Small businesses and self-employment Books

Book SynopsisScale at Speed gets your business over the hump of doing fine to triple revenue in two years.Unlike other business growth books, this is a how-to guide, matching theory with easily actionable steps.Scale at Speed has helped founders, entrepreneurs and business leaders: - Chart a clear route to business transformation- Build enthusiastic and talented support for your vision- Uncover your unique value proposition- Introduce processes and KPIs- Untangle yourself from the day-to-day- Become a market leader while reducing marketing costs- Achieve the best exit priceWritten in a clear, honest and engaging style by Felix Velarde, founder of the 2Y3X growth accelerator, which has been helping businesses scale since 2016. Velarde founded one of the world''s first web design consultancies, before spending a twenty-year career creating, growing and selling digital marketing''s highest-profile businesses.Trade ReviewEurope produces more start-ups than the US. Our problem is a scale-up problem. This excellent book tells us how to do it -- Dr Hermann Hauser FRS, FREng, KBE, Amadeus Capital PartnersFelix has distilled some of the best strategies he's learnt over twenty-five years of leading businesses of varying sizes into an easy-to-read framework. He expertly lays out the journey a business needs to undertake to scale. He breaks it down into digestible steps, allowing you to achieve your goals via well-structured frameworks and engaging stories along the way. I highly recommend you read this book to help you triple your business in two years, as many of his clients have, without stressing your employees or creating burnout -- Andrew Ellis, founder, Like MindsThere are many business books that talk about what other companies have done in the past, but it's not often you get a step-by-step guide on how to grow your business from someone who has done it many times already. Scale at Speed is relevant, practical and essential for all entrepreneurs looking to grow their business -- Ronan Gruenbaum, Dean and Professor of Practice, Hult International Business SchoolThis is a must-read book for all those entrepreneurs who are convinced that they do not need to read any book to enable them to run their business. Well, think again. This is a book that sparks ideas and gives you a framework to propel business growth. Scaling isn't easy - and anyone who has tried knows that is an understatement. While there is no magic answer, this book will give you, your board and your team strategies for scaling that produce results.This is not a book of fancy words and empty promises; it is a book written by someone who has been there and done it, has the battle scars to prove it and is prepared to share the secrets of that success with others -- Margaret Manning OBE, entrepreneur, diversity advocate and former chair of the UK-ASEAN Business CouncilFelix Velarde has been advising People Centered Internet through the transition to my chairmanship from our founding chair, Vint Cerf. Our mission is to make the world a better place for all - and as a global organisation we need to be highly effective. The tools and principles he describes in detail in Scale at Speed have proven practical, sound and achievable at every step. Read this book, you won't regret it -- Mei Lin Fung, chair and co-founder, People Centered InternetIn Scale at Speed, Velarde has provided those who lead in organisations with the critical roadmap for growth, from the long-term strategic to the short-term tactical -- Gary A. Bolles, chair for the Future of Work, Singularity UniversityThe strategies in Scale at Speed are really helpful if you want to grow quickly and sustainably, whether you're setting up your first or your fiftieth business -- Oliver Cookson, founder of Myprotein and author of Bootstrap Your Life

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Book SynopsisTurn your great idea into a fully funded startup with this straight-talking real-world guideGreat ideas are everywhere. You''ve probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash, and smash your way to the top of the market? With solid, proven advice from founders who have been there and done it on every page, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and fuckups that await you. If you know that this is the chance of a lifetime but have no idea where to begin, How Not to Mess Up Your Startup is the book you need.

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Book SynopsisDigital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to ''paid'' advertising, mobile marketing and creating the perfect website for driving sales, you''ll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mo

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Book Synopsis If you want to be the best, you have to have the right skillset. From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete course in entrepreneurship. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

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Book SynopsisDitch your day job or set up your side project with this ultimate guide to starting and running your own creative business. From two successful entrepreneurs who share everything they wish they they'd known at the beginning.‘Together, these two have created a flourishing business’ - VogueThe Art of Starting guides you from the first step right through to the everyday running of a successful creative business. Whether your passion is in craft, photography, food, fashion or design, this book is full of indispensable advice.Iona Mathieson and Romy St Clair are two entrepreneurs who learnt the hard way. Their practical advice helps you to use what you already know and develop future proof skills in a fulfilling job that works for you.In The Art of Starting you will:– Discover your strengths, foster community and create meaningful client relationships– Learn how to value yourself, your product and negotiate fees– Find out what school didn’t teach; from tax and accounting to social media management and developing communityIona and Romy started their floristry business SAGE Flowers with no formal training and less than £1,000. In a few short years, they grew a floristry empire, have been lauded as London's go-to florists, and have an enviable client list including Mercedes, Nike, Glossier and Fenty. In The Art of Starting they share tips and secrets from experts and entrepreneurs so that your creative business will succeed too.Trade ReviewTogether, these two have created a flourishing business. * Vogue *This guide will advise you on how to start your own creative business or simply take up a new side hustle * i-D *The Art of Starting is such a powerful statement. The first step really is as simple as that. What Iona and Romy have provided is a much needed and important resource to building and running a creative business that honors integrity, people and passion. * Diet Paratha *An honest and demystifying manual full of insider wisdom for modern day entrepreneurs – brilliant! * Hazel Gardiner *Love what the girls are doing. . . It's amazing what they've built together, boss moves * Seapa *Iona and Romy are the true trailblaizers in the creative world. The Art of Starting is a must-read, this is the book you needed yesterday. Refreshing, educational, and beautifully curated. A real reflection of what SAGE has become. * Jaya Nila Aziz, Aesthetician & Founder of Sifali *Unlike many business owners — change doesn’t scare them. * Evening Standard *They know a thing or two about launching a successful business and it’s all detailed in their very first book . . . think of it as a start-up handbook. * The Face *This guide will advise you on how to start your own creative business or simply take up a new side hustle * i-D *

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Book SynopsisWhat if you could earn money doing what you love?What if you could live more and work less?What if you could Make Money While You Sleep?You can!Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.Packed with advice, knowledge and refreshing honesty, Lucy will take you through the process of course creation: from inspiration to getting it done, to actually selling it!* Learn how to stand out in an increasingly content-saturated world by using a proven system that turns your ideas into a bestselling brand. * Package up your expertise and sell your courses on repeat. * Learn how to position yourself as an expert in your industry and harness the power of social media and YouTube to upscale your business. Now is the time to take your digital course idea and turn it into a money-making machine!

