Business, Finance & Law Books
Pearson Education Entrepreneurship and Small Business Development
Book SynopsisPaul Westhead is Professor of Entrepreneurship and the Director for the Centre of Entrepreneurship at Durham Business School and visiting professor at the University of Nordland, Norway. Mike Wright is Professor of Financial Studies at Nottingham University Business School and a visiting professor at EMLyon, University of Ghent, Erasmus University, Imperial College and Lancaster University. He is an editor of Strategic Entrepreneurship Journal and Chair Elect of the Academy of Management Entrepreneurship Division. Gerard McElwee is Professor of Entrepreneurship at Nottingham Trent University and is the Editor of The International Journal of Entrepreneurship and Innovation.Table of ContentsChapter 1 Introduction: Context Issues and Case Study Selection Chapter 2 Contributions of Entrepreneurial Firms Chapter 3 Theoretical Insights: Economic Approaches Chapter 4 Theoretical Insights: Sociological and Psychological Approaches Chapter 5 ‘Types’ of Entrepreneurs I: Habitual Entrepreneurs Chapter 6 ‘Types’ of Entrepreneurs II: High Technology and Academic Entrepreneurs Chapter 7 ‘Types’ of Organizations I: Family Firms Chapter 8 ‘Types’ of Organizations II: Corporate Entrepreneurship Chapter 9 ‘Types’ of Organizations III: Management Buy-Outs Chapter 10 ‘Types’ of Organizations IV: Social Entrepreneurship Chapter 11 External Environmental Context for Enterprise Chapter 12 Entrepreneurial Finance Chapter 13 International Entrepreneurship Chapter 14 Venture Development and Performance
£999.99
Pearson Education Financial Times Handbook of Corporate Finance The
Book SynopsisGlen Arnold is a businessman, investor and a professor of finance at Salford University. He's the author of Corporate Financial Management, now in its fourth edition, Essentials of Corporate Financial Management, The Financial Times Guide to Value Investing, now in its second edition, and the market leading, The Financial Times Guide to Investing also in its second edition. Table of ContentsTable of Contents CONTENTS Introduction · Some of the financial issues covered · The scope of corporate finance Chapter 1. What is the firm’s objective? A common purpose The assumed objective of finance Why should we aim for shareholder wealth? What is shareholder wealth? Profit maximisation is not the same as shareholder wealth maximisation Getting manager’s objectives aligned with shareholder’s objectives What happens if control over directors is weak? Conclusion PART 1 – IINVESTING IN PROJECTS? Chapter 2. State-of-the-art project assessment techniques How do you know whether an investment generates value for shareholders? State-of-the-art technique 1: net present value State-of-the-art technique 2: internal rate of return Choosing between NPV and IRR Appendix 2.1 Mathematical tools for finance Chapter 3. Traditional appraisal techniques What appraisal techniques businesses actually use Payback Accounting rate of return Internal rate of return: reason for continued popularity Chapter 4. Investment decision-making in companies The managerial art of investment selection More tricky issues in real world project appraisal The stages of investment decision making Chapter 5. Allowing for risk in project appraisal What is risk? Adjusting for risk through the discount rate Sensitivity analysis Scenario analysis Probability analysis Problems with using probability analysis Evidence of risk analysis in practice PART 2 SHAREHOLDER VALUE Chapter 6. Value managed companies versus earnings managed companies The pervasiveness of the value approach Case studies: FT100 companies creating value and destroying value Why shareholder value? Three steps to value Earnings-based management’s failings ROCE has failings Focusing on earnings is not the same as value How a business creates value The five actions to create value Chapter 7. Value through strategy Value principles touch every corner of the business Strategic business unit management The firm’s objective Strategic assessment Strategic choice Strategy implementation What use is the head office? Targets and motivation Chapter 8. Value creation within strategic business units · Using cash flow to measure value · Shareholder value analysis · Economic profit · Economic value added (EVA) · Cash flow return on investment Chapter 9. Entire firm value measurement Total shareholder return Wealth added index Market added value Market to book ratio Chapter 10. What is the company’s cost of capital? A word of warning The required rate of return Two sides of the same coin The weighted average cost of capital The cost of equity capital The cost of retained earnings Debt capital The cost of preference share capital Hybrid secu
£49.50
Pearson Education Brilliant Copywriting
Book SynopsisRoger Horberry is a freelance copywriter and works for various design, branding and advertising agencies. www.rogerhorberry.comTrade ReviewKeep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant. Wally Olins - Chairman, Saffron Brand Consultants Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again. Michael Johnson, johnson banks Table of ContentsAbout the author Acknowledgements How to use this book Preface Part One – BackgroundChapter One – The basics Chapter Two – Three key thoughts Chapter Three – Brands and tone of voice Part Two – Method Chapter Four - Before Chapter Five - During Chapter Six - After Chapter Seven – Here’s one I made earlier Part Three – Interviews Chapter Eight - How brilliant copywriters write their copy
£11.69
Pearson Education Corporate Reputation Brand and Communication
Book SynopsisDr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, Managing CorporatTable of ContentsChapter 1 The Rise of Corporate Reputation Chapter 2 The Scope of Corporate Reputation Chapter 3 The Significance of Corporate Culture Chapter 4 Measuring Corporate Reputation Chapter 5 The Branding-Reputation Dilemma Chapter 6 The Rise of Corporate Brands Chapter 7 Measuring Corporate Brands Chapter 8 The Future for Brands Chapter 9 The Dimensions of Corporate Communication Chapter 10 Contexts for Corporate Communication Chapter 11 Symbols, Tools and the Media Chapter 12 Methods of Corporate Communication
£999.99
Pearson Education Limited Essentials of Marketing
Book SynopsisDr Frances Brassington is Principal Lecturer in Marketing at Oxford Brookes University Faculty of Business. She has taught marketing at all levels and on a wide range of undergraduate marketing modules and programmes and has supervised a number of PhD students. Her own research interests include retail marketing, international marketing, and the use of project-based learning in marketing education. Dr Stephen Pettitt, was previously Deputy Vice Chancellor and Dean of Luton Business School. He is currently undertaking consultancy projects in marketing and higher education. He has published over 30 papers and articles along with major studies in tourism innovation strategies, large buyer-small firm seller relationships and small firm development.Table of Contents Chapter 1: Marketing Dynamics Chapter 2: The European marketing environment Chapter 3: Buyer behaviour Chapter 4: Segmenting markets Chapter 5: Marketing information and research Chapter 6: Product Chapter 7: Price Chapter 8: Place Chapter 9: Promotion: integrated marketing communication Chapter 10: Promotion: Advertising and sales promotion Chapter 11: Promotion: direct and digital marketing Chapter 12: Promotion: personal selling, PR and sponsorship Chapter 13: Marketing strategy and planning Chapter 14: Services and non-profit marketing
