Small businesses and self-employment Books

Book SynopsisUnlike government programs for farmers and big businesses, which are usually invisible to the citizenry, small business aid programs are extremely and intentionally visible.Congress declared the policy of aiding small business and launched the contemporary era of small business assistance programs in the Small Business Act of 1953.Table of ContentsHow Do American Core Values Influence Public Policy? Problem and Policy Heritage: The Antitrust Tradition, Depression, and War Problems of Competition, Opportunity, and Equal Opportunity for a Victim: The Small Business Act of 1953 Problems Reprised: Institutionalizing Small Business Aid in the 1950s Problems Adrift: Expanding Without Innovation in the 1960s and 1970s Problems of Equalities for Small Disadvantaged Business: A Second Track in the 1960s and 1970s Problems of Jobs, Exports, Innovation, and Equal Opportunity for a Victim: Surviving and Expanding in the 1980s and 1990s Core Values, Problem Definitions, and Public Policy Appendices

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Book SynopsisWhether you know it or not, the seeds of success are already within you, so instead of endlessly putting off your dreams, dive in and get started now.Trade ReviewSetting up a successful business is a daunting task for any entrepreneur. Many fail at the first attempt and need encouragement to get back out there. How to Make a Million before Lunch gives you that encouragement in practical steps to help start, build and manage a business. Read it. Take the leap, but remember try to have fun along the way! -- Sir Richard Branson on How to Make a Million Before LunchBecoming an entrepreneur is one of the most exciting things anyone can do and this book should be on the bookshelf of anyone who dreams of running their own business. Rachel Bridge has written a practical guide to maximising your chances of success in a very clear and informative way. An essential book for every budding entrepreneur -- Peter Jones, entrepreneur and star of BBC's Dragon's Den on How to Make a Million Before Lunch

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Book SynopsisDo you want to achieve a long-held dream or reach a life-changing goal? That big promotion or fulfilling new job? That business you want to start? That exciting new life in the sun? That amazing idea you long to put into action? Are you held back by fears that you haven''t got what it takes?You may not realise it but your personality, character, experiences, skills and even your personal circumstances are all fantastic tools and assets which you can use to create the life and career you''ve always wanted. All you need to do is identify and make use of them.In Already Brilliant, bestselling author Rachel Bridge will help you work out what you want to do, and show you how to get there by playing to the strengths you already possess. Packed with practical tips, ideas and interviews with successful people in all walks of life, and supported by academic research, Already Brilliant will show you how to find a way of working that suits you best, how to

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Book SynopsisWorking for yourself can be an incredibly rewarding way of making a living, giving you more freedom, control, fun, satisfaction and even money, than you could have imagined. But if you have never done it before, it can be difficult to know where to start, how to get established and the pitfalls to look out for along the way. This book is a step-by-step guide, showing you how to do it in an effective, fulfilling and rewarding way. Drawing on Rachel Bridge''s extensive experience and those of many others who already work for themselves, it contains practical advice and information, real-life examples and essential top tips to help you make a successful transition to working for yourself. You''ll learn how to decide if this is the right path for you, how to get started, the key issues you need to think about and how to overcome obstacles and setbacks - not just from a practical point of view, but from a personal, financial and emotional perspective too.So whether you are currently in a salaried job and exploring the idea of going it alone, about to take your first step into the workplace after school or university, have just been made redundant or are already working for yourself, but need help and guidance on how to do it better, this is the book for you.

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Book SynopsisAn inspiring, rags-to-riches guide to achieving success in life and business by the founder of Myprotein.How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a 500 overdraft and turn it into more than 350 million? In Bootstrap Your Life, Oliver Cookson shares how he was able to build Europe''s number one online brand using nothing more than his own limited resources and the right mindset. Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice, and identifying trends ahead of the competition, Oliver was able to grow Myprotein rapidly into a top international, award-winning brand.In Bootstrap Your Life, Oliver doesn''t just share his journey Trade ReviewA remarkable story, full of great learnings. Bootstrap Your Life is a powerful and insightful story of how a British entrepreneur built an online business in 7 years to a £350 million valuation from zero.Oliver shares plenty of business war stories, insights and personal anecdotes on how he bootstrapped an amazing business into something that changed his and his customers' lives forever. I love how he highlights the skills he developed along the way and continued to maintain a sense of curiosity throughout the ups and downs of business life. A must-read for all entrepreneurs. -- Ash Ali, bestselling author of The Unfair Advantage

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Book SynopsisA comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such asTrade Review"Having been in franchising for over 30 years, I have seen the franchise business model enable countless people get into business for themselves but not by themselves. This textbook is an excellent deep dive into franchising and will bring knowledge and value to students, others wanting to learn about franchising, and those who are considering becoming a franchisor or franchisee." —Catherine Monson, President of Propelled Brands, Past President of the International Franchise Association "Ed Teixeira and Richard Chan’s book on franchising is a gateway to an expansive professional career. As a franchisee, franchisor, franchise company board member, professor teaching franchising and having written my dissertation on franchising, I say, hallelujah! Indeed, I believe franchising is the business genesis of economic networking. This book provides the underpinning of knowledge commensurate with a concentrated MBA. You will discover a wide spectrum of entrepreneurial opportunities in franchising." —Steve Stephen Spinelli Jr, PhD President, Babson College "This book is a must for prospective and current franchisees who want to understand all facets of the franchise business model. The authors convey their deep expertise in a highly readable way. They cover the gamut from understanding the key elements and value of the franchise model, including its evolution, to its continued promise for today and the future. Franchisees will refer to the book often as a guide to all the key elements of a franchise including intellectual property, financing, marketing, operations, and human resources." —Manuel London, Ph.D., Dean, College of Business, SUNY Distinguished Professor, State University of New York at Stony Brook "Owning and operating a franchise organization is more than having an operations manual for franchisees. But do all the demands of management have to be learned through trial and error? Not anymore. Teixeira and Chan put together Franchising Strategies so that those who see franchising as a career opportunity can get a jump start on what they will need to know. The authors rely on scientific research to provide advice on how to create and manage an enterprise that will enable franchisees to run their ventures successfully." —Francis Hoy, Ph.D., Professor of Innovation & Entrepreneurship, Worcester Polytechnic Institute "With more than 3,000 U.S. franchise brands, and 730,000 franchise locations supporting more than 8 million U.S. workers, franchising allows people from all walks of life to go into business for themselves, but not by themselves. However, awareness of the franchise business model by entrepreneurs, and how to successfully develop a franchiseable concept that ensures profitability for both franchise brands and franchise owners, requires a fulsome understanding of all aspects of the franchise business model, including the laws and regulations that govern the sales and disclosure process, as well as the ongoing operations of the business and relationship with franchisees. Anyone considering franchising their business would be well-served to take a deep dive into this book." —Matt Haller, President & CEO, International Franchise Association Table of Contents1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends

