Description

Book Synopsis
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Introduction to marketing;
    • Chapter - 02: Buyer behaviour;
    • Chapter - 03: Marketing strategy;
    • Chapter - 04: Products and services;
    • Chapter - 05: Advertising and promotion;
    • Chapter - 06: Place and distribution;
    • Chapter - 07: Pricing;
    • Chapter - 08: People: managing the marketing organization;
    • Chapter - 09: Maths for marketing;
    • Chapter - 10: Marketing and the law;
    • Chapter - 11: Marketing plans and budgets;

The 30 Day MBA in Marketing

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Order before 4pm today for delivery by Mon 12 Jan 2026.

A Paperback / softback by Colin Barrow

2 in stock


    View other formats and editions of The 30 Day MBA in Marketing by Colin Barrow

    Publisher: Kogan Page Ltd
    Publication Date: 03/05/2023
    ISBN13: 9781398611009, 978-1398611009
    ISBN10: 139861100X
    Also in:
    Business strategy Sales and marketing Advice on careers and achieving success

    Description

    Book Synopsis
    Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

    Table of Contents
      • Chapter - 00: Introduction;
      • Chapter - 01: Introduction to marketing;
      • Chapter - 02: Buyer behaviour;
      • Chapter - 03: Marketing strategy;
      • Chapter - 04: Products and services;
      • Chapter - 05: Advertising and promotion;
      • Chapter - 06: Place and distribution;
      • Chapter - 07: Pricing;
      • Chapter - 08: People: managing the marketing organization;
      • Chapter - 09: Maths for marketing;
      • Chapter - 10: Marketing and the law;
      • Chapter - 11: Marketing plans and budgets;

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