Business studies: general Books

672 products


  • Mastering Uncertainty

    Cornerstone Mastering Uncertainty

    1 in stock

    Book Synopsis''Mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world.'' Keith FerrazziWhat separates the world''s most successful entrepreneurs and business tycoons from the rest? It''s not their superhuman intelligence. It''s something more fundamental: they understand how to turn uncertainty to their advantage.We all know that the future is inherently unknowable, and yet we behave and plan as though it is. Once we truly understand the nature of uncertainty, though, we can take practical steps to make the most of the opportunities that come our way. In Mastering Uncertainty award-winning author Matt Watkinson and investor and entrepreneur Csaba Konkoly offer a masterclass on the workings of luck and probability. They show how to calculate when to make big bets and when to pull back. And they offer supremely practical advice on how we can improve our odds, whether through maximising our networks, l

    1 in stock

    £10.44

  • Economics: A Complete Guide for Business

    London Publishing Partnership Economics: A Complete Guide for Business

    2 in stock

    Book SynopsisFirst published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics in a business setting. Professor Anthony J. Evans, one of Europe’s leading Managerial Economics instructors, brings the content that works in his classrooms to an even wider audience. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your go-to guide. In this revised and updated edition, you will be led through the building blocks of economic theory and how they relate to the real world. You will see how thinking like an economist can improve your decision making, and how markets can be used to generate value within organizations and in society at large. The book incorporates the main principles of both micro and macroeconomics and takes a broad and diverse approach. In it you will encounter the most interesting economists and understand their contributions in a historical context. The practical format is perfect for professionals and students who want to gain an applied perspective on today’s most pressing issues.Trade Review“This book is an engaging, clear, comprehensive course in economics that will give managers the key insights used every day by professional economists. For the average layperson interested in economics, this book is important. For the manager who wants their firm to thrive in an uncertain world, this book is essential. This is the best book on managerial economics I have ever read.” SAM BOWMAN, Director of Competition Policy, International Centre for Law and Economics; “The perfect way for busy people to understand how markets function, how they can be used to help managerial decision making, and how economic policy impacts corporate performance. Evans provides an excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended.” ALLISTER HEATH, Editor, The Sunday Telegraph

    2 in stock

    £18.99

  • Little Red Book of Reading and Listening Skills

    Rupa Publications India Pvt Ltd. Little Red Book of Reading and Listening Skills

    1 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    1 in stock

    £10.24

  • Bring Your Human to Work 10 Surefire Ways to

    McGraw-Hill Education Bring Your Human to Work 10 Surefire Ways to

    2 in stock

    Book SynopsisWALL STREET JOURNAL BESTSELLERThe secret to business success? Get REAL and be HUMAN!As human beings, we are built to connect and form relationships. So, it should be no surprise that relationships must also translate into the workplace, where we spend most of our time! Companies that recognize this will retain the most productive, creative, and loyal employees, and invariably seize the competitive edge. The most successful leaders are those who actively form quality relationships with their employees, who honor fundamental human qualitiesâauthenticity, openness, and basic politenessâand apply them day in and day out. Paying attention and genuinely caring about the effects people have on one another other is key to developing a winning culture where people perform at the top of their game and want to work.As a workplace strategist and business coach, Erica Keswin has spent over 20 years working with top business Table of ContentsIntroduction: Getting Started on This Human BusinessChapter One: Be Real: Speak in a Human VoiceChapter Two: Play the Long Game: True Sustainability Is a State of MindChapter Three: The Sweet Spot: Finding That Special Something Between Tech and ConnectChapter Four: Mind Your Meetings: Honoring Relationships with Purpose, Presence, and ProtocolsChapter Five: Well-Being at Work: Finding the Human Side of WellnessChapter Six: Give Back: You've Got Nothing to Lose, Only Inspired Employees to GainChapter Seven: Disconnect to Reconnect: Where There's a Will, There's a WayChapter Eight: Space Matters: Curating Connection Starts with the Water CoolerChapter Nine: Take Professional Development Personally: Empower Employees to Be Their Best SelvesChapter Ten: Say Thank You: It's a Human Thing to DoAcknowledgmentsNotesIndex

    2 in stock

    £17.99

  • Basics of Organizing

    New Era Publications International APS Basics of Organizing

    3 in stock

    Book SynopsisAnybody recognizes that if things were better organized people would be better off. We have all had experiences with bureaucratic red tape, impersonal government agencies or careless commercial enterprises. The problem of poor organization is serious and costs trillions in waste, inefficiency and lowered productivity. On a more individual level, organization is a key-and often missing-factor in personal success. It is also a necessity for a flourishing family. Attainment of one's goals, no matter how small or how large, requires a knowledge of organization. How do you most efficiently and productively manage your time, your activities and your resources? How do you minimize distractions? And how do you align your strengths in order to accomplish your purposes? L. Ron Hubbard recognized that Man was as lacking in understanding of how to organize his activities as he was about his true spiritual nature. And a sizable portion of his research was devoted to clarify the subject of organization, a task he fully accomplished. This course contains only some of the most basic principles of the organizing technology he developed, but these fundamentals are, by themselves, enough to greatly enhance the activity of any endeavor, whether that of a group or an individual. Chaos and confusion are not natural conditions of life. They only exist when natural laws are not understood and followed. Here are some of the natural laws of organization and organizing.

    3 in stock

    £6.22

  • The 30 Day MBA

    Kogan Page Ltd The 30 Day MBA

    1 in stock

    Book SynopsisColin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, East Asia and throughout Europe. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page). He is based in Cornwall, UK.Table of Contents Section - 00: Introduction Section - 01: Accounting Section - 02: Finance Section - 03: Marketing Section - 04: Organizational behaviour Section - 05: Business history Section - 06: Business law Section - 07: Economics Section - 08: Entrepreneurship Section - 09: Ethics and social responsibility Section - 10: Operations management Section - 11: Quantitative and qualitative research and analysis Section - 12: Strategy

    1 in stock

    £14.24

  • National 5 Business Management Revision Guide

    HarperCollins Publishers National 5 Business Management Revision Guide

    Book SynopsisExam Board: SQALevel: National 5Subject: Business ManagementFirst Teaching: 2017, First Exam: 2018National 5 Business Management Revision Guide provides easy-to-use and value-for-money revision for all abilities and learning styles, including guidance on the National 5 course and assessments structure.Colourful double-page spreads aid both comprehensive and revision planningTopics are broken down into small, easily managed sections, complemented with lots of diagrams and illustrations to aid retentionQuick Tests and Top Tips help keep students focused on the exam's precise demandsRevision checklists help students to manage and track their progress in the lead up to the examA glossary presents all of the key terms and definitions essential for the examFormerly known as Leckie Success Guides the number one revision brand in Scotland.