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Book SynopsisEntrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands criticaTable of ContentsPart I. Basic Principles for Successful Rural Entrepreneurship. 1. First Steps: understanding the start-ups ecosystem Ignacio Morales Conde, José L. Córdoba Leiva and Susan Giesecke. 2. Where is the money? Funding and finances Félix Jiménez-Naharro, María Mar González-Zamora and Tom Horsey. 3. How Do I sell it? Marketing and Communication Fundamentals Gloria Jiménez-Marín and Marta Domínguez de la Concha-Castañeda.4. Business development and day to day operations Rodrigo Elías Zambrano and Javier Domingo Morales. 5. Assembling a tech-team Emilio Solís and Álvaro Pareja. 6. Legal tips for newcomers Víctor López and Ricardo San Martín. 7. Dealing (and working) with large companies Óscar Carreras and Patricia Hernanz. Part II. Entrepreneurship with Rural Start-ups. 8. Spain Coordinated by Patricia López Trabajo. 9. USA Coordinated by Susan Giesecke. 10. Portugal Coordinated by Patricia Margarida Farias Coelho. 11. Latin America (Peru and Brazil) Coordinated by Patricia M. Farias Coelho and Mónica Reyes. 12. United Kingdom Coordinated by Irene García Medina.

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Book SynopsisThis book provides an understanding of opportunity recognition' as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice.The book's central framework is mapped around seeing and seizing opportunities', where the entrepreneur enters a situation, eventually sees an opportunity and takes it through a process of idea development into an actionable entrepreneurial initiative. This captures the book's four core elements: person(s), environment, opportunity and process. The Entrepreneurial Process is unique in its explanation of how key concepts are related and how they can be applied practically to business models, plans and action. Case studies from real-life organizations, reflective questions and short exercises throughout encourage student learning and enable true engagemTrade Review"Nils Nilsson offers a thoughtful and thorough exploration of the nature of entrepreneurship from both a theoretical and practical foundation of insights and observations. The book is particularly strong in its focus on critical entrepreneurial practices that lead to viable and sustainable businesses that provide economic and social value. This book will be very useful for anyone interested in gaining practical skills and abilities for how the future is created." William B. Gartner, Bertarelli Foundation Distinguished Professor of Family Entrepreneurship, Babson College, USA"An insightful, interesting, and highly readable book. To start with the entrepreneurial history of ideas and the concept of ‘the entrepreneurial economy’ is powerful and makes sense, even in a book with the ambition to support entrepreneurial action. The emphasis on ‘the opportunity’ as the centre of gravity is also welcome. Together this, and the conversational tone, makes the book stand out positively."Magnus Aronsson, Managing director, ESBRI, SwedenTable of Contents1. The Rise, Fall and Return of the Entrepreneur 2. The Environment: The Home of Resources, Uncertainty and Opportunities 3. The Person(s) and the Network 4. The Opportunity: The Key Crux of Entrepreneurship 5. The Process: What to do Next? 6. The Business Model: How it all Fits Together 7. The Business Model's Financial ABC's

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Book SynopsisBusiness transfer' refers to the transfer of ownership and leadership from one or more outgoing owner-manager(s) to one or more incoming owner-manager(s). Apart from all the company''s material assets, it presupposes that information, relationships, know-how and social capital are also transmitted from one to the other.  While much of the research on entrepreneurship has focused on new business ventures, few studies have considered business transfers as an alternative way of embarking on entrepreneurial activities. Business Transfers, Family Firms and Entrepreneurship provides the international community with a more comprehensive state-of-the-art of business transfer studies, which will enrich readers' understanding. The business transfer is examined through different prisms: family businesses, internal business transfers to employees, external business transfers, and woman in business transfers.  This book deals with business transfer as a whole, foTable of ContentsPart 1. Definitions. 1. Business transfer: Historical perspectives, definitions and the transfer process Bérangère Deschamps. 2. Revisiting the entrepreneurial exit decision process: A decision-making model Marie-Josée Drapeau, Maripier Tremblay. Part 2. Family business transfers. 3. Emotions in family business succession Soumaya SFEIR. 4. Family business transfer: A stressful event for successors Florence Guiliani, Luis Cisneros. 5. The making of family entrepreneurs: How heirs become entrepreneurs and take over a family business Paulette Robic, Dominique Barbelivien, Nicolas Antheaume. 6. Succession and family business in between emotional and financial issues: The role of governance with a two-tier system Céline Barrédy. 7. Succession and strategic renewal in family firms: Insights from a French family firm Didier Chabaud, Mariem Hannachi, Hedi Yezza. Part 3. Internal business transfers to employees. 8. Towards a better understanding of SME employee buyouts Catherine Thévenard-Puthod, Cédric Favre. 9. Is a workers cooperative an effective means for transferring SMEs? Marie-Christine Barbot-Grizzo. Part 4. External business transfer. 10. A research framework for external business transfers of SMEs Bérangère Deschamps, Susanne Durst. 11. The legitimacy of the external successor: Issues and means of acquisition Lyès Mazari, Sandrine Berger-Douce, Bérangère Deschamps. 12. From outsider to insider: Organisational socialisation in takeover situations Sonia Boussaguet. 13. How to effectively support external buyers in a post-business transfer situation? Catherine Thévenard-Puthod. Part 5. Women in business transfers. 14. Family as an institution to investigate the role of women in the transfer of family businesses Paulette Robic. 15. Gender and succession in the family business Christina Constantinidis. 16. Daughters: Invisible heroes of family businesses? Audrey Missonier, Annabelle Jaouen, Béatrice Albert. 17. Female external successors: Difficulties during the business transfer process and types of support required Bérangère Deschamps, Catherine Thévenard-Puthod.

