Description
Book Synopsis Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.
Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.
Table of ContentsAbout the authors
Foreword
Preface
Publisher’s acknowledgements
Part 1 The context of public relations
1. Public relations origins: definitions and history
2. Public relations and the media
3. Digital and social media
4. Public relations and democracy
5. Community and society: corporate social responsibility (CSR)
6. Intercultural and multicultural context of public relations
7. Role of the public relations practitioner
Part 2 Public relations theories and concepts
8. Public relations theories: an overview
9. Strategic public relations planning and management
10. Public relations programme research and evaluation
11. Corporate image, reputation and identity
12. Public relations, propaganda and the psychology of persuasion
13. Public relations’ professionalism and ethics
Part 3 Public relations specialisms
14. Media relations
15. Internal communication
16. Managing community involvement programmes
17. Issues management
18. Crisis public relations management
19. Public relations and the consumer
20. Business-to-business public relations
21. Public affairs
22. Public relations in the world of finance
23. Integrated marketing communications
24. Sponsorship
Part 4 Sectoral considerations
25. Non-government organisations and pressure groups
26. Corporate communication
27. Celebrity public relations
28. Strategic communication and social marketing in healthcare organisations
29. What next? Future issues for public relations
Glossary
Index