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Book SynopsisWhat if you could earn money doing what you love?What if you could live more and work less?What if you could Make Money While You Sleep?You can!Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.Packed with advice, knowledge and refreshing honesty, Lucy will take you through the process of course creation: from inspiration to getting it done, to actually selling it!* Learn how to stand out in an increasingly content-saturated world by using a proven system that turns your ideas into a bestselling brand. * Package up your expertise and sell your courses on repeat. * Learn how to position yourself as an expert in your industry and harness the power of social media and YouTube to upscale your business. Now is the time to take your digital course idea and turn it into a money-making machine!

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Book SynopsisHighly Commended at The Business Book Awards Featuring Tatty Devine, HemingwayDesign, Craft Scotland and moreMaking a Living has been carefully crafted to support anyone looking for practical, hands-on advice and inspiring stories to motivate them to make their dream business into a reality.Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy.With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills. This new wave of at-home entrepreneurs are using Facebook and Instagram to promote their businesses, Etsy and Not on the High Street to sell their crafts and Paypal and Shopify to manage their payments. Technology-led businesses are transforming the way in which offline maker businesses are operating - and business is booming.From the founder of Yodomo, the online learning platform for arts and crafts, and with chapters on market research, valuing and pricing your work, branding, marketing and sales, as well as accounting fundamentals and legal considerations, this is a step-by-step guide to getting your idea off the ground, either as a side hustle or as your next major career move.Trade ReviewA no-nonsense, up-to-the minute and practical handbook for anyone who is in the process of starting, and indeed already running, a craft-based business. * Natalie Melton, Creative Director, Crafts Council *Simply breaks down the stages of growing a craft or maker business and can be part of a tool kit for making your creative business a success. * Wayne Hemingway MBE, Partner at HemingwayDesign *

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Book SynopsisWe're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and funded by venture capital firms, which remake fortunes and economies overnight. But in reality, most new businesses are things like restaurants or hair salons. Entrepreneurs aren't all millennials -- more often, it's their parents. And those small companies are the fabric of our economy.The Soul of an Entrepreneur is a business book of a different kind, exploring our work but also our passions and hopes. David Sax reports on the deeply personal questions of entrepreneurship: why an immigrant family risks everything to build a bakery; how a small farmer fights to manage his debt; and what it feels like to rise and fall with a business you built for yourself.This book is the real story of entrepreneurship. It confronts both success and failure, and shows how they can change a human life. It captures the inherent freedom that entrepreneurship brings, and why it matters.

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Book SynopsisMillionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.

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Book SynopsisStart a Business—We’ll Show You How. Entrepreneur magazine’s Startup series presents everything you need to know about starting and running more than 55 of today’s hottest businesses. As a successful import/export agent, you can net a healthy six-figure income by matching buyers and sellers from around the globe, right from your own home. This book is loaded with valuable insights and practical advice for tapping into highly lucrative global markets. You’ll learn every aspect of the startup process, including: Choosing the most profitable goods to buy and sell Setting up and maintaining a trade route Using the internet to simplify your transactions How the government can help you find products and customers Essential trade law information to keep your business in compliance How to choose a customs broker The latest government policies Proven methods for finding contacts in the United States and abroad Plus, you'll gain the tricks of the trade from successful importers/exporters and hundreds of valuable resources help you become a player in the lucrative world of international exchange.Table of ContentsChapter 1: Trading Around the Globe Chapter 2: Import/Export 101 Chapter 3: Keeping Tabs on Politics and the Global Economy Chapter 4: Tricks of the Trade for Startups Chapter 5: Daily Operations Chapter 6: Rituals and Red Tape Chapter 7: Market Research Chapter 8: Trade Dollars and Sense Chapter 9: Employees, Insurance, and Other Facts of Life Chapter 10: Tools of the Trade Chapter 11: Advertising, Marketing, and Distribution Chapter 12: Effectively Controlling Your Finances Chapter 13: Fair Winds or Foul Seas Appendix: Trade Resources Glossary Index

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Book SynopsisThere has never been a better time to be making and selling great cheese. People worldwide are consuming more high-quality, handmade cheese than ever before. The number of artisan cheesemakers has doubled in recent years, and many of the industry’s newcomers are “farmstead” producers–those who work only with the milk of their own animals. Today, more than ever before, the people who choose to become farmer-cheesemakers need access to the knowledge of established cheese artisans who can help them build their dream. Few career choices lead to such extremes of labor, emotion, and monetary challenge. In The Small-Scale Cheese Business (originally published in 2010 as The Farmstead Creamery Advisor), respected cheesemaker, instructor, and speaker Gianaclis Caldwell walks would-be producers through the many, and often confusing, steps and decisions they will face when considering a career in this burgeoning cottage industry. This book fills the gap that exists between the pasture and cheese plate. It goes far beyond issues of caring for livestock and basic cheesemaking, explaining business issues such as: * Analyzing your suitability for the career; * Designing and building the cheese facility; * Sizing up the market; * Negotiating day-to-day obstacles; * Ensuring maximum safety and efficiency. Drawing from her own and other cheesemakers’ experiences, Caldwell brings to life the story of creating a successful cheesemaking business in a practical, organized manner. Absolutely essential for anyone interested in becoming a licensed artisan cheesemaker, The Small-Scale Cheese Business will also appeal to the many small and hobby-farm owners who already have milking animals and who wish to improve their home dairy practices and facilities.Trade Review"Here's a nuts-and-bolts, no-nonsense, and essential guide for anyone curious about starting a farmstead dairy. Who better to explain the intricacies and pitfalls of the cheesemaking business than a true practitioner—a woman with a lifetime of experience caring for cows and goats."--Brad Kessler, author of Goat Song: A Seasonal Life, A Short History of Herding, and the Art of Making Cheese"Where there's a will, there's a 'whey.' For both the dreamer and those who've already set their sights on the beauty of being a cheesemaker, here is all the information to get started in business and survive. Caldwell's first-hand knowledge takes the reader from their fledgling idea to selling their finished product, and is presented in an easy-to-understand format. Watch out—you may start a venture that just might succeed! This is a brilliant how-to guide, and just what us stewards and entrepreneurs need during a time when our farmland must be saved."--Ricki Carroll, Owner of cheesemaking.com"The Small-Scale Cheese Business is an authoritative, yet friendly and approachable, guide to the process of establishing a farmstead creamery. Simply a must-have for anyone who wants to realize their dream of making and selling cheese."--Tami Parr, Author of Artisan Cheese of the Pacific Northwest"There have been many books written, and classes given on the subject of cheesemaking, but primarily from the process-oriented view. Little has been written about how to get started, or the answer to, "What are we up against here?" The Small-Scale Cheese Business fills in those blanks. One of the best pieces of advice in this book is for cheesemakers to build a base foundation beginning with proper business management. No matter how good the cheese, or how much you love your animals; everything depends upon a good business plan to eventually turn a profit. Especially useful, in addition, is Caldwell's chapter on developing an aging space in light of increasing energy costs. This has been a not-so-well thought out part of many cheesemaking projects, and could be some of the most important information in this book. To be sure, Gianaclis Caldwell asks the big questions that need to be considered before beginning to develop such a project; it's a true reality check every aspiring cheesemaker needs. In fact, this book should be in all their libraries."--Jim Wallace, cheesemaking.com"The Small-Scale Cheese Business is thorough, eloquent, and generous—a must-have book for anyone considering establishing a creamery. Each point is covered in detail: from the fundamental reasons for going into the business to begin with, to the design of the make room, all the way to the often-neglected exit strategy. This is a good business book for any-sized dairy."--Max McCalman, author of Mastering Cheese: Lessons for Connoisseurship from a Maitre Fromager"This delightful book is a road map to success for aspiring farmstead cheesemakers. It will help them plan, implement, and develop their new businesses. Passionate stories of experience are revealed, giving great insight into becoming a sustainable, conscientious, and entrepreneurial cheesemaker—including common pitfalls and how best to avoid them. It's about time someone writes such a comprehensive guide! I will recommend this book to every aspiring cheesemaker I know. We would have saved numerous hours and dollars with such an invaluable resource."--David Gremmels, President of The American Cheese Society; Co-owner of Rogue Creamery

