Description
Book SynopsisRichard Nugent is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. He specializes in helping executive leaders and teams grow and change their strategic direction. His high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.
Trade Review"Richard Nugent has ripped up the rulebook, dispelled the myths and shared his winning formula of what it takes to be truly successful. This is the book that will make your business better." -- Michael Heppell, keynote speaker and author
"A practical set of tools that anyone can use from a departmental level, divisional level and all the way up to corporate. A strategic gamechanger for consumer facing industries." -- George Paige, Global Head of Brand and Creative, Etihad Airways
"A brilliant resource, punctuated with insightful interviews. This book is full of immediately actionable ideas all contained within a practical framework." -- Davey Barrett, Director of Creative and Intellectual Property, Mattel Adventure Park
Table of Contents
- Chapter - 00: Introduction: becoming part of the 5% club;
- Chapter - 01: Busting business myths;
- Chapter - 02: The three key components of the aligned framework;
- Chapter - 03: How to gain the alignment advantage;
- Chapter - 04: The strategic starting point;
- Chapter - 05: How to build an aligned strategy;
- Chapter - 06: The truths and half-truths about culture;
- Chapter - 07: Crossing the cultural chasms;
- Chapter - 08: Aligned performance management;
- Chapter - 09: What is the x and why?;
- Chapter - 10: Aligned teams;
- Chapter - 11: Aligned communication;
- Chapter - 12: Living an aligned life;