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Book SynopsisFoundations of Family Resource Management uses the lenses of consumer science, management, and economics, and beyond to help students make intelligent decisions about resources, time, and energies at the individual and family level. It has a strong interdisciplinary, global, and multicultural focus.This sixth edition brings in new material on millennials, delayed marriage, household composition, neuroscience, behavioral economics, sustainable consumption, technology, and handling crises. It has been updated in line with the latest census data and academic literature.The text contains lots of features to support student learning, including chapter summaries, Did You Know? questions, glossary of key terms, examples and cases, critical thinking activities, and review questions for discussion and reflection. Lecture slides and an instructor manual are available as digital supplements.This textbook meets the standards and criteria for the Certified Family LiTrade Review"In this newest edition of her book, Prof Goldsmith presents us with updated insights and tools crucial to the understanding and implementation of efficient and sustainable resource management within different types of contemporary households and families. The chapters are rich in data, theories, examples, case studies and critical thinking tasks, yet also refer to popular personalities and stories making this a student-friendly textbook which merits having a central place in tertiary level Family Resource Management classes."Suzanne Piscopo, Associate Professor of Home Economics, University of Malta, Malta."In this newest edition of her book, Prof Goldsmith presents us with updated insights and tools crucial to the understanding and implementation of efficient and sustainable resource management within different types of contemporary households and families. The chapters are rich in data, theories, examples, case studies and critical thinking tasks, yet also refer to popular personalities and stories making this a student-friendly textbook which merits having a central place in tertiary level Family Resource Management classes."Suzanne Piscopo, Associate Professor of Home Economics, University of Malta, Malta.Table of ContentsPreface Acknowledgments Management Today Management History and Theories Values, Attitudes, Goals, and Motivation Resources Decision-Making and Problem Solving Planning, Implementing, and Evaluating Communication Managing Human Needs Managing Time Managing Work and Family Managing Stress and Fatigue Managing Environmental Resources Managing Finances Managing Tomorrow GlossaryIndex

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Book SynopsisLike much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entreTrade Review'Vijay Vyas addresses the dearth of significant research on low tech SMEs. Drawing from case studies of seven small companies it throws light on effective low-cost product innovation in small innovative Scottish food companies. It will be an insightful resource for SMEs seeking to be innovative, including the non-innovative food companies. Its analysis and findings offers significant suggestions for Government policy makers.' - Sunil Shukla, Professor, Entrepreneurship Development Institute of India'Vijay Vyas's book provides a unique blend of insights that should be of interest to both academics and managers in the food industry. The book is full of insights about the role of innovation within Low-Tech industries and we are treated to a deep and well thought through study of the role of product innovation, its antecedents and its consequences for small business innovation' - Luke Pittaway, Professor, Center for Entrepreneurship, Ohio University, USATable of Contents1. Innovation and New Product Development in the Food Industry: An overview of international research 2. Business Innovation: Meaning, antecedents, process and consequences 3. Methodology 4. Context of Study I 5. Context of Study II 6. Innovation in Case-study Companies 7. New Product Development in Scotland: A survey 8. Conclusions and Implications 9. Research Findings and Extant Literature: Congruence, conflict and implications

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Book SynopsisFrom across the political spectrum, a group of American leaders have come together to change the course of their nation—to Rework America.Trade Review"...a readable and well-reasoned text." -- The Economist

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Book SynopsisThis book brings together thirty years of original empirical research on key aspects of the formation and development of small firms from selected articles authored or co-authored by Peter Johnson. Complete with a comprehensive introduction from the author placing the work in relation to the contemporary debates on the subject and providing a cohesive overview, these essays provide an excellent historical context for current research in this area. Many of the studies in this book emphasise the interrelatedness of economic activity and decisions, an emphasis that serves as an important reminder of the complex business environments in which small firms operate. The book is divided into five sections. The first part focuses on the process of business formation. In part two, the role of new firms in regional development is considered. The third section deals with employment issues, whilst part four looks at various aspects of growth and development. Finally, the book concludes wiTable of Contents1. Introduction Part 1: Business Formation 2. The Founders of New Manufacturing Firms: A Note on the Size of their ‘Incubator’ Plants with D.G. Cathcart 3. Firm Formation in Manufacturing Industry with J. Creedy 4. How Good are the UK VAT Registration Data at Measuring Firm Births? C. Conway Part 2: Regional Issues 5. New Manufacturing Firms and Regional Development: Some Evidence from the Northern Region with D.G. Cathcart 6. Spatial Variations in the Determinants and Effects of Firm Births and Deaths with S. Parker 7. Differences in Regional Firm Formation Rates: A Decomposition Analysis Part 3: Employment 8. Unemployment and Self-Employment: A Survey 9. New Firms and Employment Creation with R.B.Thomas 10. Employment Change in the Small Establishment Sector in UK Manufacturing Part 4: Growth and Development 11. How Good are Small Firms at Predicting Employment? with J. Ashworth and C. Conway 12 Small Business Growth in the Short Run with C. Conway and P. Kattuman 13. The Size-Age-Growth Relationship in Not-for-Profit Tourist Attractions: Evidence from UK Museums Part 5: Policy 14. Government Policies towards Business Formation: An Economic Appraisal of a Training Scheme with R.B. Thomas 15. Targeting Firm Births and Economic Regeneration in a Lagging Region 16. Some Reflections

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The Foundations of Female Entrepreneurship explores the relationship between home, household headship and enterprise in Victorian London. It examines the notions of duty, honor and suitability in how womenâs ventures are represented by themselves and others and engages in a comparison of the interpretation of historical female entrepreneurship by contemporaries and historians in the UK, Europe and America. It argues that just as women in business have often been hidden by men, they have often also been hidden by the âhomeâ and the conceptualization of separate spheres of public and private agency and of âtheâ entrepreneur. Drawing on contextual evidence from 1747 to 1880, including fire insurance records, directories, trade cards, newspapers, memoirs, the census and extensive record linkage, this study concentrates on the early to mid-Victorian period when ideals about gender roles and appropriate work for women were vigorously debated.Alison Kay offers new insight i

