Description

Book Synopsis
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UK

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Introduction to international business and supply chain management;
    • Chapter - 02: The international business environment;
    • Chapter - 03: Global business strategy;
    • Chapter - 04: International marketing strategy;
    • Chapter - 05: Finance and accounting;
    • Chapter - 06: Managing the international organization;
    • Chapter - 07: Human resource management;
    • Chapter - 08: Selecting and maintaining global strategic partners;
    • Chapter - 09: Ethics and social responsibility in the global marketplace;
    • Chapter - 10: Entrepreneurship;
    • Chapter - 11: Preparing the international business growth plan budget;

The 30 Day MBA in International Business

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    A Hardback by Colin Barrow

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    RRP £55.00 – you save £11.00 (20%)

    Order before 4pm on Tuesday for delivery by Thu 19 Nov 2026.

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 3 May 2023
      ISBN-13 9781398610989
      978-1398610989
      ISBN-10 1398610984
      Also in:
      Purchasing and supply management

      Description

      Book Synopsis
      Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UK

      Table of Contents
        • Chapter - 00: Introduction;
        • Chapter - 01: Introduction to international business and supply chain management;
        • Chapter - 02: The international business environment;
        • Chapter - 03: Global business strategy;
        • Chapter - 04: International marketing strategy;
        • Chapter - 05: Finance and accounting;
        • Chapter - 06: Managing the international organization;
        • Chapter - 07: Human resource management;
        • Chapter - 08: Selecting and maintaining global strategic partners;
        • Chapter - 09: Ethics and social responsibility in the global marketplace;
        • Chapter - 10: Entrepreneurship;
        • Chapter - 11: Preparing the international business growth plan budget;

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