Description

Book Synopsis


Table of Contents

PART 1: THE WORLD’S MARKETPLACES 

1. An Overview of International Business 

2. Global Marketplaces and Business Centers 

3. Legal, Technological, Accounting, and Political Environments 

4. The Role of Culture 

5. Ethics and Social Responsibility in International Business 

PART 2: THE INTERNATIONAL ENVIRONMENT 

6. International Trade and Investment 

7. The International Monetary System and the Balance of Payments 

8. Foreign Exchange and International Financial Markets 

9. Formulation of National Trade Policies 

10. International Cooperation Among Nations 

PART 3: MANAGING INTERNATIONAL BUSINESS 

11. International Strategic Management 

12. Strategies for Analyzing and Entering Foreign Markets 

13. International Strategic Alliances 

14. International Organization Design and Control 

15. Leadership and Employee Behavior in International Business 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 

16. International Marketing 

17. International Operations Management 

18. International Financial Management 

19. International Human Resource Management and Labor Relations

International Business A Managerial Perspective

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    A Paperback / softback by Ricky Griffin, Michael Pustay

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      Book details

      Publisher Pearson Education Limited
      Published 18 November 2019
      ISBN-13 9781292313733
      978-1292313733
      ISBN-10 1292313730
      Also in:
      Business, Finance & Law International business

      Description

      Book Synopsis


      Table of Contents

      PART 1: THE WORLD’S MARKETPLACES 

      1. An Overview of International Business 

      2. Global Marketplaces and Business Centers 

      3. Legal, Technological, Accounting, and Political Environments 

      4. The Role of Culture 

      5. Ethics and Social Responsibility in International Business 

      PART 2: THE INTERNATIONAL ENVIRONMENT 

      6. International Trade and Investment 

      7. The International Monetary System and the Balance of Payments 

      8. Foreign Exchange and International Financial Markets 

      9. Formulation of National Trade Policies 

      10. International Cooperation Among Nations 

      PART 3: MANAGING INTERNATIONAL BUSINESS 

      11. International Strategic Management 

      12. Strategies for Analyzing and Entering Foreign Markets 

      13. International Strategic Alliances 

      14. International Organization Design and Control 

      15. Leadership and Employee Behavior in International Business 

      PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 

      16. International Marketing 

      17. International Operations Management 

      18. International Financial Management 

      19. International Human Resource Management and Labor Relations

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