    £10.79

  • Oxford University Press Marketing

    1 in stock

    Book SynopsisHow does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few ofTrade ReviewA refreshing take on marketing 101 theory. It has an excellent range of global examples, which is helpful in broadening student understanding and engagement. The text has useful critical discussion elements and, importantly, makes the effort to explain how key theories work in practice. * Dr Helen Millward, Keele University *The go-to book for those new to marketing and the one that links theory to practice. * Mr Marcus Thompson, University of Aberdeen *I highly recommend this book for undergraduate students. This book has incorporated marketing theories throughout the chapters and discusses marketing opportunities, strategies, practices, challenges, risks, and constraints by providing contemporary examples from real-world businesses. * Professor Elham Rahbar, Niels Brock Copenhagen Business College *Contemporary and practical without missing theoretical aspects, this book is written in a student-friendly style with the inclusion of appealing cases. * Mr Chris Liasidis, University of York, Europe Campus *An engaging read that bridges the gap between theory and practice. 21st century students will find this book appeals to their senses! * Dr Tim Stone, University of Aberdeen *This revised edition provides a comprehensive, yet easily accessible, introduction to marketing for undergraduate and postgraduate students. Content is topical with current application, which reflects the changing business world. * Mr David Lane, Leeds Beckett University *This book provides a good overview of the core marketing concepts. It has many up-to-date examples and nice marketing insights and cases. * Dr Nina Belei, Radboud University *Table of ContentsPart One: Core Principles, Context and Customers 1: Marketing principles and practice 2: The marketing environment 3: Consumer buying behaviour 4: Business to business marketing 5: Services and relationship marketing Part Two: Marketing Strategy 6: Marketing strategy 7: Marketing research and analytics 8: Market segmentation and positioning 9: International marketing development 10: Branding decisions Part Three: Marketing Tactics 11: Product: new proposition development and innovation 12: Place: channels, supply chains, and retailing 13: Price and customer value 14: Promotion I: principles of marketing communications 15: Promotion II: configuring the marketing communications mix 16: Digital and social media marketing Part Four: Marketing and Society 17: Not-for-profit and social marketing 18: Marketing, society, sustainability and ethics

    1 in stock

    £58.89

  • International A2 Level Business for Oxford

    Oxford University Press International A2 Level Business for Oxford

    1 in stock

    Book SynopsisCovering contemporary topics and issues such as globalisation, digital technology and business ethics, this is the only textbook that fully supports the OxfordAQA International A2 Level Business specification (9625), for first teaching from September 2019. The thematic structure enables students to build on the skills and knowledge gained in previous study, preparing them for their next steps in employment or higher level education, whilst international, real-life case studies enhance students'' understanding of current business practice. Furthermore, this book offers exam preparation support across a range of assessment styles, building the skills required to evaluate business behaviour and to examine and interpret the quantitative and qualitative data relevant to business decision making.

    1 in stock

    £30.99

  • Consumer Behaviour

    Oxford University Press Consumer Behaviour

    1 in stock

    Book SynopsisA concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.Trade ReviewConsumer Behaviour is up to date and full of relevant cases from a global, regional and national perspective with good consideration for the wider macro environment's impact on contemporary consumer behaviour. The later chapters on digital consumers and sustainability are increasingly relevant to the current generation of students. * Jennie White, University of Chicester *This text provides everything you need to know to understand the basics of consumer behaviour. Consumer Behaviour is an accessible, neatly-packaged, contemporary text that bridges the gap between theory and practice. * Dr Ashleigh Logan-McFarlane, Edinburgh Napier University *This text is academic yet current, relevant and easy to read. This is precisely why I want to use it for undergraduate students who haven't got much practice experience but need to learn how consumer behaviour concepts actually work in practice. This book does just that. * Dr Arie Barendregt RM MBA, Erasmus University Rotterdam *Consumer Behaviour is contemporary, relevant and presents fresh approaches to issues relating to consumer behaviour in the 21st Century. Important contributions are provided to highlight the role that digital plays in consumption practices in a post-Covid world; and how cultural, sociological, psychological and technological aspects frame our daily consumer behaviour. The link between conceptual academic frameworks and leading-edge research practice is blended neatly with real-world case study examples and practice-based marketing principles to great effect. Strong use of diverse and global marketing examples to illustrate and underpin consumer behaviour principles are combined with student-related review, reflection and discussion topics, which ensures it is a practical text for use in-class. Practitioner input also gives the book a relevant up-to-date perspective on the main themes emerging in consumer behaviour studies. * Mr. Simon Wragg, University of Northampton *Consumer Behaviour is a comprehensive textbook written in an accessible language with good and frequent examples. The questions for students and new, 'Think Critically' sections motivate students to put the knowledge into the context of their own lives and consider the ethical consequences of consumption / marketing. * Prof. Thyra Uth Thomsen, Copenhagen Business School *Consumer Behaviour is an informative, theory-driven textbook that helps to bring the subject to life. * Dr Chris Raddats, University of Liverpool *I have always described this text as a great introduction to consumer behaviour. I like its simplicity and application of theory to real world case studies and examples. * Carianne Wallace, Aston University *Consumer Behaviour is an informative yet engaging text that showcases theory applied to practice. * Mr. Thomas McAlinden, University of Strathclyde *Consumer Behaviour is a must-have for students studying consumer behavior. * Dr Letizia Alvino, Nyenrode Business University *Table of ContentsPart 1: Introduction to Consumer Behaviour 1: A context for understanding consumer behaviour Part 2: Micro-View of Consumption 2: Decision making 3: Learning 4: Perception 5: Attitudes 6: Personality Part 3: Macro-View of Consumption 7: Groups 8: Culture 9: Patterns of buyer behaviour Part 4: Where Do We Go Next? 10: Digital 11: Sustainable 12: Future trends

