Description
Book SynopsisTom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must-follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the
Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost
and
Digiday
. He is based between London, UK, and New York City in the United States.
Trade Review"Big, bold ideas that make you think." * Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness' *
"
Digital Darwinism is a rare call for long-term thinking in a short-term world.
Tom Goodwin has a gift for asking questions that don't let you off the hook. With
Digital Darwinism, he asks some of the most pertinent, well-researched, brilliantly presented and hard to answer questions all businesses brave enough should be asking themselves." * Sam Conniff, Bestselling Author, 'Be More Pirate', and Director, Uncertainty Experts *
"
Digital Darwinism can be a threatening concept, but
Tom Goodwin's advice is refreshingly optimistic: don't wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether you're building a start-up or transforming an established legacy brand, you'll find value in Goodwin's perspective." * Jeff Dailey, CEO, Farmers Insurance *
"The business book leaders need, but don't deserve." * Alex Roy, TV Host, and Director of Special Operations, Argo AI *
Table of Contents
- Chapter - 01: Business in the age of disruption;
- Chapter - 02: The three phases of change;
- Chapter - 03: Disruption and the paradigm shift;
- Chapter - 04: The third era of management;
- Chapter - 05: Starting your digital transformation;
- Chapter - 06: How to provoke and inspire change;
- Chapter - 07: Creating a vision to transform;
- Chapter - 08: Operations for the digital age;
- Chapter - 09: A culture for transformation;
- Chapter - 10: Rethinking your future
