Description
Book SynopsisColin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he
has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, East Asia and throughout Europe. He is also the author of
The Business Plan Workbook and
Financial Management for the Small Business (both published by Kogan Page). He is based in Cornwall, UK.
Table of Contents
- Section - 00: Introduction
- Section - 01: Accounting
- Section - 02: Finance
- Section - 03: Marketing
- Section - 04: Organizational behaviour
- Section - 05: Business history
- Section - 06: Business law
- Section - 07: Economics
- Section - 08: Entrepreneurship
- Section - 09: Ethics and social responsibility
- Section - 10: Operations management
- Section - 11: Quantitative and qualitative research and analysis
- Section - 12: Strategy