    1 in stock

    £48.99

  • The Sport and Fitness Sector An Introduction

    Taylor & Francis Ltd The Sport and Fitness Sector An Introduction

    1 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    1 in stock

    £115.00

  • How Do You Fight a HorseSized Duck

    Oneworld Publications How Do You Fight a HorseSized Duck

    2 in stock

    Book SynopsisHow to tackle the toughest interview questions Facebook, Amazon, Apple, Netflix and Google haveto offer and other perplexing problems to puzzle any mind!Trade Review‘An entertaining book we can all enjoy… highly informative and amusing.’ -- Daily Mail‘Full of valuable insight on effectively navigating the interviewing process, this is a must-read for those looking to nail their next interview.’ * Publishers Weekly *‘Thought-provoking… Clearly, Poundstone isn’t talking about fighting ducks at all, although you’ll have plenty of fun deconstructing the analogy with logical analysis.’ * E&T Magazine *‘[An] entertaining headscratcher.’ -- Choice

    2 in stock

    £9.49

  • Short Introduction to Strategic Management

    Cambridge University Press Short Introduction to Strategic Management

    15 in stock

    Book SynopsisThe Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.Trade Review'The Short Introduction to Strategic Management gives a solid grounding in the strategy field and updates corporate decision makers on how to deal with contemporary challenges in turbulent business environments. This book makes a valuable contribution to the management literature.' Richard A. Bettis, Ellison Distinguished Professor of Strategy and Entrepreneurship, University of North Carolina, Chapel Hill'Andersen provides a whistle stop tour of strategy, more useful to the partially knowledgeable than the complete beginner. The text is readable and authoritative. With more than 300 references, little is left out. A valuable addition to your bookshelf.' Andrew Campbell, Ashridge Strategic Management Centre'This book gives a comprehensive overview of the difficulties and options in defining and implementing successful and resilient business strategies. Organizations differ and conditions change, so there is no one-size-fits-all approach as demonstrated in the book. Yet, it provides strong guidelines as to where to 'look' for relevant solutions and approaches.' Hans Læssøe, The LEGO Group'The integrative strategy approach where autonomous entrepreneurial initiatives interact with central strategy making processes to form a dynamic system is interesting … it provides a useful framework for thinking about how to set up a responsive organization.' Robert A. Burgelman, Edmund W. Littlefield Professor of Management, Stanford UniversityTable of ContentsPreface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index.

    15 in stock

    £32.42

  • The Global Business Environment

    Bloomsbury Publishing PLC The Global Business Environment

    1 in stock

    Book SynopsisTable of ContentsIntroduction Part One: Business in the Global Environment Chapter 1: The Business Enterprise in Focus Chapter 2: Globalization: Time for reassessment Part Two: Dimensions of the Business Environment Chapter 3: Culture and Societies: Identities matter Chapter 4: The Global Economic Environment: How sustainable are national economies Chapter 5: The Political Environment: Democracy under threat Chapter 6: The Legal Environment: International law gains strength Part Three: Drivers of International Business Chapter 7: International Trade: A time for uncertainties Chapter 8: Global Finance and Market Volatility Chapter 9: Technology and Innovation: Creating sustainable solutions? Part Four: Global Challenges and Sustainability Chapter 10: Ecology and Climate Change: The clock is ticking Chapter 11: Ethics and Social Responsibility: What is the outlook for stakeholders? Chapter 12: Worldwide Pandemic: All in it together? Chapter 13: Sustainability in the Balance: the prospects

    1 in stock

    £50.39

  • Cambridge International ASA Level Business Study

    Hodder Education Cambridge International ASA Level Business Study

    4 in stock

    Book SynopsisKick-start your revision with this thorough blend of content guidance and skills support formulated to cover all your needs as you approach assessment. Stretch yourself to achieve the highest grades, with structured syllabus coverage, varied exam-style questions and annotated sample answers, to help you to build the essential skill set for exam success. - Benefit from expert advice and tips on skills and knowledge from experienced subject authors - Effectively manage your revision with a brand-new introduction that clearly outlines what is expected from you in the exam - Keep track of your own progress with a handy revision planner - Use the new glossary-index section to identify and address gaps in knowledge - Consolidate and apply your understanding of key content and skills with short ''Test yourself'' and exam-style questions

    4 in stock

    £27.96

  • ChatGPT for Business

    Barcharts, Inc ChatGPT for Business

    Book Synopsis

    £10.63

  • Blockchain

    Simon & Schuster Ltd Blockchain

    Book SynopsisThe perfect book for everybody who's either never heard of Blockchain or simply wants to know more about the technology which is about to transform the world we live in for the better.  What is blockchain? Why does everyone from tech experts to business moguls to philanthropists believe it is a paradigm-shifting technology, bound to revolutionize society as significantly as the internet? Indeed, why is blockchain touted as The Next Everything? In this deft, fascinating, and easy-to-digest introduction to one of the most important innovations of recent times, Stephen P. Williams answers these questions, revealing how cryptocurrencies like bitcoin are just one example among dozens of transformative applications that this relatively new technology makes possible. He interprets the complexity into digestible anecdotes, metaphors, and straightforward descriptions for readers who don’t know tech, and explains all of blockchain&rs

    £16.00

  • Edexcel Alevel Business Student Guide Theme 3

    Hodder Education Edexcel Alevel Business Student Guide Theme 3

    4 in stock

    Book SynopsisExam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of business objectives and strategy, growth and managing change. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce their learning with bullet-list summaries at the end of each section

    4 in stock

    £14.60

  • CCEA AS Unit 1 Business Studies Student Guide 1:

    Hodder Education CCEA AS Unit 1 Business Studies Student Guide 1:

    1 in stock

    Book SynopsisReinforce your understanding of CCEA AS Unit 1: Introduction to Business and improve your exam technique for the CCEA Business AS Unit 1 assessment.Packed full of clear topic summaries, knowledge check questions and sample exam-style questions and answers with commentaries, this guide will help you aim for and achieve the highest grades. This Student Guide will help you to:- Identify key content for the exams with our concise coverage of topics- Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce your learning with bullet-list summaries at the end of each section- Test your knowledge with rapid-fire knowledge check questions and answers- Find out what examiners are looking for with our Questions & Answers section

    1 in stock

    £14.10

  • Aiming High: Masayoshi Son, SoftBank, and

    Hodder & Stoughton Aiming High: Masayoshi Son, SoftBank, and

    3 in stock

    Book Synopsis'I have no intention of making small bets' - Masayoshi SonIn order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son.__________There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination, and nerve.Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, Slack, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo!He has an audacious vision for the future and one that is unmatched in the tech industry. Aiming High provides insight into this charismatic and visionary leader.Originally published in Japan, this book charts Son's rise from a Korean immigrant who dropped out of high school to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank and it's visionary and charismatic CEO is shaping the future of tech.__________