£62.99
Pearson Education Be Your Own Financial Adviser
Book SynopsisAbout the authors Jonquil Lowe is an economist who worked for several years in the City as an investment analyst, and is a former head of the Money Group at Which?. She now splits her time between working as a freelance financial researcher and journalist and as a Lecturer in Personal Finance with The Open University. Jonquil holds the Diploma in Financial Planning and researches and writes extensively on all areas of personal finance. She is the author of over 20 books, including: Giving and Inheriting, The Pension Handbook, Save and Invest and Finance Your Retirement, all published by Which? Books; the Personal Finance Handbook published by the Child Poverty Action Group, which is used as a set text for a number of personal finance courses; and, with Sara Williams, The Financial Times Guide to Personal Tax.Table of ContentsIntroduction PART 1: PLANNING AND ADVICE 1 Financial planning 2 Do you need an adviser? PART 2: PLANNING FOR PROTECTION 3 Protecting your income 4 Providing for your family 5 Health and care PART 3: BUILDING AND MANAGING YOUR WEALTH 6 Somewhere to live &
£999.99
Pearson Education Financial Times Guide to Using the Financial
Book SynopsisRomesh Vaitilingam is a media consultant and writer. He is the author of numerous articles and several successful titles in finance, including The Financial Times Guide to Using Economics and Economic Indicators. As a specialist in translating economic and financial concepts into everyday language, Romesh has advised a number of top management consultancies, as well as various UK government agencies. His work also involves media consultancy for the international economic research community. Table of ContentsForeword Introduction The sixth edition Acknowledgements Part 1: Identifying the players 1 Investors2 Companies3 Financial institutions4 Governments Part 2: Interpreting the markets 5 Stocks and shares: the UK equity markets6 Indices and aggregates: market indicators7 NYSE and Nasdaq: the US equity markets8 European equities: stock markets in the eurozone and beyond9 Other international equities: emerging stock markets and world indices10 Trusts and funds: the managed money markets11 Bonds and gilts: the international capital markets12 Cash and currency: the foreign exchange and money markets13 Futures and options: the derivatives markets14 Primary products: the commodities markets Part 3: Understanding the economies 15 UK economic indicators16 The European economy: market integration and monetary union17 The world economy: trade, growth and international institutions Part 4: Beyond the financial pages 18 Company and investor lives: the key performance indicators (by Ken Langdon)19 Sources of information: a brief guide GlossaryAppendix 1: The key ratios guideAppendix 2: The key indices guideIndex
£25.64
Pearson Education Financial Times Guide to Corporate Valuation The
Book SynopsisAbout the authors: David Frykman is the CEO and owner of Fred Ventures, a private investment company. Previously, he was the CEO and main shareholder of Gymgrossisten (Nasdaq: GYM) and before that a Senior Vice President at Swedbank Markets Corporate Finance. David has also worked with venture capital at Novare Kapital and Spray Investment. In his different roles as owner, board member and CEO, David has conducted a large number of mergers and acquisitions, fund raisings and divestitures. David holds an MSc in economics and finance from Stockholm School of Economics and the Asian Institute of Management as well as a BSc in psychology from Stockholm University. Jakob Tolleryd is a Swedish serial entrepreneur and investor. He is the founder and investor behind a number of companies in the IT/Internet industry. Among them, Compricer; a price comparison site for services, Easyart; the leading European e-commerce company for art prints and Klikki; one of tTable of ContentsTable of Contents and New Edition Content 1 Introduction 2 Presentation of Model Company 3 When Do You Need to Value a Company? 4 Company Valuation – An Overview 5 Ratio-based Valuation 6 Discounted Cash Flow Valuation 7 Underlying Analysis and Key Value Drivers 8 How to Value Your Company in Practice – An Example 9 Value-based Management 10 Afterword Appendix AInspirational list of key value drivers Appendix BTypical information needed for a valuation Notes Glossary Further Reading
£32.29
Pearson Education Advanced Management Accounting
Book SynopsisTable of Contents Section I: Management Accounting Chapter 1: The Strategic Role of Management Accounting Chapter 2: Planning and Decision-Making Under Risk Chapter 3: Management Control Chapter 4: Cost Information for Decision-Making and Control Section 2: Profitability Analysis Chapter 5: Budgeting and Beyond Chapter 6: Financial Modelling Chapter 7: Cost Analysis and Estimation Chapter 8: Investment Analysis Section 3: Management Control Systems Chapter 9: Management and Operational Performance Chapter 10: Transfer Pricing in Decentralized Organizations Chapter 11: Integrated Financial and Non-Financial Measures Chapter 12: Inter-organizational Control
£67.44
Pearson Education How to Sell
Book SynopsisJo Owen has an outstanding track record of leading and creating businesses in the UK and Japan. Most recently he is the founder and Director of Strategy for Teach First - a not for profit initiative that takes the top graduates from UK universities and places them in inner city primary schools for two years before going on to a corporate career. He writes the leadership column for the Institute of Directors and as Director of Strategy for Teach First is shaping their Learning to Lead programme for top UK graduates. Jo is the author of the bestselling How To Manage and How to Lead.Table of ContentsAbout the author Introduction PART ONE: THE PRINCIPLES OF SELLING 1. Preparing to succeed 2. Persuasive conversations 3. The principles and mindset of success 4. The sins of selling: how to fail PART TWO: THE PRACTICE OF SELLING 5. Key account management 6. Relationship management 7. Bids and tenders 8. Dealing with the tough stuff Conclusion: the sales journey Index
£13.49
Pearson Education How to Argue
Book SynopsisTable of ContentsPart 1: The ten golden rules of argument 1 Golden Rule 1: Be prepared 2 Golden Rule 2: When to argue, when to walk away 3 Golden Rule 3: What you say and how you say it 4 Golden Rule 4: Listen and listen again 5 Golden Rule 5: Excel at responding to arguments 6 Golden Rule 6: Watch out for crafty tricks 7 Golden Rule 7: Develop the skills for arguing in public 8 Golden Rule 8: Be able to argue in writing 9 Golden Rule 9: Be great at resolving deadlock 10 Golden Rule 10: Maintain relationships Part 2: Situations where arguments commonly arise 11 How to argue with those you love 12 How to argue with your children 13 Arguments at work 14 How to complain 15 How to get what you want from an expert 16 Arguing when you know you're in the wrong 17 Arguing again and again 18 Doormats 19 How to be a good winner 20 To recap
