Tennille Kopiasz, Global Chief Marketing Officer, fresh/LVMH *Table of Contents Chapter - 01: Definitions of luxury and key facets of luxury branding; Section - ONE: Luxury - a changing paradigm?; Chapter - 02: The evolving meaning of luxury brands and a framework for creating modern prestige; Chapter - 03: Luxury trends accelerated by the Covid-19 pandemic; Chapter - 04: The environmental and social impact of luxury - consumer concerns and practices; Section - TWO: Managing luxury brands today; Chapter - 05: Sustainable luxury and circular economy; Chapter - 06: Advances in digital - new opportunities for luxury retail; Chapter - 07: Developing profitable customer relationships through AI; Section - THREE: New directions in luxury branding; Chapter - 08: Luxury in the Metaverse - The five forces of value creation for luxury brands in the Metaverse; Chapter - 09: The ‘brand origin’ dilemma; Chapter - 10: The niche world of ultra-luxury brands - A unique set of customers and how to act differently to serve them; Chapter - 11: The old is the new ‘new’ - Emerging business models in the luxury field - renting and resale; Chapter - 12: Future industry developments - Experiential luxury, extreme personalization and bringing back the human factor in luxury branding;

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Book SynopsisAntonia Wade is the global CMO of PwC, leading brand strategy for one of the world's most trusted companies, creating flagship campaigns and running the marketing technology stack. Previously CMO at Capita and she led global marketing teams at Thomson Reuters and Accenture. Based in London, UK, she is on boards for ITSMA and Propolis and is a mentor for the Marketing Academy scholarship program. She has been ranked by Marketing Week as a Top 100 Marketer.Trade Review"Rigorous thinking about B2B marketing is still an anomaly rather than the norm, even though B2B companies form a vast part of the global economy. This much-needed book combines a strategic lens with a treasure trove of practitioner advice on how to navigate the challenging but intellectually fascinating task of attracting the elusive B2B buyer. If you want your marketing organization to be valued as a profit centre and not a discretionary expense, read this book." * Jann Martin Schwarz, Co-Founder and Global Head, The B2B Institute at LinkedIn *"A great many books have been published about B2B marketing, but none by someone who is as demonstrably at the top of her game as Antonia Wade. Somehow, she found the time between CMO roles at some of the world's biggest B2B companies to codify how she approaches the challenge of marketing complex B2B products and services to hard-to-reach business buyers in 2023. In this book, Antonia explains how conventional approaches/thinking/strategies/wisdom may misalign with today's reality, provides a new framework for engaging different categories of decision makers at different buying stages and sets out what B2B marketers need to do to be successful. It's clear, concise and compelling, and it's a book every aspiring B2B marketer should read." * Joel Harrison, Editor-in-chief, B2B Marketing *Table of Contents Section - ONE: ; Chapter - 01: Why do we need a buyer journey framework?; Chapter - 02: The buyer journey framework – What buyers need; Chapter - 03: The buyer journey framework – The B2B marketer’s role; Chapter - 04: Horizon scanner; Chapter - 05: Explorer; Chapter - 06: Hunter; Chapter - 07: Active buyer; Chapter - 08: Client; Chapter - 09: Summary of section 1; Section - TWO: ; Chapter - 10: Bringing the buyer journey together; Section - THREE: ; Chapter - 11: Taking a buyer journey view of brand; Chapter - 12: Using tech and data to drive results across the journey; Chapter - 13: Return on investment, setting targets and a new partnership with sales; Chapter - 14: Appendix