    3 in stock

    £10.44

  • The Case Study Handbook, Revised Edition: A

    Harvard Business Review Press The Case Study Handbook, Revised Edition: A

    5 in stock

    Book SynopsisThe guide all MBAs and exec ed students need.If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

    5 in stock

    £19.80

  • Tour Operators and Operations: Development,

    CABI Publishing Tour Operators and Operations: Development,

    Book SynopsisWith a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.Table of Contents1: Introduction 2: The Package Holiday and the Rise of the Tour Operator 3: The Operating Environment 4: Product Development 5: Small and Medium-sized Tour Operators 6: Customer Service 7: Financial Planning: Pricing the Package 8: Tour Operators and Key Travel Regulations 9: Distribution (Place) 10: Marketing 11: Human Resources and Managing the Workforce 12: Crisis Management 13: Challenges and Issues: A Look Ahead

    £30.40

  • An Analysis of Theodore Levitt's Marketing Myopia

    Macat International Limited An Analysis of Theodore Levitt's Marketing Myopia

    1 in stock

    Book SynopsisTheodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures?His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren’t selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.Table of ContentsWays in to the Text Who is Theodore Levitt? What does Marketing Myopia Say? Why does Marketing Myopia Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited

    1 in stock

    £8.58

  • The JobReady Guide

    Kogan Page Ltd The JobReady Guide

    1 in stock

    Book SynopsisAnastasia de Waal is director of I Can Be, a charity focused on breaking down barriers to opportunity for disadvantaged children and young people. Before setting up I Can Be, she was Deputy Director of think tank Civitas and Director of the Family and Education Unit. A qualified primary school teacher and a Trustee of national parenting support charity Family Lives, Anastasia de Waal has written a number of publications on education and family issues.Table of Contents Chapter - 00: Introduction; Section - ONE: Setting yourself up for success; Chapter - 01: CV building; Chapter - 02: Career planning; Chapter - 03: Work experience and internships; Chapter - 04: Further study; Section - TWO: Developing job-ready skills; Chapter - 05: Leadership and teamwork; Chapter - 06: Communication skills; Chapter - 07: Problem-solving; Chapter - 08: Industry knowledge; Section - THREE: Looking for a job; Chapter - 09: Systematic job hunting; Chapter - 10: Understanding what employers want; Chapter - 11: Social media, personal branding and self-promotion; Chapter - 12: Networking; Chapter - 13: Budgeting and money skills; Section - FOUR: Applying for a job; Chapter - 14: Creating a winning CV; Chapter - 15: Covering letters and application forms; Chapter - 16: Interviews; Chapter - 17: Assessment centres; Chapter - 18: Giving presentations; Chapter - 19: Getting an offer; Section - FIVE: Starting a job; Chapter - 20: Planning and preparation; Chapter - 21: Twenty questions about your first day answered; Chapter - 22: Making a good impression and building positive relationships; Chapter - 23: Planning your next move; Chapter - 24: Index

    1 in stock

    £18.99

  • Pearson Edexcel ALevel Business Workbook 1

    Hodder Education Pearson Edexcel ALevel Business Workbook 1

    3 in stock

    Book SynopsisSupport and encourage students in their study of Pearson Edexcel A level Business with these write-in Workbooks. These Workbooks help students practise their skills and improve their subject knowledge both inside and outside the classroom. - Develop and consolidate understanding using practice questions targeting each Assessment Objective including calculations and worked examples - Build key skills and practise the different question types - Support assessment preparation using exam-style questions on every topic - Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention - Answers provided online

    3 in stock

    £12.62

  • Edexcel ASAlevel Year 1 Business Student Guide

    Hodder Education Edexcel ASAlevel Year 1 Business Student Guide

    1 in stock

    Book SynopsisExam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of markets and market needs, marketing strategy and managing people.The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce their learning with bullet-list summaries at the end of each section

    1 in stock

    £14.60

  • Cents and Sensibility

    Princeton University Press Cents and Sensibility

    1 in stock

    Book SynopsisTrade Review"This is a bracing, original work." —Roger Lowenstein, Washington Post "An eloquent defense of the humanities against fanatical advocates for STEM." —Deidre McCloskey, Wall Street Journal "An insightful and compelling argument. Morton and Schapiro succeed in finding new ways of thinking about big issues as well as new ways to read classic novels. . . . There’s immense joy to be found throughout this work on thinking with creativity and passion." —Publishers Weekly

    1 in stock

    £17.09

  • Knowledge Towns

    Johns Hopkins University Press Knowledge Towns

    1 in stock

    Book Synopsis

    1 in stock

    £26.10

  • Our Least Important Asset

    Oxford University Press Inc Our Least Important Asset

    1 in stock

    Book SynopsisA comprehensive and insightful look at the modern workplace and how employees are managed, where the new approach is driven by the quirks of financial accounting to the detriment of employees and the long-term success of the organization. Real wages have stagnated or declined for most workers, job insecurity has increased, and retirement income is uncertain. Hours of work for white collar employees have increased steadily, opportunities for advancement have withered, and evidence of the negative effects of workplace stress on health continues to accumulate. Why have jobs gotten so much worse? As Peter Cappelli argues, these issues are not a result of companies trying to be cost effective. They stem from the logic of financial accounting--the arbiter for determining whether a company is maximizing shareholder value--and its fundamental flaws in dealing with human capital. Financial accounting views employee costs as fixed costs that cannot be reduced and fails to account for the costs oTrade Review...a timely study that connects present-day labor shortages to the dehumanizing irrationality of the modern workplace. * Publishers Weekly *How and why are corporate jobs getting worse and worse over time? Peter Cappelli's latest book answers both these questions: corporations are pushed by accounting demands to squeeze employment costs and to rely on contractors and outsourcing to keep these costs off their books-even at the expense of HR practices supported by decades of research and experience. Our Least Important Asset is an arresting take on the source of our current employment malaise. * Jerry Davis, University of Michigan *Human capital expert Peter Cappelli has written an important new book addressing the fundamental question of why policies that value and build human capital are not only rare in practice but increasingly implemented. His insightful answer: financial accounting measures lead to a lose-lose situation in which companies and their employees suffer. Just as the ESG movement has broadened reporting, so the answer to improved productivity and employee wellbeing must begin in changes in accounting measures. * Jeffrey Pfeffer, Stanford Graduate School of Business *Peter Cappelli, one of the leading scholars of workforce management, offers a compelling explanation of the decline of human resource practices like careful hiring and performance evaluation and investment in training. Corporate fixation with shareholder value maximization operationalized through financial accounting practices has turned employees from a perceived asset to a liability. Cappelli's probing analysis shows that the popular bromide of convincing corporate leaders 'to do well by doing good' is not sufficient to stem the erosion of work. That makes Our Least Important Asset a must read for those who care about the future of work and workers. * David Weil, Brandeis University *A thought-provoking and important study for managers or faculty and students in business and management programs. * Library Journal *Cappelli's book is based on decades of research and experience in human resource management. He draws on a wealth of empirical evidence and case studies to illustrate his points. Cappelli's book is based on decades of research and experience in human resource management. He draws on a wealth of empirical evidence and case studies to illustrate his points. Highly recommended. All readership levels. * Choice *Table of ContentsPreface Introduction: The New Model and How We Got Here 1. Employment Practices Are Choices 2. Beyond Financial Accounting: What Drives Leaders 3. Hiring 4. The Rise of a New Industry and the Liquid Workforce 5. How Work Gets Done 6. The Impact on Employees Final Thoughts Notes Index

