Description
Book SynopsisFirst published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics in a business setting. Professor Anthony J. Evans, one of Europe’s leading Managerial Economics instructors, brings the content that works in his classrooms to an even wider audience. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your go-to guide. In this revised and updated edition, you will be led through the building blocks of economic theory and how they relate to the real world. You will see how thinking like an economist can improve your decision making, and how markets can be used to generate value within organizations and in society at large. The book incorporates the main principles of both micro and macroeconomics and takes a broad and diverse approach. In it you will encounter the most interesting economists and understand their contributions in a historical context. The practical format is perfect for professionals and students who want to gain an applied perspective on today’s most pressing issues.
Trade Review“This book is an engaging, clear, comprehensive course in economics that will give managers the key insights used every day by professional economists. For the average layperson interested in economics, this book is important. For the manager who wants their firm to thrive in an uncertain world, this book is essential. This is the best book on managerial economics I have ever read.” SAM BOWMAN, Director of Competition Policy, International Centre for Law and Economics; “The perfect way for busy people to understand how markets function, how they can be used to help managerial decision making, and how economic policy impacts corporate performance. Evans provides an excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended.” ALLISTER HEATH, Editor, The Sunday Telegraph
