Small businesses and self-employment Books

Book SynopsisTable of ContentsHow to Get From Talking… 1 TICK TOCK The speed of life Trying to catch up If not now, then when? Would, could, should… 2 THE ITCH What do you want? What makes you happy? Time to stop daydreaming Self awareness Where are you scratching? 3 FEAR AND REGRET Embrace fear Flush the excuses Your discomfort zone Leave regret Seize control If only… 4 START Do what you say The power of Marshmallows The whoosh of time Climb into the ring The danger of hesitation 5 THE ART OF DECISION- MAKING Propulsion Too much jam? State of flow Get on with it The danger of drifting 6 …AND ACTION What’s your goal? Chunk it down Now what? Eating elephants Planning … to Doing

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Book SynopsisExamines how radical bookstores and similar spaces serve as launching pads for social movements How does social change happen? It requires an identified problem, an impassioned and committed group, a catalyst, and a plan. In this deeply researched consideration of seventy-seven stores and establishments, Kimberley Kinder argues that activists also need autonomous space for organizing, and that these spaces are made, not found. She explores the remarkably enduring presence of radical bookstores in America and how they provide infrastructure for organizing—gathering places, retail offerings that draw new people into what she calls “counterspaces.”Kinder focuses on brick-and-mortar venues where owners approach their businesses primarily as social movement tools. These may be bookstores, infoshops, libraries, knowledge cafes, community centers, publishing collectives, thrift stores, or art installations. They are run by activist-entrepreneurs who create centers for organizing and selling books to pay the rent. These spaces allow radical and contentious ideas to be explored and percolate through to actual social movements, and serve as crucibles for activists to challenge capitalism, imperialism, white privilege, patriarchy, and homophobia. They also exist within a central paradox: participating in the marketplace creates tensions, contradictions, and shortfalls. Activist retail does not end capitalism; collective ownership does not enable a retreat from civic requirements like zoning; and donations, no matter how generous, do not offset the enormous power of corporations and governments. In this timely and relevant book, Kinder presents a necessary, novel, and apt analysis of the role these retail spaces play in radical organizing, one that demonstrates how such durable hubs manage to persist, often for decades, between the spikes of public protest. Trade Review "Radical bookstores have finally received the full-length study they deserve. Focusing on contentious politics and constructive placemaking, Kimberley Kinder shows that these shops do much more than sell political literature. If you want to understand how movements use bricks, mortar, and books to build their own worlds and spread their ideas—even in the twenty-first century—you should read this book."—Joshua Clark Davis, University of Baltimore "The Radical Bookstore is a sorely needed corrective to the conventional story of retail bookselling. The focus on print-based movement spaces yields an absorbing narrative in which social justice-oriented bookstores emerge as critical sites for negotiating belonging, enacting care, and fostering equity. Kimberley Kinder shows us that another print culture, divested of the overwhelming demands of consumer capitalism, is indeed possible."—Ted Striphas, University of Colorado, Boulder "The work is well-written and enjoyable to read. The biggest strength in the book lies in how it contextualizes the radical bookstore counterspaces within a larger social context."—Social Forces "The scope of Kinder’s analysis is impressive, yet the author also leaves room for further engagement on a number of questions addressed throughout the text, in a way that is fruitful and generative. The book makes a number of interesting theoretical contributions, unthreading the ways in which the different radical spaces are built, run, and sustained through organising and solidarity networks."—Urban Studies Table of ContentsContentsAcknowledgmentsIntroduction: Building the Infrastructure of Dissent1. Constructing Places for Contentious Politics2. Creating Accessible and Autonomous Activist Enterprises3. Reinventing Activist Bookstores in a Corporate Digital Age4. Claiming Spaces and Resources in Gentrifying Cities5. Designing Landscapes that Shout, Entice, and Heal6. Governing Safe Spaces that Restructure Public Speech7. Nurturing Camaraderie in Filtered Third Places8. Supporting Public Protests from the WingsConclusion: Evaluating Constructivism in an Ephemeral WorldNotesBibliographyIndex

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Book SynopsisFor yoga teachers at every stage of their careers not a what-to-teach guide but a how-to-teach guideThere''s so much more to teaching yoga than doing yoga -- from building a relationship with a studio (or opening your own) to navigating client relationships, publicising classes, and avoiding burnout. Sage Rountree has been training yoga teachers for over a decade, and she''s heard the same concerns over and over: How can I help my students best? How can I keep my teaching fresh? How can I make smart choices around my schedule, my money, and the next steps in my career?The Professional Yoga Teacher''s Handbook speaks directly to these concerns in a warm, friendly voice --boosting teachers'' confidence in their ability to construct a heartfelt, balanced class, and to build a career that suits them. Rountree includes stories from her own experience, journal prompts, and thoughtful workbook exercises to help aspiring yoga teachers discern their path, and to provide cuTable of ContentsPreface Introduction PART 1: CHARTING YOUR COURSE Chapter 1: So You Want to Be a Yoga Teacher Chapter 2: Education and Personal Development Chapter 3: Clarify Your Vision PART 2: BUILDING YOUR CAREER Chapter 4: Promotion Chapter 5: Getting a Regular Class Chapter 6: Managing It All PART 3: HOSTING A CLASS Chapter 7: Developing Your Class: Planning and Reflection Chapter 8: Nailing It: Executing Your Plans in Class Chapter 9: The Student-Teacher Relationship PART 4: LEVELLING UP AS A TEACHER Chapter 10: Beyond the Regular Class Chapter 11: Making Yoga Your Full-time Job Appendix: A Timeline Recommended Reading Acknowledgements Index Notes About the Author

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Book SynopsisIt's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur. The New York Times, Wall Street Journal, and USA TODAY bestseller The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just "Could I be an entrepreneur?" but rather "Should I be an entrepreneur?". By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever. Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you: * Learn what it takes to be a successful entrepreneur in today's competitive environment. * Save money, time and effort by avoiding business ownership when the time isn't right for you. * Identify and evaluate the risks and rewards of a new business based on your goals and circumstances. * Evaluate whether your dreams are best served by a hobby, job or business. * Gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!Trade Review"One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes The Entrepreneur Equation one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it. The author's aim is to lay out the realities of starting, buying, or owning a business and help the reader make a comprehensive assessment of the risks and rewards associated with that effort. She does a thorough job of exploring every aspect of the process and ultimately guides the reader through building a personal 'Entrepreneur Equation.' The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth's advice and wisdom will likely make that decision a lot easier." --Barry Silverstein, ForeWord Reviews "Carol delivers the reality check that today's entrepreneur needs to succeed." --JJ Ramberg, Host of MSNBC's Your Business and CEO of Goodsearch.com "In a sea of feel-good 'yes-you-can' books that lure people into mindlessly wasting their limited time and resources on business ideas that don't stand up, The Entrepreneur Equation stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril." --Les McKeown, author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success "Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carol's frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor." --Loral Langemeier, CEO/Founder of Live Out Loud, international speaker, and bestselling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket "The Entrepreneur Equation is a best friend's advice, risk management handbook, and an entrepreneurs' pre-qualification checklist all rolled into one. It's communicated in a heartfelt anecdotal style by someone who has been 'in the trenches' and who truly cares about the people who aspire to be entrepreneurs." --Paul Nizzere, Former CEO of Pelouze (Sold to Newell Rubbermaid) and CEO of Windsor Park, LLC "I wish I'd had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone. If you're thinking about starting a business, already running a business that is not profitable, or you haven't been able to take your business to the next level, this book is for you." --Gini Dietrich, CEO of Arment Dietrich, Inc. and author of Spin Sucks "As an entrepreneur who's built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down the right path, as you ask of yourself if you should be an entrepreneur and do a true self evaluation of your potential for success." --Percy Newsum, President of Integrity Toys "Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today's business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream." --Adam Kaplan, Chief Portfolio Officer of Banyan Mezzanine "Finally! Someone asks the million-dollar question--and then answers it. It isn't about CAN you be an entrepreneur? It is really about SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book." --Shama Kabani, author of The Zen of Social Media Marketing and President of the Marketing Zen Group "By reading The Entrepreneur Equation, you'll not only think differently about what entrepreneurship means for you, but also create an opportunity to get the best, most successful return on your investment." --Harry Schulman, Past CEO of Applica, Non Executive Chairman of New Vitality and Director of Amoena, Hancock Fabrics, and Backyard Leisure "The book perfectly mirrors [Roth's] no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed." --Laura Provenzale, Head of Consumer & Retail Investment Banking Group, Raymond James "In an era where ideas are heralded as the be-all-end all of business, the importance lies in execution. Carol gives readers a roadmap to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the BEST chance to build successful, profitable businesses." --Cameron Herold, Former COO of 1-800-GOT-JUNK? and CEO of BackPocketCOO.com "Carol delivers innovative, rock-solid thinking that has the power to fix what is broken in business. The Entrepreneur Equation is a fresh new approach to what entrepreneurship really means today." --Liz Strauss, Business Strategist and online "real-ebrity" of LizStrauss.com and Successful-Blog.com "In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees)." --Martin Chimes, serial entrepreneur, Former CEO of Corporate Express Australia, and Chairman of Unistraw International LTD

