Description

For courses in international business.
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

International Business: A Managerial Perspective, Global Edition

Product form

£65.99

Includes FREE delivery
Usually despatched within 3 days
Paperback / softback by Ricky Griffin , Michael Pustay

1 in stock

Short Description:

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function... Read more

    Publisher: Pearson Education Limited
    Publication Date: 18/11/2019
    ISBN13: 9781292313733, 978-1292313733
    ISBN10: 1292313730

    Number of Pages: 624

    Non Fiction , Business, Finance & Law

    Description

    For courses in international business.
    Successfully prepare students for the international marketplace
    International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account