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Book SynopsisIn this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors.Table of ContentsSection 1. To Play (And Win!) The Search-Engine Game. Chapter 1. Anatomy of a Search Engine. Which search engines to focus on and the difference between organic and paid searches. Chapter 2. Sponsored Ads. Used the right way, paying for placement on Google and other search engines can be very profitable for small businesses. Chapter 3. Domain Names and Alternate Domain Names. Create your virtual storefront. Chapter 4. Keywords. The most important list you'll ever make. Chapter 5. Title Tag. The gateway from a search engine to your Website. Chapter 6. Meta Description Tag. Your chance to tell a search-engine user why they should click on your link over all the others. Chapter 7. Homepage Content. Create content with two audiences in mind: your customers and the search engines. Chapter 8. Link Popularity. Learn how to increase your Website's popularity and become more noticeable with the search engines. Section 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers. Chapter 9. Hurl Your URL. The easiest way to effectively market your Website. Chapter 10. Networking Sites. Generate new business through these powerful networking tools. Chapter 11. Articles. Be known as a content expert in your field and allow others to market your Website for you. Chapter 12. Press Releases. Create buzz about your products and services and make a huge impact on search engines. Chapter 13. Blogs. A blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content. Chapter 14. Opt-in Forms. Turn someone who's just browsing into a paying customer. Chapter 15. eMail Marketing. Stay “top of mind” with your customers. Chapter 16. Video. The hottest Internet marketing strategy is easy to do and costs less than two hundred dollars. Chapter 17. Website Usability and Design.

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Book SynopsisBest-selling author and small business expert, Michael Gerber, helps entrepreneurs at the start-up phase As statistics tell us, most of the entrepreneurs who go out on their own to start a business will fail. Implementing Gerber's 10 step method is what will ultimately decide the success and longevity of a business.Table of ContentsForeword By Rabbi Levi Cunin xiv A Brief Introduction xix Chapter 1 The First Principle 1 Chapter 2 The Second Principle 12 Chapter 3 The Third Principle 24 Chapter 4 The Fourth Principle 48 Chapter 5 The Fifth Principle 62 Chapter 6 The Sixth Principle 82 Chapter 7 The Seventh Principle 98 Chapter 8 The Eighth Principle 108 Chapter 9 The Ninth Principle 122 Chapter 10 The Tenth Principle 130 Epilogue Concerning Success 144 An Invitation from the Author 153 Resources 155

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Book SynopsisKeeping track of the finances is fundamental to the success of every business, but tackling the task yourself can be intimidating. Help is at hand, however, with this complete guide to small business money management.Table of ContentsIntroduction 1 Book I: Getting Started 7 Chapter 1: Preparing for Business 9 Chapter 2: Structuring Your Business 25 Chapter 3: Testing Feasibility 45 Chapter 4: Preparing the Business Plan 67 Chapter 5: Finding the Money 83 Chapter 6: Operating Effectively 113 Chapter 7: Improving Performance 135 Book II: Accounting Basics 155 Chapter 1: Getting Down to Bookkeeping Basics 157 Chapter 2: Outlining Your Financial Roadmap with a Chart of Accounts 177 Chapter 3: Keeping a Paper Trail 193 Chapter 4: Surveying Computer Options 223 Chapter 5: Controlling Your Books, Your Records, and Your Money 233 Chapter 6: Tracking Your Purchases and Counting Your Sales 249 Book III: Reporting Results 277 Chapter 1: Profit Mechanics 279 Chapter 2: Developing a Balance Sheet 309 Chapter 3: Cash Flow and the Cash Flow Statement 321 Book IV: Managing the Finances 343 Chapter 1: Managing Profit Performance 345 Chapter 2: Forecasting and Budgeting 367 Chapter 3: Choosing the Right Ownership Structure 391 Chapter 4: Cost Conundrums 409 Chapter 5: Choosing Accounting Methods 427 Chapter 6: Professional Auditors and Advisers 449 Book V: Employing Staff 465 Chapter 1: Working Out the Wages 467 Chapter 2: Employee Payroll and Benefits 479 Chapter 3: Completing Year-End Payroll and Reports 505 Chapter 4: Adding Up the Bill for Time Off 517 Chapter 5: Figuring Out Final Payments 527 Chapter 6: Making Provision for Life after Work 539 Book VI: Keeping On Top of Tax 555 Chapter 1: Working for Yourself 557 Chapter 2: Considering Your Company’s Status 571 Chapter 3: Taxes, Taxes, and More Taxes 587 Chapter 4: Adding the Cost of VAT 605 Index 621

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Book SynopsisThe Consultant''s Manual If you''re serious about starting your own consulting practice, there''s something you should know . . No matter how knowledgeable you are in your field.. No matter how expert your advice or impressive your credentials.. If you don''t bring an air of consummate professionalism to every phase of your practice--from proposal-writing and fee-setting, to drawing up contracts and issuing reports--you''ll almost definitely lose out to the professional who does. But don''t worry, because with Tom Greenbaum and The Consultant''s Manual in your corner, you can make sure that never happens! Growing out of the author''s Harvard consulting course, this book offers level-headed, expert advice on virtually every practical aspect of starting, building, and marketing your consulting practice. Centered around the theme of developing and working an exhaustive business plan for your firm, it leads you step-by-step through the research, planning, and problem-solving stages. PositiTable of ContentsPLANNING. Marketing Your Consulting Service. Should You Enter the Consulting Business?. The Business Plan. Defining the Business. Developing a Company Identity. Planning Your Company's Finances. IMPLEMENTATION. Building Awareness of Your Business--Direct Methods. Building Awareness of Your Business--Indirect Methods. Developing a Brochure. Selling Your Consulting Services. The Consulting Proposal. Handling Objections. Service in a Consulting Business. The Ethics of the Consulting Business. Index.