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Book SynopsisLEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESSFor the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to: Obtain the key ingredients to any successful business Craft the mindset of an entrepreneur Learn the secret recipe for packaging a product for profit Turn kitchen experiments into top selling products Cultivate a community of brand evangelists Step into a personal brand to amplify the business Know where to put marketing dollars most effectively And much more.  In a time of unprecedented disrupTrade Review'If you are curious about starting a business that will break through all the noise, Sweet Success is where you should begin. Learning from Candace is like taking a crash course in creativity, innovation and hard work. As a world class female founder, Candace shares her most valuable wisdom to guide readers on the path from idea to exit. A must-read manual for any aspiring entrepreneur!' * —Reese Witherspoon, Founder Hello Sunshine *'In Sweet Success, Candace provides a clear roadmap for building a successful business. With powerful personal stories and practical advice, this book will inspire future entrepreneurs to push past doubts and go for it.' * —Sheryl Sandberg, Founder of Lean In and Option B *'Sweet Success is a must-read for anyone who has ever dreamed of being an entrepreneur. With humility and humor, Candace shares her secret roadmap to building a beloved brand and national chain from her tiny Los Angeles apartment. If you have ever tasted the magic of a Sprinkles cupcake, you know you're in for a treat with this life changing book!' * —Whitney Wolfe Herd, Founder and CEO, Bumble *Candace disrupted a legacy industry by focusing on one simple thing--the cupcake--and created a celebrity, Oprah-endorsed craze that changed her life forever. From cultivating an entrepreneurial mindset to pinpointing and testing the idea, establishing an authentic brand, and keeping the innovative spirit going, Candace shares the secrets to her success and proves that great things can happen when you set an intention and go after your dreams. * Nyakio Grieco, Founder, Thirteen Lune *Candace turns up the heat to melt the barriers to entrepreneurship and invites everyone to the table by providing her simple recipe for success. This book is a flurry of practical advice from Candace and fellow female business owners: smart, funny, and straightforward. You'll immediately be inspired to get the burners going on your business idea by reading Sweet Success. * Jenna Kutcher, New York Times Bestselling Author and Host of The Goal Digger Podcast *Who opens a temple to carbs at the height of the low-carb craze? Nobody--except Candace, who had the audacity to start Sprinkles in 2005, sparking a cupcake bakery revolution that has inspired a generation of female entrepreneurs. This book brings that bravado to readers ready to take the next step in pivoting toward a much sweeter career and life. Through the eyes of an innovator, she gives you the strength and belief in yourself to defy expectations with any creation. * Denise Woodard, Founder and CEO, Partake Foods *

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Book SynopsisThis book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at www.thecoffeeboys.comContents: About the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!; Part Four: The Great Formula Explained; Part Four: Step-by-Step Action Plan; Coffeeboys useful contacts; Index.Trade Review'In typical Coffee Boys fashion, they approach the management of a coffee house from a very different angle to every other trade consultant.' Boughton's Coffee House.Table of ContentsAbout the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!; Part Four: The Great Formula Explained; Part Four: Step-by-Step Action Plan; Coffeeboys useful contacts; Index.

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Book SynopsisIf you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, food, fruit machines, raising finance and the necessary regulations.Contents: Acknowledgments; Preface; 1. All about you; 2. What kind of pub?; 3. Finding the right pub; 4. Funding the business; 5. Licensing law; 6. Planning for success; 7. Applying for a tenancy or new lease; 8. Buying a freehold property; 9. Professional services; 10. Business structure 11. Opening a bank account; 12. Arranging insurance; 13. Book-keeping and accounts; 14. Marketing; 15. Staff; 16. Drinks; 17. Pub food 18. Amusement machines; 19. Complying with other regulations; Appendices; Index.Trade Review'Mark S Elliott's How to Run a Successful Pub is the best book I've seen. A helpful addition to any pub's bookshelf, I'd say.' - The Publican 'How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality.' - www.startupadvice.co.uk 'very helpful...a must for beginners in the pub trade.' Reader review 'Excellent book, covers all aspects of running a pub. A good buy for anyone who needs a comprehensive guide covering purchasing, leasing, tenancy options, profit and mark-up on wet and dry sales, food options and more.' Reader reviewTable of ContentsAcknowledgments; Preface; 1. All about you; 2. What kind of pub?; 3. Finding the right pub; 4. Funding the business; 5. Licensing law; 6. Planning for success; 7. Applying for a tenancy or new lease; 8. Buying a freehold property; 9. Professional services; 10. Business structure 11. Opening a bank account; 12. Arranging insurance; 13. Book-keeping and accounts; 14. Marketing; 15. Staff; 16. Drinks; 17. Pub food 18. Amusement machines; 19. Complying with other regulations; Appendices; Index.

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Book SynopsisAre you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20 - she knows what it's like to be an ambitious and creative woman with big dreams and huge determination...but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: · Get clear on your business vision · Move past the fears and doubts that can get in the way · Understand your audience, so you can truly connect with them · Create your brand and build a tribe of raving fans, subscribers and customers · Manage your time, maintain focus and keep going in the right direction· Condition yourself for success...and so much more! If you're a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic and practical tools you need to follow your heart and bring your vision to life.

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Book SynopsisYou don''t need pots of money to start your own gardening business. With this book and a willingness to learn, you could soon be enjoying a profitable and enormously satisfying career doing something you love.Whether your aspirations are simply to sell a selection of home grown plants from the boot of your car or to establish a successful all-year-round gardening business, this book will show you how. It covers: - Preparing your business plan- Getting kitted out- How to find work - and keep it- What services to offer and planning the gardening year- Book-keeping for gardeners- How to get commercial contracts and provide estimatesStart a business doing something you love with this accessible guide to building a profitable gardening business

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Book SynopsisIs it your dream to make it as a creative? Imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had. How would you forge your own path? The most ingenious and driven designers have found ways of making opportunities for themselves across the creative disciplines - ways you can learn from too.Don't Get a Job?... Make a Job celebrates the various strategies that the next generation of creatives are taking to gain exposure and define their own success. This revised edition includes inspirational advice and a new chapter on making a difference, features new stories from 13 innovative designer-entrepreneurs, and checks in with many of the original creatives from the first edition.

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Book SynopsisIf you want to start, scale, and sell your own company, Grow and Sell Your Start-up is packed with the inspiration, information and practical advice you need to do it successfully and achieve an exit that’s right for you. When you’re immersed in the excitement of starting a business, the thought of selling it seems like a distant dream. But what if it that dream could come true, and you could sell your business for millions? What if, one day, you could wake up to a life-changing sum of money in your bank account, and the freedom to do whatever you wanted with the rest of your life? If this sounds like the sort of thing that’s only for Silicon Valley start-ups, Fiona Hudson-Kelly is living proof that it can be achieved, even by you - and this book will show you how. Sharing her own hard-won experiences and everything she’s learnt on her journey through starting and selling numerous businesses, Fiona arms you with vital insider expert knowledge and smart approaches, coaching you step-by-step through the best ways to grow your business now, so you can maximise your chances of selling it for millions later.Trade Review“No-nonsense and straight talking! Fiona Hudson-Kelly is an entrepreneur, who knows exactly what it takes to start, grow and successfully sell a business.” - Duncan Cheatle, founder of Helm

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Book SynopsisProtracted economic crises, accelerating inequalities, and increased resource scarcity present significant challenges for the majority of Africa's urban population. Limited state capacity and widespread infrastructure deficiencies common in cities across the continent often require residents to draw on their own resources, knowledge, and expertise to resolve these life and livelihood dilemmas. DIY Urbanism in Africa investigates these practices. It develops a theoretical framework through which to analyze them, and it presents a series of case studies to demonstrate how residents invent new DIY tactics and strategies in response to security, place-making, or economic problems. This book offers a timely critical intervention into literatures on urban development and politics in Africa. It is valuable to students, policymakers, and urban practitioners keen to understand the mechanisms and political implications of widespread dynamics now shaping Africa's expanding urban environments.Trade ReviewThis lively and important new collection pushes the study of the politics of urban development in African cities in to new terrain. A must-read for students of the African city. * Claire Mercer, London School of Economics, UK *Table of ContentsIntroduction Part I: Conceptual Framing 1. DIY Urbanisms Old and New 2. DIY Urbanism in Distressed Cities in Africa 3. Reconnaissance Discourse of DIY and Urban Living in Nigeria 4. DIY Urbanism in an African Context and its Potential as a Collaborative Placemaking Tool for Bridging Africa’s Urban Infrastructure Deficit Part II: Case Studies 5. Political Economy of Community-led Security Provisioning in Urban Africa 6. The Production of Urban Space through Multi-scaled Political Networks in Lagos, Nigeria 7. Historicizing Precarity and DIY Urbanism in Accra, Ghana 8. Exploring Street Informality as Design Method: Experiences from Nigerian and Ghanaian Cities 9. Self-made Urbanism Handbook: The Case of Freetown, Sierra Leone 10. Resistance or Utopia? DIY Eco-communities in Durban, South Africa 11. Disability and Urbanism in Malawi 12. DIY Urbanism in Boom and Bust: a Perspective from Africa’s Copperbelt Conclusion

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Book Synopsis''A manifesto for working women'' THE SUNDAY TIMES STYLE''A new practical guide and empowering manifesto for those ready to break free from burnout and redefine what it means to thrive. This book will be your blueprint for leveraging your strengths, boosting your productivity and achieving lasting success on your own terms.'' VANITY FAIRBusyness has become a status symbol, colloquially used to intimate success. The ''more is more'' philosophy still prevails, running us into the dirt and out of natural energy. We jostle for our position balancing work, family life, fertility, misogyny and mental health, and we have been told that working late, over-caffeinating, being the first in and last out, sacrificing our personal lives, and eating on the go, are conducive to succeeding long-term. But instead, we are burnt-out and less motivated than ever. That''s where SMARTER steps in.SMARTER reframes the idea of over-productivity equalling success, and will ultimately show that those who work smarter, are those who achieve more long-term success. Featuring 10 achievable steps, and the experience of successful entrepreneur, E.M Austen, SMARTER will show you how to reframe previous systems that your brain predicts, switch your mindset from one of scarcity to one of abundance, join the 8am club, conduct a busyness detox, define what success means to you, track your energy not your time, identify and set healthy boundaries, time block, habit pair and switch to mono tasking, and so much more. Inside you''ll discover how to embrace your talents, harness your productivity, create a consistent work-life balance and empower you to reach your goals.This is not for the bare minimum Mondays or the take it easy Tuesdays. It''s for those who strive for success; for ambitious women wanting to do it all, those who understand that you have to make a deposit to be able to make a withdrawal. For those who have skin in the game. For the overlooked, the under appreciated. The full timers and the ''not quite made it yetters''. Those looking for a smarter way to do it.With this essential guide you''ll find it''s not about unlearning what you''ve been taught, it''s modifying what you already know, so that you can unlock your power and lead a life that''s SMARTER.

