Description

Book Synopsis
Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods 
at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and 
Social Research Practice.

The Practice of Market Research

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    A Paperback by Yvonne McGivern

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      Book details

      Publisher Pearson Education
      Published 11/23/2021
      ISBN-13 9781292331362
      978-1292331362
      ISBN-10 1292331364
      Also in:
      Business, Finance & Law Market research

      Description

      Book Synopsis
      Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods 
      at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and 
      Social Research Practice.

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