Description

Book Synopsis
Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

The Ultimate Sales Letter 4th Edition

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    £9.49

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    RRP £9.99 – you save £0.50 (5%)

    Order before 4pm today for delivery by Fri 19 Jun 2026.

    A Paperback / softback by Dan S Kennedy

    15 in stock

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      Publisher: Adams Media Corporation
      Publication Date: 14/02/2011
      ISBN13: 9781440511417, 978-1440511417
      ISBN10: 1440511411
      Also in:
      Non Fiction Business, Finance & Law Small businesses and self-employment Dictionaries, Reference & Language Writing and editing guides

      Description

      Book Synopsis
      Write Well to Sell Big!

      In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.

      Among other things, he provides:
      • Completely updated text and examples
      • Great headline formulas
      • New exercises to spark creativity
      • The best way to use graphics

      Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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