    1 in stock

    £22.99

  • International Business

    Oxford University Press International Business

    1 in stock

    Book SynopsisNow in its second edition, and in collaboration with their contributing authors, world renowned academics Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of experience and expertise to present a truly global text on international business.The Global Factory framework, developed by Peter J. Buckley, forms an overarching, coherent and accessible model for understanding how businesses operate globally. Synthesising perspectives from economics, social anthropology, political economy, and management, International Business also provides a multitude of examples, case studies and insights from across the globe that link theory to management practices - all to equip you for the challenges faced in the business world today. Engaging examples include internationally-recognised companies such as Nike, Ben & Jerry''s, TikTok and Maersk, as well as organizations from emerging markets such as Saudi Arabia, Brazil and Turkey.Opening cases discuss real challenges facedTrade ReviewThis is probably the best available text in International Business. * Dr Declan Bannon, University of Aberdeen, Qatar Campus *Rich. Complete. Thorough. * Ivan Rodriguez Hernandez, University of the West of England Bristol *This is an essential core text from internationally recognized experts in the field. * Dr Trevor Morrow, University of Aberdeen *International Business is engaging, up-to-date and practical yet grounded in theory, with a global outlook. * Dr Carmen Stoian, University of Kent *An effective textbook that covers a wide range of relevant International Business topics using current examples. * Jacopo Canello, University of Groningen *This is an up-to-date textbook for students who are looking to further their understanding of International Business through theory-based, case applied learning materials. * Young-Chan Kim, University of Greenwich *Table of ContentsPart One: Context and Rationale 1: Introduction to international business 2: Theories of the international firm 3: International business in context 4: International trade theory and the firm Part Two: The External Environment 5: The institutional dimension 6: The political dimension 7: The societal dimension 8: The economic dimension Part Three: Managing the Global Factory 9: Foreign operations modes 10: Corporate social responsibility 11: Marketing strategies 12: International production and logistics strategies 13: Global innovation management 14: Financial management strategies 15: Human resources management strategies 16: Cross-cultural management strategies 17: Formulating the strategic response 18: Implementing the strategic response 19: Conclusions

    1 in stock

    £58.89

  • Oxford University Press Corporate Finance for Business

    Out of stock

    Book SynopsisThis is a pedagogically innovative and interactive corporate finance textbook which, as well as offering an in-depth examination of the key areas of the corporate finance syllabus, incorporates interesting, topical examples and cases, bringing real life to bear on the concepts presented, and creating a lively, engaging learning tool.Table of Contents1. The Nature of Finance ; 2. Investment Appraisal ; 3. Financial Markets ; 4. Valuation ; 5. Risk and the Financial Environment ; 6. Risk and the International Environment ; 7. Capital Budgeting ; 8. Capital Structure ; 9. Dividend Policy ; 10. Working Capital Management ; 11. Mergers and Acquisitions ; 12. Interest and Future Values

    Out of stock

    £999.99

  • Banking

    Oxford University Press Banking

    3 in stock

    Book SynopsisBanks are of central importance for economic growth, the allocation of capital, competitiveness, and financial stability. Propelled by technological advances in financial analysis and financial deregulation, the banking industry''s investment played a key role in enhancing national economic growth in the early 21st century. The global financial crisis in 2007 revealed the banking world''s feet of clay.Since 2007, the turmoil in the global financial system has prompted a fundamental reappraisal of the scale, scope, governance, performance, safety and soundness of banks and other financial institutions. In this Very Short Introduction John Goddard and John Wilson explore the world of banking, describing the role of central banks in national and global economies, and analysing the increasing supervision and regulation imposed on the banking industry. Looking to the future, the authors consider proposals for reform of the banking industry, and the prospects of a resolution of the closely-related banking and sovereign debt crises.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Table of Contents1. What do banks do, and why do we need banks? ; 2. Types of bank and banking service ; 3. Sources of risk in traditional banking ; 4. Sources of risk in securitized banking ; 5. The central bank ; 6. Conduct of monetary policy ; 7. Regulation and supervision of the banking industry ; 8. Origins of the global financial crisis ; 9. The global financial crisis and policy responses ; 10. After the crisis: current policy and regulatory issues ; Further Reading ; Index

    3 in stock

    £9.49

  • Oxford University Press Work

    Out of stock

    Book SynopsisThe image of a job captures our imagination from an early age, usually prompted by the question ''What do you want to be when you grow up?''. Work -- paid, unpaid, voluntary, or obligatory -- is woven into the fabric of all human societies. For many of us, it becomes part of our identity. For others it is a tedious necessity. Living is problematic without paid work, and for many it is catastrophic. Steve Fineman tells the fascinating story of work - how we strive for security, reward, and often, meaning. Looking at how we classify ''work''; the cultural and social factors that influence the way we work; the ethics of certain types of work; and the factors that will affect the future of work, from globalization to technology, this Very Short Introduction considers work as a concept and as a practical experience, drawing upon ideas from psychology, sociology, management, and social history.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Trade ReviewSteve Fineman tells the fascinating story of work - how we strive for security, reward, and often, meaning This looks like yet another interesting addition to Oxford's fabulous VSI series * Grrlscientist, the guardian *This book is a great read and has made me think deeper into the values I associate with work and human value. * Arthur Zetes, tiredoframen.wordpress.com *Table of ContentsPreface ; 1. Why work? ; 2. A spectrum of jobs ; 3. Working a career ; 4. Men's work, women's work ; 5. Struggling, surviving, thriving ; 6. Emotion at work ; 7. Virtual work ; 8. Changes and transitions ; 9. Where does this leave work? A brief postscript ; References and further reading

    Out of stock

    £999.99

  • Later Prehistoric and RomanoBritish Burial and Settlement at HucclecoteGloucestershire

    Cotswold Archaeological Trust Ltd Later Prehistoric and RomanoBritish Burial and Settlement at HucclecoteGloucestershire

    1 in stock

    Book SynopsisThis title provides the results of archaeological excavations on Bronze Age cremations, a BronzeAge/Iron Age settlement, a Roman settlement and a cemetery close to Ermin Street.

