Description
Book SynopsisThere is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industry?s pioneers and visionaries, has truly legitimized what has been a cottage industry?and today is a huge global business that produces results. This work will ?shift the gear? to greater awareness and professionalism for those in this business today and those who want to be a part of its future. ?William Morton, Chairman and Chief Executive, The Jack Morton Company Dr. Goldblatt has been instrumental in defining event management as an industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events. ?John Baragona, Publisher, Event Solutions A practical, thorough, and inspirational how-to guide for the industry. ?Kate Fitzgerald, Editor, Advertising Age Start, gr
Table of ContentsChoosing Success.
Vision, Mission, Strategic Planning.
The Event Business Audit.
Research.
Dollar Wise.
Finding Capital.
Monitoring Success.
The Marketing Plan.
Finding and Keeping Great People.
Achieving Success.
Appendix.
Index.
