Description
Book SynopsisThe 12th edition of
Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture.
Each chapter begins with learning objectives and a profile of an entrepreneur whose career is especially relevant to the chapter material. Numerous business examples occur throughout each chapter along with important websites to assist the reader in getting started. Boxed summaries of articles in the news (As Seen in Business News) illustrate the chapter discussions and Ethics boxes discussing ethical issues are found in all the chapters. Each chapter conclu
Table of ContentsPART 1: THE ENTREPRENEURIAL PERSPECTIVE
Chapter 1: The Entrepreneurial Mind-Set
Chapter 2: Corporate Entrepreneurship
Chapter 3: Generating and Exploiting New Entries
PART 2: FROM IDEA TO THE OPPORTUNITY
Chapter 4: Creativity and the Business Idea
Chapter 5: Identifying and Analyzing Domestic and International Opportunities
Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur
PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN
Chapter 7: The Business Plan: Creating and Starting the Venture
Chapter 8: The Marketing Plan
Chapter 9: The Organizational Plan
Chapter 10: The Financial Plan
P ART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE
Chapter 11: Sources of Capital
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public
PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
Chapter 13: Strategies for Growth and Managing the Implications of Growth
Chapter 14: Accessing Resources for Growth from External Sources
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture
PART 6: CASES<