    1 in stock

    £16.37

  • Wretched Refuse

    Cambridge University Press Wretched Refuse

    1 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    1 in stock

    £94.73

  • The Israeli Economy 19952017

    Cambridge University Press The Israeli Economy 19952017

    1 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    1 in stock

    £100.70

  • Cambridge University Press Contemporary Australian Business Law

    2 in stock

    Book SynopsisContemporary Australian Business Law is an authoritative text that makes key legal concepts accessible to business students, while maintaining academic rigour. This text introduces the fundamental legal topics encountered in business, including contracts, business structures, taxation, property and employment.Table of Contents1. The Australian legal system; 2. Civil liability and the tort of negligence; 3. Contracts: formation; 4. Contracts: validity; 5. Contracts: parties and terms; 6. Contracts: performance and remedies; 7. Competition and consumer law; 8. Employment law; 9. Sale of goods; 10. Personal property; 11. Secured transactions; 12. Insurance; 13. Business structures; 14. Corporations; 15. Business taxation law; 16. Business ethics; 17. Intellectual property; Glossary.

    2 in stock

    £85.02

  • Nothing Succeeds Like Failure

    Cornell University Press Nothing Succeeds Like Failure

    10 in stock

    Book SynopsisDo business schools actually make good on their promises of innovative, outside-the-box thinking to train business leaders who will put society ahead of money-making? Do they help society by making better business leaders? No, they don''t, Steven Conn asserts, and what''s more they never have. In throwing down a gauntlet on the business of business schools, Conn''s Nothing Succeeds Like Failure examines the frictions, conflicts, and contradictions at the heart of these enterprises and details the way business schools have failed to resolve them. Beginning with founding of the Wharton School in 1881, Conn measures these schools'' aspirations against their actual accomplishments and tells the full and disappointing history of missed opportunities, unmet aspirations, and educational mistakes. Conn then poses a set of crucial questions about the role and function of American business schools. The results aren''t pretty. Posing a set of crucial questions about the fuTrade ReviewConn's overall position on B-School failures is clear: few have done so using a historical lens so rich in anecdote. * Times Higher Education *Steven Conn is a respected historian, and Nothing Succeeds Like Failure deserves high praise. * Choice *An exceptionally informed, iconoclastic, and thought-provoking read throughout, Nothing Succeeds Like Failure is a unique and unreservedly recommended addition to both college and university library Business Education & Reference collections. * Midwest Book Review *Conn draws upon his scholarly skills to tell this story with a light touch. A lively choice for readers who are skeptical of the claims of business schools to train leaders with an ethical perspective. * Library Journal *Historian Steven Conn has produced a gleeful roast of the American business school. * History of Education Quarterly *Table of ContentsIntroduction: No Success Like Failure: Business Schools and American Higher Education 1. The World Before (and Shortly After) Wharton: Getting a Business Education in the Nineteenth Century 2. Teach the Children... What? Business Schools and Their Curricular Confusions 3. Dismal Science versus Applied Economics: The Unhappy Relationship between Business Schools and Economics Departments 4. It's a White Man's World: Women and African Americans in Business Schools 5. Good in a Crisis? How Business Schools Responded to Economic Downturns - or Didn't 6. Same as It Ever Was: How Business Schools Helped Create the New Gilded Age

    10 in stock

    £18.99

  • The Uberfication of the University

    University of Minnesota Press The Uberfication of the University

    1 in stock

    Book SynopsisEven after the 2008 financial crisis, neoliberalism has been able to advance its program of privatization and deregulation. The Uberfication of the University analyzes the emergence of the sharing economy—an economy that has little to do with sharing access to good and services and everything to do with selling this access—and the companies behind it: LinkedIn, Uber, and Airbnb. In this society, we all are encouraged to become microentrepreneurs of the self, acting as if we are our own precarious freelance enterprises at a time when we are being steadily deprived of employment rights, public services, and welfare support. The book considers the contemporary university, itself subject to such entrepreneurial practices, as one polemical site for the affirmative disruption of this model. Forerunners is a thought-in-process series of breakthrough digital works. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.

    1 in stock

    £10.64

  • Bankable Business Plans A successful

    Easton Studio Press Bankable Business Plans A successful

    Book SynopsisThe secrets behind creating compelling and successful business plans that are sure to attract financial backers and help business owners stay on track are revealed step-by-step in this invaluable guide. Containing clear, detailed explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, this crucial resource equips potential business owners with a wealth of knowledge on lending procedures.&This guide includes hundreds of useful ideas for developing, operating, marketing, and building a profitable business. Also included are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence and c

    £16.19

  • The Rainmaker Effect: Contradictions of the

    Organizational Dialogue Press The Rainmaker Effect: Contradictions of the

    1 in stock

    Book Synopsis

    1 in stock

    £11.39

  • Current Issues and Trends in Knowledge

    Business Science Reference Current Issues and Trends in Knowledge

    1 in stock

    Book SynopsisNo matter the industry, the development of information technologies has transformed how information is distributed and used to predict trends. Collecting and identifying the most vital information, however, requires constant management and manipulation.Current Issues and Trends in Knowledge Management, Discovery, and Transfer is an essential reference source that discusses crucial practices for collaborating and distributing work as well as validating accrued knowledge from real-time data. Featuring research on topics such as dynamic knowledge, management systems, and sharing behavior, this book is ideally designed for academics, researchers, librarians, managing professionals, and students seeking coverage on knowledge acquisition and implementation across systems.