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Book SynopsisWith more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr.Table of ContentsPartial table of contents: How to Start Your Mail Order Business. Important Legal and Ethical Issues. Maintaining Your Management Records. Bringing Your Product to the Consumer. MAIL ORDER MERCHANDISING. Finding Profitable Products to Sell by Mail. Pricing Your Mail Order Product or Service. Developing a Unique Offer. MAIL ORDER MEDIA. Making Money with Classified Ads. Making Money with Display Ads. Making Money with TV and Radio Ads. Making Money with Your Telephone. Making Money with 900 Numbers. THE MAIL ORDER MESSAGE. The Truth About Copywriting. How to Write Copy That Creates Sales. Saving and Making Money with Your Printing. MAIL ORDER MEASUREMENT. Testing to Find Out Whether You'll Be Successful before YouInvest Heavily. Developing a Mail Order Marketing Plan. Appendices. Index.

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Book SynopsisSmall Business Self-Defense Finance for Small Businesses is an excellentreference for practitioners. The chapters on valuation and thesale/purchase of an existing business are alone worth the price ofthe book.--Dr. Robert Ronstadt, Professor of EntrepreneurshipPepperdine University author of Ronstadt''s Financials Keep your small business solvent with this hands-on financialtroubleshooting guide Here''s everything you need to take financial control of your smallbusiness and keep your dream alive and growing. Wilbur Yegge sharesthe fruits of more than three decades as a business consultant andsmall business owner. He offers proven strategies and techniquesfor ensuring the financial well-being of your company, helps you toquickly pinpoint and resolve financial management issues, and armsyou with an arsenal of financial tools for daily use. And that''snot all! Throughout the book, the author has woven the real-life casehistories of two small businesses-Table of ContentsWriting Business Plans That Work. Financial Statement Analysis. Break-Even Analysis. Forecast Statements. The Cash Budget. Capital Budgeting. Long-Range Planning. Financing Growth. How to Deal with Banks. Valuation of a Going Concern. Basic Operating Controls. Finding the Business and Preparation for Purchase of a GoingConcern. Preparation for Sale of a Going Concern. Appendices. Index.

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Book SynopsisThe consulting industry is one of the fastest growing business sectors worldwide with new opportunities emerging continually in hundreds of different fields. Whatever your area of expertise--engineering or employee relations, computers or customer service--there''s likely to be a demand for your consulting abilities.Gregory Kishel and Patricia Kishel from the Preface Who needs consultants? The answer is simple: everyone does! Consultants are no longer viewed as a luxury. They''ve become a necessity in today''s constantly evolving business environment. And, for millions of career changers, recent graduates, retirees, and former government employees, consulting is an excellent way to turn knowledge and experience into a profitable business. Now, two highly successful consultants provide you with a proven plan for entering and growing in this lucrative field. You''ll get practical advice on what it takes to succeed as a consultant, where the real opportunities are, Table of ContentsWho Needs Consultants? Picking Your Field. Setting Up Your Business. Determining Your Consulting Fees. Promoting the Business. Meeting with Clients. Preparing Proposals, Contracts, and Reports. Managing Your Time. Satisfying the Client. Handling Ethical Matters. Selling Your Services to the Government. Going International. Generating Additional Income. Record Keeping and Taxes. Using Outside Support Services. Index.

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Book SynopsisThe crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures.Table of ContentsJohn Roughneen. Scott Tompkins. Jack Sprat's Restaurant. Internet Fashion Mall, LLC. Neverfail Computing. Jon Hirschtick's New Venture. Beautiful Legs by Post. Shaker Circuits (A). Diamond Technical Group (DTG). WinSales. ClearVue. SeaFax (A). Fjord Trading Company (A). ENOX Technologies. Mike Bellobuono. Take a Break Travel. Bagelz. SolidWorks. Quick Lube Franchise Corporation (QLFC).