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Book SynopsisAs the nations of the Caribbean respond to the emerging effects of climate change and prepare for those to come, tourism has the potential to either worsen or mitigate these impacts. In this book we look specifically at marine recreation and how its various sectors—ranging from surfing, diving and sport fishing, to yachts and cruise ships—are coping with and preparing for climate change in the Caribbean. Through essays and case studies by scientists, business leaders, government and NGO staff, and others, we show that tourism could lead the way in reducing human- induced climate impacts, protecting and restoring crucial ecosystems and habitats, and building sustainable futures for the people of the Caribbean and beyond.

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Book SynopsisBe Your Own BossWhether you''re looking to earn extra money or are ready to grow a side hustle into a real business, this fully updated 2021 Edition of Start Your Own Business is your first step toward entrepreneurship.Now in its 8th edition, this timely business bible presents covers how to plan, market, and maximize profits during your first three years. more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, with guidance and inspiration from successful business owners, business and financial experts, marketers, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before launching your startup, securing financing and venture capital, positioning and marketing your new idea, and growing your business from startup to household name. Learn how to: Avoid analysis paralysis when launching a business Define and research your ideal audience Test ideas in the real world before going to market Propose and win funding from venture capitalists, government programs, and banks Evaluate locations and whether a co-working space is the right move Run successful Facebook and Google ads as part of your marketing campaign Use micro-influencers to successfully promote your brand on social media Cover your bases when you hire and manage employees

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Book SynopsisThe ultimate Dan Kennedy collection.Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you''re not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy''s best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself.Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn: The most powerful marketing tactics no matter what business you''re in How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective communication The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) How to turn passive content into an active conversion tool Create raving fans who introduce you to their networks Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy. 

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Book SynopsisWould you like to become rich? A great many books and articles have been written on money ? what it is, how to earn it, how to spend it, who has it and who does not, and a myriad of other topics related to the effects that it produces. Money is one of the most fascinating, thought provoking, emotional, polarizing, and well-researched subjects in the world. Yet, despite the constant focus on it, the average person''s views about money and how best to become rich is confusion.There is so much disinformation that most people rely on chance for their wealth. That leaves a great deal of untapped human potential that is never realized. It''s also totally unnecessary, because the way to create, invest, and spend money wisely is known and the methods have been proven again and again by people who are easily making a fortune.In writing this book, Brian Tracy had one goal: to show you too can earn money faster and easier than ever before. If you simply study his ideas in this book and apply them to your life and your business, you too can get rich now. Learn how to: Manage spending and debt Generate income Generate wealth Multiply wealth Protect your wealth Brian Tracy is Chairman and CEO of Brian Tracy International, which specializes in the training and development of individuals and organizations. He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the world.

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Book SynopsisIn this entrepreneurial age, it''s very tempting to leave your job to start your own business. Before you do, learn all you can from the best. This book is just that. World renowned bestselling author and business consultant Brian Tracy tells you about one of today''s most needed skill sets, entrepreneurship, covering these important topics: MYTHS of entrepreneurship BEST business choice for you FINANCING the business SHIFTING from employee mindset to entrepreneurial mindset CREATING a realistic business plan HIRING the best and managing for success FUELING your business growth with sales and marketing This book is designed to help anyone who wants to start or grow a business. Let Brian Tracy teach you the science of entrepreneurship, tested and proven not just for years, but for millennia. If you simply study the ideas in this book, and apply them, you too, can become a successful entrepreneur.KIRKUS REVIEWA hard-line path to successful entrepreneurship for beginners...Aspiring entrepreneurs will benefit from Tracy''s straightforward strategies.

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Book SynopsisBrexit is arguably the most significant UK foreign and economic policy event since at least 1945. Opinion is bitterly divided between whether to leave, when to leave, how to leave and even on what Brexit is. Mastering Brexits Through the Ages: Entrepreneurial Innovators and Small Firms - The Catalysts for Success explores these dynamics through the lens of three previous 'Brexits' – the end of Roman Britain, the Henrician Reformation, and the Elizabethan age. Using multiple historical epithets, it illuminates insights into innovation needs, smaller firm growth, previous step change events and related economic understanding. This book paints a broad picture of possible UK post-Brexit landscapes. Echoing an earlier European Treaty (Versailles, 1919), fourteen action points that can contribute to mitigating downside risks and making post Brexit UK a leading force in the Global Economy are identified. At all times, dynamic entrepreneurs and small companies are at the centre of the narrative. This book is both a key contribution to understanding implementation risks and to identifying what a 'winning' post-Brexit UK economy should look like. Drawing on extensive research, the book identifies the strategic framework and associated practical measures needed to realise a positive outcome. It concurrently analyses Brexit mythology through carefully unpicking and demystifying complexities, anticipated Brexit risks, impacts, implications and unknowns. A book for academics, policy makers, advisers and interested bystanders alike.Trade ReviewThe authors use previous historical events to understand future challenges in the UK after Brexit, by examining three previous "Brexits" as moments of change: the end of Roman Britain, the Henrician Reformation, and the Elizabethan Settlement. They identify 14 propositions to change frameworks to drive success and make the UK the number one innovative economy globally in a Brexit context, derived from past experience and Brexits and combined with today's landscape. They discuss the current landscape of the UK; critical factors key to the success or failure of the domestic economy based on analysis of the outcomes and consequences of the three previous Brexits; the role of smaller firms in innovation and success; the impact of Brexits on various industries, and its risks; various perspectives on Brexit; and actions for coping with Brexit shocks. -- Annotation ©2018 * (protoview.com) *Table of ContentsPreface Chapter 1. Today's Landscape Chapter 2. Brexit Paradigms Chapter 3. Smaller Firms: Engines of Innovation Chapter 4. Shocks Revisited Chapter 5. The Conventional Wisdom Chapter 6. Our Assumptions Chapter 7. Coping With A Brexit Shock 98 Chapter 8. Epilogue - Unlocking Our Potential