    1 in stock

    £162.40

  • An Introduction to Economics: Concepts for

    CABI Publishing An Introduction to Economics: Concepts for

    1 in stock

    Book SynopsisUpdated and revised, this fifth edition incorporates recent developments in the environment in which agriculture operates. Issues that have gained prominence since the previous edition (2014) include climate change and agriculture's mitigating role, concern with animal welfare, the social contributions that agriculture makes, risks associated with globalization, and rising concern over sustainability. Important for UK and EU readers are the adjustments needed now that the UK is no longer a member of the European Union and the nature of the national policies developed to replace the EU's Common Agricultural Policy. Containing all the major economic principles with agriculture-specific examples, An Introduction to Economics, 5th Edition provides a rounded and up-to-date introduction to the subject. The inclusion of updated chapter-focused exercises, essay questions and suggestions for further reading make this textbook an invaluable learning tool. This book: Is updated to include new developments, such as Brexit, importance of climate change and animal welfare. Includes exercises and essay questions. Suggests further reading to supplement the text. This book is recommended for students of agriculture, economics and related sectors.Table of Contents1 : What is Economics? 2 : Explaining the Behaviour of Individuals: Theory of Consumer Choice 3 : Demand and Supply: the Price Mechanism in a Market Economy 4 : Markets and Competition 5 : Production Economics: Theory of the Firm 6 : Factors of Production and their Rewards: Theory of Distribution 7 : Market Failure: Some Problems of Using the Market to Allocate Resources 8 : Macroeconomics: the Workings of the Whole Economy 9 : International Trade 10: Government Policy for Agriculture and Rural Areas

    1 in stock

    £44.46

  • Nurturing Modalities of Inquiry in

    Emerald Publishing Limited Nurturing Modalities of Inquiry in

    Book SynopsisDespite the developing richness of the field of Entrepreneurship research, the output still suffers from a lack of methodological diversity. This edited collection stimulates discussion, shares practice and explores challenges around current and new approaches to inquiry - encompassing all aspects of entrepreneurship research, from its conception through to its execution and related issues such as education, training and learning. Advancing the way, we learn, think about and engage with various modalities of inquiry in Entrepreneurship research and practice, and its related subjects and areas of interest, the chapter authors draw inspiration from leading academics in the subject areas across the field. Their explorations centre around three critical points: the questioning of assumptions – who we are and what it is that we want to achieve; of what really makes sense – how we live and experience, our own and other voices and conversations; and of understanding our relationship with our social world and recognising its dynamic and emergent nature. Contemporary Issues in Entrepreneurship Research is an official book series of the Institute for Small Business and Entrepreneurship (ISBE). Each volume is designed around a specific theme of importance to the entrepreneurship and small business community with articles collectively exploring and developing theory and practice in the field.Table of ContentsChapter 1. Introduction: Learning to see NOTHING but seeking to gain EVERYTHING: Entrepreneurship Research as an artistic process of inquiry; David Higgins and Trudie Murray Chapter 2. A sneak peek into the process of writing entrepreneurship research; Piritta Parkkari Chapter 3. Data Congruence in What They Say, Do, and Feel: The Role of Researcher's Sensory Processing Sensitivity Trait; Yosra Boughattas and Erno T. Tornikoski Chapter 4. Critical Realism as a Framework for Engaged Entrepreneurial Ecosystem Research; Steve Johnson Chapter 5. The impactful potential of critical realist methodologies in entrepreneurship studies; Robert Wapshott and Oliver Mallett Chapter 6. Visual Methods in Entrepreneurial Identity Research; reflections from an enterprise educator perspective; Sarah Preedy and Peter McLuskie Chapter 7. Brickstorming: using materials to elicit meaning in research interviews; Helen Williams and Katrina Pritchard Chapter 8. Making the meaningful moments visible – about the real-time study of entrepreneurial sensemaking; Gabi Kaffka and Norris Krueger Chapter 9. Lost for words: Trying to investigate ‘place’ in entrepreneurship research; Catherine Olphin, Joanne Larty, and David Tyfield Chapter 10. Decentration and intersubjectivity, collage as a qualitative method of data collection; Stéphane Foliard, Sandrine Le Pontois, and Caroline Verzat Chapter 11. Research involving women in the Global South – reflections on power dynamics; Marta Lindvert Chapter 12. Warp and weft in grounded theory: a metaphor for a witness approach to entrepreneurship research; Heiko Marc Schmidt and Sandra Milena Santamaria-Alvarez Chapter 13. Building an Immigrant Entrepreneurship Grounded Theory: the case of Mexican Entrepreneurs in Quebec; Héctor José Martínez Arboleya Chapter 14. Intersubjective Dialogue as a Form of Inquiry – Discussing the Purpose of Entrepreneurship Education Tools; Katarina Ellborg and Nicolai Nybye Chapter 15. Critical Reflexivity as the Last Frontier to Uncover and Change the Ideologies Buried Behind Practices; Nicole Gross Chapter 16. Epilogue: Nurturing Modes of Inquiry for a World Worth Living In…; Catherine Brentnall

    £95.00

  • The History of EIBA

    Emerald Publishing Limited The History of EIBA

    1 in stock

    Book SynopsisThe European International Business Academy (EIBA) is a scholarly association that commemorates its 50th anniversary in 2024. Created in December 1974, it serves as a community network promoting research, international research collaboration, knowledge sharing, life-long learning, and the exchange of ideas among its members around the World.

    1 in stock

    £81.00

  • Greener Future

    Emerald Publishing Limited Greener Future

    1 in stock

    Book SynopsisGreener Future: Building Sustainable Tourism Communities delves into the intricate landscape of sustainable tourism development, offering invaluable insights and practical strategies for fostering a symbiotic relationship between travellers, local economies, and cultural preservation efforts.