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Book Synopsis With 54,000 new mothers losing their jobs across Britain every year - during pregnancy, or maternity leave - a new trend is emerging: The Freelance Mum. Trade Review'Annie Ridout’s book will be an indispensable guide for anyone juggling freelance work with childcare, or parents who want to reclaim their work/life balance by being their own boss. If only this game-changing book had been around when I was on maternity leave!' Rosamund Dean, Grazia 'So many women find their careers cut off at the elbow as soon as they become pregnant – this book sounds like it could be really helpful for navigating the disconnect between family and work' Eva Wiseman, Observer ‘This is an area that sorely needs innovation and creative solutions and Annie’s website The Early Hour shows she’s exactly the woman for the job. I’m sure her book is going to become a real bible for freelancers and anyone who’s doing the daily juggle’ Brigid Moss, Red ‘An invaluable tool for anyone considering making the leap to freelancing’ STYLIST ‘Essential reading for all working parents…Read it and take the plunge’ GUARDIAN

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Book SynopsisIt's time to make your ideas a reality. Because if not now, when? Are you feeling overwhelmed by all the information out there about starting a side hustle? Do you have a great business idea but no clue where to start? Are you looking for advice to help you build the portfolio career you desire?Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is a handbook packed full of inspiration, no-nonsense advice and fresh ideas to help you feel empowered and excited about your future business idea. It also includes case studies from female founders across a range of industries who have built their own businesses and thrived, including Emma Gannon, Fisayo Longe, Jamie Schmidt, Tania Boler and Victoria Prew.As someone who has been through it before, Elizabeth Ogabi covers everything you need to know as you embark on your side-hustle journey including: Cultivating an entrepreneurial mindset Getting clarity on your why, your vision and your mission Defining your customer Conn

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Book SynopsisIn this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Book SynopsisTake control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you''ll profit from expert advice and real-world examples that cover every aspect of building your own business.

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Book SynopsisReveals 13 maxims that small businesspeople need. This title presents such ideas as: forget teamwork, micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business fails during a recession, it's your fault.Trade Review"George Cloutier's new book is based on his experience with thousands of small businesses in hundreds of industries. It is a candid, "tell it as it really is," hard-hitting book... A must read for all small and midsized business owners." -- Tom Cochran, CEO and executive director, The United States Conference of Mayors "This slim but forceful debut by turnaround management expert Cloutier serves as a wakeup call for small business owners who have been hit hard by the recession... Cloutier's book is loaded with valuable advice on how to get back on track and stay in the black in any economic environment." -- Publishers Weekly "Packed with client examples and a no-nonsense attitude. Many of his regulations will amaze, shock, and awe small-business owners... Harsh ways to work? Yes, yet all his principles are founded on a success that's hard to argue with." -- Booklist

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Book SynopsisTrade Review“In Direct, Judge gives us a rich, revealing chronicle of how corporate behemoths and bad public policy have put too much distance between farm and table, manufacturer and shopper—all while inciting consumer gluttony and pillaging the environment. It’s a clarion call for the simple pleasure of conducting direct exchanges with makers who pour their hearts into sustainable products. If shopping at Walmart or Amazon has started to feel dangerously soulless, you must read this book.” — Brad Stone, author of Amazon Unbound and The Everything Store “For more than two hundred years, modernity was thought to involve the transition from gifts and personal ties to a world dominated by impersonal markets and efficient transactions. In this brilliant contribution, Judge turns the established notion of 'progress' on its head. Middlemen have become too big, too pervasive, and too powerful. We need to understand when and how more direct connections work—and move our lives, our businesses, and our public policy in that direction. Essential reading for anyone who cares about the future of good jobs and the world we leave for our children.” — Simon Johnson, coauthor of Jump-Starting America and former chief economist at the International Monetary Fund “Though our modern commercial economy yearns to give us everything, there is something deeply frustrating about this system. In this beautifully written and powerful book, Judge helps us see a different way forward. With strategies that inform the policies of government and individuals alike, this is a blueprint for remaking the machine—and an urgent call that we get it done.” — Lawrence Lessig, professor at Harvard Law School and author of Republic, Lost “This book is a must-read for anyone who seeks to understand how markets work today. This is a book that explains why rural communities are losing their small farms and businesses. This book is about how finance is slowly killing the American dream. It is a warning about the myriad harms the mono-crop and homogenized markets of the near future will impoverish community life and inhibit innovation. Judge is a top scholar in the field whose refreshingly readable story will resonate with every American who has stopped by a local grocery story or purchased an item online recently.” — Mehrsa Baradaran, author of The Color of Money and How the Other Half Banks “The modern way we consume has led to tremendous efficiency and abundance. But at what price? In Direct, Judge invites us to consider the human costs of losing touch with the source of the products and services in our lives. She makes a subversive argument that may just change how you see your next purchase.” — Arthur C. Brooks, professor at Harvard Kennedy School and Harvard Business School and author of From Strength to Strength “With Direct, Judge shows us novel ways to reconnect in a world where powerful middlemen have pulled us apart. She explains how direct exchange—including between farmers and families, creators and collectors, through farmers markets and digital platforms—can strengthen our economy and our sense of self.” — Jennifer Taub, author of Big Dirty Money and Other People’s Houses “A fascinating and disturbing examination of the modern economy and how it works—and who benefits.” — Kirkus Reviews

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Book SynopsisFor years, government bureaucrats have been looking for ways to destroy small businesses. In reality, government is the problem.In The War on Small Business, entrepreneur Carol Roth unveils the many abuses of power inflicted on small businesses during the COVID-19 pandemic.Trade Review“One of the great tragedies of the pandemic is the way it was utilized by governments to crush the dreams of small-business owners, who were treated as selfish afterthoughts by power-hungry politicians. In this book, Carol Roth details just how our political class abandoned small-business owners in favor of cronies. It’s a vital book.” — Ben Shapiro, bestselling author of How to Destroy America in Three Easy Steps and The Authoritarian Moment “For all the pretending that it aims to do the opposite, the government has worked to weaken small business for decades. In retrospect, it should be no great surprise that small businesses bore a disproportionate brunt of the COVID-19 shutdowns. In The War on Small Business, Carol Roth breaks down with agonizing precision how politicians propped up powerful corporations while turning their backs on the little guy.” — Sharyl Attkisson, bestselling author of Slanted “It’s no secret that the pandemic has left a lasting and devastating impact on small businesses across America. Leave it to Carol Roth to say lots of those businesses didn’t die. They were murdered, by a deliberate and targeted war on their independence and very livelihoods. She lays bare the concerted carving up of our capitalist ideals and free market, meticulously planned, ruthlessly delivered. Be warned, this book is not for the faint of heart, but it is must-reading for those who still have a heart.” — Neil Cavuto, anchor and senior vice president of Fox News Channel and Fox Business Network “In The War on Small Business, Carol Roth exposes how Congress let its desire for central planning and payback for their wealthiest supporters supersede their duty to serve the majority of the US electorate. Those who needed assistance least got more, and those who truly needed help saw their chance at the American Dream vanish as the ‘fourteen days to flatten the curve’ dragged on for nearly a year, closing hundreds of thousands of small businesses forever. It’s a story Stephen King could have written, but it would have been too dark a tale for the horror master.” — Jon Najarian, cofounder of Market Rebellion and CNBC contributor “Carol Roth is one of the nation’s most thoughtful financial minds. When California passed AB5—the disastrous law that crippled independent contracting and small business—Carol was one of the few national personalities sounding the alarm. Carol doesn’t pull any punches when it comes to the dire situation facing American small businesses and freelancers, but she never fails to add a layer of hope. The American Dream is under duress, but this book shines a light in the dark places that need to be illuminated so that small-business America can start dreaming once more.” — Kira Davis, host of Just Listen to Yourself and editor-at-large of Redstate “As a restaurant owner, I had a front-row seat to the destruction of small businesses throughout the pandemic. I watched as two sets of rules were doled out—one for massive corporations and a separate, more oppressive set for those struggling ‘mom and pop’s. The War on Small Business is such a valuable read, as Carol Roth gives you an honest and detailed look at how quickly a level playing field can be destroyed as government taints the free market with corporate preference.” — Andrew Gruel, CEO of Slapfish Restaurant Group and television host

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Book SynopsisBusiness owners get stuck on the hamster wheel of hustle only to end up burned out and looking for a better way.For fifteen years, Steve Chou has run two successful seven-figure businesses in twenty hours a week or fewer, leaving plenty of time for family, friends, and leisure.

