Description

Anders Parment isan award-winning researcher and author. He is a Senior Lecturer and Researcherin Marketing at Stockholm University School of Business. He has won severalprizes for his books and teaching, and is a well-known speaker andconsultant. 


Principles of Marketing

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    A Paperback by Anders Parment, Philip Kotler, Gary Armstrong

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      Book details

      Publisher Pearson Education
      Published 7/23/2020 12:00:00 AM
      ISBN-13 9781292354996
      978-1292354996
      ISBN-10 1292354992
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Anders Parment isan award-winning researcher and author. He is a Senior Lecturer and Researcherin Marketing at Stockholm University School of Business. He has won severalprizes for his books and teaching, and is a well-known speaker andconsultant. 


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