Description
Book SynopsisThis book will change the way you think about persuasion, and have you closing deals in no time.
These days, it''s just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we''ve grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we''re told what to think, our defences go up.
That''s why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They''ll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps.
You will learn how to:
*Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can rela
Trade Review
Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining - you'll find yourself eagerly turning the pages, engrossed in Klaff's remarkable tales of dealmaking . . . then suddenly look up and realise he's just taught you a whole new set of complex sales techniques, and somehow made it fun -- Matthew Dixon, coauthor of The Challenger Sale
In Flip the Script Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you're selling, his techniques will show you how to create an entirely different dynamic. A game-changing read -- Daymond John, costar of Shark Tank and author of The Power of Broke and Rise and Grind
Oren Klaff should have been a spy. He could recruit and sell to anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates. In these pages, Oren shares the tradecraft you need to close any kind of deal -- Jason Hanson, former CIA officer and author of Spy Secrets That Can Save Your Life
Flip the Script is the rare book that shows you how to increase your influence at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful -- Jonah Berger, author of Contagious
Flip the Script is a riveting book. This critically important handbook of influence principles is culled and perfected from Oren Klaff's remarkable career as an investment banker. Refreshing, insightful and, above all, incredibly useful, this book gives you the tools to create influence with integrity. It's a great read -- Phil Jones, author of Exactly What to Say
