Description

Book Synopsis
With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr.

Table of Contents
Partial table of contents:

How to Start Your Mail Order Business.

Important Legal and Ethical Issues.

Maintaining Your Management Records.

Bringing Your Product to the Consumer.

MAIL ORDER MERCHANDISING.

Finding Profitable Products to Sell by Mail.

Pricing Your Mail Order Product or Service.

Developing a Unique Offer.

MAIL ORDER MEDIA.

Making Money with Classified Ads.

Making Money with Display Ads.

Making Money with TV and Radio Ads.

Making Money with Your Telephone.

Making Money with 900 Numbers.

THE MAIL ORDER MESSAGE.

The Truth About Copywriting.

How to Write Copy That Creates Sales.

Saving and Making Money with Your Printing.

MAIL ORDER MEASUREMENT.

Testing to Find Out Whether You'll Be Successful before YouInvest Heavily.

Developing a Mail Order Marketing Plan.

Appendices.

Index.

Building a Mail Order Business

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    A Hardback by William A. Cohen

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      View other formats and editions of Building a Mail Order Business by William A. Cohen

      Publisher: John Wiley & Sons Inc
      Publication Date: 13/02/1996
      ISBN13: 9780471109464, 978-0471109464
      ISBN10: 0471109460
      Also in:
      Small businesses and self-employment

      Description

      Book Synopsis
      With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr.

      Table of Contents
      Partial table of contents:

      How to Start Your Mail Order Business.

      Important Legal and Ethical Issues.

      Maintaining Your Management Records.

      Bringing Your Product to the Consumer.

      MAIL ORDER MERCHANDISING.

      Finding Profitable Products to Sell by Mail.

      Pricing Your Mail Order Product or Service.

      Developing a Unique Offer.

      MAIL ORDER MEDIA.

      Making Money with Classified Ads.

      Making Money with Display Ads.

      Making Money with TV and Radio Ads.

      Making Money with Your Telephone.

      Making Money with 900 Numbers.

      THE MAIL ORDER MESSAGE.

      The Truth About Copywriting.

      How to Write Copy That Creates Sales.

      Saving and Making Money with Your Printing.

      MAIL ORDER MEASUREMENT.

      Testing to Find Out Whether You'll Be Successful before YouInvest Heavily.

      Developing a Mail Order Marketing Plan.

      Appendices.

      Index.

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