Description
Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of
The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and
The 30 Day MBA in Finance. He is based in Cornwall, UK
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Introduction to international business and supply chain management;
- Chapter - 02: The international business environment;
- Chapter - 03: Global business strategy;
- Chapter - 04: International marketing strategy;
- Chapter - 05: Finance and accounting;
- Chapter - 06: Managing the international organization;
- Chapter - 07: Human resource management;
- Chapter - 08: Selecting and maintaining global strategic partners;
- Chapter - 09: Ethics and social responsibility in the global marketplace;
- Chapter - 10: Entrepreneurship;
- Chapter - 11: Preparing the international business growth plan budget;