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Book SynopsisThe sixth edition of Entrepreneurship and Small Firms has been fully revised and updated with contributions from leading academics in the field. Retaining the popular style of the previous editions and offering a clear and accessible introduction to the topic, this book provides a thorough coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day-to-day realities that entrepreneurs may encounter it furnishes the student with a comprehensive analysis of entrepreneurship.This well established text is justly popular for its clear and accessible approach, presenting the key topics of an entrepreneurship module in an engaging yet rigorous style. The book covers wide ranging topics from the economic influences on entrepreneurship and sources of finance, to issues of diversity, family business and social entrepreneurship.New to this edition is a chapter on Corporate Entrepreneurship offerTable of ContentsPart 1: Introducing entrepreneurship and small firmsChapter 1: The Entrepreneur: Concepts and EvidenceChapter 2: Entrepreneurial Activity, the Economy and Small FirmsPart 2: The domains of entrepreneurshipChapter 3: Family BusinessesChapter 4: Diversity in Entrepreneurship: The role of women and ethnic minoritiesChapter 5: Social EntrepreneurshipChapter 6: Corporate EntrepreneurshipPart 3: Strategy and the smaller firmChapter 7: Sources of Finance: Overview of issues and debt financeChapter 8: Venture CapitalChapter 9: Innovation and EntrepreneurshipChapter 10: Entrepreneurial and Growth FirmsChapter 11: International EntrepreneurshipPart 4: Making it happenChapter 12: Issues in Business Start-upChapter 13: Preparation for Business Start-up