£9.89
Pearson Education Economics for Business and Management
Book SynopsisAlan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University. Stuart Wall is Professor of Business and Economics Education at the Ashcroft International Business School, Anglia Ruskin University.Table of Contents Part I Micro Business Environment 1: Markets and resource allocation 2: Demand, revenue and consumer behaviour 3: Supply, production and cost 4: Business organisation, objectives and behaviour 5: Firm size, mergers and the ‘public interest’ 6: Market structures 7: Labour and other factor markets 8: Market failure, regulation and competition Part II Macro Business Environment 9: National income determination 10: Government policies: instruments and objectives 11: Political, legal, ecological and technological environment 12: Functions of management: domestic business environment 13: International business environment 14: Strategies in a globalised business environment Appendix 1 Indifference curves, budget lines and the 'law of demand' Appendix 2 Isoquants, isocosts and production References Answers to Stop and think and You try Index
£999.99
Pearson Education How to sell with NLP
Book SynopsisPat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company. Using NLP techniques long before she ever trained as an NLP trainer, Pat developed sales teams across the world including Europe, Asia and North America. Pat has since incorporated this experience into her NLP business teaching and currently uses NLP to help people in business.Table of ContentsAbout the author Acknowledgements Introduction: Think, act and sell! 01 Selling in the twenty-first century 02 Building strong relationships 03 How clients make decisions 04 Aligning with your role, your clients and your organisation 05 Believing your way to success 06 What are you aiming for? 07 Rapport gets you everywhere 08 The elegant language of sales 09 Using frames to keep control 10 Selling to groups 11 The NLP sales process Index
£15.29
Pearson Education Change Your Life with NLP
Book SynopsisLindsey Agness is head of The Change Corporation ( www.thechangecorporation.com). She runs courses and seminars for companies and individuals from all walks of life. Formerly a corporate change management consultant at a top global firms, Lindsey is able to bridge both the business and personal development market. She is one of the first female NLP masters.Table of ContentsForeword About the author Introduction – could your life be better? The ultimate test 1 What can NLP do for me? 2 Are you in the Grey Zone? 3 What would you do if you knew you couldn’t fail? 4 Focus on what you want 5 Who am I? 6 Results or excuses? Taking responsibility for what you really want 7 Believe you can 8 You have all you need to succeed 9 Influencing with integrity 10 Step up with feedback 11 Get started 12 Do you want it or what? The moment of truth What next? Reading and films list Appendix 1: My meta programmes Appendix 2: The language used by different representational systems
£9.89
Pearson Education Financial Times Guide to Options The
Book SynopsisTable of Contents Preface About the author About this book Introduction Part 1 – Options fundamentals 1 Options in Everyday life 2 The basics of calls 3 The basics of puts 4 Pricing and behaviour 5 Volatility and pricing models 6 The Greeks and risk assessment: delta 7 Gamma and theta 8 Vega Part 2 - Options spreads 9 Call spreads and put spreads 10 One by two directional spreads 11 Combos and hybrid spreads for market direction 12 Volatility spreads 13 Iron butterflies and iron condors 14 Butterflies and condors 15 The covered write, the calendar spread and the diagonal spread Part 3 – Thinking about options 16 The interaction of the Greeks 17 Options performance based on cost 18 Options talk 1 19 Options talk 2: trouble shooting and common problems 20 Volatility skews Part 4 – Basic non-essentials 21 Futures, synthetics and put-call parity 22 Conversions, reversals, boxes and options arbitrage 23 Conclusion Glossary Suggestions for further reading Index of underlying contracts
£30.39
Pearson Education Applied Economics
Book SynopsisAlan Griffiths, BA, MSc, is Reader in Economics in the Ashcroft International Business School, Anglia Ruskin University. Stuart Wall, BA, MSc, is Professor of Business and Economics Education in Anglia Ruskin University, and Head of the Department of International Business and Strategy. They are both authors of Economics for Business and Management', also published by Pearson. Table of ContentsGuided tour Preface Acknowledgements 1 Changes in the economic structure Structure defined Structural change in the UK &n
£77.89
Pearson Education Strategic Brand Management
Book SynopsisKevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, 'Marketing Management.' Dr Tony Apéria is Visiting Professor at Jönköping International Business School in Sweden. Dr Apéria has a background in industry and he has more than 20 years' experience from the marketing and branding field. Mats Georgson leads the brand consultancy firm Georgson & Co based in Stockholm, Sweden. He has worked with a multitude of major international brands, including the role of the global brand director of Sony Ericsson. He is also an Assistant Professor at Stockholm University.Table of ContentsTable of Contents Guided tour Preface About the authors Authors' acknowledgements Publisher's acknowledgements Brands and brand management Preview What is a brand? Why do brands matter? Can anything be branded? What are the strongest brands? Branding challenges and opportunities The brand equity concept Strategic brand management process Chapter review Discussion questionsReferences and notes Customer-based brand equity Preview Customer-based brand equity Making a brand strong: brand knowledge Sources of brand equity Four steps to building a brand Brand building blocks Creating brand value Chapter review Discussion questions References and notes Brand positioning Preview Identifying and establishing brand positioning Positioning guidelines Defining and establishing brand mantras Chapter review Discussion questions References and notes Choosing brand elements to build brand equity Preview Criteria for choosing brand elements Options and tactics for brand elements Putting it all together Chapter review Discussion questions References and notes Designing marketing campaigns to build brand equity Preview New perspectives on marketing Product strategy Pricing strategy Channel strategy Chapter review Discussion questions References and notes Integrating marketing campaigns to build brand equity Preview New media Overview of marketing communication options Developing integrated marketing communication campaigns Chapter review Discussion questions References and notes Using secondary brand associations to build brand equity Preview Conceptualising the process Company Country of origin and other geographical areas