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Book SynopsisPractical tools, expert advice and innovative ideas to help you create a successful business that reflects your values, supports your lifestyle and creates real fulfilment. In 2014, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk called kefir. It was a powerful healing remedy that cured her son's eczema and even saved her husband from a life-threatening MRSA infection. Today, the business she started on her kitchen table has 300,000 customers and an annual turnover of £4.5 million.In this book, Shann shares the innovative methods that helped her turn her passion into a sustainable business. Following these steps, you'll learn how to: · develop an idea into a viable business that supports any lifestyle· operate with meaningful values and stand out from the competition· convert every obstacle into a launch pad· balance work and family - and even weave both together to enhance your family lifeShann believes that anyone can start a business following her 13 steps, and that doing so can bring you closer to creating a life in which you are the CEO of your business and your destiny.

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Book Synopsis“The system you need to make bold changes in your career” Daniel H. PinkWe’re experiencing a work revolution, with an unprecedented opportunity to reimagine how, when, and where we do what we do. Now is the perfect time to take more control over your work/life and maybe even finally take the leap into going it alone, whether by starting your own business or turning your passion into a career.Ollie Henderson shares the lessons he’s learned by interviewing entrepreneurs, business leaders, and world-renowned experts on his chart-topping podcast Future Work/Life. Forget work/life balance, the secret to navigating a career transition today is to create a flywheel that aligns all parts of your work and life and harness small wins to help build the momentum you need to succeed. Take control of your long-term future using a proven step-by-step process Develop the confidence to transform your career by focusing on becoming an expert in your niche Adopt a creative and experimental approach to your work/life that delivers consistent, measurable results Cultivate a network of global collaborators to support your transition and generate new opportunities Experienced founder and CEO Ollie Henderson pivoted his career while juggling the pleasures and pressures of raising a young family. He believes work/life balance is a myth. Rather than seeing career and personal life as two opposing forces, Ollie argues that the secret is to design an integrated approach that allows them to work in harmony.Trade ReviewHave been following Ollie’s podcast for a while now, so decided to give his new book a try and delighted I did. Many excellent tips which I’ve already started incorporating into my future career and personal goal plans. * Amazon *This is tremendously engaging and gives really actionable insights that will allow me to build a process for my own evolution. * Amazon *...packed full of practical tools and advice on how to reimagine your life and career for the better AND without fear. It provides you with everything you need to take the leap into a new future with absolute confidence. * Amazon *Really interesting new angle with lots of practical tools of how we can make our lives (both work and personal) better designed for the busy new world we live in. * Amazon *As a career coach, I speak with countless people who are looking to change the way they work and live. This book provides fantastic insight and is an excellent resource to really get the juices flowing on what career change can look like. I especially like the practicality of the exercises. * Amazon *Best book I’ve read in years. Really clear ideas about how to rethink the all important work/life relationship. Feeling motivated after reading this! * Amazon *Table of ContentsTable of ContentsEach chapter will include two short case studies, and end with practical exercises and a further reading list. Contents Foreword Preface After his career pivot collided with a global pandemic, Ollie Henderson spent 18 months on a mission to redesign his work/life.The insights he gained, including speaking to entrepreneurs, business leaders, and world-renowned experts on his successful careers podcast, led to him rejecting the idea of work/life balance.The result is a new approach that builds on the lessons of legendary companies to give readers the tools to navigate their own career transitions effectively. PART 1: The power of the flywheel Forget work/life balance. You need a flywheel Rapid changes in the workplace mean many more now understand they need to adapt and evolve to stay ahead within companies or by ‘going it alone’. Increased digital connectivity has opened up new opportunities but can cause overwhelm as we struggle to focus on the important things. We need to align career and personal life, so they work in harmony. The Work/Life Flywheel provides the tools to create an ever-evolving process that works to your rhythms, helps you identify your intrinsic motivations, and is compassionate towards the non-linearity of your life. 2. How Amazon became an unstoppable force Introducing Jim Collins’s flywheel framework. How businesses of different types have benefitted from the ‘flywheel effect’, whether inadvertently or by design. The importance of constantly experimenting and evolving. 3. Why the flywheel will work for you Interconnected components of the flywheel feed into each other, creating complementary benefits and building momentum. Establishing the right mindset creates the right conditions for creativity and problem-solving. Building the right connections allows you to generate the feedback you need to learn, which leads to breakthroughs. The breakthroughs help validate or improve your thinking, which feeds into a positive mindset of progress and purpose. PART 2: Building your flywheel4. Mindset: Are you ready for this? Understanding what drives you and what’s motivating your desire for more autonomy. How creating more Flow in your life will increase a feeling of purpose, improve productivity and drive performance. Why establishing a positive and proactive approach to your physical, mental and financial health is critical to your career development. The role of curiosity and opening your mind to new experiences. 5. Creativity: The robots are coming The world of work is changing – you’d better get creative if you want a long, successful career. Creativity is not just art or playing music, but applies to how we design companies, create cures to disease and solve disputes. Explore where creativity contributes to flow, particularly the skills/challenge balance and working at our edge. Growth of creator and passion economy, including the 1000 True Fans and 100 True Fans models, and the power of ‘niching down’. Developing a new approach to how you manage your time that optimises for creativity. 6. Experimentation: Testing, testing Thinking about yourself as a scientist, testing out your ways of being creative – writing, creating videos, problem-solving, generating new business ideas – in different environments, and approaching different tasks. Get over your imposter syndrome, and don’t be afraid to fail - that’s part of the process. Too much thinking and not enough action results in no progress – use technology but most importantly, people to test out ideas and get feedback. Measure what matters – creating clear, ambitious goals is essential to validate your ideas. 7. Connections: Network effects Increased connectivity means we don’t need to limit people we work with to those in our locale. So, how do you cultivate your global network? As we focus on our niche, how do you identify the people that can help us progress? Digitisation has led to more fractured lives, so giving is as important as receiving in building connections. Feedback through social platforms achieves quantitative scale in our testing; discussing it with someone provides qualitative feedback. Using content creation to nurture relationships. Networking for introverts and how to create teams of other like-minded, independent workers. 8. Learning: Positive education We’re going to be living a lot longer, and you need to be prepared to keep learning and reskilling. Monetising your skills in entirely new ways is vital, as human creativity and attention become the most precious resource of the 21st century. Alternatives to formal education and taking responsibility for your own career development. Creating mastermind groups. Think about macro and micro-learning– what are the global trends that you need to be aware of; what areas of focus give you unique insights. 9. Breakthroughs: Work less, achieve more The value of small wins to gain momentum in your flywheel. What to do when the process doesn’t go to plan and how to feed that learning into establishing the right mindset to ‘go again.’ Countering burnout and the feeling that you’re on a treadmill, not a flywheel. Measuring progress and how it relates to purpose. Macro-breakthroughs vs micro breakthroughs – how to use each of them to build momentum. The importance of reflective moments to the evolution of your flywheel. PART 3: Propelling you forward10. Work-in-progress We’ve been around the flywheel once, but this is just the start. How to iterate and evolve each stage of the process. Why a vital part of the process is adapting and sharing your experiences with your new community of co-collaborators. Trusting the process and how to get over self-doubt. AcknowledgementsIndex