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Book Synopsis

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Table of ContentsUNIT 1 Big Idea: Developing an Entrepreneurial Mindset Chapter 1Importance of Entrepreneurship  2 Entrepreneurial Investigation: Weathering the Storm  4 1.1Entrepre-What?  4 How Employees and Entrepreneurs Differ  5 Big Business versus Small Business  6 Entrepreneurial Case Study: Opportunity Recognition: Vincent Quigg–TechWorld  7 1.2To Be or Not To Be an Entrepreneur: The Risks and Rewards  8 Rewards of Being an Entrepreneur  8 Risk of Being an Entrepreneur  9 Career Competencies: Analyze Employer Expectations in the Business Environment  10 1.3Entrepreneurship Through the Years  11 The 1800s  11 Early 1900s  12 Mid-to-Late 1900s  13 Today’s Entrepreneurs  13 Chapter 1 Assessment  15 Chapter 2Characteristics of an Entrepreneur  16 Entrepreneurial Investigation  18 2.1Who Are Entrepreneurs?  18 Background of Entrepreneurs  18 Entrepreneurial Case Study: Initiative & Self-Reliance: Mike McGee & Neal Sales-Griffin–The Starter League  20 2.2Assessing Characteristics and Skills  21 Characteristics of Successful Entrepreneurs  21 Attitude  22 Personal Characteristics  22 Skills  24 Business Knowledge  24 Financial Skills  24 Career Exploration  24 Community Awareness  25 Education  25 Relationships  26 Career Competencies: Determine Skills Needed to Enhance Career Progression; Prepare a Resume  26 2.3NFTE Entrepreneurial Mindset  27 NFTE Entrepreneurial Mindset in Action  27 Chapter 2 Assessment  30 Chapter 3Being an Intrapreneur  32 Entrepreneurial Investigation: An Idea That Sticks  34 3.1Why Study Entrepreneurship?  34 Thinking Like an Entrepreneur, Being an Intrapreneur  34 Entrepreneurial Case Study: Future Orientation: Sofia Contreras–Las 5 Americas Restaurant Corp.  36 3.2Career Clusters  38 Analyzing the Career Clusters  38 Exploring the Career Clusters  38 Career Competencies: Utilize Resources That Can Contribute to Professional Development  55 3.3Using an Entrepreneurial Mindset in Career Exploration  56 Chapter 3 Assessment  59 Chapter 4Social Entrepreneurship  60 Entrepreneurial Investigation  62 4.1Doing Well by Doing Good  62 Corporate Social Responsibility  62 Mission and Vision Statement  63 Responsibility to Individuals  64 Employees  64 Customers  65 Suppliers  66 Investors and Creditors  67 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Michael K. Pearson–Union Packaging  68 4.2Taking Responsibility for the Environment  69 Environmentally Friendly Enterprises  70 Energy-Efficient Workplaces  72 Career Competencies: Utilize Job-Search Strategies  74 4.3Supporting the Community  75 Serving the Community  75 Community Outreach  76 Philanthropy  77 Chapter 4 Assessment  79 Chapter 5Managing Risk  82 Entrepreneurial Investigation: Risky Business  84 5.1Managing Entrepreneurial Risks  84 Business Ethics  85 Why Practice Business Ethics?  86 Establishing an Ethical Workplace  87 Creating Transparency  87 Writing a Code of Ethics  88 Entrepreneurial Case Study: Comfort with Risk: Cheri Garcia–Luminous Envy  91 5.2Navigating Ethical Scenarios  92 Intellectual Property  92 Conflict of Interest  94 Confidentiality  95 Career Competencies Write a Letter of Application/Cover Letter  96 5.3Here’s the Plan: Managing Predictable Risks  97 Purpose of a Business Plan  97 Types of Business Plans  98 Entrepreneurial Discovery  99 Chapter 5 Assessment  103 Unit 1 Review & Assessment  104 Information Technology  112 Case Study: Developing an Entrepreneurial Mindset  114 UNIT 2Big Idea: Opportunity Recognition & Market Analysis Chapter 6Idea Generation  118 Entrepreneurial Investigation: Apple’s Innovation  120 6.1Creativity and the Entrepreneurial Process  120 Thinking Creatively  120 Barriers to Creative Thinking  121 Entrepreneurial Case Study: Creativity & Innovation: Melverton Hunter, Jayson Isaac, Karishma Maraj, Jin Ruan, and Alan Tenemaza–SproutEd  123 6.2Creative Thinking Exercises  125 Creative Thinking Techniques  125 Career Competencies: Demonstrate Writing/Publishing Applications  127 6.3Creative Thinking for Idea Generation  128 Brainstorm Potential Ideas  128 Challenge the Usual  129 Draw Idea Maps  129 Chapter 6 Assessment  131 Chapter 7Turning Ideas into Opportunities  132 Entrepreneurial Investigation: Solve a Problem, Make a Million  134 7.1Recognizing Business Opportunities  134 Ideas vs. Opportunities  134 Entrepreneurial Case Study: Opportunity Recognition: Melissa Ruiz-Vera–Vera Natural  136 7.2Sources of Opportunity  137 Internal Sources of Opportunity  137 External Sources of Opportunity  138 Where to Look for Opportunities  139 Career Competencies: Demonstrate Basic Search Skills on the Web  140 7.3Turning Ideas into Opportunities  142 Starting a New Business  142 Buying an Independent Business  142 Buying a Franchise  143 Becoming an Inventor  145 Chapter 7 Assessment  148 Chapter 8Evaluating Opportunities  150 Entrepreneurial Investigation: One Man’s “C” is Another Man’s “Billion Dollar Idea”  152 8.1Critical Thinking and the Entrepreneurial Process  152 Using Critical Thinking  152 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Gregg Kaplan–redbox  154 8.2Tools for Evaluating Opportunities  155 Evaluating an Opportunity  155 Cost/Benefit Analysis  156 Opportunity Cost Analysis  157 SWOT Analysis  157 Career Competencies: Demonstrate Presentation Applications  160 8.3Ongoing Opportunity Evaluation  161 Chapter 8 Assessment  163 Chapter 9Market Research Methods  164 Entrepreneurial Investigation: Paying People to Watch TV?  166 9.1Why Is Market Research Important?  166 Understanding Your Market  166 Avoiding Costly Mistakes  168 Obtaining Finances  168 Entrepreneurial Case Study: Future Orientation: Tina VonderHaar–Brighton Agency  169 9.2Sources of Research Data  171 Market Research Methods  171 Secondary Data Sources  171 Primary Research Techniques  174 Career Competencies: Demonstrate Database Applications  175 9.3Determining Market Research Questions  176 Primary or Secondary Research  176 Creating Survey Questions  177 Chapter 9 Assessment  179 Chapter 10Using Data to Make Business Decisions  180 Entrepreneurial Investigation: Coca-Cola’s Evil Twin: New Coke  182 10.1Evaluating Research Data  182 Business Model Validation  182 Entrepreneurial Case Study Flexibility & Adaptability: Seth Goldman–Honest Tea  184 10.2Market Research Cycle  185 Steps in Researching a Market  185 Career Competencies: Evaluate Credibility of Internet Resources  188 10.3Acting on a Business Plan  189 Putting Your Plan Together  189 Acting Before/While Your Plan  190 Chapter 10 Assessment  192 Unit 2 Review & Assessment  194 Information Technology  202 Case Study: Opportunity Recognition & Market Analysis  204 UNIT 3Big Idea: Competition Chapter 11Entrepreneurship and the Economy  208 Entrepreneurial Investigation: Different Strokes for Different Folks!  210 11.1Economics and Economic Systems  210 What Is an Economic System?  210 Fundamental Questions of Economics  211 Entrepreneurial Case Study: Communication & Collaboration: Koran Bolden–Street Dreamz  212 11.2Types of Economic Systems  213 What Are the Types of Economic Systems?  213 The Command Economy  213 The Market Economy  214 Career Competencies: Use Communications: Technologies and Systems  215 11.3The Role of Entrepreneurs in the Economy  216 Role of Entrepreneurs in Industry  216 Role of Entrepreneurs in the Local Economy  217 Chapter 11 Assessment  219 Chapter 12Supply and Demand  220 Entrepreneurial Investigation: Gamer Demand  222 12.1Opposing Forces of Supply and Demand  222 The Law of Supply and Demand  222 Entrepreneurial Case Study: Opportunity Recognition: Andrea Dashiell–Honeecakes Bakery  223 12.2Finding Equilibrium  225 Meeting in the Middle  225 Career Competencies: Demonstrate Spreadsheet Applications  226 12.3Visualizing Supply and Demand  227 Supply and Demand Curves  227 Chapter 12 Assessment  230 Chapter 13Direct and Indirect Competition  232 Entrepreneurial Investigation: Beyond the Box Lunch  234 13.1Identifying Your Competition  234 Types of Competition  234 Other Forms of Competition  235 Expand Your SWOT Analysis  236 Entrepreneurial Case Study: Flexibility & Adaptability: Maxine Clark–Build-A-Bear Workshop  237 13.2Market Share  238 Calculating Market Share  238 Career Competencies: Communicate by Computer; Develop Cultural Sensitivity  240 13.3Competition and the Global Economy  241 The Global Economy  241 Entrepreneurs and International Trade  242 Chapter 13 Assessment  245 Chapter 14EOU and Competitive Pricing  246 Entrepreneurial Investigation: Tale of Two Book Sellers  248 14.1Competition Between Suppliers and Consumers  248 Competition in a Market Economy  248 Competition Between Suppliers  249 Competition Between Consumers  250 Entrepreneurial Case Study: Comfort with Risk: Ambar Romero–Styles by Ambar  250 14.2Competition-Based Pricing and Profit Motive  252 Profit Motive  252 Benefits of Profit  253 Career Competencies Explain the Nature of E-commerce; Develop Basic Website  254 14.3Competition and the Economics of One Unit  255 Economics of One Unit  255 Chapter 14 Assessment  258 Chapter 15Establishing a Competitive Advantage  260 Entrepreneurial Investigation: The Roast Off  262 15.1Gather Competitive Intelligence  262 Gathering Competitive Intelligence  262 Entrepreneurial Case Study: Initiative & Self-Reliance: Jesus Fernandez-Ortiz & Toheeb Okenla–T&J Soccer  264 15.2Identify Your Differentiators  265 What Is a Differentiator for a Business?  265 Career Competencies: Write Persuasive Messages  267 15.3Determining Your Competitive Advantage  268 Analyze the Competition  268 Using a Competitive Matrix  268 Anticipate Future Competition  269 Chapter 15 Assessment  270 Unit 3 Review & Assessment  272 Information Technology  279 Case Study: Competition  281 UNIT 4Big Idea: Delivering Value to Customers Chapter 16Identifying a Target Market  286 Entrepreneurial Investigation: Profiled by Facebook  288 16.1Mass Market vs. Target Market  288 Target Market Customer Categories  289 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Deena Kishawi–modestie  290 16.2Market Segments: Breaking Up the Customers  292 Career Competencies: Make Oral Presentations  294 16.3Not All Segments Are for Every Business  295 Niche Market Segment  295 Segmented Market Segment  296 Diversified Market Segment  296 Multi-sided Market Segment  296 Chapter 16 Assessment  298 Chapter 17Understanding the Needs of a Customer Segment  300 Entrepreneurial Investigation: Cleaning Up the Competition  302 17.1What Matters–Benefits vs. Features  302 Entrepreneurial Case Study: Flexibility & Adaptability: Luke Cooper–CEO & Founder, PeachMe  304 17.2Creating Value  305 Career Competencies: Apply Effective Listening Skills  307 17.3Value Is in the Eye of the Beholder  308 Chapter 17 Assessment  310 Chapter 18Delivering Value to a Customer Segment  312 Entrepreneurial Investigation: A Simple Goal  314 18.1Setting Market Goals  314 What Is a Marketing Plan?  314 Acting on Your Goals  316 Entrepreneurial Case Study: Future Orientation: Daymond John–CEO & Founder of FUBU, and Star of ABC’s Emmy Award-Winning Series Shark Tank  316 18.2In the Mix: Where Will You Sell?  318 Where and When Will You Sell?  319 How Will You Transport and Store Products?  320 Career Competencies: Address People Properly  321 18.3Name Your Price  322 Allowing for Price Adjustments  324 Chapter 18 Assessment  326 Chapter 19Communicating Value to Customers  328 Entrepreneurial Investigation: High Flying Customer Service  330 19.1It’s Personal: Selling Your Business to Your Customers  330 Characteristics of Successful Salespeople  331 Entrepreneurial Case Study: Communication & Collaboration: Sylvester Chisom–Showroom Shine  333 19.2Effective Sales Techniques  334 Finding and Qualifying Sales Leads  335 Making a Sales Call  336 Closing a Sale and Following Up  337 Career Competencies: Demonstrate Negotiation Skills  338 19.3Pitching Your Business  339 Chapter 19 Assessment  341 Chapter 20Attracting and Retaining Customers  342 Entrepreneurial Investigation: A Shoe-in for Success!  344 20.1Promotions: Building Awareness, Making Sales, Keeping Customers  344 Entrepreneurial Case Study: Creativity & Innovation: Mark Cuban–Dallas Mavericks  347 20.2It’s All in the Mix  348 Forms of Advertising  349 Visual Merchandising  351 Public Relations and Publicity  351 Personal Selling and Sales Promotion  352 Social Media  353 Career Competencies: Handle with Care: Dealing with a Difficult Customer  354 20.3What’s the Plan?  355 Creating Campaign Strategies  355 Measuring Promotion Effectiveness  356 Budgeting for Promotion  356 Consider Low-Cost Promotion Strategies  357 Chapter 20 Assessment  360 Unit 4 Review & Assessment  362 Information Technology  369 Case Study: Delivering Value to a Customer  371 UNIT 5Big Idea: Business Model Chapter 21Channels of Distribution  376 Entrepreneurial Investigation: Not a Mom-and-Pop Store  378 21.1What Type of Business Do I Have?  378 Business Model Goals  378 Types of Businesses  379 Trends in Business Startups  382 Entrepreneurial Case Study Opportunity Recognition: Neil Blumenthal & Dave Gilboa–Warby Parker  382 21.2Understanding Distribution and Supply Chain Management  384 Distribution Chains  384 What Channels Will You Use?  384 Determining Markup  385 Career Competencies: Foster Positive Working Relationships  386 21.3Shipping and Handling  387 Distribution Management  387 Transportation  387 Shipping and Receiving  388 Storage and Warehousing  388 Materials Handling  389 Delivery Terms  389 Chapter 21 Assessment  391 Chapter 22Identifying Internal Resources  392 Entrepreneurial Investigation: Finger-Licking Secret  394 22.1Identifying Internal Resources  394 What Are Internal Resources?  