Description
Book SynopsisAndrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he also teaches a course on Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies.
Trade Review"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" * Jay Baer - founder of Convince & Convert and host of the Social Pros podcast *
"Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now." * Lisa Shepherd, President , Mezzanine Growth *
"Use of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach." * Tim Hughes, co-founder and CEO, DLA Ignite *
"Social media is a beast, and this book shows you how to tame it. From governance to ROI,
Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing." * Jeremy Miller, Founder of Sticky Branding and bestselling author of Sticky Branding and Brand New Name *
"A lot of organizations don't place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales." * Roger Pierce, Small Business Expert, co-author of the book Thriving Solo *
"
Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge." * Mark Bowden, Co-Founder, TRUTHPLANE® *
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: You’re in charge of social media, now what?;
- Chapter - 02: The who/what/where of your social media and content audit;
- Chapter - 03: Social media governance and policy development;
- Chapter - 04: Content! Content! Content!;
- Chapter - 05: Training;
- Chapter - 06: Analytics and ROI;
- Chapter - 07: Employee advocacy and personal branding;
- Chapter - 08: In-house or outsource;
- Chapter - 09: Beware bright shiny syndrome;
- Chapter - 10: Your social media operating model;
- Chapter - 11: Giving up control;
- Chapter - 12: Paid social media;
- Chapter - 13: Hashtags;
- Chapter - 14: Humanity;
- Chapter - 15: Bringing it all together;
