Description

For courses in global marketing.
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Marketing Research, Global Edition

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£68.99

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Paperback / softback by Alvin Burns , Ann Veeck

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For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis... Read more

    Publisher: Pearson Education Limited
    Publication Date: 18/11/2019
    ISBN13: 9781292318042, 978-1292318042
    ISBN10: 129231804X

    Number of Pages: 528

    Non Fiction , Business, Finance & Law

    Description

    For courses in global marketing.
    A conceptual approach and introduction to the field of marketing research
    Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

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