394 The Benefits of Intellectual Property Law  395 Entrepreneurial Case Study: Creativity & Innovation: Sean Combs–Combs Enterprises  396 22.2Protecting Intellectual Resources  398 Protecting Your Works  398 Copyright  398 Patents  400 Trademarks and Service Marks  402 Trade Secrets  403 Career Competencies Use Time-Management Principles  404 22.3Human Resources  405 Is It Time to Hire?  405 Advantages of Hiring Employees  406 Disadvantages of Hiring Employees  407 Looking at Yourself  408 Chapter 22 Assessment  410 Chapter 23Determining Operating Activities  412 Entrepreneurial Investigation: Popularity Contest  414 23.1Operating Activities  414 What Are Operating Activities?  414 General Business Policies  415 Hours of Operation  415 Extending Credit to Customers  416 Returns and Rework Requests  416 Delivery Policy  417 Entrepreneurial Case Study: Communication & Collaboration: Teressa Moore Griffin–Spirit of Purpose  418 23.2The Importance of Customer Service  420 Customer Service Policies  420 Career Competencies: Explain the Nature of Business Records  422 23.3Inventory Management  423 Why Manage Inventory?  423 Calculating Inventory Investment  425 Controlling Inventory Level  425 Inventory Systems  426 Warehousing  427 Chapter 23 Assessment  429 Chapter 24Establishing External Partnerships  430 Entrepreneurial Investigation: Missed the Bull’s-Eye  432 24.1Determining External Partnerships  432 Types of Partnerships  432 Vendor Relationships  433 Entrepreneurial Case Study: Comfort with Risk: Alice Niles–A.P. Orleans Risk Management  436 24.2Outsourcing Risk Reduction  437 Reducing Business Risk  437 Securing Physical Property  438 Safeguarding Information  439 Promoting Health and Safety  439 Career Competencies: Obtain Insurance Coverage  441 24.3Why Do I Need Insurance?  443 Understanding Insurance  443 Insurance As Risk Management  443 Insurance  443 Types of Business Insurance  444 Chapter 24 Assessment  449 Chapter 25Legal Structures  450 Entrepreneurial Investigation: On the Hook  452 25.1Sole Proprietorships and Partnerships  452 Liability of Business Owners  452 Sole Proprietorship  453 How to Set Up a Sole Proprietorship  453 Partnership  454 Writing a Partnership Agreement  455 Entrepreneurial Case Study: Initiative & Self-Reliance: Jacob Makoulian & Kaleb Smith–Makoulian Smith  456 25.2Corporations and Other Business Structures  457 Corporation  457 Cooperative  459 Career Competencies: Negotiate Contracts with Vendors; Business Contracts  460 25.3Choosing the Best Structure  462 Chapter 25 Assessment  465 Unit 5 Review & Assessment  466 Information Technology  476 Case Study: Business Model  478 UNIT 6Big Idea: Financial & Expense Management Chapter 26The Cost of Doing Business  482 Entrepreneurial Investigation: Not Always a Piece of Cake  484 26.1What Is a Variable Expense?  484 Business Model Goals  484 Variable Expenses  485 Variable or Not Variable?  486 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Ben Kaufman–Quirky  487 26.2The Economics of One Unit of Sale  489 What Is a Unit of Sale?  489 The Economics of One Unit of Sale  490 Economy of Scale  490 Career Competencies: Open an Account with a Financial Institution  491 26.3Calculating Your EOU  493 EOU for a Manufacturing Business  493 EOU for a Wholesale Business  494 EOU for a Retail Business  495 EOU for a Business Selling More Than One Product  495 EOU for a Service Business  497 EOU for Tech-Based Businesses  499 Chapter 26 Assessment  501 Chapter 27Expense Management  502 Entrepreneurial Investigation: Frugal Operations  504 27.1Fixed Expenses  504 What Are Fixed Expenses?  505 Depreciation  506 Entrepreneurial Case Study: Creativity & Innovation: Dagim Girma–The Audible  507 27.2Breaking Even  509 What Is a Break-Even Point?  509 Break-Even Analysis  509 The Burn Rate  511 Career Competencies: Develop Spending Plan; Develop Personal Budget  511 27.3Managing Cash Flow  513 Why Worry About Cash Flow?  513 Reading a Cash Flow Statement  514 Ways to Keep Cash Flowing  516 Chapter 27 Assessment  517 Chapter 28Revenue Streams and Sales Projections  518 Entrepreneurial Investigation: There’s No Business Like Show Business  520 28.1Identifying Sources of Revenue  520 Revenue Streams  520 Non-Traditional Revenue Streams  522 Entrepreneurial Case Study: Future Orientation: Dan Trepanier–The Style Blogger  522 28.2Sales Forecasting  524 Preparing a Sales Forecast  524 Sales Forecasting Techniques  525 Career Competencies: Develop Savings Plan  527 28.3Income Statements  529 When to Prepare an Income Statement  529 Differences in Income Statements  530 Parts of a Typical Income Statement  530 Income Statement for a Manufacturer  532 Income Statement for a Service Business  533 Chapter 28 Assessment  536 Chapter 29Financing the Business  538 Entrepreneurial Investigation: Lending a Helping Dollar  540 29.1How Much Money Will I Need?  540 Start-Up Investment  541 Return on Investment (ROI)  543 Entrepreneurial Case Study: Comfort with Risk: Joe Mansueto–Morningstar  544 29.2Sources of Debt Financing  546 Personal Savings  546 Banks  547 Credit Unions  549 Microloans  549 Relatives and Friends  549 Using Credit Cards  550 Payback  550 Career Competencies: Build Positive Credit History; Improve/Repair Creditworthiness  551 29.3Sources of Equity Financing  553 Relatives and Friends  553 Angels and Venture Capital Companies  554 Partners  555 Customer Financing  555 Barter Financing  556 Chapter 29 Assessment  557 Chapter 30Financial Analysis  558 Entrepreneurial Investigation: Rise and Fall of the Record Megastore  560 30.1What Are Financial Ratios?  560 Analysis Based on an Income Statement  560 Income Statement Ratios  562 Entrepreneurial Case Study Comfort with Risk: Eddie C. Brown–Brown Capital Management  564 30.2Balance Sheet  566 What Is a Balance Sheet?  566 Fiscal Year  567 Assets Are Owned  567 Liabilities Are Owed  567 Preparing Balance Sheets  568 Analyzing Balance Sheets  569 Comparative Balance Sheet  570 Same-Size Balance Sheet Analysis  572 Career Competencies: Supervise/Implement Regular Accounting Procedures and Financial Reports  574 30.3Ratios from Balance Sheets  576 Debt Ratio and Debt-to-Equity Ratio  576 Quick Ratio and Current Ratio  577 Chapter 30 Assessment  579 Unit 6 Review & Assessment  580 Information Technology  590 Case Study: Financial and Expense Management  592 UNIT 7Big Idea: Operating the Business Chapter 31Managing the Business  596 Entrepreneurial Investigation: A Happy Company Is a Profitable Company  598 31.1What Is Management?  599 Planning  599 Organizing  600 Directing  601 Controlling  602 Entrepreneurial Case Study: Communication & Collaboration: Kirsten Kelly & Anne de Mare–Spargel Productions  603 31.2Organizational Structures  605 Traditional Structures  605 Trends in Structures  607 Career Competencies Write Informational Messages  608 31.3Maintaining a Healthy Business Environment  610 Chapter 31 Assessment  612 Chapter 32Government Regulations  614 Entrepreneurial Investigation: Government to the Rescue  616 32.1The Role of Regulation for Employees  616 Employee Protection  617 Entrepreneurial Case Study: Flexibility & Adaptability: Mercy Hernandez–EDGE Charitable Foundation  620 32.2Customer and Environmental Protection  622 Labeling  622 Product Safety  622 Fair Competition  623 Licenses and Permits  625 Zoning Laws  625 Environmental Protection  626 Career Competencies: Write Business Letters  626 32.3Help for Small Business  627 Chapter 32 Assessment  629 Chapter 33Recordkeeping  630 Entrepreneurial Investigation: Transparent Clothing  632 33.1Financial Records  633 Savings Accounts  633 Checking Accounts  633 Bank Reconciliation  635 Business Documents  636 Entrepreneurial Case Study: Comfort with Risk: Sam Zell–Equity Group Investments  637 33.2Accounting Principles  639 Chart of Accounts  640 Single-Column, Database Approach  641 Double-Column Approach  641 Duality  643 Basic Process  643 Career Competencies: Demonstrate File-Management Skills  644 33.3Computerized Accounting vs. Human Accountants  645 Using Accountants and Bookkeepers  646 Chapter 33 Assessment  648 Chapter 34Accounting Systems  650 Entrepreneurial Investigation: The Danger of Cooking the Books  652 34.1Using an Accounting Worksheet  652 The Accounting Worksheet  652 Parts of the Accounting Worksheet  653 Entering Transactions  655 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Lang Dobson–Newsies Clothing Co.  656 34.2Using the Accounting Worksheet  658 Career Competencies: Respect the Privacy of Others;Explain Ethical Considerations in Providing Information  661 34.3Creating Financial Statements  662 Balance Sheet  662 Income Statement  665 Statement of Cash Flows  666 Tracking Inventory  668 Using a Computerized Spreadsheet  668 Chapter 34 Assessment  670 Chapter 35Taxes and Your Business  672 Entrepreneurial Investigation: Paying Uncle Sam  674 35.1Why Do Businesses Pay Taxes?  674 Public Services  675 Social Programs  676 Defense  677 Business  677 Entrepreneurial Case Study: Initiative & Self-Reliance: Onyekachi C. Ekeagwu–Solar Powered RC Toys  679 35.2What Taxes Do Businesses Pay?  680 Payroll Taxes  681 Federal Unemployment Tax  681 Consumption Taxes  682 Business Income Tax  683 Property Tax  684 Career Competencies: Read and Interpret a Pay Stub  685 35.3Tax-Saving Strategies  686 Taking Deductions  687 Using Tax Credits  688 Chapter 35 Assessment  690 Unit 7 Review & Assessment  692 Information Technology  700 Case Study: Operating the Business  702 UNIT 8Big Idea: Growing the Business Chapter 36Planning for Business Growth  706 Entrepreneurial Investigation: Growing Pains  708 36.1What Is Business Growth?  708 Deciding When to Grow  709 Product Life Cycles  710 Entrepreneurial Case Study: Creativity & Innovation: Abi Mandelbaum–YouVisit  712 36.2Growth Strategies  714 Intensive Growth Strategies  714 Integrative Growth Strategies  716 Diversification Growth Strategies  716 Career Competencies: Describe Costs Associated with Credit  717 36.3Challenges of Growth  719 Practical Challenges of Growing a Business  720 Can a Business Grow?  720 Chapter 36 Assessment  722 Chapter 37Growing Operations  724 Entrepreneurial Investigation: Whole Lot of Ice Cream  726 37.1Managing and Scaling Operations  727 Site Selection and Layout Planning  727 Entrepreneurial Case Study: Initiative & Self-Reliance: Marcelo Claure–Brightstar  729 37.2Production Management  730 Scheduling  731 Productivity  732 Quality  733 Career Competencies: Handle Telephone Calls in a Businesslike Manner  734 37.3Managing Purchasing  736 Selecting the Right Quality  736 Selecting the Right Quantity  736 Timing Purchases  737 Getting the Right Payment Terms  737 Receiving and Following Up on Purchases  738 The Process of Purchasing  738 Chapter 37 Assessment  741 Chapter 38Recruiting and Training Staff  742 Entrepreneurial Investigation: Good Help Is So Hard to Find  744 38.1Managing and Scaling Operations  745 Staffing  745 Writing a Job Description  745 Determining Compensation  746 Locating Job Candidates  747 Screening Candidates  748 Hiring Outside Professionals  750 Entrepreneurial Case Study: Communication & Collaboration: The Tattoo Team–Henoo  750 38.2Employee Training and Development  752 In-House Programs  753 Training and Development Providers  754 Career Competencies: Interview for a Job  756 38.3Motivating and Evaluating Employees  757 Performance-Based Rewards  758 Flexible Work Arrangements  758 Delegating Responsibility  759 A Positive Environment  760 Evaluating Employees  761 Chapter 38 Assessment  765 Chapter 39Franchising and Licensing  766 Entrepreneurial Investigation: Subway Hits 40,000  768 39.1Franchising a Business  768 Franchising Documents  769 Entrepreneurial Case Study Opportunity Recognition: Kevin Plank–Under Armour  771 39.2Advantages and Disadvantages for Franchisors  773 Advantages for Franchisors  773 Disadvantages for Franchisors  773 Career Competencies: Make Decisions  774 39.3Licensing a Brand  776 Licensing Agreements  777 Advantages and Disadvantages of Licensing  778 Market Saturation  779 Chapter 39 Assessment  781 Chapter 40Exit Strategies  782 Entrepreneurial Investigation: PayPal’s Payout  784 40.1When to Leave a Business  784 How to Value a Business  785 Entrepreneurial Case Study: Future Orientation: Andres Cardona–Elite Basketball Academy  787 40.2Strategies for Leaving the Business  788 Harvesting Value from a Business  789 Career Competencies: Set Personal Goals  790 40.3Building Wealth  792 Importance of Saving  792 Time Value of Money  792 Future Value of Money  793 Risk Factors: Time and Liquidity  793 Tolerating Risk  795 Investing  795 Volatile Investments  796 Diversification  796 What Would You Do with Wealth?  796 Chapter 40 Assessment  799 Unit 8 Review & Assessment  800 Information Technology  809 Case Study: Growing the Business  811 Appendix A Eva’s Edibles–Sample Business Canvas  815 Appendix B Eva’s Edibles–Sample Plan  817 Appendix C Glossary  837 Index  879 Photo Credits  919

