Description

Book Synopsis
Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

The Ultimate Sales Letter 4th Edition

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    A Paperback / softback by Dan S Kennedy

    £8.99

    Includes FREE delivery

    RRP £9.99 – you save £1.00 (10%)

    Order before 4pm today for delivery by Thu 3 Sep 2026.

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      Book details

      Publisher Adams Media Corporation
      Published 14 February 2011
      ISBN-13 9781440511417
      978-1440511417
      ISBN-10 1440511411
      Also in:
      Non Fiction Business, Finance & Law Small businesses and self-employment Dictionaries, Reference & Language Writing and editing guides

      Description

      Book Synopsis
      Write Well to Sell Big!

      In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.

      Among other things, he provides:
      • Completely updated text and examples
      • Great headline formulas
      • New exercises to spark creativity
      • The best way to use graphics

      Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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