Channels of distribution Co-branding Licensing Celebrity endorsement Sporting, cultural and other events Third-party sources Chapter review Discussion questions References and notes Developing a brand equity measurement and management system Preview The new accountability The brand value chain Brand audits Designing brand tracking studies Establishing a brand equity management system Chapter review Discussion questions References and notes Measuring sources of brand equity: capturing the customer mindset Preview Qualitative research techniques Zaltman Metaphor Elicitation Technique Quantitative researchtechniques Comprehensive models of consumer-based equity Chapter review Discussion questions References and notes Measuring outcomes of brand equity: capturing market performance Preview Comparative methods Holistic methods Chapter review Discussion questions References and notes Designing and implementing branding strategies Preview Brand architecture Brand hierarchy Designing a branding strategy Using cause marketing to build brand equity Chapter review Discussion questions References and notes Introducing and naming products and brand extensions Preview New products and brand extensions Advantages of extensions Disadvantages of brand extensions Under
£78.99
Pearson Education Financial Times Guide to Understanding Finance
Book SynopsisJavier Estrada holds an M.S. in Finance and a Ph.D. in Economics both from the University of Illinois at Urbana-Champaign. He is currently an associate professor at the IESE Business School in Barcelona, Spain; the co-editor of the Emerging Markets Review; and a wealth management advisor at Sports Global Consulting. He has published extensively in international journals, written many cases for class discussion, and lectured throughout the world.Trade Review‘This delivers the essential concepts of modern finance clearly and concisely. My advice: buy this book and keep it close at hand!' Mark Kritzman, President and CIO, Windham Capital Management, LLC ‘Whilst there are a number of books that purport to offer a quick reference for business professionals, this is the only one that really manages to do this in an effective way.' Valerio Potì, Director of the MSc in Finance and Capital Markets Program, Dublin City University Business School ‘This is corporate finance served in bite-sized and digestible portions.' Elroy Dimson, Emeritus Professor of Finance, London Business School ‘Javier Estrada is to be commended for translating deep economic ideas into terms that are immediately usable, compelling and valuable.' Robert F. Bruner, Dean of Darden Business School, University of Virginia Table of ContentsPublisher's acknowledgments Preface to the second edition Preface to the first edition PART I: RISK AND RETURN 1 Returns (I): Basic concepts 2 Returns (II): Mean returns 3 Risk (I): Total risk 4 Risk and return (I): Portfolios 5 Risk (II): Diversification &
£999.99
Pearson Education Brilliant Customer Service
Book SynopsisDebra Stevens is a trainer, coach, mentor key note speaker and founder of Sold Out Trainers (www.soldout-trainers.com). She has 25 years of experience in delivering high impact experiential training solutions to many top companies throughout the UK, Europe,Asia and the USA, including Debenhams, Stena Ferries and Royal Caribbean Cruises. Debra brings her extensive knowledge of customer service training to give readers a practical common sense approach to improving their results.Table of ContentsAbout the author Acknowledgements Introduction 1. Customers have changed 2. The cornerstones of brilliant service 3. Make 'virtual' service brilliant customer service 4. Use the 'emotional scale' to create loyalty and trust 5. Read between the lines – silence is never golden! 6. How to handle any complaint 7. How to say no and still keep the customer 8. How to offer more 9. Seven ways to wow your customers Conclusion Index
£13.49
Pearson Education How to coach with NLP
Book SynopsisRobbie Steinhouse is a successful serial entrepreneur. Over the last twenty years he has founded and built businesses in the recruitment, property and insurance sectors. He is currently head of training at NLP School Europe and is a certified NLP trainer. Robbie is an ICF certified coach and managing director of the Coaching Consultancy. Table of Contents Introduction Chapter One. The Coaching and NLP mindsets Part One Coach with NLP: the sessions Chapter Two: Starting from the Right Place Chapter Three: Creating the Relationship Chapter Four: Contracting Chapter Five: Mapping the Landscape of the Client Chapter Six: Deciding on Areas of Primary Focus Chapter Seven: Closing the First Session. Chapter Eight: Subsequent sessions and how to shape them. Chapter Nine: The Final Session Part Two Diagnose and Prescribe. Specific issues and powerful NLP techniques to help clients deal with them. Chapter Ten: Coaching Processes for Immediate Issues: Conflict, Achievement and Influence Chapter Eleven: Coaching Processes for Deeper Personal Issues Chapter Twelve: Coaching Processes for Direction & Purpose Chapter Thirteen: Mastering NLP Coaching Conclusion: Coaching and NLP in everyday life Appendices A My six-session model B Transactional Analysis C The Power of Hypnosis
£14.44
Pearson Education Introduksjon til mikroøkonomi
Book Synopsis
£84.38
Pearson Education Brilliant Influence
Book SynopsisMike Clayton has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.Table of ContentsAuthor acknowledgements Introduction Part 1: Fundamentals Chapter 1: Use your common sense: the basics of influence Chapter 2: Appearance matters: how to look influential Chapter 3: Decisions: how we make them and how we influence them Chapter 4: Understand the psychology of influence Part 2: Your message Chapter 5: The importance of what you say Chapter 6: The power of how you say it Part 3: Strategies Chapter 7: Focus on the question: “what’s in it for me?” Chapter 8: How to negotiate to share benefits Chapter 9: How to network to help people help you Chapter 10: The six top influencing techniques Conclusion Glossary
£11.69
Pearson Education Brilliant Checklists for Entrepreneurs
Book SynopsisRobert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker and a prolific author who also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.Table of Contents Be ambitious: set your sights at the right level Goals: making sure your enterprise fits your ethos Do research: easy ways to check your business idea Write your plan: how to make a convincing case Get advice: find people able to help you Find the cash: how to fund start-up and growth Be profitable: ways to manage your margins Manage cash flow: keeping the business going Control costs: how to earn more by spending less Go to work: how to find premises, or work successfully at home Market yourself: understand why people buy Succeed online: make more from your website Meet people: network on and offline Get sales: how to win and keep customers Build a team: recruit and manage people Be motivating: get the best from yourself and others Avoid surprises: predict and overcome Be generous: how to help yourself by helping others Sell your business: how to realise the value Useful document templates: shortcuts for you to copy, adapt and use
