Description
Book SynopsisDr Simon Collinson is Deputy Pro-Vice-Chancellor, Director of the City-Region Economic Development Institute (City-REDI) and Professor of International Business and Innovation at the University of Birmingham. He is also a Fellow of the Royal Society (FRSA), the Academy of Social Sciences (FAcSS) and the British Academy of Management (FBAM).
His original research was on technology transfer and indigenous technological capabilities in Kenyan manufacturing firms. Since then, his projects and papers have focused on areas such as global innovation strategies, R&D, knowledge and intellectual asset management in multinational firms; the competitiveness of international UK firms; Japan and China: local business practices and cross-cultural management, foreign direct investment and economic change.
He has research, consulting and executive teaching experience with a wide range of multinational firms. He has published a range of books, including From Com
Table of Contents
List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business
Part 1: THE WORLD OF INTERNATIONAL BUSINESS
- Chapter 1 An Introduction to International Business
- Chapter 2 General Frameworks in International Business
- Chapter 3 Multinational Enterprises, Innovation and Competitiveness
Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
- Chapter 4 International Politics
- Chapter 5 International Culture
- Chapter 6 International Trade
- Chapter 7 International Financial Markets and Institutions
Part 3: INTERNATIONAL BUSINESS STRATEGIES
- Chapter 8 Multinational Strategy
- Chapter 9 Organising Strategy
- Chapter 10 Corporate Strategy and National Competitiveness
Part 4: FUNCTIONAL AREA STRATEGIES
- Chapter 11 Production Strategy
- Chapter 12 Marketing Strategy
- Chapter 13 Human Resource Management Strategy
- Chapter 14 Political Risk and Negotiation Strategy
- Chapter 15 International Financial Management
Part 5: REGIONAL STRATEGIES
- Chapter 16 European Union
- Chapter 17 Japan
- Chapter 18 North America
- Chapter 19 Emerging Economies
- Chapter 20 China
Glossary
Index