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Book SynopsisLive your entrepreneurial dream with no-or little-money down Where there''s a will, there''s a way. Even if you don''t have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there''s more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six comTable of Contents1. You Make Your Own Miracles. Are You the One in the Crowd? Myth #1: You Need Money to Make Money. Myth #2: A Healthy Investment Makes a Healthy Business. Myth #3: Debt Is Bad. Myth #4: Starting on a Shoestring Is Starting Small. Myth #5: My Business Can't Be Started on a Shoestring. Myth #6: Only Wheeler-Dealers Need Apply. What It Takes. Double Your Determination. The One-Tenth Principle. The Time Is Always Right. 2. Checking Out Your Winning Idea. The One Most Important Decision. Narrow the Range. Creating the Perfect Match. The Psychic Rewards. Measure Your Management Mentality. Living without a Living. Can You Afford It? Thousands of Successful New Ventures. How Others Found Success. Give Your Idea the Acid Test. Key Points to Remember. 3. Shoestring Economics. Fourteen Essential Lessons for Every Shoestring Entrepreneur. Your Shoestring Economics Final Exam. 4. Starting Smart. Hope for the Best-Prepare for the Worst. Why a Corporation Is a Must. Small Investments Mean Small Losses. Protect Your Investment. Assets You Never Have to Lose. Side-Stepping Dangerous Guarantees. How Deep Are Your Pockets? Your Starting Smart Self-Exam. 5. Prepare a Winning Business Plan. A Good Business Plan Can Be Your Roadmap to Success. How to Design Your Business Plan. Making Your Business Plan Come Alive. Where to Find Help. Key Points to Remember. 6. Finding the Money. You Can't Beat Borrowed Money. Negotiate Your Winning Terms. Proposals that Create Cash. Open the Right Doors. Banks Can Say "Yes". Charge Your Business to MasterCard. Press the Right Buttons. When the Bank Says "No". A Franchise Can Mean Financing. Supplier Financing: Yours for the Asking. A Final Word. Key Points to Remember. 7. Dealing with the Small Business Administration (SBA). The SBA-A Potential Ally. Getting Information from the SBA. How the SBA Works. SBA Programs. Direct Loans. Dealing with the SBA. Key Points to Remember. 8. Dealing with Venture Capital Firms. The Nature of Venture Capital Funds. Fierce Competition. Kinds of Investors. The Need for a Business Plan. Key Points to Remember. 9. Partners for Profit: Your Brains, Their Cash. Who Needs Partners? How Friendly Is "Friendly" Money? More Than Money. Where the Money Lurks. Put Your Partner to the Acid Test. "Have I Got a Deal for You". Package Your Proposal to Sell. Beware the Booby Traps. Seven Tips on the Care and Feeding of Partners. "Divorce"-Partnership Style. Key Points to Remember. 10. Setting Up Shop. Developing the Miser's Touch. Hanging Your Hat for a Dollar a Day. Going Where the Customers Are. Two Money-Saving Points to Negotiate. The Million-Dollar Look on Humble Pennies. The Bargainland of Equipment Deals. 100 Percent Terms Anyone Can Get. The Magic of Leasing. How to Make the Most of Manufacturers' Free Trials. A Helping Hand from Big Suppliers. Sharing Time Is Saving Dollars. Promise a Piece of the Action. Producing Profits without Production. Key Points to Remember. 11. Buying Advice at a Bargain Price. Taking on Top-Grade Talent. Borrow Some Success. Suppliers Who Supply Information. Ten Thousand Heads Are Better Than One. Free Product Ideas. Export Experts for Hire. To Market, To Market. Four Ways to Free Employee Training. Lawyers: A Necessary Evil. Finding an Accountant to Navigate. Buy the Agent, Not the Insurance. More People from More People. Key Points to Remember. 12. Full Shelves from Empty Pockets. You Can't Do Business from an Empty Wagon. A Closed Checkbook Needs an Open Mind. Credit Managers Can Say "Yes". Buy Now-Pay Later. Tackling the One Big Supplier. Consignments Are as Good as Cash. How to Find Merchandise at Rock-Bottom Prices. Some Imagination Please! Key Points to Remember. 13. Promoting for a Pittance. Shoestring Marketing: The Critical Difference. Three Essentials to Successful Shoestring Marketing. How to Create a Prestige Image with Business Cards and Stationery. Design an Inexpensive Web Site. Free Word-of-Mouth Advertising Is Best. How to Obtain Free Media Publicity. Make Your Brochure a Promotional Tool. Become Active in Community Service. How to Slash Advertising Costs. More Secrets of Saving Marketing Money. Key Points to Remember. 14. Using the World Wide Web. Setting Your Goals for Web Use. Setting Up Your Web Site. Promoting Your Business on the Web. Risks. The Good News. Small-Business Owners' Tips. Key Points to Remember. 15. A Blueprint for Buying a Business. Buy or Create? Profitable Business for Sale: No Cash Down. You Can Buy on 100 Percent Terms. Finding the Largest Dollars. Look for the Liabilities. Squeeze Cash from Cash Flow. Hidden Assets Mean Hidden Money. Your Two Best Money Sources. Playing by the Rules. Key Points to Remember. 16. Pyramiding to the Top. It's Easy to Multiply a Winner. But Who Needs It? Bigger Can Be Better. Where Do You Go from Here? Test the Timing. The Many Paths to Success. Unleash Your Growth Power. Prospecting for the Big Dollars. Seven Growth Rules. Key Points to Remember. Index.

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Book SynopsisThere is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industry?s pioneers and visionaries, has truly legitimized what has been a cottage industry?and today is a huge global business that produces results. This work will ?shift the gear? to greater awareness and professionalism for those in this business today and those who want to be a part of its future. ?William Morton, Chairman and Chief Executive, The Jack Morton Company Dr. Goldblatt has been instrumental in defining event management as an industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events. ?John Baragona, Publisher, Event Solutions A practical, thorough, and inspirational how-to guide for the industry. ?Kate Fitzgerald, Editor, Advertising Age Start, grTable of ContentsChoosing Success. Vision, Mission, Strategic Planning. The Event Business Audit. Research. Dollar Wise. Finding Capital. Monitoring Success. The Marketing Plan. Finding and Keeping Great People. Achieving Success. Appendix. Index.

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Book SynopsisWinning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider''s guide to making it in today''s most exciting growth industry. In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs: Presents the first authoritative, in-depth look at the restaurant chain industry as a whole Tells how successful chain CEOs produce results with varied winning styles Isolates and clearly describes the eight crucial factors, or strategic links, vital to restaurant chain success Tells how chains can capitalize onTable of ContentsPreface ix Acknowledgements xi Introduction xiii Link One: The Leadership Touch 1 Link Two: Motivating to Win 37 Link Three: The Customer is King or Queen 61 Link Four: Keep Your Eye on the Ball 85 Link Five: Marketing and Merchandising Versatility 111 Link Six: The Economic-Focus Dilemma 145 Link Seven: Leveraging to Win 175 Link Eight: The Life Cycle 203 Leader of the Pack: The big Mac 235 The Thin Line: Success Versus Failure 257 Conclusion: Forging the Links 265 Index 269

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Book SynopsisAre you a college student or recent graduate with a great idea for a business? You're not alone. All across the country, more and more students are seeking advice on starting their own businesses.Table of ContentsThink Like an Entrepreneur (P. Sharma). Marketing Your Product (N. Duckett). Financing Your Dream (A. Perrault). The Business Plan (J. Turlais). The Importance of Industry (S. Chang). Protecting Yourself (C. Schwarting). The Faces of Success (G. Tseng). The Business Ethic (P. Sharma). Notes. Index.

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Book SynopsisEnsure a smooth-running operation with the indispensable guidance offered in Sales and Operations for Your Small Business. Here is detailed information on how to plan for and integrate departments, analyze markets, forecast sales, set pricing levels, manage inventories, outsource selected functions, and much more.Table of ContentsPreface. PREPARING TO OPERATE THE BUSINESS. Planning. Forecasting. OPERATING THE BUSINESS. Marketing Analysis. Pricing. Managing Inventories. Outsourcing Selected Company Functions. EVALUATING THE OPERATIONS OF THE BUSINESS. Professional Advisors. Business Valuation. Special Issues for the Rapidly Growing Company. Index.

