Description
Book SynopsisNorman M. Scarborough
Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization's highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he
Table of Contents
Brief Contents SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP
- The Foundations of Entrepreneurship
- Ethics and Social Responsibility: Doing the Right Thing
- Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS
- Conducting a Feasibility Analysis and Designing a Business Model
- Crafting a Business Plan and Building a Solid Strategic Plan
- Forms of Business Ownership
- Buying an Existing Business
- Franchising and the Entrepreneur
SECTION III: LAUNCHING THE BUSINESS
- Building a Powerful Bootstrap Marketing Plan
- E-Commerce and the Entrepreneur
- Pricing and Credit Strategies
- Creating a Successful Financial Plan
- Managing Cash Flow
- Choosing the Right Location and Layout
SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
- Sources of Financing: Equity and Debt
- Global Aspects of Entrepreneurship
- Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan Cases
