Description

Book Synopsis
Winning the Chain Restaurant Game

Are you ready for success?...

Find out what it takes in this insider''s guide to making it in today''s most exciting growth industry.

In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs:

  • Presents the first authoritative, in-depth look at the restaurant chain industry as a whole
  • Tells how successful chain CEOs produce results with varied winning styles
  • Isolates and clearly describes the eight crucial factors, or strategic links, vital to restaurant chain success
  • Tells how chains can capitalize on

    Table of Contents

    Preface ix

    Acknowledgements xi

    Introduction xiii

    Link One: The Leadership Touch 1

    Link Two: Motivating to Win 37

    Link Three: The Customer is King or Queen 61

    Link Four: Keep Your Eye on the Ball 85

    Link Five: Marketing and Merchandising Versatility 111

    Link Six: The Economic-Focus Dilemma 145

    Link Seven: Leveraging to Win 175

    Link Eight: The Life Cycle 203

    Leader of the Pack: The big Mac 235

    The Thin Line: Success Versus Failure 257

    Conclusion: Forging the Links 265

    Index 269

Winning the Chain Restaurant Game

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    A Hardback by Charles Bernstein, Ron Paul

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      View other formats and editions of Winning the Chain Restaurant Game by Charles Bernstein

      Publisher: John Wiley & Sons Inc
      Publication Date: 02/11/1994
      ISBN13: 9780471305453, 978-0471305453
      ISBN10: 0471305456
      Also in:
      Small businesses and self-employment

      Description

      Book Synopsis
      Winning the Chain Restaurant Game

      Are you ready for success?...

      Find out what it takes in this insider''s guide to making it in today''s most exciting growth industry.

      In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs:

      • Presents the first authoritative, in-depth look at the restaurant chain industry as a whole
      • Tells how successful chain CEOs produce results with varied winning styles
      • Isolates and clearly describes the eight crucial factors, or strategic links, vital to restaurant chain success
      • Tells how chains can capitalize on

        Table of Contents

        Preface ix

        Acknowledgements xi

        Introduction xiii

        Link One: The Leadership Touch 1

        Link Two: Motivating to Win 37

        Link Three: The Customer is King or Queen 61

        Link Four: Keep Your Eye on the Ball 85

        Link Five: Marketing and Merchandising Versatility 111

        Link Six: The Economic-Focus Dilemma 145

        Link Seven: Leveraging to Win 175

        Link Eight: The Life Cycle 203

        Leader of the Pack: The big Mac 235

        The Thin Line: Success Versus Failure 257

        Conclusion: Forging the Links 265

        Index 269

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