Description
Book SynopsisDaniel Rowles, based in Jersey, has more than 25 years of digital marketing experience on both client and agency sides. He is a CIM fellow and course director and the lead judge for the CIM Marketing Excellence Awards. Rowles also lectures at Imperial College London and Cranfield School of Management and co-hosts the
Digital Marketing Podcast, a global top-10 business podcast on iTunes. His digital marketing company, TargetInternet.com, supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of
Building Digital Culture,
Mobile Marketing and
Podcasting Marketing Strategy, also published by Kogan Page.
Trade Review"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." * Gemma Butler, Marketing Director, Chartered Institute of Marketing *
"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Director of Marketing and Communications at Imperial College Business School *
"The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host of the Digital Marketing Podcast *
Table of Contents
- Chapter - 00: Introduction;
- Section - PART ONE: Digital branding in perspective;
- Chapter - 01: What digital branding really means;
- Section - 02: Focusing on value;
- Section - 03: Considering the user journey;
- Section - 04: Objectives and authenticity;
- Section - PART TWO: The digital toolkit;
- Section - 05: Social media;
- Section - 06: Search;
- Section - 07: Mobile;
- Section - 08: Online advertising;
- Section - 09: Email marketing;
- Section - 10: CRM and marketing automation;
- Section - 11: From integration to transmedia campaigns;
- Section - PART THREE: Digital brand strategy and measurement;
- Section - 12: Measuring digital branding;
- Section - 13: Primaries and indicators;
- Section - 14: The role of analytics;
- Section - 15: Bridging the gaps;
- Section - 16: The importance of asking questions;
- Section - 17: Conclusion;
