Description

Book Synopsis
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UK

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Introduction to international business and supply chain management;
    • Chapter - 02: The international business environment;
    • Chapter - 03: Global business strategy;
    • Chapter - 04: International marketing strategy;
    • Chapter - 05: Finance and accounting;
    • Chapter - 06: Managing the international organization;
    • Chapter - 07: Human resource management;
    • Chapter - 08: Selecting and maintaining global strategic partners;
    • Chapter - 09: Ethics and social responsibility in the global marketplace;
    • Chapter - 10: Entrepreneurship;
    • Chapter - 11: Preparing the international business growth plan budget;

The 30 Day MBA in International Business

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RRP £55.00 – you save £11.00 (20%)

Order before 4pm today for delivery by Tue 23 Dec 2025.

A Hardback by Colin Barrow

15 in stock


    View other formats and editions of The 30 Day MBA in International Business by Colin Barrow

    Publisher: Kogan Page Ltd
    Publication Date: 03/05/2023
    ISBN13: 9781398610989, 978-1398610989
    ISBN10: 1398610984
    Also in:
    Business strategy Purchasing and supply management

    Description

    Book Synopsis
    Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UK

    Table of Contents
      • Chapter - 00: Introduction;
      • Chapter - 01: Introduction to international business and supply chain management;
      • Chapter - 02: The international business environment;
      • Chapter - 03: Global business strategy;
      • Chapter - 04: International marketing strategy;
      • Chapter - 05: Finance and accounting;
      • Chapter - 06: Managing the international organization;
      • Chapter - 07: Human resource management;
      • Chapter - 08: Selecting and maintaining global strategic partners;
      • Chapter - 09: Ethics and social responsibility in the global marketplace;
      • Chapter - 10: Entrepreneurship;
      • Chapter - 11: Preparing the international business growth plan budget;

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