Description
Book SynopsisEssential Economics for Business offers students a concise, accessible and engaging introduction to the key principles of micro and macroeconomics, in addition to broader business-related topics, including business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economic growth, to levels of business investment, interest rates, employment issues, the prices firms charge, the rise of online shopping and Brexit. This is the ideal text for students taking a module including economics on any business or management degree or diploma course.
Table of ContentsBrief Contents
Preface
Publisher’s acknowledgements
Part A INTRODUCTION
1 Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
2 The working of competitive markets
3 Demand and the consumer
4 Supply decisions in a perfectly competitive market
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
5 Pricing and output decisions in imperfectly competitive markets
6 Business growth and strategy
7 Multinational corporations and business strategy in a global economy
8 Labour and employment
9 Government, the firm and the market
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
10 The economy and business activity
11 National macroeconomic policy
12 The global trading environment
13 The global financial environment
Websites appendix
Key ideas
Glossary
Index