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Book SynopsisMarketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, I don''t know what to do. Now, here''s a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you: * How to define and promote your services to the right market * How to differentiate your business from other similar businesses * How to price and package your services * How to turn qualified prospects into customers and build long-term relationships with clients This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery. --Chip R. Bell Author, Service Wisdom Simply put, this is the most useful book on marketing for service firms I know of. ItTable of ContentsHonk If You Hate Marketing: You Don't Have to Become a Huckster. Meaning Business: How to Get and Stay Focused. Your Most Important Task: Defining Your Mission so that Everyone Knows Exactly What You Do. Zeroing In: Finding Your Natural High-Opportunity Market. Standing Out from the Crowd: The Relationship Strategy for Differentiating Your Services. Laser-Like Alignment: The Secret Ingredient in Effective Marketing. Money Matters: ``We Lose Money on Each of These, but We Make It Up in Volume.'' Building Your Marketing Machine: Turning Prospects into Customers. Building Your Marketing Machine: Your Marketing Information System. Packaging for Maximum Benefit: What to Do Before You Print the Brochures. Presentation: ``What Exactly Is the Sizzle in Actuarial Auditing?'' Getting the Word Out: Networking, Seminars, and Other Low-Cost Tactics for Promoting New Business. The Media Message: ``Does It Really Pay to Advertise?'' Selling without Fear and Loathing: How to Make Selling a Non-Event and Still Succeed. Staying Alive: What to Do When You Need Business Now. Success and Beyond: Keeping Marketing Alive in a Large or Growing Firm. Resources. Index.

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Book SynopsisProvides a wide insight into the construction business, showing the reader how a contractor organizes a construction company and controls his work. Offers a practical and direct approach and describes how a business starts up, how it's organized and how it's financed.Table of ContentsStarting Out. Your Organization. Assessing Financial Capabilities. Estimating. Types of Contracts. Owner-Architect-Engineer Relations. Accounting and Cost-Keeping Systems. Job Organization. Labor Relations. Equipment. Safety and Insurance. Marketing. Trade Associations. Joint Ventures. How Is Success Measured?. Appendix. Index.

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Book SynopsisThe Wall Street Journal predicts that between 50-60 of all goods and services in the U.S. will be sold through network or multi-level marketing methods in this decade. Shows entrepreneurs how to start up and run their own successful, self-replicating network.Table of ContentsMultilevel Marketing--The Power of Many. Choosing the Right Opportunity. Getting Started. Developing Your Marketing Plan. Making the Sale. Satisfying the Customer. Building Your Network. Managing Your Time. Motivating Yourself and Your People. Balancing the Books. Keeping Your Business on Track. Multilevel Marketing Companies. Index.

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Book SynopsisA complete how-to guide to a 100% financed business. How to Buy a Great Business with no Cash Down Bestselling author Dr.Table of ContentsWho Needs Cash?. Building Your Financial Pyramid. Prospecting for No Cash Down Deals. Beware of Booby Traps. What Is the Business Worth?. Going Where the Money Is. Partners for Profit: Your Brains, Their Cash. How to Turn a Seller's Nightmare Into a Dream Business. Supplier Financing: Yours for the Asking. A Little Cash Flow Can Go a Long Way. Twelve More No Cash Down Techniques. Negotiating to Win. Closing Your No Cash Down Deal. Pyramid Your No Cash Down Deal. Sell for No Cash Down. Index.

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Book SynopsisThe Learning Annex Presents Small Business Basics If you''re a small business owner, you probably dedicate the majority of your time to the day-to-day activities that keep your company up and running. After all, why should you have to worry about taxes or other financial issues when you can hire someone else to handle them? The answer is simple: you, not your accountant or financial advisor, run the business. And if you truly want to be successful, you need to understand how your actions in business today can affect your bottom line tomorrow. If you want to make more tax-efficient financial decisions for your business, The Learning Annex Presents Small Business Basics can show you how. This accessible guide provides useful and authoritative advice that will help you save time and money throughout the year. Topics discussed include: * Organizing your business--from S Corporations and C Corporations to Sole Proprietorships and Limited LiabilitTable of ContentsPreface. Introduction. PART 1: ORGANIZATION. Chapter 1: Business Organization. Chapter 2: Tax Year and Accounting Methods. Chapter 3: Recordkeeping for Business Income and Deductions. PART 2: BUSINESS INCOME AND LOSSES. Chapter 4: Income or Loss from Business Operations. Chapter 5: Capital Gains and Losses. Chapter 6: Gains and Losses from Sales of Business Property. PART 3: BUSINESS DEDUCTIONS AND CREDITS. Chapter 7: Car and Truck Expenses. Chapter 8: Repairs and Maintenance. Chapter 9: Bad Debts. Chapter 10: Rents. Chapter 11: Taxes and Interest. Chapter 12: First-Year Expensing and Depreciation, Amortization, and Depletion. Chapter 13: Retirement Plans. Chapter 14: Casualty and Theft Losses. Chapter 15: Home Office Deductions. Chapter 16: Medical Coverage and Other Deductions. Chapter 17: Deductions for Alternative Minimum Tax. Chapter 18: Roundup of Tax Credits. Index.

