Search results for ""Author Gary Armstrong""

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

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Here are Scottish rugby’s most legendary, celebratory and brilliant moments from the last 50 years. 100 Great Scottish Rugby Moments is a unique celebration of the sport’s most significant moments. Including: • Andy Irvine’s kick to beat England in 1974 • The 1984 Grand Slam • David Sole, Tony Stanger and the 1990 Grand Slam • Toony, Paris and that pass • The great Bill McLaren’s final commentary • Doddie Weir’s Big Entry • The 2019 Calcutta Cup – a match like no other . . . These epic moments feature exclusive interviews with Gregor Townsend, Jim Telfer, Ian Robertson, Ian McLauchlan, Andy Irvine, Alan Lawson, Iain Milne, Jim Calder, John Rutherford, Finlay Calder, Craig Chalmers, David Sole, Tony Stanger, Scott Hastings, Gavin Hastings, Doddie Weir, Rob Wainwright, Gary Armstrong, Kenny Logan, Bryan Redpath, Chris Paterson, Al Kellock, Sean Maitland and many others. Enjoy a host of brilliant anecdotes and remarkable insights into the controversies, epic matches, thrilling contests and pivotal events on and off the field which shaped these 100 GREAT SCOTTISH RUGBY MOMENTS.

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Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

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A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological theory and place and life histories to explore the global phenomenon of boxing. Raising many issues pertinent to the social sciences, such as contestations around state regulation of violence, commerce and broadcasting, pedagogy and elite sport and how sport is delivered and narrated to the masses, the book studies the history of boxing in Sheffield and the sport’s impact on the cultural, political and economic development of the city since the 18th century. Interweaving urban anthropology with sports studies and historical research the text expertly examines a variety of published sources, ranging from academic papers to biographies and from newspaper reports to case studies and contemporary interviews. In Volume I, Bell and Armstrong construct a vivid history of boxing and probe its cultural acceptance in the late 1800s, examining how its rise was inextricably intertwined with the industrial and social development of Sheffield. Although Sheffield was not a national player in prize-fighting’s early days, throughout the mid-1800s, many parochial scores and wagers were settled by the use of fists. By the end of the century, boxing with gloves had become the norm, and Sheffield had a valid claim to be the chief provincial focus of this new passion—largely due to the exploits of George Corfield, Sheffield’s first boxer of national repute. Corfield’s deeds were later surpassed by three British champions: Gus Platts, Johnny Cuthbert and Henry Hall. Concluding with the dual themes of the decline of boxing in Sheffield and the city's changing social profile from the 1950s onwards, the volume ends with a meditation on the arrival of new migrants to the city and the processes that aided or frustrated their integration into UK life and sport.

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Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

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