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Book Synopsis

Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family.

Reinventing Retail

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A Paperback by Ian Shepherd

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    View other formats and editions of Reinventing Retail by Ian Shepherd

    Publisher: Pearson Education
    Publication Date: 6/5/2019 12:00:00 AM
    ISBN13: 9781292270777, 978-1292270777
    ISBN10: 1292270772
    Also in:
    Business competition Retail and wholesale industries

    Description

    Book Synopsis

    Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family.

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