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Book SynopsisToby Culshaw is the Talent Intelligence Leader at Worldwide Amazon Stores, leading a diverse global team of economists, consultants, business analysts and researchers in talent intelligence. Previously, he was Global Head of Talent Intelligence and Executive Recruitment Research at Royal Philips, the Dutch health technology group. He was named by Recruiter Magazine as one of the 11 Most Influential In-house Recruiters in 2017 and has consistently ranked every year from 2019 until 2023 and is an international speaker on sourcing, executive research and talent intelligence. Based in Brighton, UK he is also the founder of the Talent Intelligence Collective, a Talent Intelligence Mentor at Udder and a co-host of the Talent Intelligence Collective Podcast.Trade Review"Toby Culshaw wrote an insightful book to help you execute your talent strategy. What I like most about Talent Intelligence is how actionable it is. Toby shares years of his learnings and experience, and he explains in detail how you can apply it yourself through practical steps." * Anita Lettink, Keynote speaker and adviser on the future of work, partner at Strategic Management Centre and founder of HRTechRadar *"This is the first comprehensive discussion on Talent Intelligence I have seen. This is a topic much discussed, but little understood. Toby has finally given us a clear definition and a practical way to implement this powerful process." * Kevin Wheeler, Founder, The Future of Talent Institute *"Wow, from the maestro of TI, Toby himself. I was honoured when asked to read the book and comment and it is jam-packed with practical advice and real examples of talent intelligence in all its forms. A must read for business leaders and HR leaders alike who want to drive smarter business decisions. To quote from the book "the shifting mindset of operational to strategic is critical". Loved all of it - I will be buying the book for every member of our team for sure." * Alison Ettridge, Founder, Stratigens *"It's all about the data and the insights we can draw from it. I've felt this for a long time and this book and the work Toby has done confirms to me that this is a game changer! In an ever changing and highly competitive world the notion and discipline of talent intelligence is, for me, an essential part of an integrated talent strategy not only to compete but to win." * Denise Haylor, Former CHRO Royal Philips, Flextronics, Managing Director & Partner Boston Consulting Group *"Toby is a recognized & trusted expert in talent intelligence. Over the years he's proven to be one of the key leaders in this developing field. It's exciting to see how TI is developing and becoming more recognized as a valuable source of meaningful and actionable insights business leaders can leverage. In this text he brings together these experiences and a wide range of sources, it's a thorough essay on TI space and key reading for anyone interested in developing this knowledge." * Giles Harden, SVP People at INFARM *"Toby Culshaw and his insight on the function of Talent Intelligence as described in this text takes on and excels at creating a lexicon and foundational set of practices in the young and ever-growing space of Talent Intelligence. Creating a process is plenty hard, as is scoping a business case for change - both of which are in this text - yet defining a language for others to use in years to come is even harder. I am looking forward to applying many of these principles and labels to the products and services I use for the public and private sector companies we serve. Other leaders in recruiting, workforce planning, and analytics should review this lexicon and render into their own work so we can advance this ecosystem together as colleagues." * Andrew Gadonmski, Managing Director, Aspen Analytics *"The most inclusive and comprehensive work on Talent Intelligence I've seen to date. Toby's book captures the art and science of this continually evolving craft and emerging technology platforms complete with concrete and impactful examples. A must read for all leaders who see their competitive advantage coming from deeply understanding and acting on distilled insights from the internal and external talent landscape." * Cortney Erin, Vice President, Global Talent Acquisition Microsoft *"Timely and comprehensive examination of an often under-explored but critical area of talent strategy. Toby manages to come up with with something for everyone - from early to late adopters - as well as write a bit of a love letter to the subject." * Teresa Wykes, Global Head of Talent Intelligence, SAP *Table of Contents Chapter - 00: Introduction; Chapter - 01: Context; Chapter - 02: Types of Intelligence; Chapter - 03: The great debate; Chapter - 04: Building the case for Talent Intelligence; Chapter - 05: What type of work can TI functions support?; Chapter - 06: Metrics for Success and KPIs; Chapter - 07: Where to sit TI function within organizations; Chapter - 08: Talent Intelligence Maturity Model; Chapter - 09: Tooling and Resources; Chapter - 10: Potential structures of Talent Intelligence teams; Chapter - 11: Roles and skills needed in teams; Chapter - 12: Career pathing; Chapter - 13: In House and partner landscape; Chapter - 14: Examples of use of talent intelligence; Chapter - 15: What does good look like?; Chapter - 16: What is the future of Talent Intelligence?; Chapter - 17: Tales from the trenches; Chapter - 18: Well that’s a wrap

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