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Book SynopsisIn the Los Angeles riots, 2300 Korean shopkeepers lost their businesses in one day. The riots showed them the fragility of their economic base, since their businesses depended on impoverished, oppressed and rebellious classes. This is an account of Korean-black relations in Chicago and Los Angeles.Table of ContentsPreface Introduction 1: The State of Immigrant and Ethnic Entrepreneurship in America 2: The Social Origins of Korean Immigration to the United States, 1903 to the Present 3: Class, Family, and Ethnicity in Korean Immigrant Entrepreneurship 4: Who Is My Neighbor?: Korean-Black Relations in Chicago, Los Angeles, and New York City 5: Conclusion Notes Bibliography Index

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Book SynopsisIn the Los Angeles riots 2300 Korean shopkeepers lost their businesses in one day. The riots showed them the fragility of their economic base, since their businesses depended on impoverished, oppressed and rebellious classes. This is an account of Korean-black relations in Chicago and Los Angeles.

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Book SynopsisThrough an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.Trade ReviewPraise for Peter's Seminar Presentation Skills Workshops: 'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R 'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt 'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin AgencyTable of ContentsForeword White Spaces How we Connect The Power of Emotion How to Be The Thin Line Thoughtfulness The Way we Say Things It's More Important to be Passionate About the Work You Gotta be You Before You Do Anything Death by Deck Organizing the Presentation Rehearse, Rehearse, Rehearse Own It Getting Started What They See is What You Get Humor Vs. Jokes Punctuation You Never Know Standing Up

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Book SynopsisProvides practicing social entrepreneurs, whether nonprofit or for-profit, with a guiding framework and practical recommendations for scaling. It is filled with ideas and examples to make it easier for practitioners to make major strides in resolving serious social problems involving, poverty, health, education, and the environment.Trade Review"Finally, sound and genuinely useful guidance for social entrepreneurs serious about delivering meaningful results. Scaling Your Social Venture offers a model that's as practical as it is motivating, providing leaders with what they need to build stronger, better organizations - organizations able to scale their impact!" - Sally Osberg, President & CEO, Skoll Foundation "There is a growing movement worldwide to create entrepreneurial ventures that have impact on some of our societies' most difficult problems. Yet precious few ventures live up to those expectations. Too many fall far short of attaining their goals - not because they are not passionate enough, or ambitious enough - but because the complexity of scaling a social venture is fraught with multiple and simultaneously appearing challenges. Paul Bloom has written an enormously useful book that is essential reading for those social ventures that dream big." - Dr. Pamela Hartigan, director, Skoll Centre for Social Entrepreneurship, Said Business School -The University of Oxford "Scaling up a social enterprise is difficult, and doesn't always succeed. It takes a lot more than hard work and passion. That's why Paul Bloom's practical, step-by-step process is so valuable. This book is pragmatic, useful and on target for moving up in the world and creating positive social change." - Bill Novelli, Professor, Georgetown University and former CEO, AARP and President, Campaign for Tobacco-Free Kids "Paul Bloom has written the most important work of the year on the most important question facing anyone engaged in social change: How do I create the social change we need? The book could not be more timely or accessible, and is a must read for those of us who want to change the world." - Dr. Paul Light Paulette Goddard Professor of Public Service, Wagner School of Public Service, New York University, founding principal investigator of the Global Center for Public Service "Scaling our operation was our biggest challenge and THE major factor of our success or failure at One Laptop per Child. Dr. Bloom's SCALERS model clarifies what we must focus and execute on to continue our growth and sustainability." - Charles Kane, former president, current Board Member, OLPC; senior lecturer, Finance, MIT Sloan Graduate School of Management. "Paul Bloom's Scaling your Social Venture is a reader-friendly guide for practitioners - both new and seasoned. Those hungry for real examples and pragmatic advice will find this book offers a feast for students of social entrepreneurship and practitioners alike." - Diana Wells, president, AshokaTable of ContentsIntroduction On Your Mark, Get Set, Scale? Developing a Scaling Strategy that Fits Your Ecosystem Staffing: Building Your Human Resources Capability Communicating: Achieving Buy-in from Key Stakeholders Alliance-Building: Creating Synergies with Others Lobbying: Using Advocacy to Create Social Change Opportunities Earnings-Generation: Attracting and Replenishing Financial Resources Replicating: Creating Evidence and Systems to Support More of the Same Stimulating Market Forces: Getting Incentives to Work for You Putting it All Together: Embracing Contingencies and Complexity

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Book SynopsisEveryone should work for themselves. But don''t cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with laugh-out-loud anecdote to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives. Whether you dream of launching your own startup or profiting from your creativity in your spare time, Business for Bohemians will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become au fait with business plans and a friend of the spreadsheet. You will discover that laziness can be a virtue. Above all, you will realise that freedom from the nine-to-five life is achievable - and, with Hodgkinson''s comforting, pragmatic and extremely funny advice at hand, you might even enjoy yourself along the way.Tom Hodgkinson is the founder and editor of The Idler and the bestselling author of How to be Idle, How to be Free, The Idle Parent and Brave Old World. In 2011 he and his partner Victoria launched the Idler Academy of Philosophy, Husbandry and Merriment, a business which offers online and real-world courses in the liberal arts and practical skills, from philosophy and ukulele to business skills and singing.Trade ReviewExtremely funny... Add this wry and helpful book to your reading list * Financial Times *It reads like a dream... Tom genuinely makes me feel good about striving for happiness over money, security and status * ELLE *Brilliant. An exceedingly readable and useful handbook for those who choose to make the leap and control their own destiny -- Luke Johnson, former chairman, Channel 4 and Pizza ExpressIs it possible to make money while you're asleep? Sure it is, this book might just give you some ideas how -- James Reed, chairman, Reed GroupIndispensable to those of us whose eyes start to close at the thought of a spreadsheet -- Dominic West, actor and directorFinally, a business book that celebrates free spirits... Even chapters about accounting and spreadsheets are rollicking reads * &Co magazine *A perceptive and useful book that will be genuinely helpful for anyone thinking of starting a business -- John Brown, founder, John Brown MediaFunny, intelligent, irreverent and practical, this is everything you need from a great book about business and loads more besides. Once you've picked this up you won't want to put it down; and you can't say that about many business books -- Charles Gladstone, founder, Pedlars and the Good Life ExperienceBusiness for Bohemians is the must-have handbook for people like me, trying to reconcile how to live a life of creative freedom and expression with the pressing need to also make a living and therefore negotiate the thickets of business bullshit. It made me feel I was not alone in trying to do so - and it's a rather gripping read to boot -- James Studholme, founder, Blink ProductionsA joy to read... If you need to get control of your business this is a great book. If you are already in control, it will remind you what works and to keep on going. It's also very, very funny * Better Retailing *

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Book Synopsis''Creating something from nothing is a daring act. Tom''s wisdom and encouragement will give any reader the confidence to take the leap.'' Eric Ries, bestselling author of The Lean Startup ________________90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.Eisenmann''s fascinating, often counter-intuitive, advice will help you avoid common mistakes including:* Launching too early* Aiming too high, too soon* And letting early success lead to misplaced confidence Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.________________ ''A must read for any entrepreneur, investor, or startup team member.'' Michelle Zatlyn, CEO, Cloudfare ''Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you''re just getting started, or you''re eyeing your endgame.'' Jenn Hyman, CEO, Rent the RunwayTrade ReviewEisenmann's book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you're a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading. As Tom says, creating something from nothing is a daring act. His wisdom and encouragement will give any reader the confidence to take the leap. -- Eric Ries, CEO of LTSE and bestselling author of The Lean StartupLaunching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls--on our way to wherever we're headed. Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame. -- Jenn Hyman, co-founder/CEO of Rent the RunwayIt's no secret that having a great idea isn't enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. The Fail-Safe Startup is the perfect roadmap that each entrepreneur needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business. -- Daymond John, star of ABC's Shark Tank and bestselling author of The Power of BrokeOnce you start reading this book, you won't be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is a must read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success - which is something society needs more than ever. -- Michelle Zatlyn, co-founder/CEO of Cloudfare

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Book SynopsisThis is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.Are you looking to start a business? You''ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever!This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It''s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management.This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business.- Easy-to-understand graphics.- No-nonsense advice and jargon-free language.- Insightful and inspiring quotes from the most successful minds in business.This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you''re a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone.Complete the Series:This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.