£999.99
Pearson Education Brilliant Business Writing
Book SynopsisTable of Contents About the author Publisher's acknowledgements Author's acknowledgements Part 1 The beginning 1 Introduction 2 Clunk, click, every trip Part 2 Structure 3 The order of events 4 I've been waiting for a sign 5 Keeping it together 6 Death by PowerPoint: an antidote Part 3 Style 7 Doing what comes naturally 8 Word perfect 9 One thing leads to another 10 What not to write 11 Mythbusting 12 Sound advice Part 4 Magic 13 A spoonful of sugar 14 Painting pictures 15 More sound advice 16 Screenwriting 17 And finally ... Part 5 The end 18 It ain't over till it's over 19 The end is nigh
£11.69
Pearson Education Brilliant Teams
Book SynopsisTable of Contents Part one: How to be a brilliant team Chapter 1: It starts with YOU Chapter 2: You and your team relationships Chapter 3: What’s in a brilliant team? Chapter 4: Teams and leadership Chapter 5: Setting team goals Chapter 6: Team meetings and briefings Chapter 7: Teams and decision making Chapter 8: Teams under pressure Chapter 9: The 10 classic team traps Part two: Brilliant team types Chapter 10: Creative and problem-solving teams Chapter 11: Project teams Chapter 12: Remote teams
£11.69
Pearson Education Mastering Financial Calculations
Book SynopsisBob Steiner is the founder/managing director of Markets International, an independent training company. A former treasury officer and financial consultant he's also the author of Key Financial Market Concepts, now in its second edition.Table of Contents Part 1 The Basics Chapter 1: Financial Arithmetic Basics Part 2 Interest Rate Instruments Chapter 2: The Money Market Chapter 3: Forward-Forwards and Forward Rate Agreements Chapter 4: Interest Rate Structures Chapter 5: Bond Market Calculations Chapter 6: Repos, But/Sell-backs and Securities Lending Chapter 7: Zero-Coupon Rates and Yield Curves Part 3 Foreign Exchange Chapter 8: Foreign Exchange Part 4 Swaps and Options Chapter 9: Interest Rate and Currency Swaps Chapter 10: Options Part 5 Gold and other commodities Chapter 11: Gold and other commodities Part 6 Hints and Answers to Exercises Chapter 12: Hints and Answers to Exercises
£999.99
Pearson Education How to Get What You Want Without Having To Ask
Book SynopsisRichard Templar specialises in taking a common sense approach to obvious subjects and making the commonplace seem revelatory. He lives a semi-virtual existence in rural Devon.
£9.49
Pearson Education How to Get Things Done Without Trying Too Hard
Richard Templar specialises in taking a common sense approach to obvious subjects and making the commonplace seem revelatory. He lives a semi-virtual existence in rural Devon.
£9.89
Pearson Education Financial Times Guide to Technical Analysis The
Book SynopsisJacinta Chan trades full time for a living. She was the head of the derivative desk of a large investment bank in South East Asia where her responsibilities included the sales and dealing of futures and options contracts. She also conducts continued professional education for other professionals in her field, besides giving lectures for her online university course. Jacinta is the author of Pearson Malaysia's book, Everything Technical Analysis.Table of ContentsIntroduction Part 1: What do traders know? Introduction – The market technicians 1. Know the market: how to read and construct charts 2. History has a habit of repeating itself 3. Spot the bubble and win 4. Follow the winners: trading with the trend 5. The tools that professionals use 6. Leading technical indicators in the market 7. The profit opportunities 8. Wave after wave 9. Booms and busts: risks and returns 10.The secret Conclusion Part 2: Trading with professional technical systems Introduction: the trading game plan 11. Technical indicators to use 12. Principles of a technical algorithm trading system 13. Understanding market characteristics and what to do 14. Simple formulas to design your own trading models 15. Programming trading rules into your system 16. How to write a good trading plan 17. Losing a little to grow your capital 18. Practise stop loss 19. Fine tuning the trading wheel 20. The total trader – winning trading psychology Conclusion
£30.39
Pearson Education Financial Times Guide to Foreign Exchange Trading
Book SynopsisTable of Contents1. Foreign exchange trading: getting started 2. Accessing the markets: different types of trading account 3. Risk management for the forex trader 4. Currencies in brief 5. Trading emerging markets currencies 6. What moves the markets 7. Developing a trading plan for currency markets 8. Technical analysis for the FX trader 9. Further resources for the forex trader 10. Careers in FX trading
£25.64
Pearson Education Properties of Concrete
Book SynopsisAdam Neville is a renowned international authority on concrete and author or co-author of nine other books, the latest of which are Neville on Concrete and Concrete: Neville's Insights and Issues, as well as over 250 research and technical papers. He has very extensive international experience as a consultant and investigator of problems and failures in a variety of structures. In addition to his academic and professional qualifications, he has Honorary Doctorates from four universities.Trade Review“The Properties of Concrete has always been an essential reference book for anyone dealing with concrete both as a constructional and a structural material. The Fifth edition has enhanced the previous edition by adding new items and data not previously discovered” Professor Patrick J E Sullivan The Structural Engineer, January 2012Table of Contents1 Portland Cement 2 Cementitious materials of different types 3 Properties of aggregate 4 Fresh concrete 5 Admixtures 6 Strength of concrete 7 Further aspects of hardened concrete 8 Temperature effects in concrete 9 Elasticity, shrinkage, and creep 10 Durability of concrete 11 Effects of freezing and thawing and of chlorides 12 Testing of hardened concrete 13 Concretes with particular properties 14 Selection of concrete mix proportions (mix design)
£67.44
Pearson Education Principles of Direct Database and Digital
Book SynopsisTable of ContentsPART I: INTRODUCING DIRECT AND DIGITAL MARKETING 1. What is direct and digital marketing? 2. The database PART II: USING DIRECT MAREKTING TO ANALYSE THE MARKETING SITUATION 3. The customer database: analysis and applications 4. Using external databases in direct marketing PART III: SETTING OBJECTIVES & STRATEGIES WITHIN DIRECT MARKETING 5. Direct marketing objectives and strategies 6. The strategic influences on direct and digital marketing 7. Relationship marketing and CRM 8. The Internet 9. Social media PART IV: DIRECT MARKETING IMPLEMENTATION & CONTROL 10. Offers and incentives in direct marketing 11. Direct marketing media 12. Acquisition media 13. Creative practice and consumer behaviour in direct marketing 14. Testing, budgeting and research in direct marketing
£999.99
Pearson Education Essentials of Global Marketing