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Book SynopsisAllowing readers to gain a more detailed understanding of the financial underpinnings of their businesses, Accounting and Finance for Your Small Business, Second Edition provides the key accounting and finance tools that a small business owner needs to operate and analyze the operations of his business.Table of ContentsPreface xiii Section I Preparing to Operate the Business 1 Chapter 1 Budgeting for Operations 3 Definition or Purpose of an Operating Budget 3 Signs of Budget Ineffectiveness 4 Improvements to the Budgeting System 6 Responsibility Accounting 9 Budget Tracking and Maintenance 21 The System of Interlocking Budgets 25 Need for Budget Updating 35 Summary 36 Chapter 2 Investing in Long-Term Assets and Capital Budgeting 39 Definitions 40 Overview and Use of Capital Budgeting 41 Life Cycles 42 Capital Budgeting Sequence 43 Producing Numbers to Get Dollars, the Use of Forms, and the Capital Budgeting Model 48 Miscellaneous Considerations 65 Product Discontinuance 66 Bailout 68 Summary 69 Appendix: Examples and Comparison of Calculations 70 Chapter 3 Basic Control Systems 77 The Need for Control Systems 77 Types of Fraud 79 Key Controls 81 When to Eliminate Controls 97 Summary 99 Section II Operating the Business 101 Chapter 4 Cash Flow Concerns 103 Cash 103 What to Do with Excess Cash 105 Cash Flows 108 Introduction to Cash Flow Budgets 112 Indications of Cash Flow Problems 112 Managing Cash 113 Preparation of the Cash Budget 126 Disbursements 127 Net Cash Flow and Cash Balances 130 Exceptions to Expected Cash Flows 131 Summary 132 Appendix: Cash Flow Example 133 Chapter 5 Financing 143 New Businesses 143 Zero Working Capital and Zero Fixed Assets 144 Types of Financing 148 Private Placement of Stock 157 Swapping Stock for Expenses 158 Stock Warrants 159 Stock Subscriptions 159 How to Obtain a Bank Loan 160 Sources of Debt Financing 167 Types of Loan Arrangements 168 Restrictions on Loans 171 Conditions That a Borrower Should Seek 173 Summary 175 Section III Evaluating the Operations of the Business 177 Chapter 6 Performance Measurement Systems 179 Financial Ratios 180 Types of Financial Ratios 182 Using Performance Measurements for Predictions 193 Operating Ratios 196 Other Ratios 202 The Balanced Scorecard 204 Summary 207 Chapter 7 Financial Analysis 209 Risk Analysis 209 Capacity Utilization 215 Breakeven Analysis 222 Summary 229 Chapter 8 Taxes and Risk Management 231 Controlling Tax Liabilities 232 Risk Management 237 Insurance 245 Types of Insurance Companies 249 Claims Administration 250 Summary 252 Chapter 9 Reporting 255 Federal Government Requirements 255 State Government Requirements 262 Local Government Requirements 267 Creditors 268 Equity Holders 269 Management Reports 269 Summary 286 Index 289

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Book Synopsis

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Book Synopsis

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Book SynopsisA comprehensive guide to building and maintaining a sustainable, profitable, and enjoyable business as a freelance editor. According to LinkedIn, more than twenty thousand people in the United States list themselves as freelance editors. But many who have the requisite skills to be excellent editors lack the entrepreneurial skills needed to run a thriving, fulfilling business. The few resources available to freelance editors, new and established, are typically limited in scope and lack the strategic thinking needed to make a business flourish. The Freelance Editor's Handbook provides a complete guide to setting up and running a prosperous freelancing business, from finding clients to increasing productivity, from deciding how to price services to achieving work/life balance, and from paying taxes to saving for retirement. Unlike most other books on freelance editing, this book is founded on a business-success mindset: The goal isn't simply to eke out a living through freelancing. Rather, the goal is to establish a thriving, rewarding business that allows editors to achieve their career goals, earn a comfortable living, and still have time for family, friends, and personal pursuits. Author Suzy Bills identifies multiple strategies and methods that freelancers can apply, drawing on current research in entrepreneurship, psychology, and well-being. This book is the ultimate resource for editors at all levels: students just starting out, in-house staff looking to transition, and experienced freelancers who want to make their businesses more profitable and enjoyable. Topics include: Deciding Whether You Really Want to Be a Freelance Editor Setting Up Your Business Finding Clients Marketing like a Pro Building Your Website Contracts and Invoices Becoming Financially Savvy ... and more!Trade Review"I would feel confident recommending it to someone considering starting their own freelance editing business in the United States." * Chartered Institute of Editing and Proofreading *"This book offers the fullest treatment that I’ve seen of the business side of freelance editing." * Technical Communication *Table of ContentsAcknowledgments Introduction Why This Book Is for You What We're Going to Cover 1 Deciding Whether You Really Want to Be a Freelance Editor Benefits of Freelancing Downsides of Freelancing Skills and Characteristics of Effective Freelance Editors The Decision of Whether to Freelance Part-Time or Full-Time Key Takeaways 2 Setting Up Your Business Business Name Business Entities Business License Employer Identification Number Bank Account and Credit Card Business Plan Business Costs Key Takeaways 3 Establishing a Strategic Mindset Creating a Vision Setting and Achieving Goals Finding a Mentor Key Takeaways 4 Looking for Clients Deciding Whether to Specialize Finding Clients Getting Repeat Business Key Takeaways 5 Marketing like a Pro Awareness of Target Clients' Needs Unique Selling Proposition Lead Nurturing Social Media Platforms Editing and Business Directories Promotional Pieces Books, Training, Podcasts, and YouTube Channels Additional Marketing Tips Key Takeaways 6 Creating Your Website Why You Need a Website How to Build Your Website How to Choose and Purchase a Domain Name How to Decide on the Website Design Pages and Content to Include on Your Website The Debate about Blogging Key Takeaways 7 Maximizing the Benefits of LinkedIn Components of a LinkedIn Profile How to Connect and Network with People on LinkedIn How to Search for Jobs on LinkedIn Key Takeaways 8 Winning at the Pricing Game Figuring Out How Much to Charge Choosing a Pricing Method Setting the Stage for Presenting a Fee Developing a Price Quote Applying a Rush Fee Presenting Your Price Overcoming Price Objections and Negotiating a Rate Increasing Your Rate Reducing Income Uncertainty through Establishing Retainers Choosing Payment Methods Key Takeaways 9 Using Contracts and Invoices to Get Paid and Protect Yourself What You Need to Know about Contracts What You Need to Include in Invoices How to Address Issues in Getting Paid Key Takeaways 10 Managing Time like a Pro and Increasing Productivity General Strategies to Improve Your Time Management and Productivity Strategies to Improve Your Editing Efficiency Strategies to Manage Your Project Schedule Strategies to Stop Procrastinating Key Takeaways 11 Achieving Work/Life Balance Balancing Work and Personal Pursuits Dealing with Crises Dealing with Negative Client Feedback Dealing with Perfectionism Avoiding Imposter Syndrome Key Takeaways 12 Overcoming the Fear of Taxes The Basics Self-Employment Tax Quarterly Payment Annual Tax Return How to Avoid Tax Penalties Tax Deductions for Freelancers Key Takeaways 13 Becoming a Financially Savvy Freelancer Personal and Business Budgets Cash Flow Management Bookkeeping Insurance Retirement Savings Key Takeaways Conclusion Appendix A: Most Important Action Items for Establishing a Freelance Editing Business Appendix B: Improving Editing Skills through Using Editing Programs and Other Resources Further Reading and Bibliography Index

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Book Synopsis

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Book Synopsis

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Book Synopsis

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