Description
Book SynopsisWith a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.
Table of Contents1: Introduction 2: The Package Holiday and the Rise of the Tour Operator 3: The Operating Environment 4: Product Development 5: Small and Medium-sized Tour Operators 6: Customer Service 7: Financial Planning: Pricing the Package 8: Tour Operators and Key Travel Regulations 9: Distribution (Place) 10: Marketing 11: Human Resources and Managing the Workforce 12: Crisis Management 13: Challenges and Issues: A Look Ahead