Book SynopsisSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. Table of ContentsPart 1 - The Decision to Internationalize 1. Global Marketing in the firm 2. Initiation of internationalisation 3. Internationalisation theories Part 2 - Deciding Which Markets to Enter4. Development of the firm's international competitiveness 5. The political and economic environment 6. The sociocultural environment 7. The international market selection process Part 3 - Market Entry Strategies8. Some approaches to the choice of entry mode 9. Export, intermediate and hierarchical entry modes 10. International buyer-seller relationships Part 4 - Designing the Global Marketing Programme11. Product and pricing decisions 12. Distribution and communication decisions Part 5 - Implementing and Coordinating the Global Marketing Programme13. Cross-cultural sales negotiations 14. Organisation and control of the global marketing programme
£999.99
Pearson Education Essentials of Organisational Behaviour
Book SynopsisLaurie Mullins is a former Lecturer at the Portsmouth Business School. He is author of two other books published by Pearson Education: Management & Organisational Behaviour (2010) and Hospitality Management & Organisational Behaviour (new edition forthcoming). Gill Christy is the Head of the Human Resource and Marketing Management Department at Portsmouth Business School.Table of ContentsCONTENTS IN BRIEF PART 1 THE ORGANISATIONAL SETTING Chapter 1 Nature of Organisational Behaviour Chapter 2 Approaches to Organisation and Management PART 2 THE INDIVIDUAL Chapter 3 Individual Differences and Diversity Chapter 4 Perception and Communication Chapter 5 Work Motivation and Job Satisfaction PART 3 GROUPS, TEAMS AND LEADERSHIP Chapter 6 Work Groups and Teams Chapter 7 Nature of Leadership Chapter 8 Nature of Management PART 4 THE ORGANISATION Chapter 9 Strategy and Structure Chapter 10 Control and Power Chapter 11 Corporate Responsibility and Ethics Chapter 12 Culture and Change GlossaryIndex
£999.99
Pearson Education Marketing Across Cultures
Book SynopsisTable of Contents PART I: THE CULTURAL VARIABLE IN INTERNATIONAL MARKETING 1. The cultural process 2. Cultural dynamics 1: time and space 3. Cultural dynamics 2: interactions, mindsets and behaviours PART II: THE INTEGRATION OF LOCAL CONSUMPTION IN A GLOBAL MARKETING ENVIRONMENT 4. Cross-cultural consumer Behaviour 5. Local consumers and the globalisation of consumption 6. Cross-cultural market research PART III: MARKETING DECISIONS FOR THE INTERCULTURAL ENVIRONMENT 7. Intercultural marketing strategy 8. Product policy 1: physical, service and symbolic attributes 9. Product policy 2: managing meaning 10. The critical role of price in relational exchange 11 .International distribution and sales promotion PART IV: INTERCULUTURAL MARKETING COMMUNICATIONS 12. Language, culture and communication 13. Intercultural marketing communications 1: advertising 14. Intercultural marketing communications 2: personal selling, networking and public relations
£999.99
Pearson Education Business of Events Management The
£46.54
Pearson Education Retail Marketing Management
Book SynopsisHelen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four Professorial posts in Retailing, currently at the University of Manchester, UK. He has published several books and over 150 research outputs, including in the Journal of Retailing and the Harvard Business Review. Best paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science. Table of Contentsxiii Prefacexv About the authorsxvi Acknowledgements Chapter 1 Introduction to retail marketing management Chapter 2 Retail marketing strategy Chapter 3 Retail consumer behaviour and market segmentation Chapter 4 Retail product and brand management Chapter 5 Retail buying and merchandising Chapter 6 Retail pricing Chapter 7 Retail marketing communications Chapter 8 Retail location Chapter 9 Retail design and layout Chapter 10 Retail customer service Chapter 11 Multichannel retailing Chapter 12 Legislation and ethics in retailing Chapter 13 International retail marketing and emerging markets
£999.99
Pearson Education Financial Times Guide to Business Development The
Book SynopsisIan Cooper is one of Europe's most experienced business development consultants, presenters and skills trainers. He is also one of the world's leading advisors specialising in business development within the professional services sector. He has advised and helped over 800 organisations of all sizes over 27 years to attract and win huge amounts of business. Ian is also a successful entrepreneur in his own right having started, developed and run several business ventures. An experienced author, Ian has written and contributed to over 10 books, on a range of topics. http://www.iancooperfinancialtimesguidetobusinessdevelopmentbook.com/Trade Review “The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and getfired up.” Jonathan Straight, Chief Executive, STRAIGHT plc, former winner of Entrepreneur of the Year Award "This is a game changer for any business wishing to grow and develop. Ian Cooper has a phenomenal understanding of the importance of delivering world class service to your clients and customers. I will encourage all members of the 360 legal group to purchase and treat this as their mantra!"Viv Williams, CEO 360 Legal Group “We have used Ian Cooper’s considerable skills on many occasions and he has shown us how to increase our conversion rate of enquiries to business from 30% to 75%. His new book, The Financial Times Guide To Business Development is almost a pocket book guide to his training, providing a real focus on how to get results. It not only explains what to do, but why, in an entertaining, pragmatic and anecdotal style”. Martyn Morgan, Managing Partner, QualitySolicitors Talbots “This simple no nonsense approach to business development and practical advice regarding customer service provides a recipe for success for any business regardless of size.” Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited "It is worth getting this book for the 21 common sense business development truths alone. Painfully brutal in places, these truths should serve as a much needed wake up call, and I have never met a business that wouldn't benefit from applying them honestly to their situation. Ian Cooper has done UK Ltd a great service by spelling them out with such clarity, simplicity and power." Steve Pipe FCA, author of "The UK's best accountancy practices" and "Stress proof your business and your life" and former UK Entrepreneur of the Year "I thought I knew business development inside out. Then I read this witty, informative and practical book, and realised how much I didn't know. If you have a business that needs a boost, then it shows how anyone can become a ninja at business development". Heather Townsend, Author of 'The Financial Times Guide To Business Networking' "The Financial Times Guide To Business Development is thoroughly readable and no nonsense with immediately usable advice on every page. It is classic Ian Cooper ... clear, concise and common sense". Chris Spencer, General Counsel, EMIS Group plc “This book serves as a salient reminder that your business is failing if it doesn’t treat the customer as king in all it does. Packed with amusing anecdotes and practical tips, everyone in business would benefit from the lessons it provides. I