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Book SynopsisWhy are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.Trade ReviewIf you run a small business, are a freelancer, need to do any sort of marketing or customer research, then you NEED this book! - LinkedInThis is a really great business book on a little discussed topic. It has an energetic prose style choc full of expertise, insights and mindset shifts. It’s a brilliant guide to creating a mutually rewarding relationship with the most important people in your business - your customers. - AmazonKatie Tucker's book is rammed with practical, unexpected ways to find out what your customers want. It's the kind of book you can turn to again and again. One for the small business book shelf! - AmazonAbsolutely loved this book. A refreshing, easy-to-understand guide to doing simple but effective market research...It’s written in an accessible (and often funny) style, and shows that you don’t need a big corporate budget or loads of time to find out what your audience really wants. Essential reading for small businesses and budding entrepreneurs. - AmazonThe book gives great tips on how to do market research – how to interview clients properly, for example – but also, crucially, what to do with the insight they give you. Honestly, I wish I’d had this book years ago. Go and buy it, I reckon you won’t regret it. - LinkedInIt's not just that this book is incredibly well written, but EVERY SINGLE PAGE has a golden nugget you can implement in your business...Katie makes what could be a dry subject really easy to understand, and provides tasks and ideas for you to start implementing straight away. - AmazonTable of ContentsList of stretch tasksPrefaceJungle JuiceForewordIntroductionWho is this book for?Democratizing skills for smaller businessesWhat is market research and why do we need it?Good enough researchHow well do you know your customers?Make small your superpowerHow to read this bookWhat you’ll learnWhy me?Chapter 1: I made the front page of The Sunday Times and failed, and seven ways market research will improve your businessYou are not your customerAssumptions kill dreamsThe sunk cost fallacyKnowing your customer is a practiceSeven ways market research will improve your businessStretch task #1Stretch task #2Chapter 2: Ego, excuses and the fear of failure: what’s holding you back?Market research excusesFear of failureEgoStretch task #3Chapter 3: The explorer’s toolkit: curiosity, empathy and courageCuriosityEmpathyCourageChapter 4: I met Alcatraz prisoner 1259, talking to customers and how to just askWhat is a customer interview?When to use customer interviews?Where to find people?Stretch task #4How to askIncentivesGetting over yourselfCreating a discussion guideDuring the interviewAfter the interviewChapter 5: The mother of all theories and there is such a thing as a stupid questionJobs to be done (JTBD) theoryWhat are your customers trying to get done?Five golden rules for asking quality questionsChapter 6: The art and science of sensemakingWhat is sensemaking?Why do we need it?When to do it?What you needHow to do itOutliersChapter 7: Stop sending shitty surveysWhat is a survey?When should you use a survey?Build surveys people fill inWork backwardsMake something happenSample sizes and response ratesWhich platforms to use?Chapter 8: Learn about customers in your pyjamas and how to win at desk researchWhat is desk research?Where to look?Keeping one eye on the competitionGet startedStretch task #5Chapter 9: Can I pick my friend’s nose? And how to be a digital spyBeing a digital spyWhere should you look?Search listening toolsScared of robots?Chapter 10: Stop asking for five-star feedbackWhat is customer feedback?Feedback formatsHow to ask for itHow to take itHow to use itTestimonials and reviewsHow to give itChapter 11: Small business testingQuick and dirty testingWhat’s your skateboard?Testing priceChapter 12: When not to listen to customersReason 1: The customer is not aligned with your business valuesStretch task #6Reason 2: When the rewards are teeny-weenyReason 3: Someone else is doing it (much) betterReason 4: You just don’t want to do itReason 5: You don’t have the bandwidthChapter 13: Three ways to make it happen and staying on the right side of the lawOption 1: The stoneOption 2: The peachOption 3: The penguinStaying on the right side of the lawWhen to hire the prosConclusionDo penguins eat peaches?Question BankThemes to explore with customersUseful linksContributor biosAcknowledgements

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Book Synopsis‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise NationHave you ever: Told yourself you’re not a natural salesperson… Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with deafening silence? If you answered yes to any of these, then More Sales Please is for you! Most business owners have never been taught how to promote what they do with ease - until now. Say goodbye to guesswork and discover the step by step process to effortless sales in just 30 minutes a day.Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners transform the way they feel about selling and achieve long lasting success through confident, sleaze-free self promotion.Trade ReviewI gained so much from this book and would highly recommend it to any small business owner looking to understand sales and marketing. it is a truly informative and practical resource to help you with sales. There are so many great tips and examples in this book that it has me actually excited to focus more on sales and building my brand. - NetGalleyI'm about to start my second reading of this brilliant book. It's once to take it all in, and then the second time more slowly and purposefully so that I can implement and test out as I go. I have a feeling that this is really where More Sales Please will pay dividends, and I can't wait to get started on the implementation. -Amazon 5*A great addition to any small business owners practical toolkit. Serves up a refreshing cocktail of practical wisdom, actionable advice, and a sprinkle of humor to transform your business game. If you've ever felt like a fish out of water in the sales ocean, this book is your life jacket. - NetGalleyI honestly can’t rave about this book enough. It has completely transformed the way I viewed ‘selling’, given me the confidence to get out there and achieve my goals and provided a solid foundation for my sales strategy. The author is clearly very credible, and provides actionable step by step advice in a super friendly format, all backed up with real life examples from real small business owners. Loved it. - Amazon 5*An amazingly useful and thought provoking book for ALL small business owners out there! - Amazon 5*Table of Contents Title Page Copyright Page Dedication Contents Introduction Part I: More sales clarity 1: So, this is sales 2: Ditch the myths 3: Diagnose your sales problem 4: The non-negotiables of selling well Part II: More sales confidence 5: The decision maker’s journey 6: Solid sales foundations 7: Your sales strategy step by step Part III: More sales ease 8: Harnessing the power of your personal brand 9: Turning content into sales 10: Self-promotion made simple Summary Glossary A handy list of sales activities for when inspiration has dried up Troubleshooting: Help, where are my sales? Acknowledgements Index

