Description

Book Synopsis
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Introduction to marketing;
    • Chapter - 02: Buyer behaviour;
    • Chapter - 03: Marketing strategy;
    • Chapter - 04: Products and services;
    • Chapter - 05: Advertising and promotion;
    • Chapter - 06: Place and distribution;
    • Chapter - 07: Pricing;
    • Chapter - 08: People: managing the marketing organization;
    • Chapter - 09: Maths for marketing;
    • Chapter - 10: Marketing and the law;
    • Chapter - 11: Marketing plans and budgets;

The 30 Day MBA in Marketing

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    RRP £16.99 – you save £1.70 (10%)

    Order before 4pm today for delivery by Sat 20 Jun 2026.

    A Paperback / softback by Colin Barrow

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      Publisher: Kogan Page Ltd
      Publication Date: 03/05/2023
      ISBN13: 9781398611009, 978-1398611009
      ISBN10: 139861100X
      Also in:
      Business, Finance & Law Business strategy Sales and marketing Health & Wellbeing Advice on careers and achieving success

      Description

      Book Synopsis
      Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

      Table of Contents
        • Chapter - 00: Introduction;
        • Chapter - 01: Introduction to marketing;
        • Chapter - 02: Buyer behaviour;
        • Chapter - 03: Marketing strategy;
        • Chapter - 04: Products and services;
        • Chapter - 05: Advertising and promotion;
        • Chapter - 06: Place and distribution;
        • Chapter - 07: Pricing;
        • Chapter - 08: People: managing the marketing organization;
        • Chapter - 09: Maths for marketing;
        • Chapter - 10: Marketing and the law;
        • Chapter - 11: Marketing plans and budgets;

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