challenge anyone to read this book and not find at least one area they can improve". Craig Holt, Chief Executive, QualitySolicitors “Ian Cooper's book is packed with jaw-dropping anecdotes of opportunities lost and custom going begging because suppliers of goods and services have forgotten who their customers are and what they actually want? Ian does not preach or hector but his insights into how business is getting it wrong are delivered with his usual gentle humour". Len Tingle, BBC Political Editor - Yorkshire, veteran BBC broadcaster / writer on business issues. "Considered, down to earth and straight to the point. This guide is a true testament to Ian Cooper's knowledgable and no nonsense approach".Brett Dennis - Marketing strategist for Every1. “Ian CoTable of ContentsContents List Introduction Chapter 1 - The 21 Common Sense Business Development Truths 1. Focus On Converting Leads, Not Just Generating Leads 2. Exceed Customer Expectations 3. Speak To Potential Customers And Clients … And Speak To Them Nicely 4. Be Open For Business 5. Don’t Let Your Administration Get In The Way 6. There’s No Job More Important Than Helping Customers or Clients Part With Their Cash 7. Don’t Let Technology Get In The Way 8. Quality And Word Of Mouth Counts For Everything 9. Actively Strive For Consistency 10. Recruitment Is Part Of Business Development 11. Keep In Touch With Your Existing Customers And Clients 12. Master Social Online Media 13. Test Your Ideas, Concepts And Prices 14. Plan, But Keep Things Simple 15. Take Complaints Seriously 16. Make Your Customer Or Client Environment Appropriate 17. Train Your People To Spot Opportunities 18. Get Out Of Your Office Or Premises And Mix And Mingle 19. Find A Niche And Specialise 20. Model What Works Best 21. Be Squeaky Clean Chapter 2 - Asking The Right Business Questions: A Toolkit For Business Development The 5 Impact Questions The 100 Business Development Questions Chapter 3 - The 20 Business Development Pricing Tools, Truths And Techniques 1. Winning Business Is Not The Most Important Thing – Being Profitable Is. 2. Price Is A Communications Issue, Not A Financial Or Accounting One. 3. Focus On Value And Service And Not Just Price. 4. Bundle In And Include As Much As You Can. 5. Unbundle And Charge Things Separately. 6. Don’t Fall Into The Price Trap. 7. Consider Increasing Your Prices. 8. Use Division And Comparison. 9. Get Others To Justify Your Prices. 10. Price With Guarantees. 11. Price For Specialisation. 12. Price For Profile And Experience. 13. Price Based On Feedback And Testing. 14. Price For Prestige. 15. Price For Know-How. 16. Price With The Competition In Mind. 17. If You Must Have A Loss Leader, Make It Count. 18. Consider Special Deals, Promotions, Sales And Discounts. 19. Price For Easy Payment. 20. Pricing With Magic Numbers. Chapter 4 – Introducing The Business Development Priorities Priority 1 – Convert Leads, Opportunities And Enquiries Into Profitable Business. Priority 2 – Develop More Business From Existing Customers And Clients. Priority 3 – Externalise Business Development Efforts To Generate New Opportunities, Leads And Enquiries. Chapter 5 - Priority 1 – Convert Leads, Opportunities And Enquiries Into Profitable Business. The 10 Commandments Of Converting Leads And Enquiries. The 5 Step Conversion System. Chapter 6 - Priority 2 – Develop More Business From Existing Customers And Clients. The Five Golden Rules: Golden Rule 1 – Know Your Customers And Clients. Golden Rule 2 &
£19.94
Pearson Education Definitive Business Plan The
Book SynopsisRichard Stutely has handled business plans on every scale as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books include The Definitive Guide to Business Finance, Brilliant Business The Economist Guide to Economic Indicators and The Economist Numbers Guide.Table of ContentsAbout the author Acknowledgements Foreword Introduction to the First Edition Introduction to the Revised Second Edition Introduction to the Third Edition Symbols used 1 What’s it all about? Have you heard the one about … Who should read this book A quick fix or a longer-term tool? What is a plan anyway? Why bother? Key objectives for your plan Your target audience Ten steps to a successful business plan Don’t trust consultants Who writes the business plan? How to use this book 2 A winning presentation A concise communication Computer software Make it feel good First thoughts on layout Creating an outline document 3 Getting down to it Why? When you don’t want to be a big fish What to do if you have several businesses Your list of contents The executive summary The conclusion Responsibilities – and the timetable Be a SWOT Where now? 4 Know yourself Taking stock Start with the basics The central objective Are you visionary? How did you arrive here? Some numbers to please the bankers Building up value The all-important management team Business organisation Business infrastructure Products and services Core competencies The next step 5 Know the world For or against you? The next steps Collecting information Understanding the world at large Business partners The market – what you are fighting for The industry – what you are up against Competitive advantages Now write about it Moving on 6 The core of your plan A strategy and an operating plan Portfolio strategy – what businesses should you have? Business strategies to satisfy your desires Strategies for department managers Resource requirements Strategic objectives Documenting the strategy Creating an operating plan Documenting the operating plan Onwards 7 About these numbers ‘The time has come’, the walrus said, ‘to speak of other things’ Varying views of t
£25.64
Pearson Education Flip It
Book SynopsisMichael Heppell is the bestselling author of Flip It; How to Be Brilliant; Brilliant Life; and Five Star Service. As a professional speaker and personal lifecoach he works with leading companies, individualsand organisations across the UK and globally. Michaelis committed to making every book he writes a successand you can be certain that he will be unwavering inhis mission to promote this book through his networks, newsletter subscribers, popular workshops andseminars and through extensive PR and publicity.Table of ContentsIntroduction 1 Finding Flip It 2 Flip It for confidence and happiness 3 Flip It for friends, love and family 4 Flip It for health 5 Flip It for money 6 Flip It for success 7 Flip It for creativity 8 Flip It at work and in business 9 Flip It for your fantastic future 10 Flip It when you’re having ‘one of those days’ 11 Flip It for everything else The end bit About the author Acknowledgements Additional resources and organisations
£9.49
Pearson Education Brilliant StartUp
Book SynopsisCaspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was also appointed by Prince Charles as an ambassador for his youth business trust.Table of ContentsAbout the author Acknowledgements How this book works Phase 1 Preparation Step 1 Brace yourself Step 2 Work on your brilliant business idea Step 3 Road test your idea Step 4 Build your support network Step 5 Your business plan Step 6 Reduce your start-up costs Step 7 Raise finance Step 8 Take care of the small print Phase 2 Into action Step 9 Get selling Step 10 Set your price Step 11 Now, make your product/service Step 12 Get the cash in Step 13 Do your books Step 14 Do a quick risk audit Phase 3 Up and running Step 15 Taking on staff Step 16 Make sales easier: marketing Epilogue Useful contacts Index