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Book SynopsisEntrepreneurial dilemmas play an important, though heavily underexposed, role in the life cycle of the small firm. This book defines the entrepreneurial dilemma as a situation where entrepreneurs have to choose between multiple future courses of action concerning their firm, without sufficient information to make that choice. The Entrepreneurial Dilemma in the Life Cycle of the Small Firm enables lecturers, researchers and practitioners in the fields of entrepreneurship, small business development and business administration to understand these entrepreneurial dilemmas and ways to resolve them. This book presents an in-depth analysis of the modern theories in the field of entrepreneurship, including innovation, sustainable entrepreneurship, characteristics of small businesses, the life cycle of the firm, entrepreneurial behavior and small business finance. Enno Masurel provides a clear overview of the opportunities that teaching entrepreneurship in a higher education context offers, and embodies this teaching within ten universal cases that will help readers to further understand the the dilemmas faced by entrepreneurial activity in the development of small firms.Trade ReviewMasurel’s goal is that his book will be the new textbook on entrepreneurship for post-graduate and executive students in higher education. He focuses on the decisions that the entrepreneur as the owner-manager of a small firm has to make for the further development of his firm. Chapter one deals with the theoretical background of entrepreneurship and small business in a number of approaches. Chapter two bridges chapters one and three as it deals with the subject of entrepreneurship education. Chapter three presents 10 education cases on the entrepreneurial dilemma from a broad perspective of different sectors. These cases are to be incorporated in entrepreneurship education and to contribute to the understanding of the entrepreneurial dilemma during the life cycle of the firm. -- Annotation ©2019 * (protoview.com) *Table of ContentsIntroduction Chapter 1: Theoretical background of entrepreneurship Section 1.1 Entrepreneurship Section 1.2 Innovation Section 1.3 Sustainable entrepreneurship Section 1.4 Characteristics of small businesses Section 1.4.1 Quantitative characteristics Section 1.4.2 Qualitative characteristics Section 1.5 Stages in the development of small businesses (life cycle of the firm) Section 1.5.1 Protection of the start-up firm Section 1.5.2 Exit strategies Section 1.6 Different types of entrepreneurs Section 1.7 Different roles of the entrepreneur Section 1.8 Entrepreneurial competences Section 1.9 Entrepreneurial motivation Section 1.10 Entrepreneurial behavior Section 1.11 Small business finance Chapter 2: Entrepreneurship Education Section 2.1 Three approaches in entrepreneurship education Section 2.2 Different teaching forms of entrepreneurship education Section 2.3 Different teaching materials for entrepreneurship education Section 2.4 The consistency between the teaching approaches in, the teaching forms of and the teaching materials for entrepreneurship education Chapter 3: Cases with The Entrepreneurial Dilemma in the Development of the Small Firms Case 1: To protect or not to protect (that is the question)? Case 2: From nascent entrepreneur to start-up entrepreneur: Capable or not? Case 3: From early growth to late growth: More (financial) manager or not? Case 4: From late maturity to decline or to closing down? Case 5: Scientist or university spin-off? Case 6: Official green or officious green? Case 7: Entrepreneurship outside the western world: far away or close? Case 8: The successor in the family business: first son or second son? Case 9: Entrepreneurship in the DIY sector: Franchisee or not? Case 10: Sell the firm to the highest bidder or give it another swing?   Appendices Appendix A. The financial plan Appendix B. Case: The financial plan of Pizza Pete Appendix C. Business Model Canvas 2018 Appendix D. Lean Startup in a nutshell Appendix E. Sustainable Entrepreneurship Balanced Scorecard

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Book SynopsisTeaching yoga online can help you to grow your business, help more students, while also allowing you to work more flexibly to suit your lifestyle. However, whether you want to move fully online, or even blend in-person teaching with an added digital offering, it can be daunting trying to incorporate a style of teaching that you've otherwise never had to engage with.This book is for you if... · You've been sticking your head in the sand, reluctant to start online teaching.· You've been struggling to adapt to online teaching and would like to streamline your business with the right tools and software.· You've stopped teaching and need to get started again.· You lack confidence and feel overwhelmed trying to figure teaching online out.· You would like to access a larger student base.This down to earth guide will offer you advice and reassurance on all of the above in succinct, straightforward, and mindful chapters. It speaks candidly on goal setting, planning, fruitful mindsets, equipment and much more, allowing you to develop a thriving online yoga business whilst embracing the accessibility benefits that come with this form of teaching. The book is supported by worksheets to aid with planning and video tutorials to help you get to grips with equipment and software.Table of ContentsPrefaceA few words on The Online Yoga Teacher's GuideChapter 1: Why Online?Chapter 2: Business owner life: Mindsets, mental health, money & confidenceChapter 3: Student First Approach: Putting your ideal student's needs at the heart of your online offeringChapter 4: The How: Ways to Teach OnlineChapter 5: The Essentials: Goal Setting, Planning, Processes & SystemsChapter 6: The EquipmentChapter 7: Teaching Tips: Getting the best out of your equipment and tips to make your online space greatChapter 8: Launching Your Online OfferingParting Thoughts