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Book Synopsis***SUNDAY TIMES BESTSELLER***With straightforward, heart-felt advice, The Business Survival Kit guides you to a thriving business while nurturing your humanity -- Marie Forleo, #1 NY Times bestselling author of Everything is Figureoutable This book will help you make clearer, smarter, braver decisions in all areas of your life -- Emma Gannon, author of The Multi-Hyphen MethodStarting a business isn''t easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you''re fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way?In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. With straight-talking advice and insights from leading experts it will help you answer the fundamental question of whether you can handle being an entrepreneur in the first place and then help you navigate the inevitable ups and many downs that go hand in hand with that decision. Learn how to: *Cope with stress, anxiety and uncertainty*Build your confidence and tackle impostor syndrome *Maintain a healthy work/life balance*Build strong networks and nurture your personal relationships *And stay motivated (even in the midst of failure)Trade ReviewNot just a business book, this book will help you make clearer, smarter, braver decisions in all areas of your life -- Emma Gannon, author of The Multi-Hyphen MethodWith straightforward, heart-felt advice, The Business Survival Kit guides you to a thriving business while nurturing your humanity -- Marie Forleo, #1 NY Times bestselling author of Everything is Figureoutable

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Book SynopsisBuild The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, great pitch but I just don''t do Black women; and inspires them to overcome naysayers. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the Entitleds.Don''t wait for the system to let you in - break down the door and build your damn thing.Trade ReviewHaving been an entrepreneur and founder for over 20 years, I have read my fair share of business books but Build The Damn Thing is like nothing else I've read! Kathryn's honest insights and 'tell it like it is' approach to building is not only refreshing...it's necessary; especially in a time when so much is at stake. I greatly appreciate the attention to principles typically glossed over-or completely ignored-in most books about entrepreneurship, like the importance of core values. That, for me, makes Build The Damn Thing a must-read for any aspiring startup founder grounded in commitment and responsibility. -- Diana Verde Nieto, founder and CEO of Positive LuxuryAn inspiring and galvanising guide to starting a business for anyone who finds themselves on the outside trying to break in. Filled with motivating and practical advice, this is a must read for every aspiring entrepreneur. -- Kanya King, founder of MOBOHard earned knowledge, practical advice and an authentic engaging style combine to make this business building primer a must read for both wantrepreneurs and early stage business builders. The author's enthusiastic mantra "you got this" is a timely rallying cry for all of us. I plan to continue building the damn thing. -- Eric Collins, author of We Don't Need PermissionA guide to compete against the odds! What you might perceive to be a negative attribute, could very well be your superpower! -- Bianca Miller-Cole, Founder and CEO of The Be Group and author of Self-Made and The Business Survival KitKathryn has done an incredible job breaking down the steps of how any entrepreneur can be successful on this business journey with practical and tangle steps. Such an easy read which I'm sure will help so many achieve their goals in business - great book! -- Byron Cole, author of Self-Made and The Business Survival Kit

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Book SynopsisMartin Amor led new product development programs and creative training programs for Mars, Telefonica, Unilever, Samsung, Shell and Kraft in his role as Inventing Director at leading global innovation consultancy ?What If!. Now he helps businesses get better at innovation and develops his own ideas as an entrepreneur.Alex Pellew is a former marketing head at Nike. He leads projects for ?What If! Innovation, and coaches and launches digital start-ups.Trade ReviewA wonderfully inspirational book that will help unleash your ideas on the world * Michael Acton Smith, creator of Moshi Monsters *Full of great practical advice for the budding creator * Cath Kidston *Every great business starts with an idea . . . this book will help you find yours * Richard Reed, co-founder Innocent Drinks *We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step. * David Hieatt, founder of Howies, Hiut Demin and the Do Lectures *It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence * Zach Klein, co-founder of Vimeo *This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you * Molly Flatt, the Memo *

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Book SynopsisPeter Knight has run small, medium and large companies and today is Founder & Chairman of Phoenix plc, a marketing communications agency which works with clients including Motorola, First Choice, Laing, Harry Ramsden's and many more. Phoenix employs 60 people at The Chapel of Ideas a converted church all of whom are engaged in effective communications via all media.Peter is a TEC International speaker and won the speaker of the year award in 2002. He regularly is engaged by clients to speak and facilitate at conferences, business retreats & strategy planning workshops, and he also contributes to several trade publications.Trade Review"Startling both in its simplicity and effectiveness, I hugely recommend HEMP as essential reading for anyone involved in or interested by marketing." Chris Hughes, Chairman, TEC International " HEMP helps you achieve in a few hours a plan which would normally take weeks" Ann Fendi, Sales and Marketing Director, Sunley plc HEMP will stimulate you to look at marketing challenges with enhanced clarity and significantly increase your chances of delivering demonstratable value. Plus, it's a really entertaining read!" Andy Hurst, Sales and Marketing Director, Taylor Woodrow "Clear, concise and informative - focused on the key issues, avoiding all the jargon!" Patrick Stirland, MD, The Mitie Group "a compact, hard working guide to a marketing system that should, ir followed from beginning to end, improve your business' chance of profitability... Knights writing is so motivational that it could give you the biggest high you'll get all year" - Internet WorksTable of ContentsStep One - Desired ResultAs Stephen Covey put it, "Begin with the end in mind." The principle of this step is: the greater the clarity of the outcome the more likely it will be accomplished.Step Two – What's it worth?If you're going to do something then value it. And identifying a monetary value helps create a universal currency, as others might view differently the worth you attach to your project. For example, "this initiative will create turnover of £5 million and produce £1 million profit in 12 months" has a clarity which will appeal to any board or bank.Step Three – What are the consequences?All new plans have consequences. There are potential upsides and downsides – what are they? And what will be the consequence of not implementing your plan? This chapter explores how important it is to identify every possible outcome before the plan commences: often people will be more motivated by fear of loss than by the pleasure of gain, e.g. "consider what will happen if we don't pioneer this new initiative and our major competitor does instead."Step Four – TargetsWho are we after? Who will be buying your product or service. And don't just go for standard classifications; really go to town gathering information. Build a picture of these people. How old are they? How much do they weigh on average? Would they prefer to fly British Airways or Virgin? When did they last go to the cinema and what film did they see? The principle of this chapter is that you can't know too much about your targets.Step Five – What do they currently think and do?Now you know who you're after, (step four), what do these people currently think about your product and service? And as a consequence of what they think, what do they do? Do they know you for providing one product and think that's all you do, (and as a result buy your other product from a competitor)? Have they never heard of your service or anything like it, (and therefore they currently do nothing)? Thinking precedes doing: know what your targets think.Step Six – What do you want them to think and do?Following on from the last chapter, we can now look at what we want people to think and having changed their mind will cause them to buy your product or service. The principle underpinning steps five and six is simple: change the thinking and you'll change the doing patterns of your targets, (whereas so many companies try to get people to change their "doing" without thinking first.)Step Seven – What's the story?What are you actually selling? This chapter prompts the exercise of succinctly writing down exactly what's on offer. This exercise is amazing for many people who whilst believing they know what they do actually discover that either they don't or they can't adequately describe it.Step Eight – The one big thing (10 second sell)All too often peoples' description of their service or product are boring and confusing filled with far too much irrelevant detail. This chapter distills down to the ONE big thing on offer. This chapter is what Pearson calls "The 10 second sell", and you know how effective that is.Step Nine – What's the benefit?This step looks at the one big thing and asks the question: so what? What do you do for the target customer? Does this benefit them significantly? Is it compelling and how does it compare to the competition?Step Ten – Know yourselfIs your current personality appropriate for the product or service you're offering? There's no point your being seen as British Airways if your product is designed for Virgin customers. There's a built in disadvantage, which is unnecessary, for a traditional old-fashioned company offering a service which will primarily appeal to youth. This step asks the question: do you need to review the personality of your company for this new product or service to work? There are lots of examples of

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Book SynopsisRobbie Steinhouse is a successful serial entrepreneur. Over the last twenty years he has founded and built businesses in the recruitment, property and insurance sectors. He is currently head of training at NLP School Europe and is a certified NLP trainer. Robbie is an ICF certified coach and managing director of the Coaching Consultancy.  Table of Contents Introduction Chapter One. The Coaching and NLP mindsets Part One Coach with NLP: the sessions Chapter Two: Starting from the Right Place Chapter Three: Creating the Relationship Chapter Four: Contracting Chapter Five: Mapping the Landscape of the Client Chapter Six: Deciding on Areas of Primary Focus Chapter Seven: Closing the First Session. Chapter Eight: Subsequent sessions and how to shape them. Chapter Nine: The Final Session Part Two Diagnose and Prescribe. Specific issues and powerful NLP techniques to help clients deal with them. Chapter Ten: Coaching Processes for Immediate Issues: Conflict, Achievement and Influence Chapter Eleven: Coaching Processes for Deeper Personal Issues Chapter Twelve: Coaching Processes for Direction & Purpose Chapter Thirteen: Mastering NLP Coaching Conclusion: Coaching and NLP in everyday life Appendices A My six-session model B Transactional Analysis C The Power of Hypnosis

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Book SynopsisSteve Parks is also the author of How To Be An Entrepreneur; The Small Business Handbook; and How To Fund Your Business. He recently set up an exciting and groundbreaking new business and is a veteran entrepreneur with vast experience. He began his career as a journalist and presenter for BBC Radio.Table of ContentsIntroduction Week 1:The Beginning Week 2: The Future Week 3: Where Are You Now? Week 4: Start Learning Week 5: The Founders Week 6: The Idea Week 7: Idea to Opportunity Week 8: Testing and Refining the Opportunity Week 9: Pitching your Opportunity Week 10: Customers Week 11: Competitors Week 12: Branding Week 13: Sales Week 14: Premises and Equipment Week 15: People and Technology Week 16: Suppliers Week 17: Planning for Problems Week 18: Profit Forecast Week 19: Cash Flow Forecast Week 20: The Business Plan Week 21: Banks and Advisers Week 22: Start Selling Week 23: Pitching for Funding Week 24: The Big Leap Week 25: Making it Official Week 26: Launch! Epilogue Acknowledgements

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Book SynopsisTable of ContentsSection I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the Next

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