£13.49
Pearson Education Brilliant Presentation
Book SynopsisRichard Hall is Chairman of RH&A and Showcase Presentations Limited. He has written several books for Pearson, including Brilliant Business Creativity, Brilliant Marketing and The Secrets of Success at Work. His background is in marketing and advertising and he now specialises in executive mentoring, team building and strategic consulting. Table of ContentsAbout the author Author's acknowledgments Introduction Part 1: CHANGES IN EXPECTATIONS 1 Changes, technology, the media and you 2 This is your career we’re talking about 3 Really understanding your audience Part 2: KNOWING YOURSELF HELPS YOU IMPROVE 4 Fear - how to understand and control it 5 The five levels of mastering presenting Part 3: THE PRESENTER'S TOOLKIT 6 The context of the presentation 7 How to write a brilliant story 8 How to give your story colour 9 How to illustrate your presentation 10 Giving a brilliant performance Part 4: HOW TECHNOLOGY AND TECHNIQUE IMPACTS ON PRESENTATIONS 11 Technology is here to make us more powerful 12 Technique: learning from the best – the X Factor Part 5: HOW TO BE COME BRILLIANT - PULLING IT ALL TOGETHER 13 Moving from good to brilliant &nb
£999.99
Pearson Education International Economics
Book SynopsisTable of ContentsChapter 1: An Introduction to International Trade Chapter 2: Tools of Analysis for International Trade Models Chapter 3: The Classical Model of International Trade Chapter 4: The Heckscher-Ohlin Model Chapter 5: Tests of Trade Models: the Leontief Paradox and Its Aftermath Chapter 6: Tariffs Chapter 7: Nontariff Barriers and Arguments for Protection Chapter 8: Commercial Policy: History and Practice Chapter 9: Preferential Trade Agreements Chapter 10: International Trade and Economic Growth Chapter 11: The Balance of Payments Chapter 12: The Foreign Exchange Market Chapter 13: International Monetary Systems Chapter 14: Exchange Rates in the Short Run Chapter 15: Exchange Rates in the Long Run Chapter 16: Theories of the Current Account Balance Chapter 17: Open Economy Macroeconomics Chapter 18: International Banking, Debt and Risk
£78.99
Pearson Education Global Marketing Global Edition
Book SynopsisFor courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.Table of Contents Chapter 1 IntroductIon to Global Marketing Chapter 2 The Global Economic Environment Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing Chapter 4 The Global Cultural EnvIronment Chapter 5 Global Customers Chapter 6 Global Marketing Information Systems and Research Chapter 7 Segmentation, Targeting, and Positioning Chapter 8 Global Entry and Expansion Strategies Chapter 9 Competitive Analysis and Strategy Chapter 10 Product Decisions Chapter 11 Pricing Decisions Chapter 12 Global Marketing Channels Chapter 13 Global Integrate Marketing Communications Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability Chapter 16 The Future of Global Marketing
£999.99
Pearson Education Creativity Now
Book SynopsisJurgen Wolff is a writer and creativity and writing coach who divides his time between London and Southern California. He has taught at the University of Southern California, the Academy for Chief Executives, the University of Barcelona, the Pilots Project and workshops around the world. His other books include Marketing for Entrepreneurs, Focus, Your Writing Coach and Do Something Different.Table of ContentsCONTENTS Creative Success Manifesto Part 1: Dreaming Go for Baroque Go away Remember how to play Why? What? When? Where? How? Create your space Get the right stuff Be a streetcomber Get physical Lose your limited thinking
£11.69
Pearson Education How to Solve Almost Any Problem
Book SynopsisAlan Barker is the MD of Kairos Training Limited, a consultancy devoted to developing thinking and communication skills. He has been training and coaching for over 20 years, is a member of the UK Speechwriter's Guild and is the published author of over 10 books.Table of ContentsAbout the author Publisher's acknowledgements Introduction 1 Being stuck: what it means to have a problem 2 Welcome to your brain: nature’s problem-solver and how it works (sort of) 3 What’s your style?: your problem-solving profile and what it means 4 Am I bothered? Blame, resistance and the call to ownership 5 Puzzle, headache, plan, dream: four types of problem 6 Closing the gap: solving puzzles 7 Treating headaches: what to do when problems become wicked 8 Design thinking: planning the way forward 9 Dreaming the future: creative problem-solving 10 Making it happen: deciding wisely 11 Towards collaboration: solving problems with other people Afterword Index
£999.99
Pearson Education How to Change Absolutely Anything
Book SynopsisDamian Hughesis Professor of Organisational Psychology and Change for Manchester Metropolitan University. He's also the founder of LiquidThinker, which takes the methods used by great achievers and shows how to adopt them into life and business to achieve dreams and ambitions. His innovative approach has been praised by Sir Richard Branson, Muhammad Ali, Tiger Woods and Sir Alex Ferguson .He also runs a Manchester inner-city youth club and is the author of Liquid Thinking and Liquid Leadership (Capstone).Table of ContentsHow to Change Almost Anything Introduction 10 steps to change almost anything 1. Create the right first impression 2. Decide how you want to be perceived 3. Recognise the power of emotions 4. Address the four big needs 5. Understand your reaction to change 6. Anticipate how those around you will react to change 7. Examine your beliefs 8. Avoid belief traps 9. Be aware of where you’re sitting 10. Take action - Over to you... Personal Postscript
£9.49
Pearson Education Be Your Own Career Coach
Book SynopsisRus Slater is an experienced career coach who has been helping individuals discover their true career path since the mid-1990s. His experience has led him t work with a diverse range of people from the unemployed, graduates, those returning to t he workplace after maternity or retirement and people who are looking to set up their own businesses. When not coaching Rus is designing and delivering management training programs and he has been commissioned to write four books including one to tie in to the BBC TV series Dragons' Den.Table of ContentsAbout the author Publisher's acknowledgements Introduction How to use this book Chapter 1. Your Life Goals and Your Legacy Chapter 2. Your Values and Beliefs Chapter 3. Your Likes and Dislikes Chapter 4. Balancing Your Work And Your Life Chapter 5.What’s Your Brand? Chapter 6. Family: Fitting Your Lifestyle/Career With Theirs Chapter 7. Family As A Career Chapter 8. The Evolution Of Your Career; Can You Future Proof It? Chapter 9. Soar With The Egos Chapter 10. Putting It Back Chapter 11. Learning And Earning Chapter 12. Getting The Word Out There Chapter 13. Wage Slave Or Captain Of Your Own Destiny? Bibliography Glossary Index
£13.49
