Description

Book Synopsis
Best-selling author and small business expert, Michael Gerber, helps entrepreneurs at the start-up phase As statistics tell us, most of the entrepreneurs who go out on their own to start a business will fail. Implementing Gerber's 10 step method is what will ultimately decide the success and longevity of a business.

Table of Contents

Foreword By Rabbi Levi Cunin xiv

A Brief Introduction xix

Chapter 1 The First Principle 1

Chapter 2 The Second Principle 12

Chapter 3 The Third Principle 24

Chapter 4 The Fourth Principle 48

Chapter 5 The Fifth Principle 62

Chapter 6 The Sixth Principle 82

Chapter 7 The Seventh Principle 98

Chapter 8 The Eighth Principle 108

Chapter 9 The Ninth Principle 122

Chapter 10 The Tenth Principle 130

Epilogue Concerning Success 144

An Invitation from the Author 153

Resources 155

Most Successful Small Business

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    A Hardback by Michael E. Gerber

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      Book details

      Publisher John Wiley & Sons Inc
      Published 19 January 2010
      ISBN-13 9780470503621
      978-0470503621
      ISBN-10 0470503629
      Also in:
      Business, Finance & Law Small businesses and self-employment

      Description

      Book Synopsis
      Best-selling author and small business expert, Michael Gerber, helps entrepreneurs at the start-up phase As statistics tell us, most of the entrepreneurs who go out on their own to start a business will fail. Implementing Gerber's 10 step method is what will ultimately decide the success and longevity of a business.

      Table of Contents

      Foreword By Rabbi Levi Cunin xiv

      A Brief Introduction xix

      Chapter 1 The First Principle 1

      Chapter 2 The Second Principle 12

      Chapter 3 The Third Principle 24

      Chapter 4 The Fourth Principle 48

      Chapter 5 The Fifth Principle 62

      Chapter 6 The Sixth Principle 82

      Chapter 7 The Seventh Principle 98

      Chapter 8 The Eighth Principle 108

      Chapter 9 The Ninth Principle 122

      Chapter 10 The Tenth Principle 130

      Epilogue Concerning Success 144

      An Invitation from the Author 153

      Resources 155

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