Description

Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods 
at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and 
Social Research Practice.

The Practice of Market Research

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Paperback by Yvonne McGivern

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Description:

Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught... Read more

    Publisher: Pearson Education
    Publication Date: 11/23/2021
    ISBN13: 9781292331362, 978-1292331362
    ISBN10: 1292331364

    Non Fiction , Business, Finance & Law

    Description

    Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods 
    at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and 
    Social Research Practice.

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