Description
Book SynopsisNow in paperback - Start It Up by Luke Johnson, 2012''s most inspiring guide to running your own business.
Running your own business is nowhere near as tough as you might think. So what are you waiting for?
Luke Johnson is Britain''s busiest tycoon, with a personal fortune estimated at 120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.
In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.
''A must-read for inspiring entrepreneurs, probably the best book available on the subject'' John McLaren, Management Today
''Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is
Trade Review
Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. -- John McLaren * Management Today *
A rare achievement: a business book that is both well-written and useful * Economist *
Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. -- Richard Reed, co-founder of Innocent * Financial Times *
Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons -- Jeff Randall, Sky News presenter and Daily Telegraph columnist
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him -- Brent Hoberman, founder of lastminute.com
Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading -- Peter Bazalgette, Chairman, Endemol UK
Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones * Investors Chronicle *
A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended * Irish Independent *
Very few people have had more impact than Luke Johnson -- Peter Harden, founder, Harden’s Restaurant Guides
An engaging and useful read * Financial News *
Provocative and worth reading -- Michael Spencer, founder and Chief Executive, ICAP