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Book Synopsis_____________‘An array of fresh insights on creativity, motivation and staying in “flow” Daniel H. Pink, author of Drive and To Sell Is Human_____________In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers.By revealing the secrets of those who reject our society’s outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us._____________‘An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.’ Adam Grant, author of Originals‘Fascinating . . . Sachs has practical tools for success.’ Forbes‘A must-read for anyone facing a changing world.’ Jonah Berger, author of ContagiousTrade ReviewUnsafe Thinking delivers an array of fresh insights on creativity, motivation and staying in “flow”. -- Daniel H. Pink, author of DRIVEIn his fascinating new book Unsafe Thinking, the journalist and expert on story telling and creativity, Jonah Sachs, talks about how companies can be so focused on the consensus and the tried and tested that they lose sight of a great opportunity . . . Sachs has practical tips for success. * Forbes *Argues that now is not the time to play it safe. -- What CEOs Are Reading * Management Today *Challenging received wisdom is clearly not easy, especially when that involves standing up to your superiors, or looking stupid in front of your peers. But the greatest benefits of courage are, Sachs argues, to be found in challenging yourself. -- Management TodayAn enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose. -- Adam Grant, author of ORIGINALSPractical and truly entertaining . . . A must-read for anyone facing a changing world. -- Jonah Berger, author of CONTAGIOUSUnsafe Thinking explores the alternative to the tried and tested solution . . . Unsafe thinking, Sachs suggests, is not only the way to success at work, it is the route to “a more fulfilled, exciting, and joyful life”. -- Books of the Month * Financial Times *A blazingly original book . . . Destined to become a classic. -- Mary Karr, author of THE LIARS’ CLUBSince none of us can see the next business breakthrough, we can only emulate the people who have brought real innovation to market, and challenge the team around us to think counter-intuitively, in hopes of changing habits. I found some real insights along these lines in a new book, Unsafe Thinking, by Jonah Sachs, who is one of the influential social innovators I know. He outlines a set of straightforward practices that both he and I believe we can all use to create counter-intuitive breakthroughs ourselves. We don't need to wait for lightning to strike, if we proactively improve our ability to accept more seemingly outlandish solutions and ideas. * Inc. *Written with considerable panache. * People Management *

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Book SynopsisIn his latest book, Richard Woods shares the quickest and most viable way to scale your service business to a million in revenue. He covers cutting-edge sales and marketing techniques - including LinkedIn automation, Facebook advertising and online event marketing - plus a whole host of other top hacks and tips that will see your revenue grow exponentially. And, to make life easier, there are lots of helpful templates you can simply swipe and add into your marketing mix. With plenty of Aha! moments along the way, if you're looking to scale your business rapidly, this book is the game changer you need.Trade Review"A game changing sales and marketing system that is super easy to implement, and WOW what a treasure trove of templates." -Amanda C. Watts, Founder of Oompf Global

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Book SynopsisDiscover how to create “success in all aspects of life and business” (Lisa Nichols, New York Times bestselling author) with this comprehensive, bulletproof plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™.In the United States, most small business owners struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

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Book SynopsisChapter 1: The agile marketing strategies of B2B startups.- Chapter 2: The adoption of digital tools in the marketing strategies of B2B startups.- Chapter 3: Leveraging digital tools in B2B startups agile approach: A multiple case study analysis.- Chapter 4: Brand positioning strategies in B2B startups: A content analysis.

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Book SynopsisThe Asia Small and Medium-Sized Enterprise Monitor provides data and analysis as a resource for evidence-based policy design. This year's edition focuses on South Asia.This first volume reviews micro, small, and medium-sized enterprises (MSMEs) at the country and regional levels. It covers Bangladesh, India, Nepal, Pakistan, and Sri Lanka, and examines MSME development, access to finance, and policies and regulations. It notes that revitalizing MSMEs by channeling more growth capital to them will be key to a resilient economic recovery from the pandemic. It highlights opportunities in formalizing MSMEs and connecting them to international markets, expanding digital skills, fostering technology-based start-ups, and supporting youth and women entrepreneurs.

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Book SynopsisThe Pacific region is expected to contract by 0.6% in 2021, and to grow by 4.7% in 2022.This issue of the Pacific Economic Monitor explores how the region can reopen and rebuild. Besides safely resuming travel and protecting health, a resilient recovery will depend on promoting fiscal sustainability and strengthening economic management, including regional cooperation to revitalize tourism.

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Book SynopsisThis book is a collection of the up-to-date experience and knowledge about the implementation of sustainable business excellence in a particular context of SMEs. The book uses empirical and practical approach to tackle this issue, which is underdeveloped in the literature. Hence, it could constitute a relevant reference for SMEs managers seeking to manage their operations sustainably, efficiently and resiliently. The book also integrates the smart component to the sustainable business excellence and proves for those who are still skeptical that SMEs could benefit from smart and digital technology in the favor of sustainability and business excellence. Overall, we build on successful initiatives we experienced in real life to guide SMEs in order to be sustainable smart and resilient in the post COVID context which is highly demanding in terms of business excellence and efficiency.Table of ContentsSustainable excellence and continuous improvement approaches in SMEs.- Sustainable excellence and continuous improvement approaches in SMEs.- Achieving environmental excellence through Lean and green in SMEs.- Lean six sigma and sustainability: from total quality to total sustainability.- Beyond the hype: smart manufacturing and sustainable excellence for SMEs.- Social sustainability in SMEs: the role of lean, lean six sigma and smart Manufacturing.- How to measure progress in sustainable excellence of SMEs?.- Sustainable, lean and resilient SMEs in the age of COVID 19.- Circular economy in SMEs: the role of lean, lean six sigma and smart manufacturing.- Conclusion.

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Book SynopsisWorking for yourself can be an incredibly rewarding way of making a living, giving you more freedom, control, fun, satisfaction and even money, than you could have imagined. But if you have never done it before, it can be difficult to know where to start, how to get established and the pitfalls to look out for along the way. This book is a step-by-step guide, showing you how to do it in an effective, fulfilling and rewarding way. Drawing on Rachel Bridge''s extensive experience and those of many others who already work for themselves, it contains practical advice and information, real-life examples and essential top tips to help you make a successful transition to working for yourself. You''ll learn how to decide if this is the right path for you, how to get started, the key issues you need to think about and how to overcome obstacles and setbacks - not just from a practical point of view, but from a personal, financial and emotional perspective too.So whether you are currently in a salaried job and exploring the idea of going it alone, about to take your first step into the workplace after school or university, have just been made redundant or are already working for yourself, but need help and guidance on how to do it better, this is the book for you.