    1 in stock

    £76.50

  • Innovation Leadership in Practice: How Leaders

    Emerald Publishing Limited Innovation Leadership in Practice: How Leaders

    1 in stock

    Book SynopsisInnovation leadership is essential to survive in today's turbulent landscape. For many organisations, their environment is characterized by internationalization, customer centricity, digitalization, sustainability, and a call for greater diversity. In these volatile, uncertain, ambiguous, and complex (VUCA) settings, there is also the need to create new and sustainable sources of value. How are current-day leaders helping to turn ideas into value, whether that be through new products, services, markets, experiences, partnerships, processes, or business models? What are the new competencies and skills required in order to respond and effectively innovate in a changing environment? Innovation Leadership in Practice provides a unique source of new insights on the role of innovation leadership and effective practices through conceptual models, empirical case studies, development interventions, and tools.Table of ContentsChapter 1. Leading Innovation in a Changing World; Stephanie Kaudela-Baum, Karina R. Jensen, and Rob Sheffield PART I. Self Leadership for Developing New Competencies Chapter 2. Neuroscience for Innovation Leaders: Applying Brain Science to Drive Innovation; Lars B. Sonderegger Chapter 3. Develop Yourself as an Innovation Leader through Art-based Interventions; Jörg Reckhenrich and Marlen Nebelung Chapter 4. Innovation Leadership and Resilience: Alan Joyce, Qantas; Selvi Kannan and Selin Metin Camgöz Chapter 5. Developing Innovation Leadership – The Relevance of Qualification and Certification of Innovation Management Professionals; Ingrid Kihlander, Mats Magnusson, and Magnus Karlsson PART II. Team Leadership that Inspires and Engages Diverse Groups Chapter 6. Shared Leadership of Innovation Teams - Is it Even Possible?; Mikael Johnsson Chapter 7. Diversity and Creativity in Teams: How Leaders and Group Members Manage the Inherent Paradoxes; Pia Stalder, Julien Nussbaum, and Vlad Glaveanu Chapter 8. Innovation Leadership with Mentors for Team Performance in Municipal Hackathons; Anu Suominen, Vilho Jonsson, Eric Eriksson, Jessica Fogelberg, and Johan Bäckman Chapter 9. Transforming Innovation Teams with BEST©Team: A Solution-Focused Approach to Achieving Preferred Futures; Elfie J. Czerny and Dominik Godat Chapter 10. Collective Genius: Leadership Lessons from Pina Bausch and Tanztheater Wuppertal; Berit Sandberg PART III. Organisational Leadership in Changing Innovation Contexts Chapter 11. Leading innovation: Industry Lessons for Increasingly Radical Transformations; Shaun West, Mario Rapaccini, and Dominic Boen Chapter 12. How Agile Leaders Promote Continuous Innovation - An Explorative Framework; Lysander Weiss, Lucas Vergin, and Dominik K. Kanbach Chapter 13. Repurposed: Management Control in Innovation Leadership; Seidali Kurtmollaiev and Tor Helge Aas Chapter 14. A Cross-Section of Innovation Leadership - The Case of University of Ruse, Bulgaria; Gueorguiev Tzvetelin Chapter 15. Hilti Innovation Leadership Experience as Enabler for a Better Future in the Construction Industry; Jan Schlüchter and Gabriele Retucci PART IV. Orchestrating Innovation in Ecosystems Chapter 16. Organizational Innovation Leadership in Practice: The Eddyfi Technologies Case; Christophe Deutsch, Beniamino Callegari, and Ranvir S. Rai Chapter 17. Collaborative Innovation Leadership in Ecosystems to Pursue UN SDGs; Tove Brink Chapter 18. Design2Be: Build your Leadership like a Designer; Maria Vittoria Colucci D’Amato and Letizia Migliola Chapter 19. The Motivated Market Theory - How Intersubjective Relationships distributed across Networks enable Higher Value Innovation; Mark Neild Chapter 20. Inspiring and Enabling Innovation Leadership: Key Findings and Future Directions; Rob Sheffield, Karina R. Jensen, and Stephanie Kaudela-Baum

    1 in stock

    £76.50

  • Spirituality Management in the Workplace: New

    Emerald Publishing Limited Spirituality Management in the Workplace: New

    1 in stock

    Book SynopsisIn recent years, after realizing that personal beliefs and spiritual development are as important as mental strength, studies in the field of spirituality in the workplace have grown exponentially. The experts here provide conceptual frameworks and guidance by examining the subject in the light of current developments at multiple levels of analysis: individual, organizational, cultural, and in leadership. Furthermore, this book focuses on rapidly evolving business models: remote working, the cyber-workplace, social media, digitalization, etc – all accelerated by the COVID-19 epidemic. The concept of spirituality in the workplace can be harmful as well as beneficial. Employees who are spiritually attached to the workplace may ignore issues known as ‘organizational deviation’ (such as theft and corruption) by keeping the interests of the institution in the foreground. These ‘dark’ and ‘invisible’ aspects of spirituality in the workplace are also examined, with a special focus on identifying aspects of spirituality which can harm businesses. Spirituality in the workplace considers employees as a whole, in spirit, body, and mind.Table of ContentsChapter 1. Managing Differences and Importance Between Religion, Spirituality, Spirituality at Work, Cyber Spirituality, and Dataism; Fevziye Bekar and M. Ferhat Özbek Chapter 2. Spirituality and Personality in the Workplace; Parviz Rustamov Haji Oğlu Chapter 3. Mental Health and Spirituality in the Workplace; Rafi Sumbul Chapter 4. Gender, Discrimination and Spirituality in the Workplace; Eda Kiliç Chapter 5. Cross-Cultural Difference and Spirituality in the Workplace; Nimet Kalkan and Fatma Betül Şükür Chapter 6. The Role of Spirituality in Conflict and Crisis Management; Gülşen Kirpik Chapter 7. The Dark Side of Spirituality and Blind Spot Management in the Workplace; Nimet Kalkan and Muhammet Negiz Chapter 8. Analysis of Spirituality Processes in Women of the Waorani AMWAE Indigenous Nationality in Ecuador; Arturo Luque González, Franklin Roberto Quishpi Choto, and Danny Francisco Espín Rea Chapter 9. The Effects of Leadership Types on Spirituality in the Workplace; Yücel Erol and Emine Başak Savaş Chapter 10. Strategic Spirituality Management in the Workplace; Furkan Arasli, Souji Gopalakrishna Pillai, and Tong Yin Chapter 11. Spirituality in Nonprofit Organizations; Caner Asbaş and Şule Erdem Tuzlukaya Chapter 12. The Role of Spirituality in the Workplace in the Context of Corporate Culture; Furkan Arasli, Hasan Evrim Arici, and Huseyin Arasli Chapter 13. The Role of Spirituality in the Workplace Post-Pandemıc; Perihan Şenel Tekin Chapter 14. Long Distance Relationship With Workplace: Remote Work And Workplace Spirituality; Kübra Şimşek Demirbağ Chapter 15. Robots and Spirituality in the Workplace; Esra Sipahi Döngül and Shajara Ul-Durar Chapter 16. Cyber-Spirituality in the Workplace; Mustafa Özgün Atalay, Yusuf Erdem Tunç, and Hazel Ceren Erkengel

    1 in stock

    £63.75

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