Description
Book SynopsisWhat tactics can effective science communicators use to reach a wide audience and achieve their goals?Effective science communicationthe type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challengesis not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an
Trade ReviewIn
Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement, authors John Besley and Anthony Dudomake a much-needed link between the practice of and training in science communication, and the research that impacts those activities. Throughout the book, the authors balance actionable information for practitioners and the theoretical literatures underpinning them—and they do so admirably. Both of the book's intended audiences, practitioners and researchers, can glean informative insight from its pages.
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Journal of Science CommunicationTable of ContentsAcknowledgments
Introduction
Chapter 1.What It Means to Be a Strategic Science Communicator
Chapter 2. Science Knowledge as a Communication Objective
Chapter 3. Show Warmth
Chapter 4. Show Integrity
Chapter 5. Be Willing to Listen
Chapter 6. Show You Are Not That Different (and Respect Others' Differences)
Chapter 7. Show Competence
Chapter 8. Share Risks and Benefits
Chapter 9. Share What Other People Think Is Normal
Chapter 10. Foster Self-Efficacy
Chapter 11. Share Emotions and Frames, Carefully
Chapter 12. The Need to Take Communication More Seriously
Appendixes
A. Survey Methods
B. Supplementary Tables
C. Examining Goals and Objectives Worksheets
Index