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Book SynopsisColin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The 30 Day MBA series, The Business Plan Workbook and Financial Management for the Small Business (all published by Kogan Page).Table of Contents Chapter - 00: Introduction; Chapter - 01: Finding the Right Business Opportunity; Chapter - 02: Picking the Right Business for You; Chapter - 03: Researching the Market; Chapter - 04: Business Ownership and Title Issues; Chapter - 05: Operating from Home; Chapter - 06: Keeping the Communication Lines Open; Chapter - 07: Bringing Your Product or Service to Market; Chapter - 08: Building and Using Your Website; Chapter - 09: Doing the Numbers; Chapter - 10: Raising the Money; Chapter - 11: Preparing a Business Plan; Chapter - 12: Taking on Employees; Chapter - 13: Growing Profitably; Chapter - 14: Starting Up Overseas

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Book Synopsis***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.Trade ReviewThis book was INCREDIBLY helpful to me as a beginning graphic designer. I specialize in logo work and although my creative, artistic brain can often get me started, I often struggle to put my ideas in fresh, innovative ways to help a brand come to life. I love how structured this book was and it is incredibly easy to understand. A must-read for anyone starting off in branding! * NetGalley *Essential reading for all small business owners. Finally some industry insights that cut the BS and tell you exactly what you need to know. I can’t stop raving about this book to all the small biz owners I meet. Grab a copy, you won’t regret it. * Amazon *I have a very well thumbed copy of Hype Yourself, the previous book by Lucy Werner. So when I saw she was writing Brand Yourself alongside Hadrien Chatelet, I knew it would be good. But good is an understatement.I am no beginner when it comes to branding and working with brands, but this book explains everything in simple language and demystifies the jargon used by so many others. It will be invaluable to me when working with clients and explaining why their branding needs to be sorted before we tackle other areas.A real gem of a book - a must read for anyone creating, refreshing or reviewing a brand. * Amazon *Thank you so so much for your brilliant book...I’ve just finished it and all the generous and insightful advice has really encouraged and educated me. Your clear and thoughtful way of explaining a daunting specialist subject to a timorous newbie like me is so refreshing and uplifting.Anything’s possible now! * Amazon *I started my business 18 months ago and this book has been so valuable in teaching me how to create a brand strategy to move forward...For me, Brand Yourself will not be a one time read - I can see myself gaining more from it a second/third time round and it will also be useful to re-address my brand strategy in future...Overall, a valuable book that I am really pleased I purchased. * Amazon *[A] really practical and useful little book aimed at startup businesses in the early stages.There’s how to compile your brand strategy, build your brand (including my fave - mood boards), your personal brand and oodles of budget ways to promote and get your brand noticed.I felt the warmth of the authors through the book. Let’s face it, business can be scary and this book sort of feels like a hand-hold. * Amazon *Easy to read, full of practical advice, and supported by a wealth of online resources. Whether you're just starting out or looking to revamp your existing brand, this book is an invaluable resource. * Netgalley *Table of ContentsIntroWho are we tell you about branding?What is branding?What branding is not?Why do you need a book on branding?How will this book help me?Chapter One:Competitor ResearchWho you are?VisionMisionPurposeHow you behaveAudience Mapping Chapter TwoMoodboardColoursFontsImagesDiversity & InclusionLegalChapter ThreeWhy to use a personal brand How to define your personal brandWays to amplify your personal brandPersonal branding done wellPersonal branding warnings Chapter FourBrand in the officeBusiness cardsPrompts cardsCreative brandsBrand collabsSurprise and DelightBusiness booksPodcastsMerchChapter FiveWhen to hire a branding agencyWhat to put in a briefHow to find the right agency How to budgetHow to work with a printerResources

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Book SynopsisSmall business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth.Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson.Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective.This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business.MarketiTable of Contents1: The Marketing Mindset2: Defining Your Marketing Goals3: Creating Content that Provides Value.4: Generating Great Content - From Ideas to Execution5: The Content Creation Process6: Branding and Design for Content Marketing7: Website Technology, Security, and Privacy8: Your Website As Marketing Hub9: Landing Pages, Lead Magnets, and Lead Products10: Promoting Your Content - Email, Social Media, and Beyond11: Measuring Success - Metrics and Analytics12: Systems for Ongoing Success13: Content Marketing Resources

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Book SynopsisText in Arabic. In this long-running business best-seller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read Khurafat Riyadat Al-Aamal, you will truly be able to grow your business in a predictable and productive way.Trade Review[written by] the World's #1 Small Business Guru Inc. Magazine Gerber powerful insights have given thousands of entrepreneurs new control over their businesses... Success Magazine Gerber loves to exhort people to develop powerful visions for their companies Fortune

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Book SynopsisMichael J Morris has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of The First Time Manager, Successful Expansion for the Small Business and A Practical Guide to Entrepreneurship, all published by Kogan Page.Table of Contents Chapter - 00: Preface; Chapter - 01: First Thoughts and Foundations; Chapter - 02: Getting Orders, Making Profits; Chapter - 03: Controlling the Money; Chapter - 04: Raising the Money; Chapter - 05: Your Business Name and Legal Status; Chapter - 06: Business and the Law; Chapter - 07: Premises; Chapter - 08: Managing Operations; Chapter - 09: Financial Housekeeping, VAT and Tax; Chapter - 10: Employing People; Chapter - 11: Risk Management and Insurance; Chapter - 12: Sources Of Help; Chapter - 13: After a Successful Launch... Developing Your Firm; Chapter - 14: The PLG Programme For Growth

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Book SynopsisApple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy. This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.

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Book Synopsis''Creating something from nothing is a daring act. Tom''s wisdom and encouragement will give any reader the confidence to take the leap.'' Eric Ries, bestselling author of The Lean Startup ________________90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.Eisenmann''s fascinating, often counter-intuitive, advice will help you avoid common mistakes including:* Launching too early* Aiming too high, too soon* And letting early success lead to misplaced confidence Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.________________ ''A must read for any entrepreneur, investor, or startup team member.'' Michelle Zatlyn, CEO, Cloudfare ''Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you''re just getting started, or you''re eyeing your endgame.'' Jenn Hyman, CEO, Rent the RunwayTrade ReviewEisenmann's book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you're a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading. As Tom says, creating something from nothing is a daring act. His wisdom and encouragement will give any reader the confidence to take the leap. -- Eric Ries, CEO of LTSE and bestselling author of The Lean StartupLaunching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls--on our way to wherever we're headed. Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame. -- Jenn Hyman, co-founder/CEO of Rent the RunwayIt's no secret that having a great idea isn't enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. The Fail-Safe Startup is the perfect roadmap that each entrepreneur needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business. -- Daymond John, star of ABC's Shark Tank and bestselling author of The Power of BrokeOnce you start reading this book, you won't be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is a must read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success - which is something society needs more than ever. -- Michelle Zatlyn, co-founder/CEO of Cloudfare

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978-0309114127

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